Global Fragrant and Long Grain Rice Market: Strategic Intelligence Report (2025–2036)
The Global Fragrant and Long Grain Rice Market is evolving from a staple commodity into a high-value lifestyle product. Valued at USD [XXXX] Million in 2025, the market is projected to reach USD [XXXX] Million by 2036, growing at a CAGR of [XX.X]%. This expansion is underpinned by the increasing global footprint of Asian and Middle Eastern cuisines and a rising consumer preference for premium, aromatic, and non-sticky rice varieties.
Market Segmentation
By Variety:
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Fragrant Rice (Aromatic):
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Basmati: Traditional, Pusa, and 1121 varieties (primarily from India and Pakistan).
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Jasmine: Thai Hom Mali and Cambodian Angkor Kroseang varieties.
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Other Aromatic: Ambemohar, Gobindobhog, and Texmati.
-
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Long Grain (Non-Aromatic): Standard long-grain white, parboiled, and brown rice (prevalent in the Americas and Africa).
By Nature:
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Conventional: Mass-produced using standard agricultural practices.
-
Organic: Growing segment driven by health-conscious consumers and chemical-free farming mandates.
By Processing/Milling:
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Raw Rice: Minimally processed.
-
Parboiled/Converted Rice: Partially boiled in the husk to retain nutrients and reduce stickiness.
-
Steamed Rice: Emerging category for rapid-cook industrial use.
By Distribution Channel:
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B2B (Commercial): Restaurants, hotels, catering, and industrial food processors (Ready-to-Eat meals).
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B2C (Retail): Supermarkets, hypermarkets, specialty ethnic stores, and Direct-to-Consumer (D2C) e-commerce.
Top Key Players
The market is characterized by a mix of specialized regional millers and global food conglomerates.
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KRBL Limited (India): Owner of the 'India Gate' brand; world’s largest rice miller.
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LT Foods Ltd (India): Known for 'Daawat' and 'Royal' brands.
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Tilda (Hain Celestial Group): A dominant player in the European and UK premium Basmati markets.
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Ebro Foods, S.A. (Spain): A global leader in branded rice and pasta.
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SunRice (Australia): Key exporter of diverse rice varieties to over 50 countries.
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Kohinoor Foods Ltd: Leading exporter of Basmati and ready-to-eat products.
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Matco Foods (Pakistan): Producers of the 'Falak' brand and organic rice variants.
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Uncle Ben’s (Mars, Inc.): Global leader in parboiled long-grain rice.
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Amira Nature Foods Ltd: Specialist in aged Basmati and organic grains.
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Riviana Foods Inc. (USA): Leading marketer of long-grain and specialty rice in North America.
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Wilmar International: Expanding footprint in the Asian and African rice distribution segments.
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Golden Foods: Major supplier for Middle Eastern retail chains.
Regional Analysis
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Asia-Pacific: The global production hub and largest consumer. China and India are the primary drivers, while Thailand and Vietnam dominate the Jasmine rice export trade.
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Middle East & Africa: The highest per-capita consumption of Basmati rice, particularly in Saudi Arabia, UAE, and Iran. West Africa is a major importer of long-grain parboiled rice.
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Europe: A mature market where demand is shifting toward "Quick-Cook" and "Microwavable" fragrant rice pouches.
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North America: Growth is fueled by the diversifying demographic profile and the popularity of healthy, gluten-free grains in "Bowl" based dining concepts.
Porter’s Five Forces
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Threat of New Entrants (Low to Moderate): Establishing a global supply chain and securing "GI Tag" (Geographical Indication) certifications for Basmati and Jasmine is capital intensive.
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Bargaining Power of Buyers (High): With numerous brands available in retail, price sensitivity is high unless the brand has significant "Aged Rice" prestige.
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Bargaining Power of Suppliers (Moderate): Fragmented farmers have little power, but government-mandated Minimum Support Prices (MSP) in India and Pakistan influence market rates.
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Threat of Substitutes (Moderate): Ancient grains (Quinoa, Millets) and "Cauliflower Rice" are emerging as low-carb alternatives.
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Competitive Rivalry (Extreme): Heavy competition on grain length, aroma intensity, and "purity" (percentage of broken grains).
SWOT Analysis
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Strengths: Essential dietary staple; long shelf life; gluten-free appeal.
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Weaknesses: High water footprint; sensitivity to climate change; export ban risks.
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Opportunities: Expansion of Fortified Rice (Vitamin/Mineral enriched); growth in the "Ready-to-Heat" segment.
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Threats: Pesticide residue regulations (MRL standards) in the EU/USA; fluctuating sea freight costs.
Trend Analysis
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Sustainable Rice Platform (SRP): Increasing demand for "Water-Wise" rice grown with sustainable irrigation practices.
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Direct-to-Consumer (D2C) Brands: New players are skipping retail aisles to sell premium, single-origin aged rice directly via subscription models.
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The "Aged" Premium: Similar to wine, rice aged 12–24 months is being marketed as a luxury product for its superior texture and aroma.
Drivers & Challenges
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Driver: Premiumization of Staples: Consumers are trading up from standard white rice to aromatic Basmati and Jasmine for home dining experiences.
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Driver: Rise of Asian Cuisine: The global popularity of Thai, Indian, and Persian food is mandating the use of specific fragrant grains.
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Challenge: Geopolitical Trade Barriers: Export restrictions and tariffs imposed by major producing nations to control domestic inflation.
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Challenge: Arsenic and Pesticide Levels: Increasing regulatory scrutiny regarding soil contaminants in long-grain varieties.
Value Chain Analysis
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Cultivation: Sourcing seeds, irrigation, and harvest management.
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Procurement & Storage: Direct purchase from farm gates or "Mandis" (markets).
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Milling & Aging: Husking, polishing, and natural aging in temperature-controlled warehouses.
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Packaging & Exporting: Sorting (color-sorting to remove broken grains) and shipping.
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Retail/Service: Final sale via supermarket shelves or hospitality menus.
Quick Recommendations for Stakeholders
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For Millers: Invest in automated color-sorters and aging silos to ensure grain consistency, which is the primary metric for premium pricing.
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For Investors: Focus on companies with strong R&D in climate-resilient seeds that require less water and have higher yields per hectare.
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For Retailers: Diversify the "Health & Wellness" aisle with Organic and Low-GI (Glycemic Index) rice variants to cater to the diabetic-friendly market.
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For Exporters: Ensure strict adherence to MRL (Maximum Residue Limit) testing to avoid shipment rejections in European and North American ports.
1. Market Overview of Fragrant and Long Grain Rice
1.1 Fragrant and Long Grain Rice Market Overview
1.1.1 Fragrant and Long Grain Rice Product Scope
1.1.2 Market Status and Outlook
1.2 Fragrant and Long Grain Rice Market Size by Regions:
1.3 Fragrant and Long Grain Rice Historic Market Size by Regions
1.4 Fragrant and Long Grain Rice Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Fragrant and Long Grain Rice Sales Market by Type
2.1 Global Fragrant and Long Grain Rice Historic Market Size by Type
2.2 Global Fragrant and Long Grain Rice Forecasted Market Size by Type
2.3 Indian varieties
2.4 Pakistani varieties
2.5 Otjhjer
3. Covid-19 Impact Fragrant and Long Grain Rice Sales Market by Application
3.1 Global Fragrant and Long Grain Rice Historic Market Size by Application
3.2 Global Fragrant and Long Grain Rice Forecasted Market Size by Application
3.3 Home Use
3.4 Commercial Use
3.5 Other
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Fragrant and Long Grain Rice Production Capacity Market Share by Manufacturers
4.2 Global Fragrant and Long Grain Rice Revenue Market Share by Manufacturers
4.3 Global Fragrant and Long Grain Rice Average Price by Manufacturers
5. Company Profiles and Key Figures in Fragrant and Long Grain Rice Business
5.1 REI Agro Ltd
5.1.1 REI Agro Ltd Company Profile
5.1.2 REI Agro Ltd Fragrant and Long Grain Rice Product Specification
5.1.3 REI Agro Ltd Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.2 KRBL Ltd
5.2.1 KRBL Ltd Company Profile
5.2.2 KRBL Ltd Fragrant and Long Grain Rice Product Specification
5.2.3 KRBL Ltd Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.3 LT Foods Ltd
5.3.1 LT Foods Ltd Company Profile
5.3.2 LT Foods Ltd Fragrant and Long Grain Rice Product Specification
5.3.3 LT Foods Ltd Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.4 Kohinoor Foods Ltd
5.4.1 Kohinoor Foods Ltd Company Profile
5.4.2 Kohinoor Foods Ltd Fragrant and Long Grain Rice Product Specification
5.4.3 Kohinoor Foods Ltd Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.5 Lakshmi Group
5.5.1 Lakshmi Group Company Profile
5.5.2 Lakshmi Group Fragrant and Long Grain Rice Product Specification
5.5.3 Lakshmi Group Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.6 Pari India
5.6.1 Pari India Company Profile
5.6.2 Pari India Fragrant and Long Grain Rice Product Specification
5.6.3 Pari India Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.7 DUNAR
5.7.1 DUNAR Company Profile
5.7.2 DUNAR Fragrant and Long Grain Rice Product Specification
5.7.3 DUNAR Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.8 Amar Singh Chawalwala
5.8.1 Amar Singh Chawalwala Company Profile
5.8.2 Amar Singh Chawalwala Fragrant and Long Grain Rice Product Specification
5.8.3 Amar Singh Chawalwala Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.9 Golden Foods
5.9.1 Golden Foods Company Profile
5.9.2 Golden Foods Fragrant and Long Grain Rice Product Specification
5.9.3 Golden Foods Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.10 R.S.Mills
5.10.1 R.S.Mills Company Profile
5.10.2 R.S.Mills Fragrant and Long Grain Rice Product Specification
5.10.3 R.S.Mills Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.11 Tilda
5.11.1 Tilda Company Profile
5.11.2 Tilda Fragrant and Long Grain Rice Product Specification
5.11.3 Tilda Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
5.12 Matco Rice
5.12.1 Matco Rice Company Profile
5.12.2 Matco Rice Fragrant and Long Grain Rice Product Specification
5.12.3 Matco Rice Fragrant and Long Grain Rice Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Fragrant and Long Grain Rice Market Size
6.2 North America Fragrant and Long Grain Rice Key Players in North America
6.3 North America Fragrant and Long Grain Rice Market Size by Type
6.4 North America Fragrant and Long Grain Rice Market Size by Application
7. East Asia
7.1 East Asia Fragrant and Long Grain Rice Market Size
7.2 East Asia Fragrant and Long Grain Rice Key Players in North America
7.3 East Asia Fragrant and Long Grain Rice Market Size by Type
7.4 East Asia Fragrant and Long Grain Rice Market Size by Application
8. Europe
8.1 Europe Fragrant and Long Grain Rice Market Size
8.2 Europe Fragrant and Long Grain Rice Key Players in North America
8.3 Europe Fragrant and Long Grain Rice Market Size by Type
8.4 Europe Fragrant and Long Grain Rice Market Size by Application
9. South Asia
9.1 South Asia Fragrant and Long Grain Rice Market Size
9.2 South Asia Fragrant and Long Grain Rice Key Players in North America
9.3 South Asia Fragrant and Long Grain Rice Market Size by Type
9.4 South Asia Fragrant and Long Grain Rice Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Fragrant and Long Grain Rice Market Size
10.2 Southeast Asia Fragrant and Long Grain Rice Key Players in North America
10.3 Southeast Asia Fragrant and Long Grain Rice Market Size by Type
10.4 Southeast Asia Fragrant and Long Grain Rice Market Size by Application
11. Middle East
11.1 Middle East Fragrant and Long Grain Rice Market Size
11.2 Middle East Fragrant and Long Grain Rice Key Players in North America
11.3 Middle East Fragrant and Long Grain Rice Market Size by Type
11.4 Middle East Fragrant and Long Grain Rice Market Size by Application
12. Africa
12.1 Africa Fragrant and Long Grain Rice Market Size
12.2 Africa Fragrant and Long Grain Rice Key Players in North America
12.3 Africa Fragrant and Long Grain Rice Market Size by Type
12.4 Africa Fragrant and Long Grain Rice Market Size by Application
13. Oceania
13.1 Oceania Fragrant and Long Grain Rice Market Size
13.2 Oceania Fragrant and Long Grain Rice Key Players in North America
13.3 Oceania Fragrant and Long Grain Rice Market Size by Type
13.4 Oceania Fragrant and Long Grain Rice Market Size by Application
14. South America
14.1 South America Fragrant and Long Grain Rice Market Size
14.2 South America Fragrant and Long Grain Rice Key Players in North America
14.3 South America Fragrant and Long Grain Rice Market Size by Type
14.4 South America Fragrant and Long Grain Rice Market Size by Application
15. Rest of the World
15.1 Rest of the World Fragrant and Long Grain Rice Market Size
15.2 Rest of the World Fragrant and Long Grain Rice Key Players in North America
15.3 Rest of the World Fragrant and Long Grain Rice Market Size by Type
15.4 Rest of the World Fragrant and Long Grain Rice Market Size by Application
16 Fragrant and Long Grain Rice Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Variety:
-
Fragrant Rice (Aromatic):
-
Basmati: Traditional, Pusa, and 1121 varieties (primarily from India and Pakistan).
-
Jasmine: Thai Hom Mali and Cambodian Angkor Kroseang varieties.
-
Other Aromatic: Ambemohar, Gobindobhog, and Texmati.
-
-
Long Grain (Non-Aromatic): Standard long-grain white, parboiled, and brown rice (prevalent in the Americas and Africa).
By Nature:
-
Conventional: Mass-produced using standard agricultural practices.
-
Organic: Growing segment driven by health-conscious consumers and chemical-free farming mandates.
By Processing/Milling:
-
Raw Rice: Minimally processed.
-
Parboiled/Converted Rice: Partially boiled in the husk to retain nutrients and reduce stickiness.
-
Steamed Rice: Emerging category for rapid-cook industrial use.
By Distribution Channel:
-
B2B (Commercial): Restaurants, hotels, catering, and industrial food processors (Ready-to-Eat meals).
-
B2C (Retail): Supermarkets, hypermarkets, specialty ethnic stores, and Direct-to-Consumer (D2C) e-commerce.
Top Key Players
The market is characterized by a mix of specialized regional millers and global food conglomerates.
-
KRBL Limited (India): Owner of the 'India Gate' brand; world’s largest rice miller.
-
LT Foods Ltd (India): Known for 'Daawat' and 'Royal' brands.
-
Tilda (Hain Celestial Group): A dominant player in the European and UK premium Basmati markets.
-
Ebro Foods, S.A. (Spain): A global leader in branded rice and pasta.
-
SunRice (Australia): Key exporter of diverse rice varieties to over 50 countries.
-
Kohinoor Foods Ltd: Leading exporter of Basmati and ready-to-eat products.
-
Matco Foods (Pakistan): Producers of the 'Falak' brand and organic rice variants.
-
Uncle Ben’s (Mars, Inc.): Global leader in parboiled long-grain rice.
-
Amira Nature Foods Ltd: Specialist in aged Basmati and organic grains.
-
Riviana Foods Inc. (USA): Leading marketer of long-grain and specialty rice in North America.
-
Wilmar International: Expanding footprint in the Asian and African rice distribution segments.
-
Golden Foods: Major supplier for Middle Eastern retail chains.
