Global Buttercream Frosting Market Report (2025–2036)
Market Overview
The global buttercream frosting market was valued at USD xxxx million in 2025 and is projected to reach USD xxxx million by 2036, growing at a CAGR of xx%. Rising demand for premium bakery products, customization in cakes and desserts, and the expansion of artisanal and home baking trends are fueling growth. The market is shaped by evolving consumer preferences, technological advancements in food processing, and the expansion of bakery chains worldwide.
Impact of COVID-19
The pandemic disrupted supply chains and reduced foodservice demand in 2020. However, home baking surged during lockdowns, boosting retail sales of frosting products. Post-COVID, the market has rebounded with strong demand from both commercial bakeries and households, supported by e-commerce distribution channels.
Market Segmentation
By Type
- Cake Frosting – traditional buttercream used in layered cakes and celebration desserts.
- Cookie Frosting – decorative and flavored frostings for cookies and biscuits.
- Cupcake Frosting – growing demand in premium and artisanal cupcake markets.
- Other Frostings – specialty applications including pastries, donuts, and confectionery.
By Application
- Commercial Bakeries – large-scale production for retail and foodservice.
- Household/Home Baking – rising DIY baking trends and online recipe culture.
- Foodservice & Hospitality – restaurants, hotels, and catering services.
- Industrial Food Processing – packaged desserts, frozen bakery products, and ready-to-eat meals.
Regional Analysis
- North America: Strong demand for premium and customized bakery products; U.S. leads with innovation in flavors.
- Europe: High adoption of artisanal baking; strong preference for natural ingredients and clean-label products.
- Asia-Pacific: Fastest-growing region; rising disposable incomes and Western-style bakery adoption in China and India.
- South America: Brazil and Argentina driving demand; bakery culture expanding with urbanization.
- Middle East & Africa: Emerging demand in urban centers; growth supported by hospitality and tourism industries.
Key Players
- Rich Products Corporation
- Betty Crocker (General Mills)
- CSM Bakery Solutions
- Pinnacle Foods
- Wilton Industries
- Dawn Foods
- Real Good Food Company
- Lawrence Foods
- Dixies Icing
- Macphie Ltd.
- Kelmyshop
- Orchard Icing
- Fruit Fillings Inc.
Additional Players:
- Pillsbury (General Mills)
- Dr. Oetker
- Unilever (foodservice segment)
- Nestlé (confectionery and bakery ingredients)
- Puratos Group
- Barry Callebaut (chocolate & frosting solutions)
- Finsbury Food Group
- Aryzta AG
Porter’s Five Forces
- Threat of New Entrants – Moderate; artisanal and small-scale bakeries can enter easily, but scaling requires investment.
- Bargaining Power of Suppliers – Low to moderate; dairy and sugar suppliers are abundant but subject to price volatility.
- Bargaining Power of Buyers – High; consumers demand variety, affordability, and healthier options.
- Threat of Substitutes – Moderate; alternatives include whipped cream, fondant, and ganache.
- Industry Rivalry – High; global brands compete with local artisanal producers.
SWOT Analysis
Strengths:
- Strong demand for cakes and desserts globally
- Wide product variety and customization options
- Established distribution networks
Weaknesses:
- High sugar and fat content raising health concerns
- Short shelf life of fresh buttercream
- Dependence on dairy supply chains
Opportunities:
- Growth in clean-label and plant-based frostings
- Expansion in Asia-Pacific and Middle East markets
- Rising home baking and e-commerce sales
Threats:
- Regulatory restrictions on sugar and fat content
- Competition from alternative frostings
- Volatile raw material costs (butter, sugar)
Trend Analysis
- Health-Conscious Innovation: Low-sugar, vegan, and plant-based buttercream frostings.
- Premiumization: Artisanal and gourmet frostings with exotic flavors.
- Customization: Demand for personalized cakes and decorative frostings.
- Digital Influence: Social media driving DIY baking and decorative trends.
- Sustainability: Eco-friendly packaging and responsibly sourced ingredients.
Drivers & Challenges
Drivers:
- Rising demand for premium bakery products
- Growth in home baking and DIY culture
- Expansion of bakery chains and cafes
- Innovation in flavors and textures
Challenges:
- Health concerns over sugar and fat content
- Price volatility in dairy and sugar markets
- Competition from substitutes like fondant and whipped cream
- Short shelf life of fresh buttercream products
Value Chain Analysis
- Raw Materials: Dairy (butter, cream), sugar, flavorings, stabilizers.
- Manufacturing: Mixing, flavor development, packaging.
- Distribution: Retail, foodservice, e-commerce, specialty stores.
- End Users: Commercial bakeries, households, restaurants, hotels, catering services.
Quick Recommendations for Stakeholders
- Manufacturers: Invest in plant-based and low-sugar frosting innovations.
- Retailers: Expand online channels and promote DIY baking kits.
- Policy Makers: Support healthier product development through regulatory frameworks.
- Investors: Focus on Asia-Pacific and Middle East for high-growth opportunities.
- Marketers: Leverage social media and influencer-driven campaigns to boost demand.
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1. Market Overview of Buttercream Frosting
1.1 Buttercream Frosting Market Overview
1.1.1 Buttercream Frosting Product Scope
1.1.2 Market Status and Outlook
1.2 Buttercream Frosting Market Size by Regions:
1.3 Buttercream Frosting Historic Market Size by Regions
1.4 Buttercream Frosting Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Buttercream Frosting Sales Market by Type
2.1 Global Buttercream Frosting Historic Market Size by Type
2.2 Global Buttercream Frosting Forecasted Market Size by Type
2.3 Cakes Frosting
2.4 Cookies Frosting
2.5 Other
3. Covid-19 Impact Buttercream Frosting Sales Market by Application
3.1 Global Buttercream Frosting Historic Market Size by Application
3.2 Global Buttercream Frosting Forecasted Market Size by Application
3.3 Farmland
3.4 Greenhouse
3.5 Other
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Buttercream Frosting Production Capacity Market Share by Manufacturers
4.2 Global Buttercream Frosting Revenue Market Share by Manufacturers
4.3 Global Buttercream Frosting Average Price by Manufacturers
5. Company Profiles and Key Figures in Buttercream Frosting Business
5.1 Rich Product
5.1.1 Rich Product Company Profile
5.1.2 Rich Product Buttercream Frosting Product Specification
5.1.3 Rich Product Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.2 Betty Crocker
5.2.1 Betty Crocker Company Profile
5.2.2 Betty Crocker Buttercream Frosting Product Specification
5.2.3 Betty Crocker Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.3 CSM Bakery Solutions
5.3.1 CSM Bakery Solutions Company Profile
5.3.2 CSM Bakery Solutions Buttercream Frosting Product Specification
5.3.3 CSM Bakery Solutions Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.4 Pinnacle Foods
5.4.1 Pinnacle Foods Company Profile
5.4.2 Pinnacle Foods Buttercream Frosting Product Specification
5.4.3 Pinnacle Foods Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.5 Wilton Industries
5.5.1 Wilton Industries Company Profile
5.5.2 Wilton Industries Buttercream Frosting Product Specification
5.5.3 Wilton Industries Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.6 Dawn Food
5.6.1 Dawn Food Company Profile
5.6.2 Dawn Food Buttercream Frosting Product Specification
5.6.3 Dawn Food Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.7 Real Good Food
5.7.1 Real Good Food Company Profile
5.7.2 Real Good Food Buttercream Frosting Product Specification
5.7.3 Real Good Food Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.8 Lawrence Foods
5.8.1 Lawrence Foods Company Profile
5.8.2 Lawrence Foods Buttercream Frosting Product Specification
5.8.3 Lawrence Foods Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.9 Dixies Icing
5.9.1 Dixies Icing Company Profile
5.9.2 Dixies Icing Buttercream Frosting Product Specification
5.9.3 Dixies Icing Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.10 Macphie
5.10.1 Macphie Company Profile
5.10.2 Macphie Buttercream Frosting Product Specification
5.10.3 Macphie Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.11 Kelmyshop
5.11.1 Kelmyshop Company Profile
5.11.2 Kelmyshop Buttercream Frosting Product Specification
5.11.3 Kelmyshop Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.12 Orchardicing
5.12.1 Orchardicing Company Profile
5.12.2 Orchardicing Buttercream Frosting Product Specification
5.12.3 Orchardicing Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
5.13 Fruit Fillings
5.13.1 Fruit Fillings Company Profile
5.13.2 Fruit Fillings Buttercream Frosting Product Specification
5.13.3 Fruit Fillings Buttercream Frosting Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Buttercream Frosting Market Size
6.2 North America Buttercream Frosting Key Players in North America
6.3 North America Buttercream Frosting Market Size by Type
6.4 North America Buttercream Frosting Market Size by Application
7. East Asia
7.1 East Asia Buttercream Frosting Market Size
7.2 East Asia Buttercream Frosting Key Players in North America
7.3 East Asia Buttercream Frosting Market Size by Type
7.4 East Asia Buttercream Frosting Market Size by Application
8. Europe
8.1 Europe Buttercream Frosting Market Size
8.2 Europe Buttercream Frosting Key Players in North America
8.3 Europe Buttercream Frosting Market Size by Type
8.4 Europe Buttercream Frosting Market Size by Application
9. South Asia
9.1 South Asia Buttercream Frosting Market Size
9.2 South Asia Buttercream Frosting Key Players in North America
9.3 South Asia Buttercream Frosting Market Size by Type
9.4 South Asia Buttercream Frosting Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Buttercream Frosting Market Size
10.2 Southeast Asia Buttercream Frosting Key Players in North America
10.3 Southeast Asia Buttercream Frosting Market Size by Type
10.4 Southeast Asia Buttercream Frosting Market Size by Application
11. Middle East
11.1 Middle East Buttercream Frosting Market Size
11.2 Middle East Buttercream Frosting Key Players in North America
11.3 Middle East Buttercream Frosting Market Size by Type
11.4 Middle East Buttercream Frosting Market Size by Application
12. Africa
12.1 Africa Buttercream Frosting Market Size
12.2 Africa Buttercream Frosting Key Players in North America
12.3 Africa Buttercream Frosting Market Size by Type
12.4 Africa Buttercream Frosting Market Size by Application
13. Oceania
13.1 Oceania Buttercream Frosting Market Size
13.2 Oceania Buttercream Frosting Key Players in North America
13.3 Oceania Buttercream Frosting Market Size by Type
13.4 Oceania Buttercream Frosting Market Size by Application
14. South America
14.1 South America Buttercream Frosting Market Size
14.2 South America Buttercream Frosting Key Players in North America
14.3 South America Buttercream Frosting Market Size by Type
14.4 South America Buttercream Frosting Market Size by Application
15. Rest of the World
15.1 Rest of the World Buttercream Frosting Market Size
15.2 Rest of the World Buttercream Frosting Key Players in North America
15.3 Rest of the World Buttercream Frosting Market Size by Type
15.4 Rest of the World Buttercream Frosting Market Size by Application
16 Buttercream Frosting Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Type
- Cake Frosting – traditional buttercream used in layered cakes and celebration desserts.
- Cookie Frosting – decorative and flavored frostings for cookies and biscuits.
- Cupcake Frosting – growing demand in premium and artisanal cupcake markets.
- Other Frostings – specialty applications including pastries, donuts, and confectionery.
By Application
- Commercial Bakeries – large-scale production for retail and foodservice.
- Household/Home Baking – rising DIY baking trends and online recipe culture.
- Foodservice & Hospitality – restaurants, hotels, and catering services.
- Industrial Food Processing – packaged desserts, frozen bakery products, and ready-to-eat meals.
Regional Analysis
- North America: Strong demand for premium and customized bakery products; U.S. leads with innovation in flavors.
- Europe: High adoption of artisanal baking; strong preference for natural ingredients and clean-label products.
- Asia-Pacific: Fastest-growing region; rising disposable incomes and Western-style bakery adoption in China and India.
- South America: Brazil and Argentina driving demand; bakery culture expanding with urbanization.
- Middle East & Africa: Emerging demand in urban centers; growth supported by hospitality and tourism industries.
Key Players
- Rich Products Corporation
- Betty Crocker (General Mills)
- CSM Bakery Solutions
- Pinnacle Foods
- Wilton Industries
- Dawn Foods
- Real Good Food Company
- Lawrence Foods
- Dixies Icing
- Macphie Ltd.
- Kelmyshop
- Orchard Icing
- Fruit Fillings Inc.
Additional Players:
- Pillsbury (General Mills)
- Dr. Oetker
- Unilever (foodservice segment)
- Nestlé (confectionery and bakery ingredients)
- Puratos Group
- Barry Callebaut (chocolate & frosting solutions)
- Finsbury Food Group
- Aryzta AG
