Global Shrink Film for Beverage Multipacks Market Report (2025–2036)
Market Overview
The global shrink film for beverage multipacks market was valued at USD xxxx million in 2025 and is projected to reach USD xxxx million by 2036, growing at a CAGR of xx%. Shrink films are widely used for bundling beverages such as bottled water, beer, and carbonated soft drinks, offering durability, cost-effectiveness, and convenience in packaging. Growth is driven by rising consumption of packaged beverages, increasing demand for sustainable packaging solutions, and technological innovations in film materials.
Impact of COVID-19
The pandemic disrupted supply chains and reduced beverage sales in foodservice channels during 2020. However, demand for packaged beverages in retail and e-commerce surged, supporting shrink film adoption. Post-COVID, sustainability initiatives and lightweight packaging trends have accelerated innovation in recyclable and bio-based shrink films.
Market Segmentation
By Type
- Printed Shrink Film – used for branding, product differentiation, and marketing.
- Unprinted Shrink Film – cost-effective, widely used for bulk packaging.
- Other Films – specialty shrink films with enhanced barrier properties and recyclability.
By Application
- Beer Multipacks – strong demand in breweries and retail distribution.
- Water Multipacks – bottled water packaging for convenience and portability.
- Carbonated Soft Drinks (CSD) – widely used in retail multipacks.
- Juices & Functional Beverages – growing adoption in health-focused product categories.
- Energy Drinks & Sports Drinks – niche but expanding demand.
Regional Analysis
- North America: Strong demand for multipack beverages; U.S. leads with advanced packaging technologies.
- Europe: High adoption of sustainable shrink films; EU regulations driving recyclable packaging.
- Asia-Pacific: Fastest-growing region; China and India driving demand through rising beverage consumption.
- South America: Brazil and Argentina leading growth; expansion of local beverage brands.
- Middle East & Africa: Emerging demand; growth supported by urbanization and rising disposable incomes.
Key Players
- Berry Plastics Corporation
- Sealed Air Corporation
- Bemis Company
- Coveris Holdings
- Reynolds Group Holdings
- Sigma Plastics Group
- Clondalkin Group
- Polyrafia
- Crayex Corporation
- Tri-Cor
- Amcor Limited
- RKW Group
Additional Players:
- Huhtamaki Oyj (Finland)
- Uflex Ltd. (India)
- Winpak Ltd. (Canada)
- Schur Flexibles Group (Austria)
- Intertape Polymer Group (Canada)
- Cosmo Films Ltd. (India)
- Flexopack SA (Greece)
Porter’s Five Forces
- Threat of New Entrants – Moderate; requires capital investment and compliance with packaging regulations.
- Bargaining Power of Suppliers – Moderate; raw materials like polyethylene and polypropylene subject to price volatility.
- Bargaining Power of Buyers – High; beverage companies demand cost-effective, sustainable solutions.
- Threat of Substitutes – Moderate; alternatives include paperboard cartons and corrugated packaging.
- Industry Rivalry – High; global packaging giants and regional players compete aggressively.
SWOT Analysis
Strengths:
- Cost-effective and durable packaging solution
- Strong demand across beverage categories
- Wide adoption in retail and e-commerce
Weaknesses:
- Environmental concerns over plastic waste
- Dependence on petrochemical raw materials
- Limited consumer awareness of recyclability
Opportunities:
- Growth in bio-based and recyclable shrink films
- Expansion in Asia-Pacific and Middle East markets
- Rising demand for branded and printed films
Threats:
- Regulatory restrictions on single-use plastics
- Competition from alternative packaging formats
- Volatile raw material costs
Trend Analysis
- Sustainability: Development of recyclable and biodegradable shrink films.
- Lightweight Packaging: Reducing material usage while maintaining strength.
- Digital Printing: Enhancing branding and customization.
- E-commerce Growth: Increased demand for durable multipack solutions.
- Smart Packaging: Integration of QR codes and traceability features.
Drivers & Challenges
Drivers:
- Rising consumption of packaged beverages globally
- Expansion of retail and e-commerce channels
- Innovation in sustainable packaging materials
- Growth in branding and promotional packaging
Challenges:
- Regulatory pressure on plastic usage
- Volatile raw material prices
- Competition from alternative packaging formats
- Need for recycling infrastructure in emerging markets
Value Chain Analysis
- Raw Materials: Polyethylene, polypropylene, additives, inks.
- Manufacturing: Film extrusion, printing, lamination, finishing.
- Distribution: Beverage companies, packaging suppliers, retail channels.
- End Users: Breweries, bottled water companies, soft drink manufacturers, retailers.
Quick Recommendations for Stakeholders
- Manufacturers: Invest in recyclable and bio-based shrink films.
- Beverage Companies: Leverage printed films for branding and promotions.
- Policy Makers: Support recycling infrastructure and sustainable packaging initiatives.
- Investors: Focus on Asia-Pacific and Europe for high-growth opportunities.
- Retailers: Promote multipack convenience and eco-friendly packaging solutions.
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1. Market Overview of Shrink Film for Beverage Multipacks
1.1 Shrink Film for Beverage Multipacks Market Overview
1.1.1 Shrink Film for Beverage Multipacks Product Scope
1.1.2 Market Status and Outlook
1.2 Shrink Film for Beverage Multipacks Market Size by Regions:
1.3 Shrink Film for Beverage Multipacks Historic Market Size by Regions
1.4 Shrink Film for Beverage Multipacks Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Shrink Film for Beverage Multipacks Sales Market by Type
2.1 Global Shrink Film for Beverage Multipacks Historic Market Size by Type
2.2 Global Shrink Film for Beverage Multipacks Forecasted Market Size by Type
2.3 Printed Shrink Film
2.4 Unprinted Shrink Film
2.5 Other
3. Covid-19 Impact Shrink Film for Beverage Multipacks Sales Market by Application
3.1 Global Shrink Film for Beverage Multipacks Historic Market Size by Application
3.2 Global Shrink Film for Beverage Multipacks Forecasted Market Size by Application
3.3 Beer
3.4 Water
3.5 Carbonated Soft Drinks (CSD)
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Shrink Film for Beverage Multipacks Production Capacity Market Share by Manufacturers
4.2 Global Shrink Film for Beverage Multipacks Revenue Market Share by Manufacturers
4.3 Global Shrink Film for Beverage Multipacks Average Price by Manufacturers
5. Company Profiles and Key Figures in Shrink Film for Beverage Multipacks Business
5.1 Berry Plastics Corporation
5.1.1 Berry Plastics Corporation Company Profile
5.1.2 Berry Plastics Corporation Shrink Film for Beverage Multipacks Product Specification
5.1.3 Berry Plastics Corporation Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.2 Sealed Air Corporation
5.2.1 Sealed Air Corporation Company Profile
5.2.2 Sealed Air Corporation Shrink Film for Beverage Multipacks Product Specification
5.2.3 Sealed Air Corporation Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.3 Bemis Company
5.3.1 Bemis Company Company Profile
5.3.2 Bemis Company Shrink Film for Beverage Multipacks Product Specification
5.3.3 Bemis Company Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.4 Coveris Holdings
5.4.1 Coveris Holdings Company Profile
5.4.2 Coveris Holdings Shrink Film for Beverage Multipacks Product Specification
5.4.3 Coveris Holdings Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.5 Reynolds
5.5.1 Reynolds Company Profile
5.5.2 Reynolds Shrink Film for Beverage Multipacks Product Specification
5.5.3 Reynolds Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.6 Sigma Plastics
5.6.1 Sigma Plastics Company Profile
5.6.2 Sigma Plastics Shrink Film for Beverage Multipacks Product Specification
5.6.3 Sigma Plastics Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.7 Clondalkin
5.7.1 Clondalkin Company Profile
5.7.2 Clondalkin Shrink Film for Beverage Multipacks Product Specification
5.7.3 Clondalkin Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.8 Polyrafia
5.8.1 Polyrafia Company Profile
5.8.2 Polyrafia Shrink Film for Beverage Multipacks Product Specification
5.8.3 Polyrafia Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.9 Crayex Corporation
5.9.1 Crayex Corporation Company Profile
5.9.2 Crayex Corporation Shrink Film for Beverage Multipacks Product Specification
5.9.3 Crayex Corporation Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.10 Tri-Cor
5.10.1 Tri-Cor Company Profile
5.10.2 Tri-Cor Shrink Film for Beverage Multipacks Product Specification
5.10.3 Tri-Cor Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.11 Amcor Limited
5.11.1 Amcor Limited Company Profile
5.11.2 Amcor Limited Shrink Film for Beverage Multipacks Product Specification
5.11.3 Amcor Limited Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
5.12 RKW
5.12.1 RKW Company Profile
5.12.2 RKW Shrink Film for Beverage Multipacks Product Specification
5.12.3 RKW Shrink Film for Beverage Multipacks Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Shrink Film for Beverage Multipacks Market Size
6.2 North America Shrink Film for Beverage Multipacks Key Players in North America
6.3 North America Shrink Film for Beverage Multipacks Market Size by Type
6.4 North America Shrink Film for Beverage Multipacks Market Size by Application
7. East Asia
7.1 East Asia Shrink Film for Beverage Multipacks Market Size
7.2 East Asia Shrink Film for Beverage Multipacks Key Players in North America
7.3 East Asia Shrink Film for Beverage Multipacks Market Size by Type
7.4 East Asia Shrink Film for Beverage Multipacks Market Size by Application
8. Europe
8.1 Europe Shrink Film for Beverage Multipacks Market Size
8.2 Europe Shrink Film for Beverage Multipacks Key Players in North America
8.3 Europe Shrink Film for Beverage Multipacks Market Size by Type
8.4 Europe Shrink Film for Beverage Multipacks Market Size by Application
9. South Asia
9.1 South Asia Shrink Film for Beverage Multipacks Market Size
9.2 South Asia Shrink Film for Beverage Multipacks Key Players in North America
9.3 South Asia Shrink Film for Beverage Multipacks Market Size by Type
9.4 South Asia Shrink Film for Beverage Multipacks Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Shrink Film for Beverage Multipacks Market Size
10.2 Southeast Asia Shrink Film for Beverage Multipacks Key Players in North America
10.3 Southeast Asia Shrink Film for Beverage Multipacks Market Size by Type
10.4 Southeast Asia Shrink Film for Beverage Multipacks Market Size by Application
11. Middle East
11.1 Middle East Shrink Film for Beverage Multipacks Market Size
11.2 Middle East Shrink Film for Beverage Multipacks Key Players in North America
11.3 Middle East Shrink Film for Beverage Multipacks Market Size by Type
11.4 Middle East Shrink Film for Beverage Multipacks Market Size by Application
12. Africa
12.1 Africa Shrink Film for Beverage Multipacks Market Size
12.2 Africa Shrink Film for Beverage Multipacks Key Players in North America
12.3 Africa Shrink Film for Beverage Multipacks Market Size by Type
12.4 Africa Shrink Film for Beverage Multipacks Market Size by Application
13. Oceania
13.1 Oceania Shrink Film for Beverage Multipacks Market Size
13.2 Oceania Shrink Film for Beverage Multipacks Key Players in North America
13.3 Oceania Shrink Film for Beverage Multipacks Market Size by Type
13.4 Oceania Shrink Film for Beverage Multipacks Market Size by Application
14. South America
14.1 South America Shrink Film for Beverage Multipacks Market Size
14.2 South America Shrink Film for Beverage Multipacks Key Players in North America
14.3 South America Shrink Film for Beverage Multipacks Market Size by Type
14.4 South America Shrink Film for Beverage Multipacks Market Size by Application
15. Rest of the World
15.1 Rest of the World Shrink Film for Beverage Multipacks Market Size
15.2 Rest of the World Shrink Film for Beverage Multipacks Key Players in North America
15.3 Rest of the World Shrink Film for Beverage Multipacks Market Size by Type
15.4 Rest of the World Shrink Film for Beverage Multipacks Market Size by Application
16 Shrink Film for Beverage Multipacks Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Type
- Printed Shrink Film – used for branding, product differentiation, and marketing.
- Unprinted Shrink Film – cost-effective, widely used for bulk packaging.
- Other Films – specialty shrink films with enhanced barrier properties and recyclability.
By Application
- Beer Multipacks – strong demand in breweries and retail distribution.
- Water Multipacks – bottled water packaging for convenience and portability.
- Carbonated Soft Drinks (CSD) – widely used in retail multipacks.
- Juices & Functional Beverages – growing adoption in health-focused product categories.
- Energy Drinks & Sports Drinks – niche but expanding demand.
Regional Analysis
- North America: Strong demand for multipack beverages; U.S. leads with advanced packaging technologies.
- Europe: High adoption of sustainable shrink films; EU regulations driving recyclable packaging.
- Asia-Pacific: Fastest-growing region; China and India driving demand through rising beverage consumption.
- South America: Brazil and Argentina leading growth; expansion of local beverage brands.
- Middle East & Africa: Emerging demand; growth supported by urbanization and rising disposable incomes.
Key Players
- Berry Plastics Corporation
- Sealed Air Corporation
- Bemis Company
- Coveris Holdings
- Reynolds Group Holdings
- Sigma Plastics Group
- Clondalkin Group
- Polyrafia
- Crayex Corporation
- Tri-Cor
- Amcor Limited
- RKW Group
