The global grooming industry is undergoing a paradigm shift from basic hygiene to personalized self-care and technological sophistication. The global shavers market is no longer just about removing hair; it is about skin health, precision styling, and sustainable consumerism.
Global Shavers Market Overview
Western Market Research predicts that the Global Shavers Market was valued at USD 14.20 Billion in 2025 and is projected to reach USD 24.85 Billion by the year 2036, expanding at a CAGR of 5.2% during the forecast period (2026–2036).
The market is currently witnessing a "Premiumization" trend, where consumers are trading up from disposable units to high-tech electric shavers and eco-friendly safety razors. This research involves the study of parameters such as lithium-ion battery advancements, AI-integrated skin sensors, and the rise of the "Manscaping" (body grooming) sub-sector.
Impact of COVID-19: From "Daily Shave" to "Styling"
The pandemic fundamentally altered facial hair trends. With the rise of remote work, the frequency of clean-shaving declined, but the demand for versatile trimmers and hybrid shavers spiked. Consumers invested in professional-grade tools to maintain their hair and beards at home. Post-pandemic, the market has stabilized with a permanent focus on "grooming kits" that offer multi-functional applications for facial, head, and body hair.
Enhanced Market Segmentation
By Product Type:
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Electric Shavers:
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Foil Shavers: Preferred for sensitive skin and close shaves.
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Rotary Shavers: Ideal for thick hair and multi-directional growth.
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Trimmers & Clippers: High growth in the beard-styling segment.
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Non-Electric (Manual) Shavers:
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Cartridge Razors: Dominant in the mass retail segment.
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Disposable Razors: High volume in the travel and hospitality sectors.
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Safety Razors & Straight Razors: Resurgent in the "sustainable" and "barber-style" niche.
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By End-User:
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Male Consumers: Focused on facial styling and below-the-neck grooming.
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Female Consumers: Increasing demand for epilators, bikini trimmers, and dermaplaning tools.
By Distribution Channel:
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Offline: Hypermarkets, Departmental Stores, and Specialty Beauty Retailers.
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Online/E-commerce: Direct-to-Consumer (DTC) subscription models (fastest growing).
Top Key Players
The market features established electronics giants and digital-native disruptors:
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Global Titans: Procter & Gamble (Gillette, Braun), Philips (Norelco), Panasonic Corporation, Edgewell Personal Care (Schick, Wilkinson Sword).
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Mass Market Leaders: SOCIETE BIC, Super-Max, Energizer Holdings, Spectrum Brands (Remington).
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Specialized & Tech Players: Wahl Clipper, Conair Corporation, Omron Healthcare, Xiaomi (Mi Grooming).
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DTC Disruptors: Harry’s Inc., Dollar Shave Club (Unilever), Manscaped, Beardo.
Regional Analysis
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North America: The largest value market. Driven by high adoption of high-end electric shavers and the "Manscaped" trend. The US is the hub for DTC grooming startups.
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Europe: The leader in Sustainability. Major demand for plastic-free manual razors and long-lasting electric units with repairable components. Germany and the UK are primary revenue drivers.
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Asia-Pacific: The highest volume growth. Driven by the rising middle class in China and India and a shift from traditional barbers to home grooming.
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South America: Brazil is a key market, characterized by high spending on personal aesthetics and female body-hair removal products.
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Middle East & Africa: Growth is centered on urban hubs (Dubai, Riyadh) with a strong focus on beard maintenance and premium grooming oils/tools.
Porter’s Five Forces Analysis
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Bargaining Power of Suppliers (Moderate): Precision blades and lithium batteries are specialized; however, large players like P&G have vertically integrated supply chains.
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Bargaining Power of Buyers (High): Consumers have massive choices and can easily switch brands based on viral trends or price-drop notifications.
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Threat of New Entrants (Moderate): While manufacturing blades is capital intensive, entering via "brand-only" DTC models (outsourcing production) is easier.
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Threat of Substitutes (Moderate): Competition from laser hair removal, waxing, and chemical depilatories.
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Competitive Rivalry (Very High): Intense price wars in the disposable segment and feature-wars (AI/App-syncing) in the electric segment.
SWOT Analysis
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Strengths: Essential daily-use item; high recurring revenue from replacement blades/heads.
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Weaknesses: High plastic waste in the manual segment; high R&D costs for electric innovation.
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Opportunities: Expansion into the "Generation Alpha" market; growth in smart-connected shavers that track skin health.
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Threats: Popularity of "permanent" hair removal; fluctuations in the price of high-grade steel.
Trend Analysis
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Smart Shaving: Electric shavers now feature pressure sensors and AI that adjust power based on hair density to prevent skin irritation.
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Sustainable Grooming: A shift back to "metal-only" safety razors to eliminate plastic cartridge waste.
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Personalized Subscription: Consumers preferring monthly blade deliveries tailored to their shaving frequency.
Drivers & Challenges
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Drivers: Increasing focus on male aesthetics; rise in female facial grooming (dermaplaning); urbanization and professional appearance standards.
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Challenges: Strict environmental regulations regarding battery disposal and single-use plastics.
Value Chain Analysis
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R&D: Focus on blade metallurgy and ergonomic design.
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Sourcing: Procurement of surgical-grade stainless steel and electronic components.
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Manufacturing: Automated high-precision grinding and assembly.
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Marketing: Strategic use of sports endorsements and social media "grooming influencers."
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Distribution: Global reach through pharmacies, supermarkets, and e-commerce logistics.
Quick Recommendations for Stakeholders
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For Manufacturers: Invest in Hybrid Tools. The modern consumer wants one device that can clean-shave, trim a beard, and groom the body.
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For Investors: Focus on companies with a strong DTC presence, as these brands control consumer data and enjoy higher margins than those in traditional retail.
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For Retailers: Expand the "Sustainable Grooming" section, as metal safety razors and plastic-free packaging are the highest growth sub-segments in Western markets.
1. Market Overview of Shavers
1.1 Shavers Market Overview
1.1.1 Shavers Product Scope
1.1.2 Market Status and Outlook
1.2 Shavers Market Size by Regions:
1.3 Shavers Historic Market Size by Regions
1.4 Shavers Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Shavers Sales Market by Type
2.1 Global Shavers Historic Market Size by Type
2.2 Global Shavers Forecasted Market Size by Type
2.3 Electric Shavers
2.4 Non-Electric Shavers
3. Covid-19 Impact Shavers Sales Market by Application
3.1 Global Shavers Historic Market Size by Application
3.2 Global Shavers Forecasted Market Size by Application
3.3 Male Consumers
3.4 Female Consumers
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Shavers Production Capacity Market Share by Manufacturers
4.2 Global Shavers Revenue Market Share by Manufacturers
4.3 Global Shavers Average Price by Manufacturers
5. Company Profiles and Key Figures in Shavers Business
5.1 Panasonic
5.1.1 Panasonic Company Profile
5.1.2 Panasonic Shavers Product Specification
5.1.3 Panasonic Shavers Production Capacity, Revenue, Price and Gross Margin
5.2 Conair
5.2.1 Conair Company Profile
5.2.2 Conair Shavers Product Specification
5.2.3 Conair Shavers Production Capacity, Revenue, Price and Gross Margin
5.3 Philips
5.3.1 Philips Company Profile
5.3.2 Philips Shavers Product Specification
5.3.3 Philips Shavers Production Capacity, Revenue, Price and Gross Margin
5.4 Procter & Gamble
5.4.1 Procter & Gamble Company Profile
5.4.2 Procter & Gamble Shavers Product Specification
5.4.3 Procter & Gamble Shavers Production Capacity, Revenue, Price and Gross Margin
5.5 Energizer Holdings
5.5.1 Energizer Holdings Company Profile
5.5.2 Energizer Holdings Shavers Product Specification
5.5.3 Energizer Holdings Shavers Production Capacity, Revenue, Price and Gross Margin
5.6 Spectrum Brands
5.6.1 Spectrum Brands Company Profile
5.6.2 Spectrum Brands Shavers Product Specification
5.6.3 Spectrum Brands Shavers Production Capacity, Revenue, Price and Gross Margin
5.7 Wahl Clipper
5.7.1 Wahl Clipper Company Profile
5.7.2 Wahl Clipper Shavers Product Specification
5.7.3 Wahl Clipper Shavers Production Capacity, Revenue, Price and Gross Margin
5.8 Super-Max
5.8.1 Super-Max Company Profile
5.8.2 Super-Max Shavers Product Specification
5.8.3 Super-Max Shavers Production Capacity, Revenue, Price and Gross Margin
5.9 SOCIETE BIC
5.9.1 SOCIETE BIC Company Profile
5.9.2 SOCIETE BIC Shavers Product Specification
5.9.3 SOCIETE BIC Shavers Production Capacity, Revenue, Price and Gross Margin
5.10 Edgewell Personal Care
5.10.1 Edgewell Personal Care Company Profile
5.10.2 Edgewell Personal Care Shavers Product Specification
5.10.3 Edgewell Personal Care Shavers Production Capacity, Revenue, Price and Gross Margin
5.11 Gillette
5.11.1 Gillette Company Profile
5.11.2 Gillette Shavers Product Specification
5.11.3 Gillette Shavers Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Shavers Market Size
6.2 North America Shavers Key Players in North America
6.3 North America Shavers Market Size by Type
6.4 North America Shavers Market Size by Application
7. East Asia
7.1 East Asia Shavers Market Size
7.2 East Asia Shavers Key Players in North America
7.3 East Asia Shavers Market Size by Type
7.4 East Asia Shavers Market Size by Application
8. Europe
8.1 Europe Shavers Market Size
8.2 Europe Shavers Key Players in North America
8.3 Europe Shavers Market Size by Type
8.4 Europe Shavers Market Size by Application
9. South Asia
9.1 South Asia Shavers Market Size
9.2 South Asia Shavers Key Players in North America
9.3 South Asia Shavers Market Size by Type
9.4 South Asia Shavers Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Shavers Market Size
10.2 Southeast Asia Shavers Key Players in North America
10.3 Southeast Asia Shavers Market Size by Type
10.4 Southeast Asia Shavers Market Size by Application
11. Middle East
11.1 Middle East Shavers Market Size
11.2 Middle East Shavers Key Players in North America
11.3 Middle East Shavers Market Size by Type
11.4 Middle East Shavers Market Size by Application
12. Africa
12.1 Africa Shavers Market Size
12.2 Africa Shavers Key Players in North America
12.3 Africa Shavers Market Size by Type
12.4 Africa Shavers Market Size by Application
13. Oceania
13.1 Oceania Shavers Market Size
13.2 Oceania Shavers Key Players in North America
13.3 Oceania Shavers Market Size by Type
13.4 Oceania Shavers Market Size by Application
14. South America
14.1 South America Shavers Market Size
14.2 South America Shavers Key Players in North America
14.3 South America Shavers Market Size by Type
14.4 South America Shavers Market Size by Application
15. Rest of the World
15.1 Rest of the World Shavers Market Size
15.2 Rest of the World Shavers Key Players in North America
15.3 Rest of the World Shavers Market Size by Type
15.4 Rest of the World Shavers Market Size by Application
16 Shavers Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Enhanced Market Segmentation
By Product Type:
-
Electric Shavers:
-
Foil Shavers: Preferred for sensitive skin and close shaves.
-
Rotary Shavers: Ideal for thick hair and multi-directional growth.
-
Trimmers & Clippers: High growth in the beard-styling segment.
-
-
Non-Electric (Manual) Shavers:
-
Cartridge Razors: Dominant in the mass retail segment.
-
Disposable Razors: High volume in the travel and hospitality sectors.
-
Safety Razors & Straight Razors: Resurgent in the "sustainable" and "barber-style" niche.
-
By End-User:
-
Male Consumers: Focused on facial styling and below-the-neck grooming.
-
Female Consumers: Increasing demand for epilators, bikini trimmers, and dermaplaning tools.
By Distribution Channel:
-
Offline: Hypermarkets, Departmental Stores, and Specialty Beauty Retailers.
-
Online/E-commerce: Direct-to-Consumer (DTC) subscription models (fastest growing).
Top Key Players
The market features established electronics giants and digital-native disruptors:
-
Global Titans: Procter & Gamble (Gillette, Braun), Philips (Norelco), Panasonic Corporation, Edgewell Personal Care (Schick, Wilkinson Sword).
-
Mass Market Leaders: SOCIETE BIC, Super-Max, Energizer Holdings, Spectrum Brands (Remington).
-
Specialized & Tech Players: Wahl Clipper, Conair Corporation, Omron Healthcare, Xiaomi (Mi Grooming).
-
DTC Disruptors: Harry’s Inc., Dollar Shave Club (Unilever), Manscaped, Beardo.
