Global Margarine & Shortening Market Report
Market Overview
Margarine and shortening are widely used fat-based products that serve as substitutes for butter in food preparation and industrial applications. Margarine is produced by emulsifying vegetable or animal fats with water and adding milk, salt, vitamins, and coloring agents. Shortening, on the other hand, is a semi-solid fat derived primarily from plants, used to improve texture and shelf life in baked goods and processed foods.
The global market is influenced by dietary trends, health concerns, and regulatory policies. While margarine is increasingly marketed as a healthier alternative to butter, shortening continues to be a staple in bakery and confectionery industries. Emerging economies, particularly in Asia-Pacific, are witnessing steady growth in production and consumption.
Key Market Players
Beyond the established companies, several additional players contribute significantly to the global margarine & shortening market:
- Unilever PLC
- Wilmar International Ltd.
- Bunge Limited
- Cargill Inc.
- ConAgra Brands Inc.
- Fuji Oil Holdings Inc.
- Associated British Foods plc
- Nisshin Oillio Group Ltd.
- IOI Corporation Berhad
- BRF S.A. (Brazil Foods)
- PT Smart Tbk (Indonesia)
- Viet Huong Food Co. Ltd. (Vietnam)
- Lam Soon Group (Malaysia)
Market Segmentation
By Type
- Margarine (soft, hard, liquid)
- Shortening (all-purpose, cake, liquid, specialty)
By Application
- Bakery & Confectionery
- Household Cooking
- Foodservice & Restaurants
- Processed Foods (snacks, ready-to-eat meals)
- Industrial Applications (non-food uses in cosmetics, lubricants)
By End-Use Industry
- Food & Beverage
- Retail & Household
- Foodservice
- Industrial Manufacturing
By Region
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Spain, Russia)
- Asia-Pacific (China, India, Japan, South Korea, Vietnam, Indonesia, Malaysia)
- Latin America (Brazil, Argentina, Chile)
- Middle East & Africa (Saudi Arabia, Turkey, South Africa, GCC countries)
Regional Analysis – Highlights
- Asia-Pacific: Vietnam, Indonesia, and Malaysia are major producers; demand driven by bakery and processed food industries.
- Europe: Mature market with strong demand for margarine as a butter substitute; health-conscious consumers drive innovation.
- North America: Stable demand in bakery and foodservice; shortening remains widely used in industrial baking.
- Latin America: Brazil and Argentina show growth in processed foods and bakery consumption.
- Middle East & Africa: Emerging demand in foodservice and packaged foods.
Porter’s Five Forces
- Threat of New Entrants – Moderate (capital requirements are manageable, but brand loyalty and distribution networks pose barriers).
- Bargaining Power of Suppliers – Moderate (vegetable oil suppliers influence costs).
- Bargaining Power of Buyers – High (large food manufacturers and retailers demand competitive pricing).
- Threat of Substitutes – High (butter, plant-based oils, healthier spreads).
- Industry Rivalry – High (intense competition among global and regional producers).
SWOT Analysis
Strengths
- Wide range of applications in bakery, foodservice, and household cooking.
- Established global supply chains.
- Cost-effective alternative to butter.
Weaknesses
- Health concerns over trans fats and saturated fats.
- Dependence on vegetable oil supply chains.
- Limited differentiation among products.
Opportunities
- Rising demand in emerging economies.
- Development of healthier, trans-fat-free formulations.
- Expansion into non-food applications.
Threats
- Regulatory restrictions on trans fats.
- Competition from butter and plant-based alternatives.
- Volatility in raw material prices.
Trend Analysis
- Shift toward healthier formulations (low-fat, trans-fat-free, fortified with vitamins).
- Growth in bakery and confectionery industries in Asia-Pacific.
- Expansion of margarine in retail markets as a butter substitute.
- Innovation in shortening for specialty bakery applications.
- Sustainability initiatives in vegetable oil sourcing.
Drivers & Challenges
Drivers
- Rising consumption of bakery and processed foods.
- Growth in foodservice and restaurant industries.
- Increasing affordability compared to butter.
- Expansion in emerging economies.
Challenges
- Health concerns and regulatory restrictions.
- Volatility in vegetable oil prices.
- Strong competition from substitutes.
- Consumer preference shifts toward natural products.
Value Chain Analysis
- Raw Materials – Vegetable oils (palm, soybean, canola), animal fats.
- Production Technologies – Hydrogenation, emulsification, blending.
- Manufacturing & Processing – Conversion into margarine and shortening products.
- Distribution Channels – Retail, foodservice, industrial supply.
- End-Use Industries – Bakery, household cooking, processed foods, industrial applications.
Quick Recommendations for Stakeholders
- Manufacturers: Invest in healthier, trans-fat-free formulations to meet regulatory and consumer demands.
- Investors: Focus on Asia-Pacific for high growth potential in bakery and foodservice.
- Governments & Regulators: Support sustainable vegetable oil sourcing and enforce health standards.
- Foodservice Operators: Leverage margarine and shortening for cost-effective menu offerings.
- R&D Teams: Explore innovations in specialty shortening for premium bakery products.
- Supply Chain Managers: Diversify vegetable oil sourcing to mitigate volatility risks.
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Table of Contents
Global Margarine & Shortening Market Professional Survey Report
1 Industry Overview of Margarine & Shortening
1.1 Definition and Specifications of Margarine & Shortening
1.1.1 Definition of Margarine & Shortening
1.1.2 Specifications of Margarine & Shortening
1.2 Classification of Margarine & Shortening
1.2.1 Hard margarine
1.2.2 Soft margarine
1.2.3 Liquid margarine
1.2.4 Powder margarine
1.3 Applications of Margarine & Shortening
1.3.1 Instant Noodles
1.3.2 Confectionery
1.3.3 Bakery
1.3.4 Others
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Margarine & Shortening
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Margarine & Shortening
2.3 Manufacturing Process Analysis of Margarine & Shortening
2.4 Industry Chain Structure of Margarine & Shortening
3 Technical Data and Manufacturing Plants Analysis of Margarine & Shortening
3.1 Capacity and Commercial Production Date of Global Margarine & Shortening Major Manufacturers in
3.2 Manufacturing Plants Distribution of Global Margarine & Shortening Major Manufacturers in
3.3 R&D Status and Technology Source of Global Margarine & Shortening Major Manufacturers in
3.4 Raw Materials Sources Analysis of Global Margarine & Shortening Major Manufacturers in
4 Global Margarine & Shortening Overall Market Overview
4.1 -E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 -E Global Margarine & Shortening Capacity and Growth Rate Analysis
4.2.2 Margarine & Shortening Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 -E Global Margarine & Shortening Sales and Growth Rate Analysis
4.3.2 Margarine & Shortening Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 -E Global Margarine & Shortening Sales Price
4.4.2 Margarine & Shortening Sales Price Analysis (Company Segment)
5 Margarine & Shortening Regional Market Analysis
5.1 North America Margarine & Shortening Market Analysis
5.1.1 North America Margarine & Shortening Market Overview
5.1.2 North America -E Margarine & Shortening Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America -E Margarine & Shortening Sales Price Analysis
5.1.4 North America Margarine & Shortening Market Share Analysis
5.2 Europe Margarine & Shortening Market Analysis
5.2.1 Europe Margarine & Shortening Market Overview
5.2.2 Europe -E Margarine & Shortening Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe -E Margarine & Shortening Sales Price Analysis
5.2.4 Europe Margarine & Shortening Market Share Analysis
5.3 China Margarine & Shortening Market Analysis
5.3.1 China Margarine & Shortening Market Overview
5.3.2 China -E Margarine & Shortening Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China -E Margarine & Shortening Sales Price Analysis
5.3.4 China Margarine & Shortening Market Share Analysis
5.4 Japan Margarine & Shortening Market Analysis
5.4.1 Japan Margarine & Shortening Market Overview
5.4.2 Japan -E Margarine & Shortening Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan -E Margarine & Shortening Sales Price Analysis
5.4.4 Japan Margarine & Shortening Market Share Analysis
5.5 Southeast Asia Margarine & Shortening Market Analysis
5.5.1 Southeast Asia Margarine & Shortening Market Overview
5.5.2 Southeast Asia -E Margarine & Shortening Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia -E Margarine & Shortening Sales Price Analysis
5.5.4 Southeast Asia Margarine & Shortening Market Share Analysis
5.6 India Margarine & Shortening Market Analysis
5.6.1 India Margarine & Shortening Market Overview
5.6.2 India -E Margarine & Shortening Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India -E Margarine & Shortening Sales Price Analysis
5.6.4 India Margarine & Shortening Market Share Analysis
6 Global -E Margarine & Shortening Segment Market Analysis (by Type)
6.1 Global -E Margarine & Shortening Sales by Type
6.2 Different Types of Margarine & Shortening Product Interview Price Analysis
6.3 Different Types of Margarine & Shortening Product Driving Factors Analysis
6.3.1 Hard margarine Growth Driving Factor Analysis
6.3.2 Soft margarine Growth Driving Factor Analysis
6.3.3 Liquid margarine Growth Driving Factor Analysis
6.3.4 Powder margarine Growth Driving Factor Analysis
7 Global -E Margarine & Shortening Segment Market Analysis (by Application)
7.1 Global -E Margarine & Shortening Consumption by Application
7.2 Different Application of Margarine & Shortening Product Interview Price Analysis
7.3 Different Application of Margarine & Shortening Product Driving Factors Analysis
7.3.1 Instant Noodles of Margarine & Shortening Growth Driving Factor Analysis
7.3.2 Confectionery of Margarine & Shortening Growth Driving Factor Analysis
7.3.3 Bakery of Margarine & Shortening Growth Driving Factor Analysis
7.3.4 Others of Margarine & Shortening Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Margarine & Shortening
8.1 Cai Lan Oils&Fats Industries
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Cai Lan Oils&Fats Industries Margarine & Shortening Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Cai Lan Oils&Fats Industries Margarine & Shortening Business Region Distribution Analysis
8.2 Tuong An Vegetable Oil
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 Tuong An Vegetable Oil Margarine & Shortening Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 Tuong An Vegetable Oil Margarine & Shortening Business Region Distribution Analysis
8.3 Cai Lan Oils&Fats Industries Company
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Cai Lan Oils&Fats Industries Company Margarine & Shortening Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Cai Lan Oils&Fats Industries Company Margarine & Shortening Business Region Distribution Analysis
8.4 Golden Hope Nha Be
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Golden Hope Nha Be Margarine & Shortening Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Golden Hope Nha Be Margarine & Shortening Business Region Distribution Analysis
8.5 Tuong An Vegetable Oil
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Tuong An Vegetable Oil Margarine & Shortening Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Tuong An Vegetable Oil Margarine & Shortening Business Region Distribution Analysis
8.6 Tan Binh Vegetable Oil
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 Tan Binh Vegetable Oil Margarine & Shortening Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 Tan Binh Vegetable Oil Margarine & Shortening Business Region Distribution Analysis
9 Development Trend of Analysis of Margarine & Shortening Market
9.1 Global Margarine & Shortening Market Trend Analysis
9.1.1 Global -2025 Margarine & Shortening Market Size (Volume and Value) Forecast
9.1.2 Global -2025 Margarine & Shortening Sales Price Forecast
9.2 Margarine & Shortening Regional Market Trend
9.2.1 North America -2025 Margarine & Shortening Consumption Forecast
9.2.2 Europe -2025 Margarine & Shortening Consumption Forecast
9.2.3 China -2025 Margarine & Shortening Consumption Forecast
9.2.4 Japan -2025 Margarine & Shortening Consumption Forecast
9.2.5 Southeast Asia -2025 Margarine & Shortening Consumption Forecast
9.2.6 India -2025 Margarine & Shortening Consumption Forecast
9.3 Margarine & Shortening Market Trend (Product Type)
9.4 Margarine & Shortening Market Trend (Application)
10 Margarine & Shortening Marketing Type Analysis
10.1 Margarine & Shortening Regional Marketing Type Analysis
10.2 Margarine & Shortening International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Margarine & Shortening by Region
10.4 Margarine & Shortening Supply Chain Analysis
11 Consumers Analysis of Margarine & Shortening
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Margarine & Shortening Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Margarine & Shortening
Table Product Specifications of Margarine & Shortening
Table Classification of Margarine & Shortening
Figure Global Production Market Share of Margarine & Shortening by Type in
Figure Hard margarine Picture
Table Major Manufacturers of Hard margarine
Figure Soft margarine Picture
Table Major Manufacturers of Soft margarine
Figure Liquid margarine Picture
Table Major Manufacturers of Liquid margarine
Figure Powder margarine Picture
Table Major Manufacturers of Powder margarine
Table Applications of Margarine & Shortening
Figure Global Consumption Volume Market Share of Margarine & Shortening by Application in
Figure Instant Noodles Examples
Table Major Consumers in Instant Noodles
Figure Confectionery Examples
Table Major Consumers in Confectionery
Figure Bakery Examples
Table Major Consumers in Bakery
Figure Others Examples
Table Major Consumers in Others
Figure Market Share of Margarine & Shortening by Regions
Figure North America Margarine & Shortening Market Size (Million USD) (-2025)
Figure Europe Margarine & Shortening Market Size (Million USD) (-2025)
Figure China Margarine & Shortening Market Size (Million USD) (-2025)
Figure Japan Margarine & Shortening Market Size (Million USD) (-2025)
Figure Southeast Asia Margarine & Shortening Market Size (Million USD) (-2025)
Figure India Margarine & Shortening Market Size (Million USD) (-2025)
Table Margarine & Shortening Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Margarine & Shortening in
Figure Manufacturing Process Analysis of Margarine & Shortening
Figure Industry Chain Structure of Margarine & Shortening
Table Capacity and Commercial Production Date of Global Margarine & Shortening Major Manufacturers in
Table Manufacturing Plants Distribution of Global Margarine & Shortening Major Manufacturers in
Table R&D Status and Technology Source of Global Margarine & Shortening Major Manufacturers in
Table Raw Materials Sources Analysis of Global Margarine & Shortening Major Manufacturers in
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Margarine & Shortening -E
Figure Global -E Margarine & Shortening Market Size (Volume) and Growth Rate
Figure Global -E Margarine & Shortening Market Size (Value) and Growth Rate
Table -E Global Margarine & Shortening Capacity and Growth Rate
Table Global Margarine & Shortening Capacity (MT) List (Company Segment)
Table -E Global Margarine & Shortening Sales (MT) and Growth Rate
Table Global Margarine & Shortening Sales (MT) List (Company Segment)
Table -E Global Margarine & Shortening Sales Price (USD/MT)
Table Global Margarine & Shortening Sales Price (USD/MT) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (MT) of Margarine & Shortening -E
Figure North America -E Margarine & Shortening Sales Price (USD/MT)
Figure North America Margarine & Shortening Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (MT) of Margarine & Shortening -E
Figure Europe -E Margarine & Shortening Sales Price (USD/MT)
Figure Europe Margarine & Shortening Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (MT) of Margarine & Shortening -E
Figure China -E Margarine & Shortening Sales Price (USD/MT)
Figure China Margarine & Shortening Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (MT) of Margarine & Shortening -E
Figure Japan -E Margarine & Shortening Sales Price (USD/MT)
Figure Japan Margarine & Shortening Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (MT) of Margarine & Shortening -E
Figure Southeast Asia -E Margarine & Shortening Sales Price (USD/MT)
Figure Southeast Asia Margarine & Shortening Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (MT) of Margarine & Shortening -E
Figure India -E Margarine & Shortening Sales Price (USD/MT)
Figure India Margarine & Shortening Sales Market Share
Table Global -E Margarine & Shortening Sales (MT) by Type
Table Different Types Margarine & Shortening Product Interview Price
Table Global -E Margarine & Shortening Sales (MT) by Application
Table Different Application Margarine & Shortening Product Interview Price
Table Cai Lan Oils&Fats Industries Information List
Table Product Overview
Table Cai Lan Oils&Fats Industries Margarine & Shortening Revenue (Million USD), Sales (MT), Ex-factory Price (USD/MT)
Figure Cai Lan Oils&Fats Industries Margarine & Shortening Business Region Distribution
Table Tuong An Vegetable Oil Information List
Table Product Overview
Table Tuong An Vegetable Oil Margarine & Shortening Revenue (Million USD), Sales (MT), Ex-factory Price (USD/MT)
Figure Tuong An Vegetable Oil Margarine & Shortening Business Region Distribution
Table Cai Lan Oils&Fats Industries Company Information List
Table Product Overview
Table Cai Lan Oils&Fats Industries Company Margarine & Shortening Revenue (Million USD), Sales (MT), Ex-factory Price (USD/MT)
Figure Cai Lan Oils&Fats Industries Company Margarine & Shortening Business Region Distribution
Table Golden Hope Nha Be Information List
Table Product Overview
Table Golden Hope Nha Be Margarine & Shortening Revenue (Million USD), Sales (MT), Ex-factory Price (USD/MT)
Figure Golden Hope Nha Be Margarine & Shortening Business Region Distribution
Table Tuong An Vegetable Oil Information List
Table Product Overview
Table Tuong An Vegetable Oil Margarine & Shortening Revenue (Million USD), Sales (MT), Ex-factory Price (USD/MT)
Figure Tuong An Vegetable Oil Margarine & Shortening Business Region Distribution
Table Tan Binh Vegetable Oil Information List
Table Product Overview
Table Tan Binh Vegetable Oil Margarine & Shortening Revenue (Million USD), Sales (MT), Ex-factory Price (USD/MT)
Figure Tan Binh Vegetable Oil Margarine & Shortening Business Region Distribution
Figure Global -2025 Margarine & Shortening Market Size (MT) and Growth Rate Forecast
Figure Global -2025 Margarine & Shortening Market Size (Million USD) and Growth Rate Forecast
Figure Global -2025 Margarine & Shortening Sales Price (USD/MT) Forecast
Figure North America -2025 Margarine & Shortening Consumption Volume (MT) and Growth Rate Forecast
Figure China -2025 Margarine & Shortening Consumption Volume (MT) and Growth Rate Forecast
Figure Europe -2025 Margarine & Shortening Consumption Volume (MT) and Growth Rate Forecast
Figure Southeast Asia -2025 Margarine & Shortening Consumption Volume (MT) and Growth Rate Forecast
Figure Japan -2025 Margarine & Shortening Consumption Volume (MT) and Growth Rate Forecast
Figure India -2025 Margarine & Shortening Consumption Volume (MT) and Growth Rate Forecast
Table Global Sales Volume (MT) of Margarine & Shortening by Type -2025
Table Global Consumption Volume (MT) of Margarine & Shortening by Application -2025
Table Traders or Distributors with Contact Information of Margarine & Shortening by Region
Key Market Players
Beyond the established companies, several additional players contribute significantly to the global margarine & shortening market:
- Unilever PLC
- Wilmar International Ltd.
- Bunge Limited
- Cargill Inc.
- ConAgra Brands Inc.
- Fuji Oil Holdings Inc.
- Associated British Foods plc
- Nisshin Oillio Group Ltd.
- IOI Corporation Berhad
- BRF S.A. (Brazil Foods)
- PT Smart Tbk (Indonesia)
- Viet Huong Food Co. Ltd. (Vietnam)
- Lam Soon Group (Malaysia)
Market Segmentation
By Type
- Margarine (soft, hard, liquid)
- Shortening (all-purpose, cake, liquid, specialty)
By Application
- Bakery & Confectionery
- Household Cooking
- Foodservice & Restaurants
- Processed Foods (snacks, ready-to-eat meals)
- Industrial Applications (non-food uses in cosmetics, lubricants)
By End-Use Industry
- Food & Beverage
- Retail & Household
- Foodservice
- Industrial Manufacturing
By Region
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Spain, Russia)
- Asia-Pacific (China, India, Japan, South Korea, Vietnam, Indonesia, Malaysia)
- Latin America (Brazil, Argentina, Chile)
- Middle East & Africa (Saudi Arabia, Turkey, South Africa, GCC countries)
