Global Bicycle Market: Strategic Analysis and Forecast (2026–2036)
Executive Summary
The global bicycle market is evolving from a traditional leisure-based industry into a critical component of urban micro-mobility and sustainable transportation. Driven by rising fuel prices, environmental consciousness, and a global focus on physical fitness, the industry is witnessing a technological surge, particularly in the electrification of bicycles (E-bikes).
The global bicycle market was valued at USD 28.2 Billion in 2020 and is projected to reach USD 37.9 Billion by the end of 2036, growing at a CAGR of 3.8% during the forecast period (2026–2036).
Key Market Players
The competitive landscape features established manufacturing giants and innovative "Digital First" brands.
Original Key Players:
Giant Bicycles, Hero Cycles, TI Cycles, Trek, Shanghai Phoenix, Atlas, Flying Pigeon, Merida, Specialized, Cannondale, DAHON, and Bridgestone Cycle.
Newly Added Strategic Players:
-
Decathlon (B'Twin/Rockrider): A global leader in affordable, high-volume retail and vertically integrated production.
-
Pon Holdings (Gazelle, Santa Cruz, Cervélo): A major consolidator in the European and high-end niche markets.
-
Canyon Bicycles GmbH: Pioneers of the Direct-to-Consumer (D2C) model and high-performance engineering.
-
Accell Group (Raleigh, Haibike, Ghost): A dominant force in the European E-bike revolution.
-
Rad Power Bikes: A leader in the North American consumer E-bike segment.
-
Brompton Bicycle: The global benchmark for premium folding bicycles and urban commuting.
Segments Analysis
By Product Type
-
Mountain Bikes (MTB): High growth in recreational and adventure segments; increasingly equipped with mid-drive motors.
-
Road Bikes: Focused on lightweight materials (carbon fiber) and aerodynamics for racing and fitness.
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Hybrid/City Bikes: The largest segment by volume, used for daily commuting and urban mobility.
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Electric Bicycles (E-bikes): The fastest-growing segment, significantly lowering barriers to entry for elderly and long-distance commuters.
-
Cargo Bikes: An emerging sub-segment for urban logistics and family transport.
By Design/Wheel Size
-
20-24 Inch: Primarily for children and compact folding bikes.
-
26-27.5 Inch: The standard for traditional mountain bikes.
-
29 Inch / 700c: The modern standard for road, gravel, and high-performance mountain bikes.
By Sales Channel
-
Offline (IBDs & Big Box Retail): Important for assembly services and "test rides."
-
Online (D2C & E-commerce): Gaining rapid share due to lower overheads and better inventory management.
Regional Analysis
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North America: High demand for premium mountain and road bikes. Growing infrastructure for urban cycling in major US cities is a primary driver.
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Europe: The most advanced market for E-bikes. Countries like the Netherlands, Germany, and Denmark are benchmarks for bicycle-centric urban planning.
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China: Remains the world’s largest producer and exporter. Transitioning from a low-cost manufacturing hub to a consumer market for high-end leisure cycling.
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India: Massive volume market driven by traditional transportation needs; currently seeing a surge in "premiumization" among urban youth.
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Southeast Asia: Emerging as an alternative manufacturing hub to China (notably Vietnam and Cambodia) with a growing domestic enthusiast market.
Porter’s Five Forces
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Threat of New Entrants (Moderate): Low for traditional manufacturing but high for E-bike startups utilizing off-the-shelf Chinese components.
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Bargaining Power of Buyers (High): Consumers have vast choices across price points and brands; brand loyalty is often tied to local shop support.
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Bargaining Power of Suppliers (High): Critical component manufacturers (e.g., Shimano, SRAM, Bosch for motors) hold significant influence over lead times and pricing.
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Threat of Substitutes (Moderate): Electric scooters, ride-sharing apps, and improved public transit compete for urban commuters.
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Intensity of Rivalry (Very High): Intense price competition in the entry-level segment and "spec wars" in the high-performance enthusiast segment.
SWOT Analysis
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Strengths: Low cost of ownership; zero-emission profile; significant health benefits.
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Weaknesses: Seasonal demand in many regions; vulnerability to global supply chain disruptions (notably in components).
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Opportunities: Expansion of cycling infrastructure; corporate "cycle-to-work" tax incentives; growth of the gravel bike niche.
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Threats: Rising raw material costs (aluminum, carbon fiber); road safety concerns in developing nations; theft and vandalism.
Trend Analysis
-
Gravel Biking: The hybrid of road speed and off-road capability is currently the most popular enthusiast trend.
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Connected Bikes: Integration of GPS, theft tracking, and performance metrics via smartphone apps.
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Internal Routing: A shift toward "cleaner" aesthetics with cables and batteries hidden inside the frame.
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Subscription Models: Monthly rental and "Bike-as-a-Service" models for urban commuters.
Drivers & Challenges
-
Drivers:
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Urbanization and the need to reduce city congestion.
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Government subsidies for E-bike purchases.
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The "Health & Wellness" boom following global health crises.
-
-
Challenges:
-
Supply-demand imbalance causing fluctuating inventory levels.
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Lack of safe, segregated cycling lanes in many developing regions.
-
Value Chain Analysis
-
R&D and Design: Mostly concentrated in the USA, Germany, and Taiwan.
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Component Sourcing: Drivetrains (Japan/USA), Frames (China/Vietnam), Motors (Germany/China).
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Manufacturing & Assembly: Highly labor-intensive; shifting toward Southeast Asia to optimize costs.
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Logistics: High cost of shipping "air" (boxed bikes) leading to localized assembly hubs.
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Retail & Service: The "Last Mile" where value is added through professional fitting and maintenance.
Quick Recommendations for Stakeholders
-
For Manufacturers: Focus on E-bike vertical integration. Controlling the motor and battery ecosystem reduces dependence on the "Big Two" component suppliers.
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For Investors: Target the urban logistics (Cargo Bike) sector, which is poised to replace light delivery vans in European city centers.
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For Retailers: Enhance the Service-After-Sales model. As bikes become more electronic, specialized maintenance becomes a recurring revenue stream that online-only retailers cannot match.
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For Policy Makers: Prioritize segregated infrastructure. Data shows that "subjective safety" is the #1 barrier preventing non-cyclists from adopting bicycles.
Table of Contents
Global Bicycle Market Research Report 2026
1 Industry Overview of Bicycle
1.1 Definition and Specifications of Bicycle
1.1.1 Definition of Bicycle
1.1.2 Specifications of Bicycle
1.2 Classification of Bicycle
1.2.1 20 Inch
1.2.2 24 Inch
1.2.3 26 Inch
1.2.4 27 Inch
1.2.5 Others
1.3 Applications of Bicycle
1.3.1 Transportation Tools
1.3.2 Recreation
1.3.3 Racing
1.3.4 Physical Training
1.3.5 Others
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Bicycle
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Bicycle
2.3 Manufacturing Process Analysis of Bicycle
2.4 Industry Chain Structure of Bicycle
3 Technical Data and Manufacturing Plants Analysis of Bicycle
3.1 Capacity and Commercial Production Date of Global Bicycle Major Manufacturers
3.2 Manufacturing Plants Distribution of Global Bicycle Major Manufacturers
3.3 R&D Status and Technology Source of Global Bicycle Major Manufacturers
3.4 Raw Materials Sources Analysis of Global Bicycle Major Manufacturers
4 Global Bicycle Overall Market Overview
4.1 E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 E Global Bicycle Capacity and Growth Rate Analysis
4.2.2 Bicycle Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 E Global Bicycle Sales and Growth Rate Analysis
4.3.2 Bicycle Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 E Global Bicycle Sales Price
4.4.2 Bicycle Sales Price Analysis (Company Segment)
5 Bicycle Regional Market Analysis
5.1 North America Bicycle Market Analysis
5.1.1 North America Bicycle Market Overview
5.1.2 North America E Bicycle Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America E Bicycle Sales Price Analysis
5.1.4 North America Bicycle Market Share Analysis
5.2 Europe Bicycle Market Analysis
5.2.1 Europe Bicycle Market Overview
5.2.2 Europe E Bicycle Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe E Bicycle Sales Price Analysis
5.2.4 Europe Bicycle Market Share Analysis
5.3 China Bicycle Market Analysis
5.3.1 China Bicycle Market Overview
5.3.2 China E Bicycle Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China E Bicycle Sales Price Analysis
5.3.4 China Bicycle Market Share Analysis
5.4 Japan Bicycle Market Analysis
5.4.1 Japan Bicycle Market Overview
5.4.2 Japan E Bicycle Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan E Bicycle Sales Price Analysis
5.4.4 Japan Bicycle Market Share Analysis
5.5 Southeast Asia Bicycle Market Analysis
5.5.1 Southeast Asia Bicycle Market Overview
5.5.2 Southeast Asia E Bicycle Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia E Bicycle Sales Price Analysis
5.5.4 Southeast Asia Bicycle Market Share Analysis
5.6 India Bicycle Market Analysis
5.6.1 India Bicycle Market Overview
5.6.2 India E Bicycle Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India E Bicycle Sales Price Analysis
5.6.4 India Bicycle Market Share Analysis
6 Global E Bicycle Segment Market Analysis (by Type)
6.1 Global E Bicycle Sales by Type
6.2 Different Types of Bicycle Product Interview Price Analysis
6.3 Different Types of Bicycle Product Driving Factors Analysis
6.3.1 20 Inch Growth Driving Factor Analysis
6.3.2 24 Inch Growth Driving Factor Analysis
6.3.3 26 Inch Growth Driving Factor Analysis
6.3.4 27 Inch Growth Driving Factor Analysis
6.3.5 Others Growth Driving Factor Analysis
7 Global E Bicycle Segment Market Analysis (by Application)
7.1 Global E Bicycle Consumption by Application
7.2 Different Application of Bicycle Product Interview Price Analysis
7.3 Different Application of Bicycle Product Driving Factors Analysis
7.3.1 Transportation Tools of Bicycle Growth Driving Factor Analysis
7.3.2 Recreation of Bicycle Growth Driving Factor Analysis
7.3.3 Racing of Bicycle Growth Driving Factor Analysis
7.3.4 Physical Training of Bicycle Growth Driving Factor Analysis
7.3.5 Others of Bicycle Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Bicycle
8.1 Giant Bicycles
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Giant Bicycles Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Giant Bicycles Bicycle Business Region Distribution Analysis
8.2 Hero Cycles
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 Hero Cycles Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 Hero Cycles Bicycle Business Region Distribution Analysis
8.3 TI Cycles
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 TI Cycles Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 TI Cycles Bicycle Business Region Distribution Analysis
8.4 Trek
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Trek Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Trek Bicycle Business Region Distribution Analysis
8.5 Shanghai Phonex
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Shanghai Phonex Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Shanghai Phonex Bicycle Business Region Distribution Analysis
8.6 Atlas
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 Atlas Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 Atlas Bicycle Business Region Distribution Analysis
8.7 Flying Pigeon
8.7.1 Company Profile
8.7.2 Product Picture and Specifications
8.7.2.1 Product A
8.7.2.2 Product B
8.7.3 Flying Pigeon Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.7.4 Flying Pigeon Bicycle Business Region Distribution Analysis
8.8 Merida
8.8.1 Company Profile
8.8.2 Product Picture and Specifications
8.8.2.1 Product A
8.8.2.2 Product B
8.8.3 Merida Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.8.4 Merida Bicycle Business Region Distribution Analysis
8.9 Xidesheng Bicycle
8.9.1 Company Profile
8.9.2 Product Picture and Specifications
8.9.2.1 Product A
8.9.2.2 Product B
8.9.3 Xidesheng Bicycle Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.9.4 Xidesheng Bicycle Bicycle Business Region Distribution Analysis
8.10 OMYO
8.10.1 Company Profile
8.10.2 Product Picture and Specifications
8.10.2.1 Product A
8.10.2.2 Product B
8.10.3 OMYO Bicycle Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.10.4 OMYO Bicycle Business Region Distribution Analysis
8.11 Emmelle
8.12 Avon Cycles
8.13 Tianjin Battle
8.14 Cannondale
8.15 Libahuang
8.16 Specialized
8.17 Trinx Bikes
8.18 DAHON
8.19 Cycoo
8.20 Bridgestone Cycle
8.21 Laux (Tianjin)
8.22 Samchuly Bicycle
8.23 Cube
8.24 Pacific Cycles
8.25 Derby Cycle
8.26 Grimaldi Industri
8.27 Gazelle
8.28 KHS
8.29 Forever
8.30 Scott Sports
8.31 Fuji Bikes
8.32 Pashley Cycles
8.33 Accell Group
8.34 Huffy
8.35 LOOKC
9 Development Trend of Analysis of Bicycle Market
9.1 Global Bicycle Market Trend Analysis
9.1.1 Global 2018-2025 Bicycle Market Size (Volume and Value) Forecast
9.1.2 Global 2018-2025 Bicycle Sales Price Forecast
9.2 Bicycle Regional Market Trend
9.2.1 North America 2018-2025 Bicycle Consumption Forecast
9.2.2 Europe 2018-2025 Bicycle Consumption Forecast
9.2.3 China 2018-2025 Bicycle Consumption Forecast
9.2.4 Japan 2018-2025 Bicycle Consumption Forecast
9.2.5 Southeast Asia 2018-2025 Bicycle Consumption Forecast
9.2.6 India 2018-2025 Bicycle Consumption Forecast
9.3 Bicycle Market Trend (Product Type)
9.4 Bicycle Market Trend (Application)
10 Bicycle Marketing Type Analysis
10.1 Bicycle Regional Marketing Type Analysis
10.2 Bicycle International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Bicycle by Region
10.4 Bicycle Supply Chain Analysis
11 Consumers Analysis of Bicycle
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Bicycle Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Bicycle
Table Product Specifications of Bicycle
Table Classification of Bicycle
Figure Global Production Market Share of Bicycle by Type in
Figure 20 Inch Picture
Table Major Manufacturers of 20 Inch
Figure 24 Inch Picture
Table Major Manufacturers of 24 Inch
Figure 26 Inch Picture
Table Major Manufacturers of 26 Inch
Figure 27 Inch Picture
Table Major Manufacturers of 27 Inch
Figure Others Picture
Table Major Manufacturers of Others
Table Applications of Bicycle
Figure Global Consumption Volume Market Share of Bicycle by Application in
Figure Transportation Tools Examples
Table Major Consumers in Transportation Tools
Figure Recreation Examples
Table Major Consumers in Recreation
Figure Racing Examples
Table Major Consumers in Racing
Figure Physical Training Examples
Table Major Consumers in Physical Training
Figure Others Examples
Table Major Consumers in Others
Figure Market Share of Bicycle by Regions
Figure North America Bicycle Market Size (Million USD) (2013-2025)
Figure Europe Bicycle Market Size (Million USD) (2013-2025)
Figure China Bicycle Market Size (Million USD) (2013-2025)
Figure Japan Bicycle Market Size (Million USD) (2013-2025)
Figure Southeast Asia Bicycle Market Size (Million USD) (2013-2025)
Figure India Bicycle Market Size (Million USD) (2013-2025)
Table Bicycle Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Bicycle in
Figure Manufacturing Process Analysis of Bicycle
Figure Industry Chain Structure of Bicycle
Table Capacity and Commercial Production Date of Global Bicycle Major Manufacturers
Table Manufacturing Plants Distribution of Global Bicycle Major Manufacturers
Table R&D Status and Technology Source of Global Bicycle Major Manufacturers
Table Raw Materials Sources Analysis of Global Bicycle Major Manufacturers
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Bicycle E
Figure Global E Bicycle Market Size (Volume) and Growth Rate
Figure Global E Bicycle Market Size (Value) and Growth Rate
Table E Global Bicycle Capacity and Growth Rate
Table Global Bicycle Capacity (K Units) List (Company Segment)
Table E Global Bicycle Sales (K Units) and Growth Rate
Table Global Bicycle Sales (K Units) List (Company Segment)
Table E Global Bicycle Sales Price (USD/Unit)
Table Global Bicycle Sales Price (USD/Unit) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K Units) of Bicycle E
Figure North America E Bicycle Sales Price (USD/Unit)
Figure North America Bicycle Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K Units) of Bicycle E
Figure Europe E Bicycle Sales Price (USD/Unit)
Figure Europe Bicycle Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K Units) of Bicycle E
Figure China E Bicycle Sales Price (USD/Unit)
Figure China Bicycle Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K Units) of Bicycle E
Figure Japan E Bicycle Sales Price (USD/Unit)
Figure Japan Bicycle Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K Units) of Bicycle E
Figure Southeast Asia E Bicycle Sales Price (USD/Unit)
Figure Southeast Asia Bicycle Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K Units) of Bicycle E
Figure India E Bicycle Sales Price (USD/Unit)
Figure India Bicycle Sales Market Share
Table Global E Bicycle Sales (K Units) by Type
Table Different Types Bicycle Product Interview Price
Table Global E Bicycle Sales (K Units) by Application
Table Different Application Bicycle Product Interview Price
Table Giant Bicycles Information List
Table Product Overview
Table Giant Bicycles Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Giant Bicycles Bicycle Business Region Distribution
Table Hero Cycles Information List
Table Product Overview
Table Hero Cycles Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Hero Cycles Bicycle Business Region Distribution
Table TI Cycles Information List
Table Product Overview
Table TI Cycles Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure TI Cycles Bicycle Business Region Distribution
Table Trek Information List
Table Product Overview
Table Trek Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Trek Bicycle Business Region Distribution
Table Shanghai Phonex Information List
Table Product Overview
Table Shanghai Phonex Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Shanghai Phonex Bicycle Business Region Distribution
Table Atlas Information List
Table Product Overview
Table Atlas Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Atlas Bicycle Business Region Distribution
Table Flying Pigeon Information List
Table Product Overview
Table Flying Pigeon Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Flying Pigeon Bicycle Business Region Distribution
Table Merida Information List
Table Product Overview
Table Merida Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Merida Bicycle Business Region Distribution
Table Xidesheng Bicycle Information List
Table Product Overview
Table Xidesheng Bicycle Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Xidesheng Bicycle Bicycle Business Region Distribution
Table OMYO Information List
Table Product Overview
Table OMYO Bicycle Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure OMYO Bicycle Business Region Distribution
Table Emmelle Information List
Table Avon Cycles Information List
Table Tianjin Battle Information List
Table Cannondale Information List
Table Libahuang Information List
Table Specialized Information List
Table Trinx Bikes Information List
Table DAHON Information List
Table Cycoo Information List
Table Bridgestone Cycle Information List
Table Laux (Tianjin) Information List
Table Samchuly Bicycle Information List
Table Cube Information List
Table Pacific Cycles Information List
Table Derby Cycle Information List
Table Grimaldi Industri Information List
Table Gazelle Information List
Table KHS Information List
Table Forever Information List
Table Scott Sports Information List
Table Fuji Bikes Information List
Table Pashley Cycles Information List
Table Accell Group Information List
Table Huffy Information List
Table LOOKC Information List
Figure Global 2018-2025 Bicycle Market Size (K Units) and Growth Rate Forecast
Figure Global 2018-2025 Bicycle Market Size (Million USD) and Growth Rate Forecast
Figure Global 2018-2025 Bicycle Sales Price (USD/Unit) Forecast
Figure North America 2018-2025 Bicycle Consumption Volume (K Units) and Growth Rate Forecast
Figure China 2018-2025 Bicycle Consumption Volume (K Units) and Growth Rate Forecast
Figure Europe 2018-2025 Bicycle Consumption Volume (K Units) and Growth Rate Forecast
Figure Southeast Asia 2018-2025 Bicycle Consumption Volume (K Units) and Growth Rate Forecast
Figure Japan 2018-2025 Bicycle Consumption Volume (K Units) and Growth Rate Forecast
Figure India 2018-2025 Bicycle Consumption Volume (K Units) and Growth Rate Forecast
Table Global Sales Volume (K Units) of Bicycle by Type 2018-2025
Table Global Consumption Volume (K Units) of Bicycle by Application 2018-2025
Table Traders or Distributors with Contact Information of Bicycle by Region
Key Market Players
The competitive landscape features established manufacturing giants and innovative "Digital First" brands.
Original Key Players:
Giant Bicycles, Hero Cycles, TI Cycles, Trek, Shanghai Phoenix, Atlas, Flying Pigeon, Merida, Specialized, Cannondale, DAHON, and Bridgestone Cycle.
Newly Added Strategic Players:
-
Decathlon (B'Twin/Rockrider): A global leader in affordable, high-volume retail and vertically integrated production.
-
Pon Holdings (Gazelle, Santa Cruz, Cervélo): A major consolidator in the European and high-end niche markets.
-
Canyon Bicycles GmbH: Pioneers of the Direct-to-Consumer (D2C) model and high-performance engineering.
-
Accell Group (Raleigh, Haibike, Ghost): A dominant force in the European E-bike revolution.
-
Rad Power Bikes: A leader in the North American consumer E-bike segment.
-
Brompton Bicycle: The global benchmark for premium folding bicycles and urban commuting.
Segments Analysis
By Product Type
-
Mountain Bikes (MTB): High growth in recreational and adventure segments; increasingly equipped with mid-drive motors.
-
Road Bikes: Focused on lightweight materials (carbon fiber) and aerodynamics for racing and fitness.
-
Hybrid/City Bikes: The largest segment by volume, used for daily commuting and urban mobility.
-
Electric Bicycles (E-bikes): The fastest-growing segment, significantly lowering barriers to entry for elderly and long-distance commuters.
-
Cargo Bikes: An emerging sub-segment for urban logistics and family transport.
By Design/Wheel Size
-
20-24 Inch: Primarily for children and compact folding bikes.
-
26-27.5 Inch: The standard for traditional mountain bikes.
-
29 Inch / 700c: The modern standard for road, gravel, and high-performance mountain bikes.
By Sales Channel
-
Offline (IBDs & Big Box Retail): Important for assembly services and "test rides."
-
Online (D2C & E-commerce): Gaining rapid share due to lower overheads and better inventory management.
