The global health and wellness movement has propelled konjac powder from a traditional East Asian ingredient to a versatile powerhouse in the global hydrocolloids and functional food sectors. Rich in glucomannan, a soluble dietary fiber, konjac is increasingly sought after for its unique gelling properties and significant health benefits.
Global Konjac Powder Market Projections
Western Market Research predicts that the Global Konjac Powder Market was valued at approximately USD 1.15 Billion in 2025 and is expected to reach USD 2.28 Billion by the year 2036, growing at a CAGR of 6.4% globally during the forecast period (2026–2036).
Global Konjac Powder Market Segmentation
By Grade/Purity:
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Konjac Flour (Crude): Used primarily in traditional food products and animal feed.
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Refined Konjac Powder (Glucomannan): High-purity grade used in dietary supplements and pharmaceuticals.
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Konjac Fine Powder: Optimized for high-viscosity requirements in industrial applications.
By Application:
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Food & Beverages: Shirataki noodles, meat analogs (vegan meat), bakery products, and thickening agents.
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Dietary Supplements: Weight management capsules, fiber supplements, and satiety-promoting products.
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Cosmetics & Personal Care: Konjac sponges, moisturizing gels, and skin-cleansing formulations.
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Pharmaceuticals: Drug delivery systems and controlled-release coatings.
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Agriculture & Chemical: Biodegradable films and soil stabilizers.
By Distribution Channel:
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B2B (Direct Sales): Supply to food processors and pharma companies.
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B2C (Retail): Health food stores, online marketplaces, and supermarkets.
Top Key Players
The market is characterized by specialized Asian cultivators and global ingredient conglomerates:
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Hubei Yizhi Konjac Biotechnology Co., Ltd.
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DuPont de Nemours, Inc. (Nutrition & Biosciences)
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Cargill, Incorporated
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Zeroodle (Health and Wellness foods)
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Miracle Noodle (Focus on retail Shirataki products)
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Shanghai Brilliant Gum Co., Ltd.
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Henan Xin Industry Co., Ltd.
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NOW Foods
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Baoji Konjac Chemical Co., Ltd.
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Kalys SA
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Sunsweet Public Company Limited
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FMC Corporation
Regional Analysis
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Asia-Pacific: Dominates with over 60% market share. China is the largest producer and exporter, while Japan remains the primary consumer of traditional konjac-based foods.
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North America: The fastest-growing market for konjac-based weight loss supplements and "low-carb" noodles, driven by the Keto and Paleo diet trends.
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Europe: Increasing demand for konjac as a "Clean Label" thickener (E425) and its rising use in the organic cosmetics sector in Germany and France.
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South America & LAMEA: Emerging markets where konjac is being introduced as a stabilizer in dairy and meat processing.
Porter’s Five Forces Analysis
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Bargaining Power of Suppliers (High): Konjac cultivation is geographically concentrated in China and Japan, making the supply chain sensitive to regional weather and trade policies.
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Bargaining Power of Buyers (Moderate): Large food manufacturers have multiple thickener options (Guar gum, Xanthan gum), but buyers of high-purity glucomannan have fewer alternatives.
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Threat of New Entrants (Low to Moderate): Technical expertise in refining glucomannan to remove the characteristic "fishy" odor of crude konjac is a significant barrier.
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Threat of Substitutes (High): Competition from other hydrocolloids like Agar-Agar, Pectin, and Carrageenan.
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Competitive Rivalry (High): Intense competition among Chinese manufacturers to secure global supply contracts for the food and supplement industries.
SWOT Analysis
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Strengths: Exceptional water-absorption (up to 50x its weight); lowest calorie count of any dietary fiber; natural and vegan-friendly.
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Weaknesses: Characteristic odor in raw form; potential choking hazard if not processed correctly (leading to regulatory restrictions in some jellies).
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Opportunities: The "Vegan Meat" boom, where konjac provides the "fatty" texture in plant-based sausages and seafood.
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Threats: Fluctuations in raw material prices due to climate change in East Asia.
Trend Analysis
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The "Noodle Revolution": Shirataki noodles (Zero-noodles) have moved from ethnic aisles to mainstream supermarkets as a gluten-free, low-calorie pasta alternative.
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Skinification of Personal Care: Konjac is being hailed in the West as a sustainable, biodegradable alternative to plastic micro-beads in facial cleansers.
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Clean Label Hydrocolloid: Manufacturers are replacing synthetic thickeners with refined konjac to meet "Natural" labeling requirements.
Drivers & Challenges
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Driver: The global obesity crisis driving demand for satiety-inducing dietary fibers.
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Driver: Rising popularity of plant-based and vegan diets.
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Challenge: Regulatory scrutiny regarding the safety of konjac in confectionery (jelly cups) in the EU and Australia.
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Challenge: Odor masking in beverage applications remains a technical hurdle for some manufacturers.
Value Chain Analysis
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Cultivation: Sourcing of konjac corms (raw material).
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Processing: Drying, grinding, and multi-stage refining to extract glucomannan.
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Testing/Quality Control: Ensuring viscosity standards and removing impurities.
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Distribution: Global export to ingredient distributors and retail brands.
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End-Use: Incorporation into final products (noodles, capsules, or thickeners).
Quick Recommendations for Stakeholders
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For Manufacturers: Invest in Deodorization Technology. Refined powder with a neutral scent profile commands significantly higher margins in the beverage and pharmaceutical sectors.
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For Investors: Focus on the Plant-Based Meat sector. Konjac is the most effective ingredient for mimicking the mouthfeel of animal fat in vegan burgers and seafood.
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For Retailers: Capitalize on the Keto/Low-Carb trend by stocking pre-rinsed, "odor-free" konjac noodle varieties, which lower the entry barrier for new consumers.
1. Market Overview of Konjac Powder
1.1 Konjac Powder Market Overview
1.1.1 Konjac Powder Product Scope
1.1.2 Market Status and Outlook
1.2 Konjac Powder Market Size by Regions:
1.3 Konjac Powder Historic Market Size by Regions
1.4 Konjac Powder Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Konjac Powder Sales Market by Type
2.1 Global Konjac Powder Historic Market Size by Type
2.2 Global Konjac Powder Forecasted Market Size by Type
2.3 Type I
2.4 Type II
3. Covid-19 Impact Konjac Powder Sales Market by Application
3.1 Global Konjac Powder Historic Market Size by Application
3.2 Global Konjac Powder Forecasted Market Size by Application
3.3 Food & beverages
3.4 Agriculture
3.5 Medical & pharmaceutical
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Konjac Powder Production Capacity Market Share by Manufacturers
4.2 Global Konjac Powder Revenue Market Share by Manufacturers
4.3 Global Konjac Powder Average Price by Manufacturers
5. Company Profiles and Key Figures in Konjac Powder Business
5.1 Hubei Yizhi Konjac Biotechnology
5.1.1 Hubei Yizhi Konjac Biotechnology Company Profile
5.1.2 Hubei Yizhi Konjac Biotechnology Konjac Powder Product Specification
5.1.3 Hubei Yizhi Konjac Biotechnology Konjac Powder Production Capacity, Revenue, Price and Gross Margin
5.2 Zeroodle
5.2.1 Zeroodle Company Profile
5.2.2 Zeroodle Konjac Powder Product Specification
5.2.3 Zeroodle Konjac Powder Production Capacity, Revenue, Price and Gross Margin
5.3 Miracle Noodle
5.3.1 Miracle Noodle Company Profile
5.3.2 Miracle Noodle Konjac Powder Product Specification
5.3.3 Miracle Noodle Konjac Powder Production Capacity, Revenue, Price and Gross Margin
5.4 NAH Foods
5.4.1 NAH Foods Company Profile
5.4.2 NAH Foods Konjac Powder Product Specification
5.4.3 NAH Foods Konjac Powder Production Capacity, Revenue, Price and Gross Margin
5.5 Shanghai Brilliant Gum
5.5.1 Shanghai Brilliant Gum Company Profile
5.5.2 Shanghai Brilliant Gum Konjac Powder Product Specification
5.5.3 Shanghai Brilliant Gum Konjac Powder Production Capacity, Revenue, Price and Gross Margin
5.6 Henan Xin Industry
5.6.1 Henan Xin Industry Company Profile
5.6.2 Henan Xin Industry Konjac Powder Product Specification
5.6.3 Henan Xin Industry Konjac Powder Production Capacity, Revenue, Price and Gross Margin
5.7 Baoji Konjac Chemcial
5.7.1 Baoji Konjac Chemcial Company Profile
5.7.2 Baoji Konjac Chemcial Konjac Powder Product Specification
5.7.3 Baoji Konjac Chemcial Konjac Powder Production Capacity, Revenue, Price and Gross Margin
5.8 NOW Foods
5.8.1 NOW Foods Company Profile
5.8.2 NOW Foods Konjac Powder Product Specification
5.8.3 NOW Foods Konjac Powder Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Konjac Powder Market Size
6.2 North America Konjac Powder Key Players in North America
6.3 North America Konjac Powder Market Size by Type
6.4 North America Konjac Powder Market Size by Application
7. East Asia
7.1 East Asia Konjac Powder Market Size
7.2 East Asia Konjac Powder Key Players in North America
7.3 East Asia Konjac Powder Market Size by Type
7.4 East Asia Konjac Powder Market Size by Application
8. Europe
8.1 Europe Konjac Powder Market Size
8.2 Europe Konjac Powder Key Players in North America
8.3 Europe Konjac Powder Market Size by Type
8.4 Europe Konjac Powder Market Size by Application
9. South Asia
9.1 South Asia Konjac Powder Market Size
9.2 South Asia Konjac Powder Key Players in North America
9.3 South Asia Konjac Powder Market Size by Type
9.4 South Asia Konjac Powder Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Konjac Powder Market Size
10.2 Southeast Asia Konjac Powder Key Players in North America
10.3 Southeast Asia Konjac Powder Market Size by Type
10.4 Southeast Asia Konjac Powder Market Size by Application
11. Middle East
11.1 Middle East Konjac Powder Market Size
11.2 Middle East Konjac Powder Key Players in North America
11.3 Middle East Konjac Powder Market Size by Type
11.4 Middle East Konjac Powder Market Size by Application
12. Africa
12.1 Africa Konjac Powder Market Size
12.2 Africa Konjac Powder Key Players in North America
12.3 Africa Konjac Powder Market Size by Type
12.4 Africa Konjac Powder Market Size by Application
13. Oceania
13.1 Oceania Konjac Powder Market Size
13.2 Oceania Konjac Powder Key Players in North America
13.3 Oceania Konjac Powder Market Size by Type
13.4 Oceania Konjac Powder Market Size by Application
14. South America
14.1 South America Konjac Powder Market Size
14.2 South America Konjac Powder Key Players in North America
14.3 South America Konjac Powder Market Size by Type
14.4 South America Konjac Powder Market Size by Application
15. Rest of the World
15.1 Rest of the World Konjac Powder Market Size
15.2 Rest of the World Konjac Powder Key Players in North America
15.3 Rest of the World Konjac Powder Market Size by Type
15.4 Rest of the World Konjac Powder Market Size by Application
16 Konjac Powder Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Global Konjac Powder Market Segmentation
By Grade/Purity:
-
Konjac Flour (Crude): Used primarily in traditional food products and animal feed.
-
Refined Konjac Powder (Glucomannan): High-purity grade used in dietary supplements and pharmaceuticals.
-
Konjac Fine Powder: Optimized for high-viscosity requirements in industrial applications.
By Application:
-
Food & Beverages: Shirataki noodles, meat analogs (vegan meat), bakery products, and thickening agents.
-
Dietary Supplements: Weight management capsules, fiber supplements, and satiety-promoting products.
-
Cosmetics & Personal Care: Konjac sponges, moisturizing gels, and skin-cleansing formulations.
-
Pharmaceuticals: Drug delivery systems and controlled-release coatings.
-
Agriculture & Chemical: Biodegradable films and soil stabilizers.
By Distribution Channel:
-
B2B (Direct Sales): Supply to food processors and pharma companies.
-
B2C (Retail): Health food stores, online marketplaces, and supermarkets.
Top Key Players
The market is characterized by specialized Asian cultivators and global ingredient conglomerates:
-
Hubei Yizhi Konjac Biotechnology Co., Ltd.
-
DuPont de Nemours, Inc. (Nutrition & Biosciences)
-
Cargill, Incorporated
-
Zeroodle (Health and Wellness foods)
-
Miracle Noodle (Focus on retail Shirataki products)
-
Shanghai Brilliant Gum Co., Ltd.
-
Henan Xin Industry Co., Ltd.
-
NOW Foods
-
Baoji Konjac Chemical Co., Ltd.
-
Kalys SA
-
Sunsweet Public Company Limited
