Global Tissue Paper Market Report (2025–2036)
Market Overview
The global Tissue Paper market was valued at USD xxxx million in 2025 and is projected to reach USD xxxx million by 2036, growing at a CAGR of xx%. Rising hygiene awareness, urbanization, and increasing disposable incomes are driving demand for tissue paper products worldwide. The market is further supported by innovations in eco-friendly production, sustainable raw materials, and premium product categories such as ultra-soft and antibacterial tissues.
Impact of COVID-19
The pandemic significantly impacted the tissue paper market in 2020. Panic buying and heightened hygiene awareness led to a surge in demand for toilet paper, paper towels, and facial tissues. Supply chain disruptions created temporary shortages, but long-term demand has remained strong as consumers continue to prioritize hygiene and convenience.
Market Segmentation
By Type
- Hygienic Tissue Paper – Toilet paper, napkins, sanitary tissues.
- Facial Tissues – Soft tissues for personal care.
- Paper Towels – Household and commercial cleaning applications.
- Other Specialty Tissues – Wet wipes, antibacterial tissues, premium tissues.
By Application
- For Female – Sanitary tissues, facial tissues, cosmetic wipes.
- For Male – Shaving tissues, facial tissues, multipurpose wipes.
- For Baby – Baby wipes, soft tissues for sensitive skin.
- Other – Institutional and industrial usage.
By Distribution Channel
- Supermarkets & hypermarkets
- Convenience stores
- Online/e-commerce platforms
- Specialty health & hygiene stores
Regional Analysis (List Form)
- North America (U.S., Canada, Mexico)
- High per capita consumption of tissue paper.
- Strong demand for premium and eco-friendly products.
- Europe (Germany, U.K., France, Italy, Spain, Russia, etc.)
- Stringent regulations on sustainability and recycling.
- Rising demand for biodegradable and luxury tissues.
- Asia-Pacific (China, India, Japan, Southeast Asia, etc.)
- Fastest-growing region due to urbanization and rising incomes.
- China leads production; India shows strong growth in hygiene awareness.
- South America (Brazil, Argentina, etc.)
- Growing middle-class population driving demand.
- Brazil emerging as a hub for tissue paper manufacturing.
- Middle East & Africa (Saudi Arabia, South Africa, GCC countries, etc.)
- Rising demand for hygiene products in urban centers.
- Increasing investment in retail and hospitality sectors.
Top Key Players
- Reckitt Benckiser
- Procter & Gamble
- Henkel
- Colgate-Palmolive
- Unilever
- Clorox
- Church & Dwight
- Godrej Consumer Products
- Goodmaid Chemicals
- Kao Corporation
- McBride
- Rohit Surfactants
- SC Johnson & Son
- Seventh Generation
- Bombril
Additional Players
- Kimberly-Clark Corporation
- Georgia-Pacific LLC
- Essity AB
- Hengan International Group
- Asia Pulp & Paper (APP)
- Sofidel Group
- Kruger Products
- Cascades Inc.
- WEPA Group
Porter’s Five Forces (List Form)
- Threat of New Entrants: Moderate – requires capital and raw material access.
- Bargaining Power of Suppliers: Moderate – pulp and fiber supply impacts pricing.
- Bargaining Power of Buyers: High – consumers demand affordability and sustainability.
- Threat of Substitutes: Moderate – reusable cloth alternatives.
- Industry Rivalry: High – intense competition among global and regional players.
SWOT Analysis
Strengths
- Essential hygiene product with consistent demand.
- Strong presence of global brands.
- Expanding product categories (wet wipes, antibacterial tissues).
Weaknesses
- High dependence on raw material (pulp) prices.
- Environmental concerns over deforestation.
- Low differentiation in basic tissue products.
Opportunities
- Rising demand for eco-friendly and biodegradable tissues.
- Growth in emerging economies.
- Premiumization of tissue products.
Threats
- Regulatory restrictions on single-use products.
- Competition from reusable alternatives.
- Supply chain disruptions.
Trend Analysis
- Sustainability – Shift toward recycled and biodegradable tissues.
- Premiumization – Growth in ultra-soft, scented, and antibacterial tissues.
- Digital Retail – Surge in online sales of hygiene products.
- Urbanization – Rising demand in emerging economies.
- Health & Hygiene Awareness – Post-COVID emphasis on cleanliness.
Drivers & Challenges
Drivers
- Rising hygiene awareness globally.
- Growth in disposable incomes and urban lifestyles.
- Expansion of e-commerce channels.
Challenges
- Raw material price volatility.
- Environmental concerns and regulatory pressures.
- Intense competition from global and local brands.
Value Chain Analysis
- Raw Material Suppliers – Pulp, recycled fiber.
- Manufacturers – Tissue paper production and conversion.
- Distributors/Dealers – Retail and wholesale channels.
- End Users – Households, institutions, commercial establishments.
- Consumers – Indirect beneficiaries through hygiene and convenience.
Quick Recommendations for Stakeholders
- Manufacturers: Invest in sustainable production and premium product innovation.
- Retailers/Distributors: Expand online presence and offer eco-friendly product lines.
- Investors: Focus on Asia-Pacific for highest growth potential.
- Policy Makers: Encourage recycling and sustainable raw material sourcing.
- Brands: Differentiate through premiumization and sustainability messaging.
1. Market Overview of Tissue Paper
1.1 Tissue Paper Market Overview
1.1.1 Tissue Paper Product Scope
1.1.2 Market Status and Outlook
1.2 Tissue Paper Market Size by Regions:
1.3 Tissue Paper Historic Market Size by Regions
1.4 Tissue Paper Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Tissue Paper Sales Market by Type
2.1 Global Tissue Paper Historic Market Size by Type
2.2 Global Tissue Paper Forecasted Market Size by Type
2.3 Hygienic Tissue Paper
2.4 Facial Tissues
2.5 Paper Towels
3. Covid-19 Impact Tissue Paper Sales Market by Application
3.1 Global Tissue Paper Historic Market Size by Application
3.2 Global Tissue Paper Forecasted Market Size by Application
3.3 For Female
3.4 For Male
3.5 For Baby
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Tissue Paper Production Capacity Market Share by Manufacturers
4.2 Global Tissue Paper Revenue Market Share by Manufacturers
4.3 Global Tissue Paper Average Price by Manufacturers
5. Company Profiles and Key Figures in Tissue Paper Business
5.1 Reckitt Benckiser
5.1.1 Reckitt Benckiser Company Profile
5.1.2 Reckitt Benckiser Tissue Paper Product Specification
5.1.3 Reckitt Benckiser Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.2 Procter & Gamble
5.2.1 Procter & Gamble Company Profile
5.2.2 Procter & Gamble Tissue Paper Product Specification
5.2.3 Procter & Gamble Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.3 Henkel
5.3.1 Henkel Company Profile
5.3.2 Henkel Tissue Paper Product Specification
5.3.3 Henkel Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.4 Colgate-Palmolive
5.4.1 Colgate-Palmolive Company Profile
5.4.2 Colgate-Palmolive Tissue Paper Product Specification
5.4.3 Colgate-Palmolive Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.5 Unilever
5.5.1 Unilever Company Profile
5.5.2 Unilever Tissue Paper Product Specification
5.5.3 Unilever Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.6 Clorox
5.6.1 Clorox Company Profile
5.6.2 Clorox Tissue Paper Product Specification
5.6.3 Clorox Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.7 Church & Dwight
5.7.1 Church & Dwight Company Profile
5.7.2 Church & Dwight Tissue Paper Product Specification
5.7.3 Church & Dwight Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.8 Godrej Consumer Products
5.8.1 Godrej Consumer Products Company Profile
5.8.2 Godrej Consumer Products Tissue Paper Product Specification
5.8.3 Godrej Consumer Products Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.9 Goodmaid Chemicals
5.9.1 Goodmaid Chemicals Company Profile
5.9.2 Goodmaid Chemicals Tissue Paper Product Specification
5.9.3 Goodmaid Chemicals Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.10 Kao
5.10.1 Kao Company Profile
5.10.2 Kao Tissue Paper Product Specification
5.10.3 Kao Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.11 McBride
5.11.1 McBride Company Profile
5.11.2 McBride Tissue Paper Product Specification
5.11.3 McBride Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.12 Rohit Surfactants
5.12.1 Rohit Surfactants Company Profile
5.12.2 Rohit Surfactants Tissue Paper Product Specification
5.12.3 Rohit Surfactants Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.13 SC Johnson & Son
5.13.1 SC Johnson & Son Company Profile
5.13.2 SC Johnson & Son Tissue Paper Product Specification
5.13.3 SC Johnson & Son Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.14 Seventh Generation
5.14.1 Seventh Generation Company Profile
5.14.2 Seventh Generation Tissue Paper Product Specification
5.14.3 Seventh Generation Tissue Paper Production Capacity, Revenue, Price and Gross Margin
5.15 Bombril
5.15.1 Bombril Company Profile
5.15.2 Bombril Tissue Paper Product Specification
5.15.3 Bombril Tissue Paper Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Tissue Paper Market Size
6.2 North America Tissue Paper Key Players in North America
6.3 North America Tissue Paper Market Size by Type
6.4 North America Tissue Paper Market Size by Application
7. East Asia
7.1 East Asia Tissue Paper Market Size
7.2 East Asia Tissue Paper Key Players in North America
7.3 East Asia Tissue Paper Market Size by Type
7.4 East Asia Tissue Paper Market Size by Application
8. Europe
8.1 Europe Tissue Paper Market Size
8.2 Europe Tissue Paper Key Players in North America
8.3 Europe Tissue Paper Market Size by Type
8.4 Europe Tissue Paper Market Size by Application
9. South Asia
9.1 South Asia Tissue Paper Market Size
9.2 South Asia Tissue Paper Key Players in North America
9.3 South Asia Tissue Paper Market Size by Type
9.4 South Asia Tissue Paper Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Tissue Paper Market Size
10.2 Southeast Asia Tissue Paper Key Players in North America
10.3 Southeast Asia Tissue Paper Market Size by Type
10.4 Southeast Asia Tissue Paper Market Size by Application
11. Middle East
11.1 Middle East Tissue Paper Market Size
11.2 Middle East Tissue Paper Key Players in North America
11.3 Middle East Tissue Paper Market Size by Type
11.4 Middle East Tissue Paper Market Size by Application
12. Africa
12.1 Africa Tissue Paper Market Size
12.2 Africa Tissue Paper Key Players in North America
12.3 Africa Tissue Paper Market Size by Type
12.4 Africa Tissue Paper Market Size by Application
13. Oceania
13.1 Oceania Tissue Paper Market Size
13.2 Oceania Tissue Paper Key Players in North America
13.3 Oceania Tissue Paper Market Size by Type
13.4 Oceania Tissue Paper Market Size by Application
14. South America
14.1 South America Tissue Paper Market Size
14.2 South America Tissue Paper Key Players in North America
14.3 South America Tissue Paper Market Size by Type
14.4 South America Tissue Paper Market Size by Application
15. Rest of the World
15.1 Rest of the World Tissue Paper Market Size
15.2 Rest of the World Tissue Paper Key Players in North America
15.3 Rest of the World Tissue Paper Market Size by Type
15.4 Rest of the World Tissue Paper Market Size by Application
16 Tissue Paper Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Type
- Hygienic Tissue Paper – Toilet paper, napkins, sanitary tissues.
- Facial Tissues – Soft tissues for personal care.
- Paper Towels – Household and commercial cleaning applications.
- Other Specialty Tissues – Wet wipes, antibacterial tissues, premium tissues.
By Application
- For Female – Sanitary tissues, facial tissues, cosmetic wipes.
- For Male – Shaving tissues, facial tissues, multipurpose wipes.
- For Baby – Baby wipes, soft tissues for sensitive skin.
- Other – Institutional and industrial usage.
By Distribution Channel
- Supermarkets & hypermarkets
- Convenience stores
- Online/e-commerce platforms
- Specialty health & hygiene stores
Regional Analysis (List Form)
- North America (U.S., Canada, Mexico)
- High per capita consumption of tissue paper.
- Strong demand for premium and eco-friendly products.
- Europe (Germany, U.K., France, Italy, Spain, Russia, etc.)
- Stringent regulations on sustainability and recycling.
- Rising demand for biodegradable and luxury tissues.
- Asia-Pacific (China, India, Japan, Southeast Asia, etc.)
- Fastest-growing region due to urbanization and rising incomes.
- China leads production; India shows strong growth in hygiene awareness.
- South America (Brazil, Argentina, etc.)
- Growing middle-class population driving demand.
- Brazil emerging as a hub for tissue paper manufacturing.
- Middle East & Africa (Saudi Arabia, South Africa, GCC countries, etc.)
- Rising demand for hygiene products in urban centers.
- Increasing investment in retail and hospitality sectors.
Top Key Players
- Reckitt Benckiser
- Procter & Gamble
- Henkel
- Colgate-Palmolive
- Unilever
- Clorox
- Church & Dwight
- Godrej Consumer Products
- Goodmaid Chemicals
- Kao Corporation
- McBride
- Rohit Surfactants
- SC Johnson & Son
- Seventh Generation
- Bombril
