Brand Intelligence Software Market
The Brand Intelligence Software Market is a rapidly growing sector that helps companies track, manage, and optimize their brand presence and reputation using data-driven insights. These tools collect and analyze data from a variety of sources, such as social media, customer reviews, news, and other digital platforms, to gauge consumer sentiment, market trends, and competitor activity. This allows brands to make informed decisions to enhance customer engagement, optimize marketing strategies, and manage brand health in real-time.
Market Overview: Market Size and Growth:
The market was valued at USD 4.5 billion in 2022 and is projected to reach approximately USD 14.9 billion by 2030, growing at a CAGR of 22.9% from 2024 to 2030
The increasing need for brands to stay competitive, maintain consumer trust, and handle the complexities of digital marketing is a major factor fuelling growth.
Brand Intelligence Software refers to a suite of digital tools designed to help businesses monitor, analyze, and manage their brand presence and reputation across various platforms. These software solutions gather and interpret data from social media, reviews, news outlets, e-commerce sites, and other digital sources to give businesses insights into consumer sentiment, market trends, and competitor behaviour. They allow brands to track their brand health, identify opportunities for improvement, and assess the effectiveness of marketing strategies in real-time.
| Report Attributes | Details |
| Study Period | 2023 to 2033 |
| Base Year | 2023 |
| FORECAST PERIOD | 2024-2030 |
| HISTORICAL PERIOD | 2020-2023 |
| UNIT | Value (USD Billion) |
| KEY COMPANIES PROFILED | IBM Corporation Microsoft Tableau Software, LLC (Salesforce, Inc.) Oracle Sisense Ltd Yellowfin International Pty Ltd (Yellowfin) QlikTech International AB, SAP SE Board International MicroStrategy Incorporated Others |
| SEGMENTS COVERED | By Type, By Application, and By Geography |
| CUSTOMIZATION SCOPE | Free report customization (equivalent to up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Key Features of Brand Intelligence Software:
Sentiment Analysis: This feature helps businesses understand how customers feel about their brand or products by analyzing language in online discussions, reviews, and social media posts.
Social Media Monitoring: Brands can track mentions, engagement, and trends related to their brand on various social platforms like Twitter, Instagram, and Facebook.
Customer Insights: These tools offer detailed customer profiling by collecting data on purchasing behavior, preferences, and demographics.
Competitor Benchmarking: Brands can compare their performance against competitors, identifying strengths and weaknesses to improve their strategies.
Market Trend Analysis: Through data aggregation, the software provides insights into changing market conditions and emerging trends, allowing brands to adjust their approaches accordingly.
Applications:
Brand Monitoring: To track brand mentions and public perception across digital channels.
Crisis Management: Identifying potential PR issues before they escalate by monitoring real-time sentiment.
Customer Experience Management: Enhancing customer satisfaction by analyzing feedback and improving products/services based on insights.
Market Research: Supporting data-driven decisions for new product development, marketing campaigns, or entering new markets.
Key Drivers:
Digital Transformation: As brands increasingly move to digital platforms, there is an urgent need for tools that can provide actionable insights across social media, e-commerce, and online reviews
Social Media Monitoring: The influence of social media on consumer behavior and brand perception has made monitoring social conversations and sentiment essential
Real-Time Analytics: Companies now require real-time brand tracking to address issues as they arise, enhancing customer experience and managing reputational risks.
Key Segments:
Deployment Type: Cloud-based solutions are expected to dominate the market due to their scalability, ease of integration, and cost-effectiveness.
End-Users: Brands across a wide range of industries including retail, consumer goods, technology, and healthcare are using brand intelligence tools to stay ahead of the curve.
Features: Key features of these software solutions include sentiment analysis, social media tracking, customer behavior analysis, competitive benchmarking, and market trend forecasting.
Regional Insights:
North America remains the largest market due to the high adoption of advanced analytics tools and the presence of leading tech companies like Brandwatch, Qualtrics, and Attest
Asia-Pacific is anticipated to experience the highest growth due to increased digitalization, particularly in countries like China and India, where e-commerce and online shopping are expanding rapidly
Competitive Landscape:
Prominent players in the market include Brandwatch, Qualtrics, Attest, ProQuo AI, and NowVertical. These companies offer advanced analytics, AI-driven insights, and social listening tools to help brands stay competitive
Challenges:
Data Privacy Concerns: Managing and analyzing consumer data while complying with data privacy regulations like GDPR can be a challenge for companies in this market.
Complexity of Data Integration: Brands must integrate data from multiple channels, which can be complex and require sophisticated solutions.
Future Outlook:
The Brand Intelligence Software Market is expected to continue its rapid growth due to increasing reliance on digital channels, the need for real-time insights, and advancements in AI and machine learning technologies that improve predictive analytics and decision-making. The growing importance of customer experience management, brand health monitoring, and real-time crisis management will also drive market demand.
Brand Intelligence Software Market Segments
By BI Technology
Cloud BI
Mobile BI
Social BI
By Function
Executive Management
Marketing
Sales
Operations
Finance
Human Resources
Supply Chain
By Deployment
Cloud
On-Premise
By Enterprise Size
Large Enterprises
SMEs
By End Use
BFSI
Manufacturing
Healthcare
Retail
IT & Telecom
Others
Brand Intelligence Software Market Players
IBM Corporation
Microsoft
Tableau Software, LLC (Salesforce, Inc.)
Oracle
Sisense Ltd
Yellowfin International Pty Ltd (Yellowfin)
QlikTech International AB,
SAP SE
Board International
MicroStrategy Incorporated
Others
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Business Intelligence Software Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.3.3. Industry Opportunities
3.3.4. Industry Challenges
3.4. Business Intelligence Software Market Analysis Tools
3.4.1. Porter’s Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental landscape
3.4.2.5. Legal landscape
Chapter 4. Business Intelligence Software Market: BI Technology Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Business Intelligence Software Market: BI Technology Movement Analysis, 2023 & 2030 (USD Million)
4.3. Cloud BI
4.3.1. Cloud BI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Mobile BI
4.4.1. Mobile BI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Social BI
4.5.1. Social BI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Business Intelligence Software Market: Function Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Business Intelligence Software Market: Function Movement Analysis, 2023 & 2030 (USD Million)
5.3. Executive Management
5.3.1. Executive Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Marketing
5.4.1. Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Sales
5.5.1. Sales Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Operations
5.6.1. Operations Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.7. Finance
5.7.1. Finance Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.8. Human Resources
5.8.1. Human Resources Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.9. Supply Chain
5.9.1. Supply Chain Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Business Intelligence Software Market: Deployment Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Business Intelligence Software Market: Deployment Movement Analysis, 2023 & 2030 (USD Million)
6.3. Cloud
6.3.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. On-Premise
6.4.1. On-Premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Business Intelligence Software Market: Enterprise Size Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Business Intelligence Software Market: Enterprise Size Analysis, 2023 & 2030 (USD Million)
7.3. Large Enterprise
7.3.1. Large Enterprise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. SMEs (Small & Medium Enterprises)
7.4.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Business Intelligence Software Market: End Use Estimates & Trend Analysis
8.1. Segment Dashboard
8.2. Business Intelligence Software Market: End Use Movement Analysis, 2023 & 2030 (USD Million)
8.3. BFSI
8.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.4. Manufacturing
8.4.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5. Healthcare
8.5.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6. Retail
8.6.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7. Telecom & IT
8.7.1. Telecom & IT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8. Others
8.8.1. Other End Use Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 9. Business Intelligence Software Market: Regional Estimates & Trend Analysis
9.1. Business Intelligence Software Market Share, By Region, 2023 & 2030, USD Million
9.2. North America
9.2.1. North America Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.2.2. U.S.
9.2.2.1. U.S. Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.2.3. Canada
9.2.3.1. Canada Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.2.4. Mexico
9.2.4.1. Mexico Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3. Europe
9.3.1. Europe Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3.2. UK
9.3.2.1. UK Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3.3. Germany
9.3.3.1. Germany Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3.4. France
9.3.4.1. France Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4. Asia Pacific
9.4.1. Asia Pacific Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.2. China
9.4.2.1. China Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.3. Japan
9.4.3.1. Japan Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.4. India
9.4.4.1. India Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.5. South Korea
9.4.5.1. South Korea Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.6. Australia
9.4.6.1. Australia Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.5. Latin America
9.5.1. Latin America Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.5.2. Brazil
9.5.2.1. Brazil Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6. Middle East and Africa
9.6.1. Middle East and Africa Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6.2. Saudi Arabia
9.6.2.1. Saudi Arabia Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6.3. UAE
9.6.3.1. UAE Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6.4. South Africa
9.6.4.1. South Africa Business Intelligence Software Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 10. Competitive Landscape
10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Company Heat Map Analysis
10.4. Company Profiles
10.4.1. IBM Corporation
10.4.1.1. Participant’s Overview
10.4.1.2. Financial Performance
10.4.1.3. Product Benchmarking
10.4.1.4. Recent Developments/ Strategic Initiatives
10.4.2. Microsoft
10.4.2.1. Participant’s Overview
10.4.2.2. Financial Performance
10.4.2.3. Product Benchmarking
10.4.2.4. Recent Developments/ Strategic Initiatives
10.4.3. Tableau Software, LLC (Salesforce, Inc.)
10.4.3.1. Participant’s Overview
10.4.3.2. Financial Performance
10.4.3.3. Product Benchmarking
10.4.3.4. Recent Developments/ Strategic Initiatives
10.4.4. Oracle
10.4.4.1. Participant’s Overview
10.4.4.2. Financial Performance
10.4.4.3. Product Benchmarking
10.4.4.4. Recent Developments/ Strategic Initiatives
10.4.5. Sisense Ltd
10.4.5.1. Participant’s Overview
10.4.5.2. Financial Performance
10.4.5.3. Product Benchmarking
10.4.5.4. Recent Developments/ Strategic Initiatives
10.4.6. Yellowfin International Pty Ltd (Idera, Inc.)
10.4.6.1. Participant’s Overview
10.4.6.2. Financial Performance
10.4.6.3. Product Benchmarking
10.4.6.4. Recent Developments/ Strategic Initiatives
10.4.7. QlikTech International AB,
10.4.7.1. Participant’s Overview
10.4.7.2. Financial Performance
10.4.7.3. Product Benchmarking
10.4.7.4. Recent Developments/ Strategic Initiatives
10.4.8. SAP SE
10.4.8.1. Participant’s Overview
10.4.8.2. Financial Performance
10.4.8.3. Product Benchmarking
10.4.8.4. Recent Developments/ Strategic Initiatives
10.4.9. Board International
10.4.9.1. Participant’s Overview
10.4.9.2. Financial Performance
10.4.9.3. Product Benchmarking
10.4.9.4. Recent Developments/ Strategic Initiatives
10.4.10. MicroStrategy Incorporated.
10.4.10.1. Participant’s Overview
10.4.10.2. Financial Performance
10.4.10.3. Product Benchmarking
10.4.10.4. Recent Developments/ Strategic Initiatives
Brand Intelligence Software Market Segments
By BI Technology
Cloud BI
Mobile BI
Social BI
By Function
Executive Management
Marketing
Sales
Operations
Finance
Human Resources
Supply Chain
By Deployment
Cloud
On-Premise
By Enterprise Size
Large Enterprises
SMEs
By End Use
BFSI
Manufacturing
Healthcare
Retail
IT & Telecom
Others
Brand Intelligence Software Market Players
IBM Corporation
Microsoft
Tableau Software, LLC (Salesforce, Inc.)
Oracle
Sisense Ltd
Yellowfin International Pty Ltd (Yellowfin)
QlikTech International AB,
SAP SE
Board International
MicroStrategy Incorporated
Others
