The global Floor Cleaner Market is a core segment of the household and institutional cleaning products industry. Floor cleaners are formulated to remove dirt, stains, microbes, and odors from a variety of flooring surfaces while maintaining surface integrity and appearance. Products range from traditional chemical-based cleaners to green, eco-friendly formulations that emphasize low toxicity, biodegradability, and reduced environmental impact.
Between 2020 and 2024, the market experienced sustained growth, driven by heightened hygiene awareness, increased frequency of household cleaning, and expanding urban populations. Commercial and residential demand remained resilient as cleanliness standards rose across homes, workplaces, healthcare facilities, and hospitality environments. Over the forecast period 2026–2036, the market is expected to grow steadily, supported by rising disposable incomes, premiumization of home care products, and accelerating adoption of green cleaners in both developed and emerging economies.
Floor cleaners are increasingly positioned as lifestyle products, balancing efficacy, safety, fragrance, and environmental responsibility.
Market Segmentation Overview
By Product Type
-
Green Cleaner
This segment is expanding rapidly due to rising consumer awareness of health and environmental issues. Green cleaners typically use plant-based surfactants, natural fragrances, and biodegradable ingredients, making them suitable for homes with children and pets. -
General Cleaner
Represents the traditional and largest volume segment, offering strong cleaning performance and cost efficiency. These products are widely used in households and commercial settings where performance and affordability are primary considerations.
By Application
-
Wooden Floor
Requires specialized formulations that clean effectively without damaging polish, finish, or moisture-sensitive surfaces. -
Ceramic Floor
The largest application segment, driven by widespread use of ceramic tiles in residential and commercial buildings. Products emphasize stain removal, shine, and antibacterial properties. -
Laminate Floor
Focuses on low-residue, quick-drying formulations that prevent swelling or surface dullness.
By Geography
-
North America
-
Europe
-
China
-
Japan
-
India
-
Southeast Asia
-
Central & South America
-
Middle East & Africa
Asia-Pacific dominates volume growth due to population size and rising urbanization, while North America and Europe lead in premium, green, and branded floor cleaner consumption.
Key Players (Major Manufacturers)
-
Reckitt & Benckiser
-
S. C. Johnson & Son
-
Unilever
-
Clorox Co.
-
Procter & Gamble Co.
-
Henkel KGAA
-
Kao Corporation
-
Church & Dwight
-
Robert McBride
-
Babyganics
-
Bluemoon
-
Fuzheshi
-
FOFILIT
Competition is driven by brand trust, product efficacy, fragrance innovation, sustainability credentials, pricing, and distribution reach.
Market Dynamics
Drivers
-
Rising hygiene and cleanliness awareness
-
Urbanization and increasing household formation
-
Growth in disposable income and premium home care products
-
Expansion of organized retail and e-commerce channels
Restraints
-
Intense price competition in mass-market segments
-
Consumer sensitivity to chemical ingredients
-
Low product differentiation in generic formulations
Opportunities
-
Rapid growth of green and plant-based floor cleaners
-
Premiumization through fragrance, surface-specific, and antibacterial products
-
Increasing demand from emerging markets
Trends
-
Shift toward eco-friendly, non-toxic formulations
-
Floor-specific cleaners replacing multipurpose products
-
Concentrated and refill-pack formats to reduce plastic waste
DROT Analysis
Drivers
-
Essential and recurring nature of floor cleaning
-
Strong demand from both residential and commercial users
Restraints
-
High competition and limited switching costs
-
Regulatory scrutiny on chemical formulations
Opportunities
-
Innovation in sustainable and child-safe products
-
Expansion through online and direct-to-consumer channels
Threats
-
Private-label and low-cost brands pressuring margins
-
Changing consumer preferences toward dry or automated cleaning solutions
Value Chain Analysis
-
Raw Material Sourcing
Surfactants, solvents, fragrances, enzymes, and packaging materials sourced from chemical suppliers. -
Formulation & R&D
Development of general and green cleaner formulations tailored to different floor types. -
Manufacturing & Blending
Mixing, quality control, and filling into bottles or refill packs. -
Packaging & Branding
Design of user-friendly, sustainable, and differentiated packaging. -
Distribution & Retail
Supermarkets, convenience stores, e-commerce platforms, and institutional supply contracts. -
End Users
Households, offices, hotels, healthcare facilities, and commercial buildings.
The highest value addition occurs during formulation, branding, and marketing, where performance claims and consumer trust are established.
Competitive Landscape
The Floor Cleaner market is highly competitive and brand-driven. Multinational consumer goods companies dominate through strong brand equity, global distribution, and continuous innovation. Regional and local players compete on price and localized fragrances, while niche brands focus on green and premium segments. Private-label products are increasingly significant, especially in mature markets.
Strategic initiatives include sustainable packaging adoption, expansion of green product lines, mergers and acquisitions to strengthen regional presence, and digital marketing investments.
Market Outlook (2026–2036)
The Floor Cleaner Market is projected to grow steadily through 2036, supported by rising hygiene standards, urban living, and increasing consumer focus on home cleanliness. General cleaners will continue to account for the largest volume share, while green cleaners are expected to record faster growth due to sustainability trends and regulatory pressure on chemical ingredients.
Ceramic floor cleaners will remain the dominant application segment, reflecting widespread tile usage globally, while wooden and laminate floor cleaners will grow steadily as premium housing and modern interiors expand. Asia-Pacific will be the fastest-growing regional market, driven by population growth and urbanization, while North America and Europe will continue to lead in premium, branded, and eco-friendly products.
Future market success will depend on innovation in sustainable formulations, effective branding, and the ability of manufacturers to balance performance, safety, and environmental responsibility.
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Table of Contents
Global Floor Cleaner Market Professional Survey Report
1 Industry Overview of Floor Cleaner
1.1 Definition and Specifications of Floor Cleaner
1.1.1 Definition of Floor Cleaner
1.1.2 Specifications of Floor Cleaner
1.2 Classification of Floor Cleaner
1.2.1 Green Cleaner
1.2.2 General Cleaner
1.3 Applications of Floor Cleaner
1.3.1 Wooden Floor
1.3.2 Ceramic Floor
1.3.3 Laminate Floor
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Floor Cleaner
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Floor Cleaner
2.3 Manufacturing Process Analysis of Floor Cleaner
2.4 Industry Chain Structure of Floor Cleaner
3 Technical Data and Manufacturing Plants Analysis of Floor Cleaner
3.1 Capacity and Commercial Production Date of Global Floor Cleaner Major Manufacturers in
3.2 Manufacturing Plants Distribution of Global Floor Cleaner Major Manufacturers in
3.3 R&D Status and Technology Source of Global Floor Cleaner Major Manufacturers in
3.4 Raw Materials Sources Analysis of Global Floor Cleaner Major Manufacturers in
4 Global Floor Cleaner Overall Market Overview
4.1 -E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 -E Global Floor Cleaner Capacity and Growth Rate Analysis
4.2.2 Floor Cleaner Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 -E Global Floor Cleaner Sales and Growth Rate Analysis
4.3.2 Floor Cleaner Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 -E Global Floor Cleaner Sales Price
4.4.2 Floor Cleaner Sales Price Analysis (Company Segment)
5 Floor Cleaner Regional Market Analysis
5.1 North America Floor Cleaner Market Analysis
5.1.1 North America Floor Cleaner Market Overview
5.1.2 North America -E Floor Cleaner Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America -E Floor Cleaner Sales Price Analysis
5.1.4 North America Floor Cleaner Market Share Analysis
5.2 Europe Floor Cleaner Market Analysis
5.2.1 Europe Floor Cleaner Market Overview
5.2.2 Europe -E Floor Cleaner Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe -E Floor Cleaner Sales Price Analysis
5.2.4 Europe Floor Cleaner Market Share Analysis
5.3 China Floor Cleaner Market Analysis
5.3.1 China Floor Cleaner Market Overview
5.3.2 China -E Floor Cleaner Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China -E Floor Cleaner Sales Price Analysis
5.3.4 China Floor Cleaner Market Share Analysis
5.4 Japan Floor Cleaner Market Analysis
5.4.1 Japan Floor Cleaner Market Overview
5.4.2 Japan -E Floor Cleaner Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan -E Floor Cleaner Sales Price Analysis
5.4.4 Japan Floor Cleaner Market Share Analysis
5.5 Southeast Asia Floor Cleaner Market Analysis
5.5.1 Southeast Asia Floor Cleaner Market Overview
5.5.2 Southeast Asia -E Floor Cleaner Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia -E Floor Cleaner Sales Price Analysis
5.5.4 Southeast Asia Floor Cleaner Market Share Analysis
5.6 India Floor Cleaner Market Analysis
5.6.1 India Floor Cleaner Market Overview
5.6.2 India -E Floor Cleaner Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India -E Floor Cleaner Sales Price Analysis
5.6.4 India Floor Cleaner Market Share Analysis
6 Global -E Floor Cleaner Segment Market Analysis (by Type)
6.1 Global -E Floor Cleaner Sales by Type
6.2 Different Types of Floor Cleaner Product Interview Price Analysis
6.3 Different Types of Floor Cleaner Product Driving Factors Analysis
6.3.1 Green Cleaner Growth Driving Factor Analysis
6.3.2 General Cleaner Growth Driving Factor Analysis
7 Global -E Floor Cleaner Segment Market Analysis (by Application)
7.1 Global -E Floor Cleaner Consumption by Application
7.2 Different Application of Floor Cleaner Product Interview Price Analysis
7.3 Different Application of Floor Cleaner Product Driving Factors Analysis
7.3.1 Wooden Floor of Floor Cleaner Growth Driving Factor Analysis
7.3.2 Ceramic Floor of Floor Cleaner Growth Driving Factor Analysis
7.3.3 Laminate Floor of Floor Cleaner Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Floor Cleaner
8.1 Reckitt & Benckiser
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Reckitt & Benckiser Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Reckitt & Benckiser Floor Cleaner Business Region Distribution Analysis
8.2 S. C. Johnson & Son
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 S. C. Johnson & Son Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 S. C. Johnson & Son Floor Cleaner Business Region Distribution Analysis
8.3 Unilever
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Unilever Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Unilever Floor Cleaner Business Region Distribution Analysis
8.4 Clorox Co.
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Clorox Co. Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Clorox Co. Floor Cleaner Business Region Distribution Analysis
8.5 Procter & Gamble Co.
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Procter & Gamble Co. Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Procter & Gamble Co. Floor Cleaner Business Region Distribution Analysis
8.6 Henkel KGAA
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 Henkel KGAA Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 Henkel KGAA Floor Cleaner Business Region Distribution Analysis
8.7 Kao Corporation
8.7.1 Company Profile
8.7.2 Product Picture and Specifications
8.7.2.1 Product A
8.7.2.2 Product B
8.7.3 Kao Corporation Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.7.4 Kao Corporation Floor Cleaner Business Region Distribution Analysis
8.8 Church&Dwight
8.8.1 Company Profile
8.8.2 Product Picture and Specifications
8.8.2.1 Product A
8.8.2.2 Product B
8.8.3 Church&Dwight Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.8.4 Church&Dwight Floor Cleaner Business Region Distribution Analysis
8.9 Robert McBride
8.9.1 Company Profile
8.9.2 Product Picture and Specifications
8.9.2.1 Product A
8.9.2.2 Product B
8.9.3 Robert McBride Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.9.4 Robert McBride Floor Cleaner Business Region Distribution Analysis
8.10 Babyganics
8.10.1 Company Profile
8.10.2 Product Picture and Specifications
8.10.2.1 Product A
8.10.2.2 Product B
8.10.3 Babyganics Floor Cleaner Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.10.4 Babyganics Floor Cleaner Business Region Distribution Analysis
8.11 Bluemoon
8.12 Fuzheshi
8.13 FOFILIT
9 Development Trend of Analysis of Floor Cleaner Market
9.1 Global Floor Cleaner Market Trend Analysis
9.1.1 Global -2025 Floor Cleaner Market Size (Volume and Value) Forecast
9.1.2 Global -2025 Floor Cleaner Sales Price Forecast
9.2 Floor Cleaner Regional Market Trend
9.2.1 North America -2025 Floor Cleaner Consumption Forecast
9.2.2 Europe -2025 Floor Cleaner Consumption Forecast
9.2.3 China -2025 Floor Cleaner Consumption Forecast
9.2.4 Japan -2025 Floor Cleaner Consumption Forecast
9.2.5 Southeast Asia -2025 Floor Cleaner Consumption Forecast
9.2.6 India -2025 Floor Cleaner Consumption Forecast
9.3 Floor Cleaner Market Trend (Product Type)
9.4 Floor Cleaner Market Trend (Application)
10 Floor Cleaner Marketing Type Analysis
10.1 Floor Cleaner Regional Marketing Type Analysis
10.2 Floor Cleaner International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Floor Cleaner by Region
10.4 Floor Cleaner Supply Chain Analysis
11 Consumers Analysis of Floor Cleaner
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Floor Cleaner Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Floor Cleaner
Table Product Specifications of Floor Cleaner
Table Classification of Floor Cleaner
Figure Global Production Market Share of Floor Cleaner by Type in
Figure Green Cleaner Picture
Table Major Manufacturers of Green Cleaner
Figure General Cleaner Picture
Table Major Manufacturers of General Cleaner
Table Applications of Floor Cleaner
Figure Global Consumption Volume Market Share of Floor Cleaner by Application in
Figure Wooden Floor Examples
Table Major Consumers in Wooden Floor
Figure Ceramic Floor Examples
Table Major Consumers in Ceramic Floor
Figure Laminate Floor Examples
Table Major Consumers in Laminate Floor
Figure Market Share of Floor Cleaner by Regions
Figure North America Floor Cleaner Market Size (Million USD) (-2025)
Figure Europe Floor Cleaner Market Size (Million USD) (-2025)
Figure China Floor Cleaner Market Size (Million USD) (-2025)
Figure Japan Floor Cleaner Market Size (Million USD) (-2025)
Figure Southeast Asia Floor Cleaner Market Size (Million USD) (-2025)
Figure India Floor Cleaner Market Size (Million USD) (-2025)
Table Floor Cleaner Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Floor Cleaner in
Figure Manufacturing Process Analysis of Floor Cleaner
Figure Industry Chain Structure of Floor Cleaner
Table Capacity and Commercial Production Date of Global Floor Cleaner Major Manufacturers in
Table Manufacturing Plants Distribution of Global Floor Cleaner Major Manufacturers in
Table R&D Status and Technology Source of Global Floor Cleaner Major Manufacturers in
Table Raw Materials Sources Analysis of Global Floor Cleaner Major Manufacturers in
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Floor Cleaner -E
Figure Global -E Floor Cleaner Market Size (Volume) and Growth Rate
Figure Global -E Floor Cleaner Market Size (Value) and Growth Rate
Table -E Global Floor Cleaner Capacity and Growth Rate
Table Global Floor Cleaner Capacity (K MT) List (Company Segment)
Table -E Global Floor Cleaner Sales (K MT) and Growth Rate
Table Global Floor Cleaner Sales (K MT) List (Company Segment)
Table -E Global Floor Cleaner Sales Price (USD/MT)
Table Global Floor Cleaner Sales Price (USD/MT) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K MT) of Floor Cleaner -E
Figure North America -E Floor Cleaner Sales Price (USD/MT)
Figure North America Floor Cleaner Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K MT) of Floor Cleaner -E
Figure Europe -E Floor Cleaner Sales Price (USD/MT)
Figure Europe Floor Cleaner Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K MT) of Floor Cleaner -E
Figure China -E Floor Cleaner Sales Price (USD/MT)
Figure China Floor Cleaner Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K MT) of Floor Cleaner -E
Figure Japan -E Floor Cleaner Sales Price (USD/MT)
Figure Japan Floor Cleaner Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K MT) of Floor Cleaner -E
Figure Southeast Asia -E Floor Cleaner Sales Price (USD/MT)
Figure Southeast Asia Floor Cleaner Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K MT) of Floor Cleaner -E
Figure India -E Floor Cleaner Sales Price (USD/MT)
Figure India Floor Cleaner Sales Market Share
Table Global -E Floor Cleaner Sales (K MT) by Type
Table Different Types Floor Cleaner Product Interview Price
Table Global -E Floor Cleaner Sales (K MT) by Application
Table Different Application Floor Cleaner Product Interview Price
Table Reckitt & Benckiser Information List
Table Product Overview
Table Reckitt & Benckiser Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Reckitt & Benckiser Floor Cleaner Business Region Distribution
Table S. C. Johnson & Son Information List
Table Product Overview
Table S. C. Johnson & Son Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure S. C. Johnson & Son Floor Cleaner Business Region Distribution
Table Unilever Information List
Table Product Overview
Table Unilever Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Unilever Floor Cleaner Business Region Distribution
Table Clorox Co. Information List
Table Product Overview
Table Clorox Co. Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Clorox Co. Floor Cleaner Business Region Distribution
Table Procter & Gamble Co. Information List
Table Product Overview
Table Procter & Gamble Co. Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Procter & Gamble Co. Floor Cleaner Business Region Distribution
Table Henkel KGAA Information List
Table Product Overview
Table Henkel KGAA Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Henkel KGAA Floor Cleaner Business Region Distribution
Table Kao Corporation Information List
Table Product Overview
Table Kao Corporation Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Kao Corporation Floor Cleaner Business Region Distribution
Table Church&Dwight Information List
Table Product Overview
Table Church&Dwight Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Church&Dwight Floor Cleaner Business Region Distribution
Table Robert McBride Information List
Table Product Overview
Table Robert McBride Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Robert McBride Floor Cleaner Business Region Distribution
Table Babyganics Information List
Table Product Overview
Table Babyganics Floor Cleaner Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Babyganics Floor Cleaner Business Region Distribution
Table Bluemoon Information List
Table Fuzheshi Information List
Table FOFILIT Information List
Figure Global -2025 Floor Cleaner Market Size (K MT) and Growth Rate Forecast
Figure Global -2025 Floor Cleaner Market Size (Million USD) and Growth Rate Forecast
Figure Global -2025 Floor Cleaner Sales Price (USD/MT) Forecast
Figure North America -2025 Floor Cleaner Consumption Volume (K MT) and Growth Rate Forecast
Figure China -2025 Floor Cleaner Consumption Volume (K MT) and Growth Rate Forecast
Figure Europe -2025 Floor Cleaner Consumption Volume (K MT) and Growth Rate Forecast
Figure Southeast Asia -2025 Floor Cleaner Consumption Volume (K MT) and Growth Rate Forecast
Figure Japan -2025 Floor Cleaner Consumption Volume (K MT) and Growth Rate Forecast
Figure India -2025 Floor Cleaner Consumption Volume (K MT) and Growth Rate Forecast
Table Global Sales Volume (K MT) of Floor Cleaner by Type -2025
Table Global Consumption Volume (K MT) of Floor Cleaner by Application -2025
Table Traders or Distributors with Contact Information of Floor Cleaner by Region
Market Segmentation Overview
By Product Type
-
Green Cleaner
This segment is expanding rapidly due to rising consumer awareness of health and environmental issues. Green cleaners typically use plant-based surfactants, natural fragrances, and biodegradable ingredients, making them suitable for homes with children and pets. -
General Cleaner
Represents the traditional and largest volume segment, offering strong cleaning performance and cost efficiency. These products are widely used in households and commercial settings where performance and affordability are primary considerations.
By Application
-
Wooden Floor
Requires specialized formulations that clean effectively without damaging polish, finish, or moisture-sensitive surfaces. -
Ceramic Floor
The largest application segment, driven by widespread use of ceramic tiles in residential and commercial buildings. Products emphasize stain removal, shine, and antibacterial properties. -
Laminate Floor
Focuses on low-residue, quick-drying formulations that prevent swelling or surface dullness.
By Geography
-
North America
-
Europe
-
China
-
Japan
-
India
-
Southeast Asia
-
Central & South America
-
Middle East & Africa
Asia-Pacific dominates volume growth due to population size and rising urbanization, while North America and Europe lead in premium, green, and branded floor cleaner consumption.
Key Players (Major Manufacturers)
-
Reckitt & Benckiser
-
S. C. Johnson & Son
-
Unilever
-
Clorox Co.
-
Procter & Gamble Co.
-
Henkel KGAA
-
Kao Corporation
-
Church & Dwight
-
Robert McBride
-
Babyganics
-
Bluemoon
-
Fuzheshi
-
FOFILIT
Competition is driven by brand trust, product efficacy, fragrance innovation, sustainability credentials, pricing, and distribution reach.
