Global Bubble Gum Market Report
Market Description
The Bubble Gum market is a vibrant segment of the global confectionery industry, characterized by its unique property of forming bubbles due to film-forming characteristics. Bubble gum serves both as a recreational product and a breath-freshening confection, appealing to diverse age groups worldwide.
The market is divided into sugarless and sugar-containing types, with sugarless gum gaining traction due to rising health awareness and demand for low-calorie products. Consumption patterns vary by region, with North America, Europe, and Asia-Pacific being the largest markets, supported by strong cultural affinity for chewing gum and advanced manufacturing technologies.
Between 2012 and 2017, global production and consumption developed steadily, with production projected to grow from 173,481 MT in 2017 to 240,474 MT by 2022, at a CAGR of 6.75%. The global market value was USD 650 million in 2017 and is expected to reach USD 870 million by 2025, growing at a CAGR of 4.2% (2018–2025).
Competition is fierce, yet profitable, with established brands and new entrants leveraging innovation, marketing strategies, and regional expansion to capture market share.
Segments
- By Product Type
- Sugarless Bubble Gum – Increasingly popular due to health-conscious consumers and dental benefits.
- Sugar-Containing Bubble Gum – Traditional segment, dominant in emerging markets with strong taste preferences.
- By Application
- Offline Sales – Supermarkets, convenience stores, kiosks, and specialty confectionery outlets.
- Online Sales – E-commerce platforms and direct-to-consumer channels, growing rapidly with digital adoption.
- By Region
- North America – Strong demand driven by established brands and consumer loyalty.
- Europe – High consumption, especially in Western Europe, with preference for sugarless gum.
- Asia-Pacific – Fastest-growing region, led by China, India, Japan, and South Korea.
- Latin America – Emerging demand in Brazil and Argentina.
- Middle East & Africa – Expanding market due to urbanization and youth demographics.
Key Players
- Global Leaders
- Wrigley
- Cadbury
- Hershey
- Perfetti Van Melle
- Regional & Specialty Brands
- Concord Confections
- Unigum
- Oakleaf
- ZED Candy (Dublin)
- Lotte
- Orion
- Fini Sweets
- Zhejiang Spring Sweets Co
These companies dominate through brand recognition, distribution networks, and product innovation, with Wrigley and Perfetti Van Melle leading global market share.
DROT Analysis
- Drivers
- Rising demand in North America, Europe, and Asia-Pacific.
- Increasing popularity of sugarless gum due to health awareness.
- Strong cultural and recreational appeal of bubble gum.
- Expansion of online retail channels.
- Restraints
- Fierce competition leading to price pressures.
- Health concerns over sugar-containing gum.
- Regulatory restrictions on confectionery marketing to children.
- Opportunities
- Growth in emerging markets such as Southeast Asia and Latin America.
- Innovation in flavors, packaging, and functional gums (e.g., energy or vitamin-infused).
- Expansion of digital marketing and e-commerce sales.
- Rising demand for premium and novelty bubble gum products.
- Threats
- Substitution by other confectionery products.
- Volatility in raw material costs.
- Changing consumer preferences toward healthier snacks.
Value Chain Analysis
- Raw Material Supply
- Sugar, sweeteners, gum base, flavorings, and additives sourced globally.
- Manufacturing & Processing
- Production of gum base, blending with flavors and sweeteners, shaping, and packaging.
- Distribution Channels
- Retail outlets, supermarkets, convenience stores, and online platforms.
- End-Use Applications
- Consumer consumption across residential, recreational, and commercial settings.
- Aftermarket Services
- Marketing campaigns, promotional activities, and product innovation.
Market Outlook
The Bubble Gum market is expected to maintain steady growth between 2026 and 2036, driven by youth demographics, cultural traditions, and innovation in product offerings.
- North America and Europe will remain dominant markets, with sugarless gum leading growth.
- Asia-Pacific will emerge as the fastest-growing region, supported by rising disposable incomes and urbanization.
- Latin America and Middle East & Africa will contribute through expanding consumer bases and lifestyle changes.
The market outlook suggests a moderate CAGR, with opportunities concentrated in functional gums, premium products, and digital sales channels. Companies focusing on innovation, sustainability, and regional expansion will secure long-term competitive advantage.
Conclusion
The global Bubble Gum market is evolving from a traditional confectionery product into a diversified industry segment, driven by health trends, innovation, and regional expansion. While competition remains intense, opportunities in emerging markets, online sales, and functional product development position bubble gum as a resilient and profitable category in the global confectionery industry.
Would you like me to also prepare a comparative chart of sugarless vs sugar-containing bubble gum to highlight consumption trends and growth opportunities?
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Table of Contents
Global Bubble Gum Market Professional Survey Report
1 Industry Overview of Bubble Gum
1.1 Definition and Specifications of Bubble Gum
1.1.1 Definition of Bubble Gum
1.1.2 Specifications of Bubble Gum
1.2 Classification of Bubble Gum
1.2.1 Sugarless Bubble Gum
1.2.2 Sugar-Containing Bubble Gum
1.3 Applications of Bubble Gum
1.3.1 Offline Sales
1.3.2 Online Sales
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Bubble Gum
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Bubble Gum
2.3 Manufacturing Process Analysis of Bubble Gum
2.4 Industry Chain Structure of Bubble Gum
3 Technical Data and Manufacturing Plants Analysis of Bubble Gum
3.1 Capacity and Commercial Production Date of Global Bubble Gum Major Manufacturers in
3.2 Manufacturing Plants Distribution of Global Bubble Gum Major Manufacturers in
3.3 R&D Status and Technology Source of Global Bubble Gum Major Manufacturers in
3.4 Raw Materials Sources Analysis of Global Bubble Gum Major Manufacturers in
4 Global Bubble Gum Overall Market Overview
4.1 -E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 -E Global Bubble Gum Capacity and Growth Rate Analysis
4.2.2 Bubble Gum Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 -E Global Bubble Gum Sales and Growth Rate Analysis
4.3.2 Bubble Gum Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 -E Global Bubble Gum Sales Price
4.4.2 Bubble Gum Sales Price Analysis (Company Segment)
5 Bubble Gum Regional Market Analysis
5.1 North America Bubble Gum Market Analysis
5.1.1 North America Bubble Gum Market Overview
5.1.2 North America -E Bubble Gum Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America -E Bubble Gum Sales Price Analysis
5.1.4 North America Bubble Gum Market Share Analysis
5.2 Europe Bubble Gum Market Analysis
5.2.1 Europe Bubble Gum Market Overview
5.2.2 Europe -E Bubble Gum Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe -E Bubble Gum Sales Price Analysis
5.2.4 Europe Bubble Gum Market Share Analysis
5.3 China Bubble Gum Market Analysis
5.3.1 China Bubble Gum Market Overview
5.3.2 China -E Bubble Gum Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China -E Bubble Gum Sales Price Analysis
5.3.4 China Bubble Gum Market Share Analysis
5.4 Japan Bubble Gum Market Analysis
5.4.1 Japan Bubble Gum Market Overview
5.4.2 Japan -E Bubble Gum Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan -E Bubble Gum Sales Price Analysis
5.4.4 Japan Bubble Gum Market Share Analysis
5.5 Southeast Asia Bubble Gum Market Analysis
5.5.1 Southeast Asia Bubble Gum Market Overview
5.5.2 Southeast Asia -E Bubble Gum Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia -E Bubble Gum Sales Price Analysis
5.5.4 Southeast Asia Bubble Gum Market Share Analysis
5.6 India Bubble Gum Market Analysis
5.6.1 India Bubble Gum Market Overview
5.6.2 India -E Bubble Gum Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India -E Bubble Gum Sales Price Analysis
5.6.4 India Bubble Gum Market Share Analysis
6 Global -E Bubble Gum Segment Market Analysis (by Type)
6.1 Global -E Bubble Gum Sales by Type
6.2 Different Types of Bubble Gum Product Interview Price Analysis
6.3 Different Types of Bubble Gum Product Driving Factors Analysis
6.3.1 Sugarless Bubble Gum Growth Driving Factor Analysis
6.3.2 Sugar-Containing Bubble Gum Growth Driving Factor Analysis
7 Global -E Bubble Gum Segment Market Analysis (by Application)
7.1 Global -E Bubble Gum Consumption by Application
7.2 Different Application of Bubble Gum Product Interview Price Analysis
7.3 Different Application of Bubble Gum Product Driving Factors Analysis
7.3.1 Offline Sales of Bubble Gum Growth Driving Factor Analysis
7.3.2 Online Sales of Bubble Gum Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Bubble Gum
8.1 Wrigley
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Wrigley Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Wrigley Bubble Gum Business Region Distribution Analysis
8.2 Cadbury
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 Cadbury Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 Cadbury Bubble Gum Business Region Distribution Analysis
8.3 Hershey
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Hershey Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Hershey Bubble Gum Business Region Distribution Analysis
8.4 Concord Confections
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Concord Confections Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Concord Confections Bubble Gum Business Region Distribution Analysis
8.5 Perfetti Van Melle
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Perfetti Van Melle Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Perfetti Van Melle Bubble Gum Business Region Distribution Analysis
8.6 Unigum
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 Unigum Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 Unigum Bubble Gum Business Region Distribution Analysis
8.7 Oakleaf
8.7.1 Company Profile
8.7.2 Product Picture and Specifications
8.7.2.1 Product A
8.7.2.2 Product B
8.7.3 Oakleaf Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.7.4 Oakleaf Bubble Gum Business Region Distribution Analysis
8.8 ZED Candy (Dublin)
8.8.1 Company Profile
8.8.2 Product Picture and Specifications
8.8.2.1 Product A
8.8.2.2 Product B
8.8.3 ZED Candy (Dublin) Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.8.4 ZED Candy (Dublin) Bubble Gum Business Region Distribution Analysis
8.9 Lotte
8.9.1 Company Profile
8.9.2 Product Picture and Specifications
8.9.2.1 Product A
8.9.2.2 Product B
8.9.3 Lotte Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.9.4 Lotte Bubble Gum Business Region Distribution Analysis
8.10 Orion
8.10.1 Company Profile
8.10.2 Product Picture and Specifications
8.10.2.1 Product A
8.10.2.2 Product B
8.10.3 Orion Bubble Gum Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.10.4 Orion Bubble Gum Business Region Distribution Analysis
8.11 Fini Sweets
8.12 Zhejiang Spring Sweets Co
9 Development Trend of Analysis of Bubble Gum Market
9.1 Global Bubble Gum Market Trend Analysis
9.1.1 Global -2025 Bubble Gum Market Size (Volume and Value) Forecast
9.1.2 Global -2025 Bubble Gum Sales Price Forecast
9.2 Bubble Gum Regional Market Trend
9.2.1 North America -2025 Bubble Gum Consumption Forecast
9.2.2 Europe -2025 Bubble Gum Consumption Forecast
9.2.3 China -2025 Bubble Gum Consumption Forecast
9.2.4 Japan -2025 Bubble Gum Consumption Forecast
9.2.5 Southeast Asia -2025 Bubble Gum Consumption Forecast
9.2.6 India -2025 Bubble Gum Consumption Forecast
9.3 Bubble Gum Market Trend (Product Type)
9.4 Bubble Gum Market Trend (Application)
10 Bubble Gum Marketing Type Analysis
10.1 Bubble Gum Regional Marketing Type Analysis
10.2 Bubble Gum International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Bubble Gum by Region
10.4 Bubble Gum Supply Chain Analysis
11 Consumers Analysis of Bubble Gum
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Bubble Gum Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Bubble Gum
Table Product Specifications of Bubble Gum
Table Classification of Bubble Gum
Figure Global Production Market Share of Bubble Gum by Type in
Figure Sugarless Bubble Gum Picture
Table Major Manufacturers of Sugarless Bubble Gum
Figure Sugar-Containing Bubble Gum Picture
Table Major Manufacturers of Sugar-Containing Bubble Gum
Table Applications of Bubble Gum
Figure Global Consumption Volume Market Share of Bubble Gum by Application in
Figure Offline Sales Examples
Table Major Consumers in Offline Sales
Figure Online Sales Examples
Table Major Consumers in Online Sales
Figure Market Share of Bubble Gum by Regions
Figure North America Bubble Gum Market Size (Million USD) (-2025)
Figure Europe Bubble Gum Market Size (Million USD) (-2025)
Figure China Bubble Gum Market Size (Million USD) (-2025)
Figure Japan Bubble Gum Market Size (Million USD) (-2025)
Figure Southeast Asia Bubble Gum Market Size (Million USD) (-2025)
Figure India Bubble Gum Market Size (Million USD) (-2025)
Table Bubble Gum Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Bubble Gum in
Figure Manufacturing Process Analysis of Bubble Gum
Figure Industry Chain Structure of Bubble Gum
Table Capacity and Commercial Production Date of Global Bubble Gum Major Manufacturers in
Table Manufacturing Plants Distribution of Global Bubble Gum Major Manufacturers in
Table R&D Status and Technology Source of Global Bubble Gum Major Manufacturers in
Table Raw Materials Sources Analysis of Global Bubble Gum Major Manufacturers in
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Bubble Gum -E
Figure Global -E Bubble Gum Market Size (Volume) and Growth Rate
Figure Global -E Bubble Gum Market Size (Value) and Growth Rate
Table -E Global Bubble Gum Capacity and Growth Rate
Table Global Bubble Gum Capacity (K MT) List (Company Segment)
Table -E Global Bubble Gum Sales (K MT) and Growth Rate
Table Global Bubble Gum Sales (K MT) List (Company Segment)
Table -E Global Bubble Gum Sales Price (USD/MT)
Table Global Bubble Gum Sales Price (USD/MT) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K MT) of Bubble Gum -E
Figure North America -E Bubble Gum Sales Price (USD/MT)
Figure North America Bubble Gum Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K MT) of Bubble Gum -E
Figure Europe -E Bubble Gum Sales Price (USD/MT)
Figure Europe Bubble Gum Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K MT) of Bubble Gum -E
Figure China -E Bubble Gum Sales Price (USD/MT)
Figure China Bubble Gum Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K MT) of Bubble Gum -E
Figure Japan -E Bubble Gum Sales Price (USD/MT)
Figure Japan Bubble Gum Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K MT) of Bubble Gum -E
Figure Southeast Asia -E Bubble Gum Sales Price (USD/MT)
Figure Southeast Asia Bubble Gum Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K MT) of Bubble Gum -E
Figure India -E Bubble Gum Sales Price (USD/MT)
Figure India Bubble Gum Sales Market Share
Table Global -E Bubble Gum Sales (K MT) by Type
Table Different Types Bubble Gum Product Interview Price
Table Global -E Bubble Gum Sales (K MT) by Application
Table Different Application Bubble Gum Product Interview Price
Table Wrigley Information List
Table Product Overview
Table Wrigley Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Wrigley Bubble Gum Business Region Distribution
Table Cadbury Information List
Table Product Overview
Table Cadbury Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Cadbury Bubble Gum Business Region Distribution
Table Hershey Information List
Table Product Overview
Table Hershey Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Hershey Bubble Gum Business Region Distribution
Table Concord Confections Information List
Table Product Overview
Table Concord Confections Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Concord Confections Bubble Gum Business Region Distribution
Table Perfetti Van Melle Information List
Table Product Overview
Table Perfetti Van Melle Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Perfetti Van Melle Bubble Gum Business Region Distribution
Table Unigum Information List
Table Product Overview
Table Unigum Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Unigum Bubble Gum Business Region Distribution
Table Oakleaf Information List
Table Product Overview
Table Oakleaf Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Oakleaf Bubble Gum Business Region Distribution
Table ZED Candy (Dublin) Information List
Table Product Overview
Table ZED Candy (Dublin) Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure ZED Candy (Dublin) Bubble Gum Business Region Distribution
Table Lotte Information List
Table Product Overview
Table Lotte Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Lotte Bubble Gum Business Region Distribution
Table Orion Information List
Table Product Overview
Table Orion Bubble Gum Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Orion Bubble Gum Business Region Distribution
Table Fini Sweets Information List
Table Zhejiang Spring Sweets Co Information List
Figure Global -2025 Bubble Gum Market Size (K MT) and Growth Rate Forecast
Figure Global -2025 Bubble Gum Market Size (Million USD) and Growth Rate Forecast
Figure Global -2025 Bubble Gum Sales Price (USD/MT) Forecast
Figure North America -2025 Bubble Gum Consumption Volume (K MT) and Growth Rate Forecast
Figure China -2025 Bubble Gum Consumption Volume (K MT) and Growth Rate Forecast
Figure Europe -2025 Bubble Gum Consumption Volume (K MT) and Growth Rate Forecast
Figure Southeast Asia -2025 Bubble Gum Consumption Volume (K MT) and Growth Rate Forecast
Figure Japan -2025 Bubble Gum Consumption Volume (K MT) and Growth Rate Forecast
Figure India -2025 Bubble Gum Consumption Volume (K MT) and Growth Rate Forecast
Table Global Sales Volume (K MT) of Bubble Gum by Type -2025
Table Global Consumption Volume (K MT) of Bubble Gum by Application -2025
Table Traders or Distributors with Contact Information of Bubble Gum by Region
Segments
- By Product Type
- Sugarless Bubble Gum – Increasingly popular due to health-conscious consumers and dental benefits.
- Sugar-Containing Bubble Gum – Traditional segment, dominant in emerging markets with strong taste preferences.
- By Application
- Offline Sales – Supermarkets, convenience stores, kiosks, and specialty confectionery outlets.
- Online Sales – E-commerce platforms and direct-to-consumer channels, growing rapidly with digital adoption.
- By Region
- North America – Strong demand driven by established brands and consumer loyalty.
- Europe – High consumption, especially in Western Europe, with preference for sugarless gum.
- Asia-Pacific – Fastest-growing region, led by China, India, Japan, and South Korea.
- Latin America – Emerging demand in Brazil and Argentina.
- Middle East & Africa – Expanding market due to urbanization and youth demographics.
Key Players
- Global Leaders
- Wrigley
- Cadbury
- Hershey
- Perfetti Van Melle
- Regional & Specialty Brands
- Concord Confections
- Unigum
- Oakleaf
- ZED Candy (Dublin)
- Lotte
- Orion
- Fini Sweets
- Zhejiang Spring Sweets Co
These companies dominate through brand recognition, distribution networks, and product innovation, with Wrigley and Perfetti Van Melle leading global market share.
