Global Strawberry Purée Market
Strategic Market Analysis & Forecast (2026–2036)
Market Overview
The global Strawberry Purée market is a dynamic segment of the processed fruit and food ingredients industry, driven by rising demand for natural fruit-based ingredients across bakery, beverages, dairy, infant food, and foodservice applications. Strawberry purée is valued for its natural sweetness, vibrant color, nutritional profile, and versatility, making it a preferred input for both retail and industrial users.
The global Strawberry Purée market was valued at USD XX million in 2020 and is projected to reach USD XX million by 2036, expanding at a CAGR of XX% during 2026–2036. Growth is supported by clean-label trends, increasing consumption of fruit-based products, and expanding foodservice and beverage innovation worldwide.
Segments Analysis
By Product Type
-
Natural Strawberry Purée
Made from 100% strawberries with no additives; dominant segment driven by clean-label demand -
Composite Strawberry Purée
Blended with sweeteners, stabilizers, or other fruit bases for extended shelf life and flavor consistency
By Processing Type (New Segmentation)
-
Conventional / Heat-Processed
-
Cold-Processed / Aseptic
-
Organic Strawberry Purée
By Application
-
Bakery & Confectionery
Cakes, fillings, pastries, toppings -
Restaurants & Foodservice
Desserts, sauces, beverages, plated dishes -
Household / Retail
Home cooking, smoothies, desserts -
Beverages (Added)
Smoothies, cocktails, dairy drinks -
Infant & Baby Food (Added)
High-growth segment driven by natural nutrition demand -
Dairy & Frozen Desserts (Added)
By Distribution Channel (New Segmentation)
-
Foodservice & HoReCa
-
Retail & Supermarkets
-
Online & Direct-to-Consumer
-
Industrial / B2B Supply
Key Market Players
Major Manufacturers
-
Conagra Brands
-
Vitabio
-
Hershey
-
McCormick
-
Beech-Nut
-
Eden Foods
-
Smucker's
-
B&G Foods
-
Monin
-
Torani
Additional & Emerging Players (Added)
-
AGRANA
-
SVZ International
-
Tree Top
-
Doehler
-
Oregon Fruit Products
Regional Analysis
North America
-
Largest market share
-
Strong demand from bakery, beverages, and baby food
-
High preference for organic and clean-label products
Europe
-
Mature market with strict food quality standards
-
Strong demand for organic and sustainably sourced purées
Asia-Pacific
-
Fastest-growing regional market
-
Rising disposable income and westernized diets
-
Growth led by China, India, Japan, and Southeast Asia
Central & South America
-
Strong strawberry cultivation base
-
Growing export-oriented production
Middle East & Africa
-
Emerging market
-
Growth driven by hospitality sector and imported food products
Porter’s Five Forces Analysis
| Force | Impact |
|---|---|
| Threat of New Entrants | Medium – processing and sourcing expertise required |
| Supplier Power | Medium – seasonal fruit availability |
| Buyer Power | High – foodservice and industrial buyers |
| Threat of Substitutes | Medium – other fruit purées |
| Competitive Rivalry | High – fragmented global and regional players |
SWOT Analysis
Strengths
-
Natural, versatile ingredient
-
Strong consumer preference for fruit-based products
-
Wide application range
Weaknesses
-
Seasonal raw material dependency
-
Shelf-life sensitivity without preservatives
Opportunities
-
Growth in organic and baby food segments
-
Rising demand for clean-label beverages
-
Expansion in emerging markets
Threats
-
Raw material price volatility
-
Competition from synthetic flavors and concentrates
Trend Analysis
-
Rising demand for organic and clean-label fruit purées
-
Growth of smoothies, functional beverages, and baby foods
-
Increased use of aseptic and cold-processed purées
-
Expansion of foodservice and café culture globally
-
Sustainability and traceable sourcing gaining importance
Key Market Drivers
-
Increasing consumption of fruit-based foods
-
Growing health and wellness awareness
-
Expansion of bakery and beverage industries
-
Rising urbanization and convenience food demand
Challenges & Restraints
-
Seasonal strawberry supply fluctuations
-
Cold-chain and storage requirements
-
Price sensitivity in developing regions
Value Chain Analysis
-
Strawberry Cultivation & Harvesting
-
Sorting, Washing & Processing
-
Purée Production & Pasteurization
-
Packaging (Aseptic / Frozen)
-
Distribution & Logistics
-
Food Manufacturers & Foodservice
-
End Consumers
Quick Strategic Recommendations for Stakeholders
-
Manufacturers: Invest in organic and aseptic processing capabilities
-
Food Brands: Use strawberry purée for clean-label differentiation
-
Distributors: Strengthen cold-chain and export logistics
-
Investors: Target baby food and beverage ingredient suppliers
-
New Entrants: Focus on niche segments such as organic and B2B supply
Conclusion
The global Strawberry Purée market is positioned for steady and diversified growth, driven by clean-label trends, expanding foodservice applications, and rising consumption of fruit-based products worldwide. Companies emphasizing quality sourcing, processing innovation, and application diversity will gain long-term competitive advantage.
Table of Contents
Global Strawberry Puree Market Research Report 2026
1 Industry Overview of Strawberry Puree
1.1 Definition and Specifications of Strawberry Puree
1.1.1 Definition of Strawberry Puree
1.1.2 Specifications of Strawberry Puree
1.2 Classification of Strawberry Puree
1.2.1 Natural
1.2.2 Composite
1.3 Applications of Strawberry Puree
1.3.1 Bakery
1.3.2 Restaurant
1.3.3 Household
1.3.4 Others
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Strawberry Puree
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Strawberry Puree
2.3 Manufacturing Process Analysis of Strawberry Puree
2.4 Industry Chain Structure of Strawberry Puree
3 Technical Data and Manufacturing Plants Analysis of Strawberry Puree
3.1 Capacity and Commercial Production Date of Global Strawberry Puree Major Manufacturers
3.2 Manufacturing Plants Distribution of Global Strawberry Puree Major Manufacturers
3.3 R&D Status and Technology Source of Global Strawberry Puree Major Manufacturers
3.4 Raw Materials Sources Analysis of Global Strawberry Puree Major Manufacturers
4 Global Strawberry Puree Overall Market Overview
4.1 E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 E Global Strawberry Puree Capacity and Growth Rate Analysis
4.2.2 Strawberry Puree Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 E Global Strawberry Puree Sales and Growth Rate Analysis
4.3.2 Strawberry Puree Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 E Global Strawberry Puree Sales Price
4.4.2 Strawberry Puree Sales Price Analysis (Company Segment)
5 Strawberry Puree Regional Market Analysis
5.1 North America Strawberry Puree Market Analysis
5.1.1 North America Strawberry Puree Market Overview
5.1.2 North America E Strawberry Puree Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America E Strawberry Puree Sales Price Analysis
5.1.4 North America Strawberry Puree Market Share Analysis
5.2 Europe Strawberry Puree Market Analysis
5.2.1 Europe Strawberry Puree Market Overview
5.2.2 Europe E Strawberry Puree Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe E Strawberry Puree Sales Price Analysis
5.2.4 Europe Strawberry Puree Market Share Analysis
5.3 China Strawberry Puree Market Analysis
5.3.1 China Strawberry Puree Market Overview
5.3.2 China E Strawberry Puree Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China E Strawberry Puree Sales Price Analysis
5.3.4 China Strawberry Puree Market Share Analysis
5.4 Japan Strawberry Puree Market Analysis
5.4.1 Japan Strawberry Puree Market Overview
5.4.2 Japan E Strawberry Puree Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan E Strawberry Puree Sales Price Analysis
5.4.4 Japan Strawberry Puree Market Share Analysis
5.5 Southeast Asia Strawberry Puree Market Analysis
5.5.1 Southeast Asia Strawberry Puree Market Overview
5.5.2 Southeast Asia E Strawberry Puree Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia E Strawberry Puree Sales Price Analysis
5.5.4 Southeast Asia Strawberry Puree Market Share Analysis
5.6 India Strawberry Puree Market Analysis
5.6.1 India Strawberry Puree Market Overview
5.6.2 India E Strawberry Puree Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India E Strawberry Puree Sales Price Analysis
5.6.4 India Strawberry Puree Market Share Analysis
6 Global E Strawberry Puree Segment Market Analysis (by Type)
6.1 Global E Strawberry Puree Sales by Type
6.2 Different Types of Strawberry Puree Product Interview Price Analysis
6.3 Different Types of Strawberry Puree Product Driving Factors Analysis
6.3.1 Natural Growth Driving Factor Analysis
6.3.2 Composite Growth Driving Factor Analysis
7 Global E Strawberry Puree Segment Market Analysis (by Application)
7.1 Global E Strawberry Puree Consumption by Application
7.2 Different Application of Strawberry Puree Product Interview Price Analysis
7.3 Different Application of Strawberry Puree Product Driving Factors Analysis
7.3.1 Bakery of Strawberry Puree Growth Driving Factor Analysis
7.3.2 Restaurant of Strawberry Puree Growth Driving Factor Analysis
7.3.3 Household of Strawberry Puree Growth Driving Factor Analysis
7.3.4 Others of Strawberry Puree Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Strawberry Puree
8.1 ConAgra Foods
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 ConAgra Foods Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 ConAgra Foods Strawberry Puree Business Region Distribution Analysis
8.2 Vitabio
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 Vitabio Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 Vitabio Strawberry Puree Business Region Distribution Analysis
8.3 Hershey's
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Hershey's Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Hershey's Strawberry Puree Business Region Distribution Analysis
8.4 McCormicK
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 McCormicK Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 McCormicK Strawberry Puree Business Region Distribution Analysis
8.5 Beech-Nut
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Beech-Nut Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Beech-Nut Strawberry Puree Business Region Distribution Analysis
8.6 Eden Foods
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 Eden Foods Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 Eden Foods Strawberry Puree Business Region Distribution Analysis
8.7 Finest Call
8.7.1 Company Profile
8.7.2 Product Picture and Specifications
8.7.2.1 Product A
8.7.2.2 Product B
8.7.3 Finest Call Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.7.4 Finest Call Strawberry Puree Business Region Distribution Analysis
8.8 Smucker's
8.8.1 Company Profile
8.8.2 Product Picture and Specifications
8.8.2.1 Product A
8.8.2.2 Product B
8.8.3 Smucker's Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.8.4 Smucker's Strawberry Puree Business Region Distribution Analysis
8.9 Lucky Leaf
8.9.1 Company Profile
8.9.2 Product Picture and Specifications
8.9.2.1 Product A
8.9.2.2 Product B
8.9.3 Lucky Leaf Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.9.4 Lucky Leaf Strawberry Puree Business Region Distribution Analysis
8.10 B&G Foods
8.10.1 Company Profile
8.10.2 Product Picture and Specifications
8.10.2.1 Product A
8.10.2.2 Product B
8.10.3 B&G Foods Strawberry Puree Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.10.4 B&G Foods Strawberry Puree Business Region Distribution Analysis
8.11 American beverage marketers
8.12 Monin
8.13 Torani
8.14 Taste of Florida
9 Development Trend of Analysis of Strawberry Puree Market
9.1 Global Strawberry Puree Market Trend Analysis
9.1.1 Global 2018-2025 Strawberry Puree Market Size (Volume and Value) Forecast
9.1.2 Global 2018-2025 Strawberry Puree Sales Price Forecast
9.2 Strawberry Puree Regional Market Trend
9.2.1 North America 2018-2025 Strawberry Puree Consumption Forecast
9.2.2 Europe 2018-2025 Strawberry Puree Consumption Forecast
9.2.3 China 2018-2025 Strawberry Puree Consumption Forecast
9.2.4 Japan 2018-2025 Strawberry Puree Consumption Forecast
9.2.5 Southeast Asia 2018-2025 Strawberry Puree Consumption Forecast
9.2.6 India 2018-2025 Strawberry Puree Consumption Forecast
9.3 Strawberry Puree Market Trend (Product Type)
9.4 Strawberry Puree Market Trend (Application)
10 Strawberry Puree Marketing Type Analysis
10.1 Strawberry Puree Regional Marketing Type Analysis
10.2 Strawberry Puree International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Strawberry Puree by Region
10.4 Strawberry Puree Supply Chain Analysis
11 Consumers Analysis of Strawberry Puree
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Strawberry Puree Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Strawberry Puree
Table Product Specifications of Strawberry Puree
Table Classification of Strawberry Puree
Figure Global Production Market Share of Strawberry Puree by Type in
Figure Natural Picture
Table Major Manufacturers of Natural
Figure Composite Picture
Table Major Manufacturers of Composite
Table Applications of Strawberry Puree
Figure Global Consumption Volume Market Share of Strawberry Puree by Application in
Figure Bakery Examples
Table Major Consumers in Bakery
Figure Restaurant Examples
Table Major Consumers in Restaurant
Figure Household Examples
Table Major Consumers in Household
Figure Others Examples
Table Major Consumers in Others
Figure Market Share of Strawberry Puree by Regions
Figure North America Strawberry Puree Market Size (Million USD) (2013-2025)
Figure Europe Strawberry Puree Market Size (Million USD) (2013-2025)
Figure China Strawberry Puree Market Size (Million USD) (2013-2025)
Figure Japan Strawberry Puree Market Size (Million USD) (2013-2025)
Figure Southeast Asia Strawberry Puree Market Size (Million USD) (2013-2025)
Figure India Strawberry Puree Market Size (Million USD) (2013-2025)
Table Strawberry Puree Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Strawberry Puree in
Figure Manufacturing Process Analysis of Strawberry Puree
Figure Industry Chain Structure of Strawberry Puree
Table Capacity and Commercial Production Date of Global Strawberry Puree Major Manufacturers
Table Manufacturing Plants Distribution of Global Strawberry Puree Major Manufacturers
Table R&D Status and Technology Source of Global Strawberry Puree Major Manufacturers
Table Raw Materials Sources Analysis of Global Strawberry Puree Major Manufacturers
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Strawberry Puree E
Figure Global E Strawberry Puree Market Size (Volume) and Growth Rate
Figure Global E Strawberry Puree Market Size (Value) and Growth Rate
Table E Global Strawberry Puree Capacity and Growth Rate
Table Global Strawberry Puree Capacity (K MT) List (Company Segment)
Table E Global Strawberry Puree Sales (K MT) and Growth Rate
Table Global Strawberry Puree Sales (K MT) List (Company Segment)
Table E Global Strawberry Puree Sales Price (USD/MT)
Table Global Strawberry Puree Sales Price (USD/MT) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K MT) of Strawberry Puree E
Figure North America E Strawberry Puree Sales Price (USD/MT)
Figure North America Strawberry Puree Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K MT) of Strawberry Puree E
Figure Europe E Strawberry Puree Sales Price (USD/MT)
Figure Europe Strawberry Puree Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K MT) of Strawberry Puree E
Figure China E Strawberry Puree Sales Price (USD/MT)
Figure China Strawberry Puree Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K MT) of Strawberry Puree E
Figure Japan E Strawberry Puree Sales Price (USD/MT)
Figure Japan Strawberry Puree Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K MT) of Strawberry Puree E
Figure Southeast Asia E Strawberry Puree Sales Price (USD/MT)
Figure Southeast Asia Strawberry Puree Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K MT) of Strawberry Puree E
Figure India E Strawberry Puree Sales Price (USD/MT)
Figure India Strawberry Puree Sales Market Share
Table Global E Strawberry Puree Sales (K MT) by Type
Table Different Types Strawberry Puree Product Interview Price
Table Global E Strawberry Puree Sales (K MT) by Application
Table Different Application Strawberry Puree Product Interview Price
Table ConAgra Foods Information List
Table Product Overview
Table ConAgra Foods Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure ConAgra Foods Strawberry Puree Business Region Distribution
Table Vitabio Information List
Table Product Overview
Table Vitabio Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Vitabio Strawberry Puree Business Region Distribution
Table Hershey's Information List
Table Product Overview
Table Hershey's Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Hershey's Strawberry Puree Business Region Distribution
Table McCormicK Information List
Table Product Overview
Table McCormicK Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure McCormicK Strawberry Puree Business Region Distribution
Table Beech-Nut Information List
Table Product Overview
Table Beech-Nut Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Beech-Nut Strawberry Puree Business Region Distribution
Table Eden Foods Information List
Table Product Overview
Table Eden Foods Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Eden Foods Strawberry Puree Business Region Distribution
Table Finest Call Information List
Table Product Overview
Table Finest Call Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Finest Call Strawberry Puree Business Region Distribution
Table Smucker's Information List
Table Product Overview
Table Smucker's Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Smucker's Strawberry Puree Business Region Distribution
Table Lucky Leaf Information List
Table Product Overview
Table Lucky Leaf Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Lucky Leaf Strawberry Puree Business Region Distribution
Table B&G Foods Information List
Table Product Overview
Table B&G Foods Strawberry Puree Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure B&G Foods Strawberry Puree Business Region Distribution
Table American beverage marketers Information List
Table Monin Information List
Table Torani Information List
Table Taste of Florida Information List
Figure Global 2018-2025 Strawberry Puree Market Size (K MT) and Growth Rate Forecast
Figure Global 2018-2025 Strawberry Puree Market Size (Million USD) and Growth Rate Forecast
Figure Global 2018-2025 Strawberry Puree Sales Price (USD/MT) Forecast
Figure North America 2018-2025 Strawberry Puree Consumption Volume (K MT) and Growth Rate Forecast
Figure China 2018-2025 Strawberry Puree Consumption Volume (K MT) and Growth Rate Forecast
Figure Europe 2018-2025 Strawberry Puree Consumption Volume (K MT) and Growth Rate Forecast
Figure Southeast Asia 2018-2025 Strawberry Puree Consumption Volume (K MT) and Growth Rate Forecast
Figure Japan 2018-2025 Strawberry Puree Consumption Volume (K MT) and Growth Rate Forecast
Figure India 2018-2025 Strawberry Puree Consumption Volume (K MT) and Growth Rate Forecast
Table Global Sales Volume (K MT) of Strawberry Puree by Type 2018-2025
Table Global Consumption Volume (K MT) of Strawberry Puree by Application 2018-2025
Table Traders or Distributors with Contact Information of Strawberry Puree by Region
alysis
By Product Type
-
Natural Strawberry Purée
Made from 100% strawberries with no additives; dominant segment driven by clean-label demand -
Composite Strawberry Purée
Blended with sweeteners, stabilizers, or other fruit bases for extended shelf life and flavor consistency
By Processing Type (New Segmentation)
-
Conventional / Heat-Processed
-
Cold-Processed / Aseptic
-
Organic Strawberry Purée
By Application
-
Bakery & Confectionery
Cakes, fillings, pastries, toppings -
Restaurants & Foodservice
Desserts, sauces, beverages, plated dishes -
Household / Retail
Home cooking, smoothies, desserts -
Beverages (Added)
Smoothies, cocktails, dairy drinks -
Infant & Baby Food (Added)
High-growth segment driven by natural nutrition demand -
Dairy & Frozen Desserts (Added)
By Distribution Channel (New Segmentation)
-
Foodservice & HoReCa
-
Retail & Supermarkets
-
Online & Direct-to-Consumer
-
Industrial / B2B Supply
Key Market Players
Major Manufacturers
-
Conagra Brands
-
Vitabio
-
Hershey
-
McCormick
-
Beech-Nut
-
Eden Foods
-
Smucker's
-
B&G Foods
-
Monin
-
Torani