Global Lawnmower Market Analysis & Forecast (2025–2036)
Western Market Research predicts that the Global Lawnmower Market was valued at USD 31.2 Billion in 2025 and is projected to reach USD 54.8 Billion by the year 2036, expanding at a CAGR of 5.25% during the forecast period.
1. Market Overview
The 2025 Global Lawnmower Market report provides an exhaustive industry evaluation, tracking the transition from traditional internal combustion engine (ICE) models to high-tech, autonomous, and electric solutions. This research analyzes the integration of IoT and AI in robotic mowers, the impact of "green city" municipal policies, and the shifting consumer preference toward battery-powered landscaping tools. The study evaluates historical data and current technical progress to forecast market management through 2036.
2. Post-Pandemic Impact & Market Evolution
The 2019 COVID-19 outbreak initially disrupted manufacturing hubs; however, the subsequent "Stay-at-Home" era triggered a massive boom in DIY home improvement. This period solidified the residential segment as a primary revenue driver. Post-pandemic, the market is characterized by a "Dual-Track" recovery: high demand for labor-saving robotic mowers in developed regions and a surge in professional landscaping equipment in emerging urban economies.
3. Comprehensive Market Segmentation
By Product Type:
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Walk-Behind Mowers: Includes self-propelled and push models (Flat/Standard).
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Robotic Lawnmowers: High-growth autonomous units with GPS and AI mapping.
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Riding Mowers: Includes Zero-Turn (ZTR) and Lawn Tractors.
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Specialized Mowers: Truncation/Flail mowers for rough terrain and municipal slopes.
By Power Source:
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Electric (Battery-Powered): The fastest-growing segment due to zero emissions and low noise.
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Gasoline/ICE: Still dominant in the heavy-duty commercial and large acreage segments.
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Manual/Reel: Niche segment for small eco-friendly residential yards.
By End-User (Application):
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Residential (Family): Focus on ergonomics, ease of storage, and quiet operation.
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Commercial (Landscaping Services): High-durability, high-speed machines for golf courses and sports fields.
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Municipal/Government: Heavy-duty equipment for roadside maintenance, public parks, and forest fringes.
4. Key Market Players
The market is consolidating through strategic acquisitions, with a focus on battery technology and autonomous software.
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Global Leaders: Husqvarna AB, Deere & Company (John Deere), The Toro Company, MTD Products (Stanley Black & Decker), Honda Motor Co., Ltd.
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Specialized & Commercial: Briggs & Stratton, Emak S.p.A., Kubota Corporation, AriensCo, Bad Boy Mowers.
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Electric & Robotic Pioneers: Greenworks Tools (Globe Tools Group), Robert Bosch GmbH, Worx (Positec Group), Ryobi (Techtronic Industries/TTI), STIHL.
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Technical & Industrial: Makita Corporation, Textron Specialized Vehicles (Jacobsen), Hitachi Ltd. (Metabo HPT), Generac Power Systems (Mean Green Mowers).
5. Regional Analysis
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North America: The largest market globally. Driven by the "American Lawn" culture and a massive residential footprint. The US is seeing a rapid shift toward Zero-Turn mowers for residential use.
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Europe: The leader in the Robotic and Electric segments. Strict EU noise and emission regulations (Euro 5 standards) are accelerating the phase-out of gasoline models in Germany, the UK, and Scandinavia.
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Asia-Pacific: The highest growth region. Driven by rapid urbanization in China and India, alongside an increase in commercial real estate and public parks.
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LAMEA: Growth is centered on the expansion of golf tourism and large-scale municipal landscaping in Brazil, South Africa, and the GCC countries.
6. Porter’s Five Forces Analysis
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Threat of New Entrants (Low to Moderate): While the market requires high capital for manufacturing, Chinese battery-tech firms are entering the electric segment aggressively.
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Bargaining Power of Buyers (High): Major retailers (Home Depot, Lowe’s, Bunnings) exert significant pressure on pricing and distribution terms.
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Bargaining Power of Suppliers (Moderate): Suppliers of lithium-ion batteries and specialized microchips for robotic mowers have high leverage due to global supply chain volatility.
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Threat of Substitutes (Low): Landscape services are the only major substitute, but they themselves are primary buyers of high-end equipment.
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Competitive Rivalry (Very High): Intense competition between "Legacy" brands (Deere/Husqvarna) and "Tech-First" brands (Greenworks/Ryobi) on battery life and smart features.
7. SWOT Analysis
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Strengths: Essential maintenance tool; strong brand loyalty in the commercial sector.
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Weaknesses: Seasonal sales cycles; high maintenance requirements for gas-powered models.
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Opportunities: Development of "Mower-as-a-Service" (MaaS); expansion of autonomous fleets for municipal use.
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Threats: Environmental movements favoring "No Mow May" or "Xeriscaping" (rock-gardening); rising costs of raw materials (steel/lithium).
8. Trend Analysis
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Electrification: Rapid decline in corded electric mowers in favor of high-voltage (60V/80V) cordless platforms that rival gas power.
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Smart Connectivity: Lawnmowers with mobile app integration for scheduling, theft tracking (GPS), and performance diagnostics.
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Boundary-Wire-Free Robotics: The shift from physical perimeter wires to RTK-GPS and Vision-AI for autonomous navigation.
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Sustainability: Use of recycled plastics in chassis construction and biodegradable lubricants.
9. Drivers & Challenges
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Drivers: Growth in the global real estate sector; rising popularity of golf and outdoor sports; aging population seeking automated (robotic) solutions.
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Challenges: Strict environmental regulations regarding small engine emissions; disposal and recycling of large-scale lithium batteries.
10. Value Chain Analysis
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Research & Design: Focus on aerodynamics of the cutting deck and battery thermal management.
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Sourcing: Procurement of high-grade steel, electric motors, and sensor arrays.
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Manufacturing: Automated assembly lines with a focus on quality control and safety testing.
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Distribution: Multi-channel approach involving big-box retailers, specialty dealers, and e-commerce.
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After-Sales Service: Revenue generation through replacement blades, battery swaps, and software updates.
11. Quick Recommendations for Stakeholders
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For Manufacturers: Focus on Cross-Platform Battery Compatibility. Consumers are more likely to buy a mower if the battery also fits their leaf blower and string trimmer.
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For Retailers: Expand In-Store Service Centers for robotic mowers. These units require more technical software support than mechanical repair, offering a new service revenue stream.
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For Investors: Target the Commercial Electric segment. While residential electric is mature, the commercial sector is just starting to transition, representing a massive untapped opportunity.
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For Municipalities: Invest in Autonomous Mower Fleets to reduce labor costs and lower the carbon footprint of public space maintenance.
1. Market Overview of Lawnmower
1.1 Lawnmower Market Overview
1.1.1 Lawnmower Product Scope
1.1.2 Market Status and Outlook
1.2 Lawnmower Market Size by Regions:
1.3 Lawnmower Historic Market Size by Regions
1.4 Lawnmower Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Lawnmower Sales Market by Type
2.1 Global Lawnmower Historic Market Size by Type
2.2 Global Lawnmower Forecasted Market Size by Type
2.3 Flat Lawnmower
2.4 Halfway Up Lawnmower
2.5 Truncation Lawnmower
3. Covid-19 Impact Lawnmower Sales Market by Application
3.1 Global Lawnmower Historic Market Size by Application
3.2 Global Lawnmower Forecasted Market Size by Application
3.3 Family
3.4 Plant Grass
3.5 Municipal
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Lawnmower Production Capacity Market Share by Manufacturers
4.2 Global Lawnmower Revenue Market Share by Manufacturers
4.3 Global Lawnmower Average Price by Manufacturers
5. Company Profiles and Key Figures in Lawnmower Business
5.1 Husqvarna
5.1.1 Husqvarna Company Profile
5.1.2 Husqvarna Lawnmower Product Specification
5.1.3 Husqvarna Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.2 Deere & Co.
5.2.1 Deere & Co. Company Profile
5.2.2 Deere & Co. Lawnmower Product Specification
5.2.3 Deere & Co. Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.3 MTD
5.3.1 MTD Company Profile
5.3.2 MTD Lawnmower Product Specification
5.3.3 MTD Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.4 Toro
5.4.1 Toro Company Profile
5.4.2 Toro Lawnmower Product Specification
5.4.3 Toro Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.5 Briggs & Stratton
5.5.1 Briggs & Stratton Company Profile
5.5.2 Briggs & Stratton Lawnmower Product Specification
5.5.3 Briggs & Stratton Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.6 Emak
5.6.1 Emak Company Profile
5.6.2 Emak Lawnmower Product Specification
5.6.3 Emak Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.7 GreenWorks Tools
5.7.1 GreenWorks Tools Company Profile
5.7.2 GreenWorks Tools Lawnmower Product Specification
5.7.3 GreenWorks Tools Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.8 Hitachi
5.8.1 Hitachi Company Profile
5.8.2 Hitachi Lawnmower Product Specification
5.8.3 Hitachi Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.9 Honda
5.9.1 Honda Company Profile
5.9.2 Honda Lawnmower Product Specification
5.9.3 Honda Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.10 Makita
5.10.1 Makita Company Profile
5.10.2 Makita Lawnmower Product Specification
5.10.3 Makita Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.11 Stanley Black and Decker
5.11.1 Stanley Black and Decker Company Profile
5.11.2 Stanley Black and Decker Lawnmower Product Specification
5.11.3 Stanley Black and Decker Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.12 STIHL
5.12.1 STIHL Company Profile
5.12.2 STIHL Lawnmower Product Specification
5.12.3 STIHL Lawnmower Production Capacity, Revenue, Price and Gross Margin
5.13 Textron
5.13.1 Textron Company Profile
5.13.2 Textron Lawnmower Product Specification
5.13.3 Textron Lawnmower Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Lawnmower Market Size
6.2 North America Lawnmower Key Players in North America
6.3 North America Lawnmower Market Size by Type
6.4 North America Lawnmower Market Size by Application
7. East Asia
7.1 East Asia Lawnmower Market Size
7.2 East Asia Lawnmower Key Players in North America
7.3 East Asia Lawnmower Market Size by Type
7.4 East Asia Lawnmower Market Size by Application
8. Europe
8.1 Europe Lawnmower Market Size
8.2 Europe Lawnmower Key Players in North America
8.3 Europe Lawnmower Market Size by Type
8.4 Europe Lawnmower Market Size by Application
9. South Asia
9.1 South Asia Lawnmower Market Size
9.2 South Asia Lawnmower Key Players in North America
9.3 South Asia Lawnmower Market Size by Type
9.4 South Asia Lawnmower Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Lawnmower Market Size
10.2 Southeast Asia Lawnmower Key Players in North America
10.3 Southeast Asia Lawnmower Market Size by Type
10.4 Southeast Asia Lawnmower Market Size by Application
11. Middle East
11.1 Middle East Lawnmower Market Size
11.2 Middle East Lawnmower Key Players in North America
11.3 Middle East Lawnmower Market Size by Type
11.4 Middle East Lawnmower Market Size by Application
12. Africa
12.1 Africa Lawnmower Market Size
12.2 Africa Lawnmower Key Players in North America
12.3 Africa Lawnmower Market Size by Type
12.4 Africa Lawnmower Market Size by Application
13. Oceania
13.1 Oceania Lawnmower Market Size
13.2 Oceania Lawnmower Key Players in North America
13.3 Oceania Lawnmower Market Size by Type
13.4 Oceania Lawnmower Market Size by Application
14. South America
14.1 South America Lawnmower Market Size
14.2 South America Lawnmower Key Players in North America
14.3 South America Lawnmower Market Size by Type
14.4 South America Lawnmower Market Size by Application
15. Rest of the World
15.1 Rest of the World Lawnmower Market Size
15.2 Rest of the World Lawnmower Key Players in North America
15.3 Rest of the World Lawnmower Market Size by Type
15.4 Rest of the World Lawnmower Market Size by Application
16 Lawnmower Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
3. Comprehensive Market Segmentation
By Product Type:
-
Walk-Behind Mowers: Includes self-propelled and push models (Flat/Standard).
-
Robotic Lawnmowers: High-growth autonomous units with GPS and AI mapping.
-
Riding Mowers: Includes Zero-Turn (ZTR) and Lawn Tractors.
-
Specialized Mowers: Truncation/Flail mowers for rough terrain and municipal slopes.
By Power Source:
-
Electric (Battery-Powered): The fastest-growing segment due to zero emissions and low noise.
-
Gasoline/ICE: Still dominant in the heavy-duty commercial and large acreage segments.
-
Manual/Reel: Niche segment for small eco-friendly residential yards.
By End-User (Application):
-
Residential (Family): Focus on ergonomics, ease of storage, and quiet operation.
-
Commercial (Landscaping Services): High-durability, high-speed machines for golf courses and sports fields.
-
Municipal/Government: Heavy-duty equipment for roadside maintenance, public parks, and forest fringes.
