Global Quick Service Restaurant (QSR) IT Market Analysis & Forecast (2025–2036)
Western Market Research predicts that the Global Quick Service Restaurant (QSR) IT Market was valued at USD 18.5 Billion in 2025 and is expected to reach USD 45.2 Billion by the year 2036, growing at a CAGR of 8.4% globally.
1. Market Overview
The 2025 Global Quick Service Restaurant (QSR) IT Market report provides a deep-dive analysis into the digital backbone of the modern food service industry. As QSRs transition from simple transactional outlets to data-driven tech hubs, the IT infrastructure—ranging from cloud-based POS systems to AI-driven kitchen automation—has become the primary determinant of operational success. This research evaluates the convergence of consumer demand for "frictionless" dining and the industry’s need for "labor-lean" operations. The study analyzes the shift from legacy on-premise hardware to integrated omnichannel ecosystems for the 2026–2036 forecast period.
2. Post-Pandemic Impact & Digital Acceleration
While the 2019 COVID-19 outbreak initially crippled physical foot traffic, it acted as a "digital steroid" for the QSR IT sector. The pandemic compressed a decade’s worth of digital transformation into two years. Mobile ordering, curbside pickup, and third-party delivery integration transitioned from "perks" to "survival requirements." Post-pandemic, the market is characterized by a permanent shift toward "Contactless" and "Hyper-Personalized" dining experiences, driving sustained investment in software-as-a-service (SaaS) and automated hardware.
3. Comprehensive Market Segmentation
By Component (Type):
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Hardware: Point-of-Sale (POS) terminals, Self-Service Kiosks, Kitchen Display Systems (KDS), Digital Signage, Handheld Tablets, and Drive-Thru Voice-AI systems.
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Software: Inventory Management, Labor Scheduling, CRM & Loyalty Programs, Mobile Apps, Analytics & Reporting, and Delivery Orchestration.
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Service: Managed IT services, SaaS subscriptions, System Integration, Cybersecurity, and Maintenance/Support.
By Deployment Mode:
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Cloud-based: The dominant and fastest-growing segment due to scalability and real-time data sync.
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On-Premise: Reserved for large legacy chains requiring high-security offline capabilities.
By Application (Enterprise Size):
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Large Multinational Franchises: Focus on global standardization, predictive analytics, and supply chain automation.
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SME/Local Quick Service Outlets: Focus on affordable, user-friendly "all-in-one" POS solutions.
By Ordering Channel:
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In-Store (Kiosks/Counter)
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Drive-Thru
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Digital (Mobile/Web/Delivery)
4. Key Market Players
The market is shifting from hardware manufacturers to integrated software platform providers.
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IT Giants & POS Leaders: NCR Voyix (formerly NCR Corporation), Oracle (Micros), Toshiba Global Commerce Solutions, Toast, Inc., Square (Block, Inc.), Lightspeed Commerce.
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Specialized QSR Software: Olo Inc., PAR Technology Corporation (Brink POS), Revel Systems, Agilysys, Xenial (Global Payments).
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Display & Hardware Specialists: NEC Display Solutions, LG Electronics, Panasonic Corporation, Samsung Business, Delphi Display Systems Inc.
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Payment & Security: Verifone Systems Inc, PAX Technology, SZZT Electronics, Shenzhen Xinguodu Technology.
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Emerging AI & Robotics: Presto Automation, Miso Robotics (Flippy), HME (HM Electronics Inc.).
5. Regional Analysis
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North America: The largest market share holder. Driven by the presence of global QSR giants (McDonald’s, Yum! Brands) and a rapid pivot toward AI-integrated drive-thrus and automated kitchens.
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Europe: Focused on data security (GDPR) and digital loyalty. Germany, the UK, and France are seeing high adoption of self-service kiosks to mitigate rising labor costs.
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Asia-Pacific: The fastest-growing region. Led by China and India, the market is "mobile-first," with massive investments in QR-code ordering and facial-recognition payments.
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LAMEA: Urbanization and the entry of international franchises are fueling the demand for modern IT infrastructure in Brazil, South Africa, and Saudi Arabia.
6. Porter’s Five Forces Analysis
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Threat of New Entrants (Moderate): High for hardware; low for integrated software platforms that require massive scale and partner ecosystems.
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Bargaining Power of Buyers (High): QSR chains are price-sensitive and frequently switch providers for lower processing fees or better app functionality.
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Bargaining Power of Suppliers (Moderate): Cloud providers (AWS/Azure) and payment processors hold significant influence over IT vendors.
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Threat of Substitutes (Low): There is no viable substitute for IT in a high-volume QSR environment; the only alternative is manual operation, which is no longer competitive.
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Competitive Rivalry (Extremely High): Intense competition between "Legacy POS" (Oracle/NCR) and "Cloud-Native" upstarts (Toast/Square).
7. SWOT Analysis
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Strengths: Enhances order accuracy; reduces labor costs; provides actionable guest data.
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Weaknesses: High initial capital expenditure for kiosks; vulnerability to internet outages and cyberattacks.
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Opportunities: Voice-AI ordering; AI-driven dynamic pricing; integration of delivery robots and drones.
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Threats: Rapid tech obsolescence; rising costs of hardware components (semiconductors); stringent data privacy laws.
8. Trend Analysis
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Hyper-Automation: AI-powered voice bots for drive-thru windows to handle labor shortages.
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Unified Commerce: Single-view platforms that merge in-store, mobile, and third-party delivery data into one dashboard.
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Predictive Kitchens: AI that predicts "rush hours" and prepares kitchen staff (and fryers) for incoming demand.
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Personalization Engines: Loyalty apps that use machine learning to suggest "the usual" or provide targeted discounts in real-time.
9. Drivers & Challenges
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Drivers: Acute global labor shortages; consumer preference for speed and accuracy; growth of "Ghost Kitchens"; falling costs of kiosk hardware.
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Challenges: Complexity of integrating disparate legacy systems; high transaction/processing fees; maintaining cybersecurity for customer payment data.
10. Value Chain Analysis
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Software Development/R&D: Designing the UI/UX and back-end logic.
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Hardware Manufacturing: Assembly of terminals, kiosks, and KDS.
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Sales & Integration: Strategic partnerships with payment gateways and delivery aggregators.
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Installation & Training: On-site setup and staff onboarding.
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Support & Maintenance: Continuous cloud updates and 24/7 technical support.
11. Quick Recommendations for Stakeholders
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For QSR Operators: Prioritize "Agnostic" Software—platforms that can integrate with multiple delivery partners and payment processors to avoid vendor lock-in.
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For IT Vendors: Focus on Cyber-Resilience; as QSRs become tech-dependent, a 1-hour outage can cost millions, making "Offline Mode" a key selling point.
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For Investors: Look toward AI and Machine Learning startups focusing on "Labor Optimization" and "Waste Reduction," as these offer the highest ROI for restaurant owners.
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For Marketing Teams: Target the "Speed of Service" (SOS) metric; demonstrate how IT can shave seconds off order times to win over enterprise clients.
1. Market Overview of Quick Service Restaurant (QSR) IT
1.1 Quick Service Restaurant (QSR) IT Market Overview
1.1.1 Quick Service Restaurant (QSR) IT Product Scope
1.1.2 Market Status and Outlook
1.2 Quick Service Restaurant (QSR) IT Market Size by Regions:
1.3 Quick Service Restaurant (QSR) IT Historic Market Size by Regions
1.4 Quick Service Restaurant (QSR) IT Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Quick Service Restaurant (QSR) IT Sales Market by Type
2.1 Global Quick Service Restaurant (QSR) IT Historic Market Size by Type
2.2 Global Quick Service Restaurant (QSR) IT Forecasted Market Size by Type
2.3 Hardware
2.4 Software
2.5 Service
3. Covid-19 Impact Quick Service Restaurant (QSR) IT Sales Market by Application
3.1 Global Quick Service Restaurant (QSR) IT Historic Market Size by Application
3.2 Global Quick Service Restaurant (QSR) IT Forecasted Market Size by Application
3.3 Large Consumers
3.4 Small Consumers
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Quick Service Restaurant (QSR) IT Production Capacity Market Share by Manufacturers
4.2 Global Quick Service Restaurant (QSR) IT Revenue Market Share by Manufacturers
4.3 Global Quick Service Restaurant (QSR) IT Average Price by Manufacturers
5. Company Profiles and Key Figures in Quick Service Restaurant (QSR) IT Business
5.1 NCR Corporation
5.1.1 NCR Corporation Company Profile
5.1.2 NCR Corporation Quick Service Restaurant (QSR) IT Product Specification
5.1.3 NCR Corporation Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.2 Verifone Systems Inc
5.2.1 Verifone Systems Inc Company Profile
5.2.2 Verifone Systems Inc Quick Service Restaurant (QSR) IT Product Specification
5.2.3 Verifone Systems Inc Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.3 Cognizant
5.3.1 Cognizant Company Profile
5.3.2 Cognizant Quick Service Restaurant (QSR) IT Product Specification
5.3.3 Cognizant Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.4 PAR Technology Corporation
5.4.1 PAR Technology Corporation Company Profile
5.4.2 PAR Technology Corporation Quick Service Restaurant (QSR) IT Product Specification
5.4.3 PAR Technology Corporation Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.5 NEC Display Solutions of America Inc.
5.5.1 NEC Display Solutions of America Inc. Company Profile
5.5.2 NEC Display Solutions of America Inc. Quick Service Restaurant (QSR) IT Product Specification
5.5.3 NEC Display Solutions of America Inc. Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.6 LG
5.6.1 LG Company Profile
5.6.2 LG Quick Service Restaurant (QSR) IT Product Specification
5.6.3 LG Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.7 Panasonic Corporation
5.7.1 Panasonic Corporation Company Profile
5.7.2 Panasonic Corporation Quick Service Restaurant (QSR) IT Product Specification
5.7.3 Panasonic Corporation Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.8 Oracle Corporation
5.8.1 Oracle Corporation Company Profile
5.8.2 Oracle Corporation Quick Service Restaurant (QSR) IT Product Specification
5.8.3 Oracle Corporation Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.9 Delphi Display Systems Inc
5.9.1 Delphi Display Systems Inc Company Profile
5.9.2 Delphi Display Systems Inc Quick Service Restaurant (QSR) IT Product Specification
5.9.3 Delphi Display Systems Inc Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.10 HM Electronics Inc.
5.10.1 HM Electronics Inc. Company Profile
5.10.2 HM Electronics Inc. Quick Service Restaurant (QSR) IT Product Specification
5.10.3 HM Electronics Inc. Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.11 Revel Systems
5.11.1 Revel Systems Company Profile
5.11.2 Revel Systems Quick Service Restaurant (QSR) IT Product Specification
5.11.3 Revel Systems Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.12 PAX Technology
5.12.1 PAX Technology Company Profile
5.12.2 PAX Technology Quick Service Restaurant (QSR) IT Product Specification
5.12.3 PAX Technology Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.13 SZZT Electronics
5.13.1 SZZT Electronics Company Profile
5.13.2 SZZT Electronics Quick Service Restaurant (QSR) IT Product Specification
5.13.3 SZZT Electronics Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
5.14 Shenzhen Xinguodu
5.14.1 Shenzhen Xinguodu Company Profile
5.14.2 Shenzhen Xinguodu Quick Service Restaurant (QSR) IT Product Specification
5.14.3 Shenzhen Xinguodu Quick Service Restaurant (QSR) IT Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Quick Service Restaurant (QSR) IT Market Size
6.2 North America Quick Service Restaurant (QSR) IT Key Players in North America
6.3 North America Quick Service Restaurant (QSR) IT Market Size by Type
6.4 North America Quick Service Restaurant (QSR) IT Market Size by Application
7. East Asia
7.1 East Asia Quick Service Restaurant (QSR) IT Market Size
7.2 East Asia Quick Service Restaurant (QSR) IT Key Players in North America
7.3 East Asia Quick Service Restaurant (QSR) IT Market Size by Type
7.4 East Asia Quick Service Restaurant (QSR) IT Market Size by Application
8. Europe
8.1 Europe Quick Service Restaurant (QSR) IT Market Size
8.2 Europe Quick Service Restaurant (QSR) IT Key Players in North America
8.3 Europe Quick Service Restaurant (QSR) IT Market Size by Type
8.4 Europe Quick Service Restaurant (QSR) IT Market Size by Application
9. South Asia
9.1 South Asia Quick Service Restaurant (QSR) IT Market Size
9.2 South Asia Quick Service Restaurant (QSR) IT Key Players in North America
9.3 South Asia Quick Service Restaurant (QSR) IT Market Size by Type
9.4 South Asia Quick Service Restaurant (QSR) IT Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Quick Service Restaurant (QSR) IT Market Size
10.2 Southeast Asia Quick Service Restaurant (QSR) IT Key Players in North America
10.3 Southeast Asia Quick Service Restaurant (QSR) IT Market Size by Type
10.4 Southeast Asia Quick Service Restaurant (QSR) IT Market Size by Application
11. Middle East
11.1 Middle East Quick Service Restaurant (QSR) IT Market Size
11.2 Middle East Quick Service Restaurant (QSR) IT Key Players in North America
11.3 Middle East Quick Service Restaurant (QSR) IT Market Size by Type
11.4 Middle East Quick Service Restaurant (QSR) IT Market Size by Application
12. Africa
12.1 Africa Quick Service Restaurant (QSR) IT Market Size
12.2 Africa Quick Service Restaurant (QSR) IT Key Players in North America
12.3 Africa Quick Service Restaurant (QSR) IT Market Size by Type
12.4 Africa Quick Service Restaurant (QSR) IT Market Size by Application
13. Oceania
13.1 Oceania Quick Service Restaurant (QSR) IT Market Size
13.2 Oceania Quick Service Restaurant (QSR) IT Key Players in North America
13.3 Oceania Quick Service Restaurant (QSR) IT Market Size by Type
13.4 Oceania Quick Service Restaurant (QSR) IT Market Size by Application
14. South America
14.1 South America Quick Service Restaurant (QSR) IT Market Size
14.2 South America Quick Service Restaurant (QSR) IT Key Players in North America
14.3 South America Quick Service Restaurant (QSR) IT Market Size by Type
14.4 South America Quick Service Restaurant (QSR) IT Market Size by Application
15. Rest of the World
15.1 Rest of the World Quick Service Restaurant (QSR) IT Market Size
15.2 Rest of the World Quick Service Restaurant (QSR) IT Key Players in North America
15.3 Rest of the World Quick Service Restaurant (QSR) IT Market Size by Type
15.4 Rest of the World Quick Service Restaurant (QSR) IT Market Size by Application
16 Quick Service Restaurant (QSR) IT Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
3. Comprehensive Market Segmentation
By Component (Type):
-
Hardware: Point-of-Sale (POS) terminals, Self-Service Kiosks, Kitchen Display Systems (KDS), Digital Signage, Handheld Tablets, and Drive-Thru Voice-AI systems.
-
Software: Inventory Management, Labor Scheduling, CRM & Loyalty Programs, Mobile Apps, Analytics & Reporting, and Delivery Orchestration.
-
Service: Managed IT services, SaaS subscriptions, System Integration, Cybersecurity, and Maintenance/Support.
By Deployment Mode:
-
Cloud-based: The dominant and fastest-growing segment due to scalability and real-time data sync.
-
On-Premise: Reserved for large legacy chains requiring high-security offline capabilities.
By Application (Enterprise Size):
-
Large Multinational Franchises: Focus on global standardization, predictive analytics, and supply chain automation.
-
SME/Local Quick Service Outlets: Focus on affordable, user-friendly "all-in-one" POS solutions.
By Ordering Channel:
-
In-Store (Kiosks/Counter)
-
Drive-Thru
-
Digital (Mobile/Web/Delivery)
4. Key Market Players
The market is shifting from hardware manufacturers to integrated software platform providers.
-
IT Giants & POS Leaders: NCR Voyix (formerly NCR Corporation), Oracle (Micros), Toshiba Global Commerce Solutions, Toast, Inc., Square (Block, Inc.), Lightspeed Commerce.
-
Specialized QSR Software: Olo Inc., PAR Technology Corporation (Brink POS), Revel Systems, Agilysys, Xenial (Global Payments).
-
Display & Hardware Specialists: NEC Display Solutions, LG Electronics, Panasonic Corporation, Samsung Business, Delphi Display Systems Inc.
-
Payment & Security: Verifone Systems Inc, PAX Technology, SZZT Electronics, Shenzhen Xinguodu Technology.
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Emerging AI & Robotics: Presto Automation, Miso Robotics (Flippy), HME (HM Electronics Inc.).
