Global Carnation Market Report (Status, Forecast & Strategic Insights)
Market Overview
Carnations (Dianthus caryophyllus), also known as clove pink, are among the most widely cultivated ornamental flowers globally. Native to the Mediterranean region, carnations have been cultivated for over 2,000 years. Despite their relatively short flowering period, advancements in preservation and cold-chain logistics have expanded their market acceptance.
Global carnation acreage continues to expand, leading to increased supply and downward pressure on prices. This has helped promote wider adoption in both domestic and commercial fields. The global carnation market was valued at USD 2.47 billion in 2020 and is projected to reach USD 3.15 billion by 2036, growing at a CAGR of 3.1% (2026–2036).
Key Players
- China (regional producers)
- The Netherlands (major exporter via auctions)
- Italy
- Spain
- Colombia (leading South American producer)
- Kenya (dominant African exporter)
- Poland
- Ethiopia (emerging African producer)
- Ecuador (South American competitor)
- Turkey (regional expansion)
Segments Analysis
By Product Type
- Standard Carnation (largest segment)
- Miniature Carnation (growing demand for decorative arrangements)
By Application
- Domestic Field (home decoration, personal use)
- Business Field (events, weddings, hospitality, corporate gifting)
- Export Trade (international wholesale and auctions)
By Distribution Channel
- Wholesale Flower Auctions (e.g., Netherlands)
- Retail Florists
- Online Flower Retailers
- Supermarkets & Hypermarkets
Regional Analysis
- North America – Steady demand in weddings and events; imports mainly from Colombia and Ecuador.
- Europe – Strong production in Spain, Italy, and the Netherlands; high consumption in Germany, UK, and France.
- Asia-Pacific – China has extensive cultivation; Japan and South Korea are major consumers.
- Latin America – Colombia and Ecuador dominate exports to North America and Europe.
- Middle East & Africa – Kenya and Ethiopia are emerging as major suppliers due to favorable climate and low-cost production.
Porter’s Five Forces
- Threat of New Entrants – Low; high logistics and preservation technology requirements.
- Bargaining Power of Suppliers – Moderate; growers depend on land, climate, and preservation facilities.
- Bargaining Power of Buyers – High; wholesalers and retailers demand competitive pricing.
- Threat of Substitutes – Moderate; roses, lilies, and chrysanthemums compete in the ornamental flower market.
- Industry Rivalry – High; strong competition among South America, Africa, and Europe producers.
SWOT Analysis
Strengths
- Long tradition of cultivation and global recognition.
- Strong demand in weddings, events, and gifting.
- Expanding cold-chain logistics enabling exports.
Weaknesses
- Short flowering period.
- High storage and transport costs.
- Quality inspection standards limit new entrants.
Opportunities
- Rising demand in Asia-Pacific and Middle East.
- Growth of online flower retail platforms.
- Expansion of preservation technologies to extend shelf life.
Threats
- Price volatility due to oversupply.
- Competition from alternative flowers.
- Climate change impacting cultivation regions.
Trend Analysis
- Increasing use of preservation technologies to extend shelf life.
- Growth of online flower delivery services boosting retail demand.
- Expansion of African producers (Kenya, Ethiopia) challenging South America’s dominance.
- Rising demand for miniature carnations in decorative arrangements.
- Sustainability focus: eco-friendly packaging and fair-trade certifications.
Drivers & Challenges
Drivers
- Rising global demand for ornamental flowers.
- Expansion of cold-chain logistics and preservation techniques.
- Growth in weddings, events, and hospitality industries.
Challenges
- High inspection and quality standards.
- Short shelf life without advanced preservation.
- Intense competition among global producers.
Value Chain Analysis
- Cultivation – Land preparation, greenhouse management, harvesting.
- Preservation & Storage – Cold-chain logistics, packaging, quality inspection.
- Distribution – Wholesale auctions, exporters, retailers, online platforms.
- End Consumers – Domestic households, event organizers, hospitality, gifting.
Quick Recommendations for Stakeholders
- Growers: Invest in preservation and cold-chain facilities to expand export potential.
- Manufacturers/Exporters: Explore African and Asia-Pacific markets for growth opportunities.
- Retailers: Leverage online platforms and subscription models for steady demand.
- Investors: Focus on regions with low-cost production and favorable climates (Kenya, Ethiopia).
- Policy Makers: Support infrastructure for storage, logistics, and international trade compliance.
Table of Contents
Global Carnation Market Research Report 2026
1 Industry Overview of Carnation
1.1 Definition and Specifications of Carnation
1.1.1 Definition of Carnation
1.1.2 Specifications of Carnation
1.2 Classification of Carnation
1.2.1 Standard Carnation
1.2.2 Miniature Carnation
1.3 Applications of Carnation
1.3.1 Domestic Field
1.3.2 Business Field
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Carnation
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Carnation
2.3 Manufacturing Process Analysis of Carnation
2.4 Industry Chain Structure of Carnation
3 Technical Data and Manufacturing Plants Analysis of Carnation
3.1 Capacity and Commercial Production Date of Global Carnation Major Manufacturers
3.2 Manufacturing Plants Distribution of Global Carnation Major Manufacturers
3.3 R&D Status and Technology Source of Global Carnation Major Manufacturers
3.4 Raw Materials Sources Analysis of Global Carnation Major Manufacturers
4 Global Carnation Overall Market Overview
4.1 E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 E Global Carnation Capacity and Growth Rate Analysis
4.2.2 Carnation Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 E Global Carnation Sales and Growth Rate Analysis
4.3.2 Carnation Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 E Global Carnation Sales Price
4.4.2 Carnation Sales Price Analysis (Company Segment)
5 Carnation Regional Market Analysis
5.1 North America Carnation Market Analysis
5.1.1 North America Carnation Market Overview
5.1.2 North America E Carnation Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America E Carnation Sales Price Analysis
5.1.4 North America Carnation Market Share Analysis
5.2 Europe Carnation Market Analysis
5.2.1 Europe Carnation Market Overview
5.2.2 Europe E Carnation Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe E Carnation Sales Price Analysis
5.2.4 Europe Carnation Market Share Analysis
5.3 China Carnation Market Analysis
5.3.1 China Carnation Market Overview
5.3.2 China E Carnation Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China E Carnation Sales Price Analysis
5.3.4 China Carnation Market Share Analysis
5.4 Japan Carnation Market Analysis
5.4.1 Japan Carnation Market Overview
5.4.2 Japan E Carnation Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan E Carnation Sales Price Analysis
5.4.4 Japan Carnation Market Share Analysis
5.5 Southeast Asia Carnation Market Analysis
5.5.1 Southeast Asia Carnation Market Overview
5.5.2 Southeast Asia E Carnation Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia E Carnation Sales Price Analysis
5.5.4 Southeast Asia Carnation Market Share Analysis
5.6 India Carnation Market Analysis
5.6.1 India Carnation Market Overview
5.6.2 India E Carnation Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India E Carnation Sales Price Analysis
5.6.4 India Carnation Market Share Analysis
6 Global E Carnation Segment Market Analysis (by Type)
6.1 Global E Carnation Sales by Type
6.2 Different Types of Carnation Product Interview Price Analysis
6.3 Different Types of Carnation Product Driving Factors Analysis
6.3.1 Standard Carnation Growth Driving Factor Analysis
6.3.2 Miniature Carnation Growth Driving Factor Analysis
7 Global E Carnation Segment Market Analysis (by Application)
7.1 Global E Carnation Consumption by Application
7.2 Different Application of Carnation Product Interview Price Analysis
7.3 Different Application of Carnation Product Driving Factors Analysis
7.3.1 Domestic Field of Carnation Growth Driving Factor Analysis
7.3.2 Business Field of Carnation Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Carnation
8.1 China
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 China Carnation Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 China Carnation Business Region Distribution Analysis
8.2 The Netherlands
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 The Netherlands Carnation Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 The Netherlands Carnation Business Region Distribution Analysis
8.3 Italy
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Italy Carnation Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Italy Carnation Business Region Distribution Analysis
8.4 Spain
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Spain Carnation Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Spain Carnation Business Region Distribution Analysis
8.5 Colombia
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Colombia Carnation Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Colombia Carnation Business Region Distribution Analysis
8.6 Kenya
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 Kenya Carnation Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 Kenya Carnation Business Region Distribution Analysis
8.7 Poland
8.7.1 Company Profile
8.7.2 Product Picture and Specifications
8.7.2.1 Product A
8.7.2.2 Product B
8.7.3 Poland Carnation Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.7.4 Poland Carnation Business Region Distribution Analysis
9 Development Trend of Analysis of Carnation Market
9.1 Global Carnation Market Trend Analysis
9.1.1 Global Carnation Market Size (Volume and Value) Forecast
9.1.2 Global Carnation Sales Price Forecast
9.2 Carnation Regional Market Trend
9.2.1 North America Carnation Consumption Forecast
9.2.2 Europe Carnation Consumption Forecast
9.2.3 China Carnation Consumption Forecast
9.2.4 Japan Carnation Consumption Forecast
9.2.5 Southeast Asia Carnation Consumption Forecast
9.2.6 India Carnation Consumption Forecast
9.3 Carnation Market Trend (Product Type)
9.4 Carnation Market Trend (Application)
10 Carnation Marketing Type Analysis
10.1 Carnation Regional Marketing Type Analysis
10.2 Carnation International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Carnation by Region
10.4 Carnation Supply Chain Analysis
11 Consumers Analysis of Carnation
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Carnation Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Carnation
Table Product Specifications of Carnation
Table Classification of Carnation
Figure Global Production Market Share of Carnation by Type in
Figure Standard Carnation Picture
Table Major Manufacturers of Standard Carnation
Figure Miniature Carnation Picture
Table Major Manufacturers of Miniature Carnation
Table Applications of Carnation
Figure Global Consumption Volume Market Share of Carnation by Application in
Figure Domestic Field Examples
Table Major Consumers in Domestic Field
Figure Business Field Examples
Table Major Consumers in Business Field
Figure Market Share of Carnation by Regions
Figure North America Carnation Market Size (Million USD) (2013-2025)
Figure Europe Carnation Market Size (Million USD) (2013-2025)
Figure China Carnation Market Size (Million USD) (2013-2025)
Figure Japan Carnation Market Size (Million USD) (2013-2025)
Figure Southeast Asia Carnation Market Size (Million USD) (2013-2025)
Figure India Carnation Market Size (Million USD) (2013-2025)
Table Carnation Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Carnation in
Figure Manufacturing Process Analysis of Carnation
Figure Industry Chain Structure of Carnation
Table Capacity and Commercial Production Date of Global Carnation Major Manufacturers
Table Manufacturing Plants Distribution of Global Carnation Major Manufacturers
Table R&D Status and Technology Source of Global Carnation Major Manufacturers
Table Raw Materials Sources Analysis of Global Carnation Major Manufacturers
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Carnation E
Figure Global E Carnation Market Size (Volume) and Growth Rate
Figure Global E Carnation Market Size (Value) and Growth Rate
Table E Global Carnation Capacity and Growth Rate
Table Global Carnation Capacity (K MT) List (Company Segment)
Table E Global Carnation Sales (K MT) and Growth Rate
Table Global Carnation Sales (K MT) List (Company Segment)
Table E Global Carnation Sales Price (USD/MT)
Table Global Carnation Sales Price (USD/MT) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K MT) of Carnation E
Figure North America E Carnation Sales Price (USD/MT)
Figure North America Carnation Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K MT) of Carnation E
Figure Europe E Carnation Sales Price (USD/MT)
Figure Europe Carnation Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K MT) of Carnation E
Figure China E Carnation Sales Price (USD/MT)
Figure China Carnation Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K MT) of Carnation E
Figure Japan E Carnation Sales Price (USD/MT)
Figure Japan Carnation Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K MT) of Carnation E
Figure Southeast Asia E Carnation Sales Price (USD/MT)
Figure Southeast Asia Carnation Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K MT) of Carnation E
Figure India E Carnation Sales Price (USD/MT)
Figure India Carnation Sales Market Share
Table Global E Carnation Sales (K MT) by Type
Table Different Types Carnation Product Interview Price
Table Global E Carnation Sales (K MT) by Application
Table Different Application Carnation Product Interview Price
Table China Information List
Table Product Overview
Table China Carnation Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure China Carnation Business Region Distribution
Table The Netherlands Information List
Table Product Overview
Table The Netherlands Carnation Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure The Netherlands Carnation Business Region Distribution
Table Italy Information List
Table Product Overview
Table Italy Carnation Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Italy Carnation Business Region Distribution
Table Spain Information List
Table Product Overview
Table Spain Carnation Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Spain Carnation Business Region Distribution
Table Colombia Information List
Table Product Overview
Table Colombia Carnation Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Colombia Carnation Business Region Distribution
Table Kenya Information List
Table Product Overview
Table Kenya Carnation Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Kenya Carnation Business Region Distribution
Table Poland Information List
Table Product Overview
Table Poland Carnation Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure Poland Carnation Business Region Distribution
Figure Global Carnation Market Size (K MT) and Growth Rate Forecast
Figure Global Carnation Market Size (Million USD) and Growth Rate Forecast
Figure Global Carnation Sales Price (USD/MT) Forecast
Figure North America Carnation Consumption Volume (K MT) and Growth Rate Forecast
Figure China Carnation Consumption Volume (K MT) and Growth Rate Forecast
Figure Europe Carnation Consumption Volume (K MT) and Growth Rate Forecast
Figure Southeast Asia Carnation Consumption Volume (K MT) and Growth Rate Forecast
Figure Japan Carnation Consumption Volume (K MT) and Growth Rate Forecast
Figure India Carnation Consumption Volume (K MT) and Growth Rate Forecast
Table Global Sales Volume (K MT) of Carnation by Type
Table Global Consumption Volume (K MT) of Carnation by Application
Table Traders or Distributors with Contact Information of Carnation by Region
Key Players
- China (regional producers)
- The Netherlands (major exporter via auctions)
- Italy
- Spain
- Colombia (leading South American producer)
- Kenya (dominant African exporter)
- Poland
- Ethiopia (emerging African producer)
- Ecuador (South American competitor)
- Turkey (regional expansion)
Segments Analysis
By Product Type
- Standard Carnation (largest segment)
- Miniature Carnation (growing demand for decorative arrangements)
By Application
- Domestic Field (home decoration, personal use)
- Business Field (events, weddings, hospitality, corporate gifting)
- Export Trade (international wholesale and auctions)
By Distribution Channel
- Wholesale Flower Auctions (e.g., Netherlands)
- Retail Florists
- Online Flower Retailers
- Supermarkets & Hypermarkets
Regional Analysis
- North America – Steady demand in weddings and events; imports mainly from Colombia and Ecuador.
- Europe – Strong production in Spain, Italy, and the Netherlands; high consumption in Germany, UK, and France.
- Asia-Pacific – China has extensive cultivation; Japan and South Korea are major consumers.
- Latin America – Colombia and Ecuador dominate exports to North America and Europe.
- Middle East & Africa – Kenya and Ethiopia are emerging as major suppliers due to favorable climate and low-cost production.
