Global Grass Trimmer Market Research Report (2025–2036)
Market Overview
The Global Grass Trimmer Market was valued at approximately USD 14.2 Billion in 2025 and is projected to reach a valuation of USD 24.8 Billion by the year 2036, expanding at a compound annual growth rate (CAGR) of 5.2% during the forecast period.
The grass trimmer market—also known as string trimmers or "weed whackers"—is undergoing a significant technological shift. Historically dominated by internal combustion engines, the industry is rapidly transitioning toward high-voltage lithium-ion battery technology. This evolution is driven by stringent noise and emission regulations in urban areas and a growing "DIY" culture among residential homeowners. The market is also seeing a rise in "Prosumer" equipment—tools that offer professional-grade power with consumer-grade ease of use.
Impact of COVID-19 & The "Home Sanctuary" Trend
The pandemic acted as a powerful catalyst for the gardening equipment sector. While initial supply chain disruptions and factory closures occurred in early 2020, the subsequent lockdowns led to a "home improvement boom." Homeowners, restricted from travel, reallocated discretionary spending toward landscaping and lawn maintenance. This created a permanent expansion in the consumer base. Post-pandemic, the market remains resilient due to the continued hybrid-work model, which allows homeowners more time for property maintenance.
Market Segmentation
By Power Source (Type):
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Battery-Powered (Cordless): The fastest-growing segment, driven by advancements in brushless motors and battery energy density.
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Electric (Corded): Preferred for small residential yards due to low cost and infinite run-time.
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Gasoline-Powered: Still dominant in the professional landscaping and forestry sectors where high torque and long-duration use are required.
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Manual/Hand-held: Specialized niche for small-scale topiary or eco-friendly gardening.
By Application (End-Use):
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Residential/DIY: High-volume sales focused on ergonomics, lightweight design, and ease of maintenance.
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Commercial Landscaping: Heavy-duty equipment designed for daily, multi-hour use.
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Municipal & Public Greening: Used by city councils for parks, roadside maintenance, and public squares.
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Golf Courses & Athletic Fields: Precision trimming for high-stakes turf management.
By Distribution Channel:
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Home Improvement Centers: (e.g., Home Depot, Lowe’s, Bunnings).
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Specialty Power Equipment Dealers: Focus on professional brands and after-sales service.
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E-Commerce: Rising direct-to-consumer (D2C) sales and third-party marketplaces.
Top Key Players
The market features a mix of legacy engine manufacturers and new-age battery technology leaders:
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Husqvarna Group – Sweden
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Andreas Stihl AG & Co. KG – Germany
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The Toro Company – US
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Deere & Company (John Deere) – US
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Makita Corporation – Japan
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Stanley Black & Decker (DEWALT / Craftsman) – US
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Techtronic Industries (Ryobi / Milwaukee) – Hong Kong/US
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Honda Motor Co., Ltd. – Japan
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Echo (Yamabiko Corporation) – Japan
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Briggs & Stratton – US
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Emak S.p.A. – Italy
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MTD Products (Stanley Black & Decker) – US
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Greenworks Tools – US/China
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Worx (Positec Tool Group) – China
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Kobalt (Lowe’s Brand) – US
Regional Analysis
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North America: The largest market share holder (~38%). Driven by a deep-rooted "lawn culture," large suburban properties, and high disposable income. The U.S. is the primary hub for battery-powered innovation.
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Europe: The leader in Regulatory Compliance. Strict noise ordinances in Germany, France, and the UK have made this the most mature market for electric and battery trimmers.
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Asia-Pacific: The highest CAGR region. Rapid urbanization in China, India, and Vietnam is leading to the creation of more managed green spaces and parks. Rising middle-class homeownership is fueling residential tool sales.
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LAMEA: Growth is centered in the commercial agriculture and hospitality sectors (resorts and golf courses) in Brazil and the GCC countries.
Porter’s Five Forces Analysis
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Threat of New Entrants (Moderate): High brand loyalty to names like Stihl and Husqvarna acts as a barrier, but battery-tech companies from the consumer electronics sector are successfully entering the market.
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Bargaining Power of Buyers (High): Residential consumers have numerous choices and can switch brands easily based on price and battery-platform compatibility.
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Bargaining Power of Suppliers (Moderate to High): Suppliers of lithium-ion cells and rare-earth magnets for brushless motors hold significant power due to global supply constraints.
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Threat of Substitutes (Moderate): Robotic lawn mowers are a rising threat for general mowing, but they still struggle with the detailed edging and vertical trimming that grass trimmers provide.
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Intensity of Rivalry (Very High): Intense price wars and "platform lock-in" strategies (where a user’s batteries only fit one brand) define the market.
SWOT Analysis
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Strengths: Essential tool for property maintenance; high replacement cycle for parts (lines, heads); clear transition path to green energy.
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Weaknesses: Gasoline models face increasing environmental backlash; battery models still face "range anxiety" in commercial settings.
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Opportunities: Development of Autonomous/Robotic Trimmers; integration of IoT for fleet management in commercial landscaping.
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Threats: Rising raw material costs for batteries; local government bans on gas-powered leaf blowers and trimmers.
Trend Analysis
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Battery Platform Standardization: Consumers are increasingly choosing trimmers based on whether the battery fits their existing drill or leaf blower.
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Ergonomic Design: Focus on vibration dampening and adjustable shafts to reduce operator fatigue and musculoskeletal issues.
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Carbon-Neutral Manufacturing: Brands are competing on the "green-ness" of their entire supply chain, not just the tool's operation.
Drivers & Challenges
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Drivers:
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Expansion of "Smart Cities" requiring well-maintained public parks.
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Advancements in motor efficiency allowing battery tools to match gas-engine torque.
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Rising popularity of gardening as a hobby among Millennial and Gen Z homeowners.
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Challenges:
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Efficient recycling of large lithium-ion battery packs.
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The high price point of pro-grade battery equipment compared to legacy gas models.
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Value Chain Analysis
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R&D: Focus on battery management systems (BMS) and motor cooling.
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Sourcing: Procurement of metals, plastics, and electronic components.
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Manufacturing: Automated assembly of motor units and injection molding of housings.
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Distribution: Tiered network involving mega-retailers and local independent dealers.
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After-Sales: Critical revenue stream through replacement trimmer lines, spool heads, and battery replacements.
Quick Recommendations for Stakeholders
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For Manufacturers: Focus on Cross-Platform Compatibility. A "one-battery-fits-all" strategy is the most effective way to ensure long-term customer loyalty.
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For Investors: Prioritize brands that are developing solid-state battery technology or ultra-fast charging, as these will be the key to winning over the commercial landscaping market.
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For Retailers: Invest in omni-channel service centers. As tools become more electronic, consumers will require specialized repair services that big-box retailers currently lack.
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For Commercial Users: Transition the fleet to battery power incrementally to take advantage of municipal tax credits and to stay ahead of upcoming noise and emission bans.
1. Market Overview of Grass Trimmer
1.1 Grass Trimmer Market Overview
1.1.1 Grass Trimmer Product Scope
1.1.2 Market Status and Outlook
1.2 Grass Trimmer Market Size by Regions:
1.3 Grass Trimmer Historic Market Size by Regions
1.4 Grass Trimmer Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Grass Trimmer Sales Market by Type
2.1 Global Grass Trimmer Historic Market Size by Type
2.2 Global Grass Trimmer Forecasted Market Size by Type
2.3 Manual
2.4 Electric
2.5 Gasoline
3. Covid-19 Impact Grass Trimmer Sales Market by Application
3.1 Global Grass Trimmer Historic Market Size by Application
3.2 Global Grass Trimmer Forecasted Market Size by Application
3.3 Municipal Greening
3.4 Stadium
3.5 Chemical & Materials
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Grass Trimmer Production Capacity Market Share by Manufacturers
4.2 Global Grass Trimmer Revenue Market Share by Manufacturers
4.3 Global Grass Trimmer Average Price by Manufacturers
5. Company Profiles and Key Figures in Grass Trimmer Business
5.1 Husqvarna
5.1.1 Husqvarna Company Profile
5.1.2 Husqvarna Grass Trimmer Product Specification
5.1.3 Husqvarna Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.2 Global Garden Products
5.2.1 Global Garden Products Company Profile
5.2.2 Global Garden Products Grass Trimmer Product Specification
5.2.3 Global Garden Products Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.3 MTD Products
5.3.1 MTD Products Company Profile
5.3.2 MTD Products Grass Trimmer Product Specification
5.3.3 MTD Products Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.4 STIHL
5.4.1 STIHL Company Profile
5.4.2 STIHL Grass Trimmer Product Specification
5.4.3 STIHL Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.5 Deere & Company
5.5.1 Deere & Company Company Profile
5.5.2 Deere & Company Grass Trimmer Product Specification
5.5.3 Deere & Company Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.6 Toro
5.6.1 Toro Company Profile
5.6.2 Toro Grass Trimmer Product Specification
5.6.3 Toro Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.7 Honda
5.7.1 Honda Company Profile
5.7.2 Honda Grass Trimmer Product Specification
5.7.3 Honda Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.8 Briggs & Stratton
5.8.1 Briggs & Stratton Company Profile
5.8.2 Briggs & Stratton Grass Trimmer Product Specification
5.8.3 Briggs & Stratton Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.9 Emak
5.9.1 Emak Company Profile
5.9.2 Emak Grass Trimmer Product Specification
5.9.3 Emak Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
5.10 Craftsnman
5.10.1 Craftsnman Company Profile
5.10.2 Craftsnman Grass Trimmer Product Specification
5.10.3 Craftsnman Grass Trimmer Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Grass Trimmer Market Size
6.2 North America Grass Trimmer Key Players in North America
6.3 North America Grass Trimmer Market Size by Type
6.4 North America Grass Trimmer Market Size by Application
7. East Asia
7.1 East Asia Grass Trimmer Market Size
7.2 East Asia Grass Trimmer Key Players in North America
7.3 East Asia Grass Trimmer Market Size by Type
7.4 East Asia Grass Trimmer Market Size by Application
8. Europe
8.1 Europe Grass Trimmer Market Size
8.2 Europe Grass Trimmer Key Players in North America
8.3 Europe Grass Trimmer Market Size by Type
8.4 Europe Grass Trimmer Market Size by Application
9. South Asia
9.1 South Asia Grass Trimmer Market Size
9.2 South Asia Grass Trimmer Key Players in North America
9.3 South Asia Grass Trimmer Market Size by Type
9.4 South Asia Grass Trimmer Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Grass Trimmer Market Size
10.2 Southeast Asia Grass Trimmer Key Players in North America
10.3 Southeast Asia Grass Trimmer Market Size by Type
10.4 Southeast Asia Grass Trimmer Market Size by Application
11. Middle East
11.1 Middle East Grass Trimmer Market Size
11.2 Middle East Grass Trimmer Key Players in North America
11.3 Middle East Grass Trimmer Market Size by Type
11.4 Middle East Grass Trimmer Market Size by Application
12. Africa
12.1 Africa Grass Trimmer Market Size
12.2 Africa Grass Trimmer Key Players in North America
12.3 Africa Grass Trimmer Market Size by Type
12.4 Africa Grass Trimmer Market Size by Application
13. Oceania
13.1 Oceania Grass Trimmer Market Size
13.2 Oceania Grass Trimmer Key Players in North America
13.3 Oceania Grass Trimmer Market Size by Type
13.4 Oceania Grass Trimmer Market Size by Application
14. South America
14.1 South America Grass Trimmer Market Size
14.2 South America Grass Trimmer Key Players in North America
14.3 South America Grass Trimmer Market Size by Type
14.4 South America Grass Trimmer Market Size by Application
15. Rest of the World
15.1 Rest of the World Grass Trimmer Market Size
15.2 Rest of the World Grass Trimmer Key Players in North America
15.3 Rest of the World Grass Trimmer Market Size by Type
15.4 Rest of the World Grass Trimmer Market Size by Application
16 Grass Trimmer Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Power Source (Type):
-
Battery-Powered (Cordless): The fastest-growing segment, driven by advancements in brushless motors and battery energy density.
-
Electric (Corded): Preferred for small residential yards due to low cost and infinite run-time.
-
Gasoline-Powered: Still dominant in the professional landscaping and forestry sectors where high torque and long-duration use are required.
-
Manual/Hand-held: Specialized niche for small-scale topiary or eco-friendly gardening.
By Application (End-Use):
-
Residential/DIY: High-volume sales focused on ergonomics, lightweight design, and ease of maintenance.
-
Commercial Landscaping: Heavy-duty equipment designed for daily, multi-hour use.
-
Municipal & Public Greening: Used by city councils for parks, roadside maintenance, and public squares.
-
Golf Courses & Athletic Fields: Precision trimming for high-stakes turf management.
By Distribution Channel:
-
Home Improvement Centers: (e.g., Home Depot, Lowe’s, Bunnings).
-
Specialty Power Equipment Dealers: Focus on professional brands and after-sales service.
-
E-Commerce: Rising direct-to-consumer (D2C) sales and third-party marketplaces.
Top Key Players
The market features a mix of legacy engine manufacturers and new-age battery technology leaders:
-
Husqvarna Group – Sweden
-
Andreas Stihl AG & Co. KG – Germany
-
The Toro Company – US
-
Deere & Company (John Deere) – US
-
Makita Corporation – Japan
-
Stanley Black & Decker (DEWALT / Craftsman) – US
-
Techtronic Industries (Ryobi / Milwaukee) – Hong Kong/US
-
Honda Motor Co., Ltd. – Japan
-
Echo (Yamabiko Corporation) – Japan
-
Briggs & Stratton – US
-
Emak S.p.A. – Italy
-
MTD Products (Stanley Black & Decker) – US
-
Greenworks Tools – US/China
-
Worx (Positec Tool Group) – China
-
Kobalt (Lowe’s Brand) – US
