Global Children's Wallpaper Market Analysis Report (2026–2036)
1. Executive Summary
The global children's wallpaper market is a dynamic and sentiment-driven segment within the interior design and home décor industry, projected to grow at a steady compound annual growth rate through the forecast period to 2036. Valued in the billions, this market is fueled by rising disposable incomes, a growing emphasis on child-centric interior design, and increasing consumer preference for personalized and themed living spaces. The market is highly fragmented, with competition spanning from global décor brands to niche, design-led studios, all vying on themes, material safety, ease of application, and visual appeal. Technological advancements in digital printing and sustainable materials are key growth enablers.
2. Market Overview
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Definition: Children's wallpaper refers to decorative wall coverings specifically designed for nurseries, children's bedrooms, and playrooms. These products feature age-appropriate themes, characters, colors, and patterns, and are increasingly required to meet stringent safety, durability, and environmental standards.
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Core Function: To create immersive, stimulating, and personalized environments that reflect a child's interests, support developmental stages, and add aesthetic value to residential and commercial childcare spaces.
3. Segments Analysis
By Product Type (Material):
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Non-Woven Wallpaper: The dominant and fastest-growing segment. Preferred for its breathability, ease of installation (paste-the-wall technology), strippability, and dimensional stability. Offers a premium feel and is often used for high-end designs.
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Vinyl Wallpaper (Plastic): A traditional segment known for exceptional durability, scrubbability, and moisture resistance. Ideal for playrooms or areas prone to stains. Facing scrutiny due to environmental and VOC concerns.
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Paper Wallpaper: Classic, eco-friendly option often used for budget-friendly or temporary designs. Less durable but offers a wide range of prints. Includes recycled paper options.
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Fabric Wallpaper (Textile): Premium niche segment including grasscloth, silk, and felt. Offers unique texture and acoustic benefits but is less practical for high-traffic children's areas.
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Peel-and-Stick (Removable) Wallpaper: Explosive growth segment, especially among DIY consumers and renters. Offers easy, commitment-free application and removal without damage.
By Design & Theme:
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Character & Licensed Themes: Features popular cartoon, movie, TV, and gaming characters. A major driver, particularly for younger children.
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Educational & Developmental: Includes alphabets, numbers, maps, solar systems, and nature scenes designed to be interactive and stimulating.
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Modern & Abstract: Geometric patterns, neutral palettes, and sophisticated designs appealing to parents seeking a more mature, lasting aesthetic.
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Nursery-Specific: Soft colors, animals, celestial themes, and gentle patterns for infants and toddlers.
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Custom & Personalized: Ultra-premium segment allowing for bespoke designs incorporating a child's name, artwork, or specific interests.
By Application:
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Household/Residential: The core application segment, driven by nursery preparation, room makeovers, and growing up.
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Commercial: Includes daycare centers, preschools, pediatric clinics, hospital children's wards, kids' retail stores, and family-friendly hospitality spaces.
4. Regional Analysis
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North America: A mature, high-value market characterized by strong DIY culture, high spending on home improvement, and demand for premium, licensed, and eco-friendly products. The U.S. is a key innovator in peel-and-stick technology.
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Europe: A sophisticated market with a strong heritage in wallpaper design. Demand is driven by high environmental and safety standards (CE, REACH), a preference for non-woven and paper substrates, and classic design aesthetics. The UK, Germany, and France are major markets.
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Asia-Pacific: The fastest-growing regional market. Growth is fueled by rising middle-class populations, increasing urbanization, growing real estate development, and cultural emphasis on children's education and environment in China, India, and Southeast Asia.
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Rest of the World: Emerging markets in Latin America and the Middle East show growing potential aligned with economic development and increasing exposure to global design trends.
5. Key Market Players
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Global & Established Décor Brands: Eijffinger, SAND BERG, FLAVOR PAPER, Wallpepper, Graham & Brown, Brewster Home Fashions, York Wallcoverings.
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Specialized & Premium Design Studios: Inkiostro Bianco, ATELIER DOFFARD, Arta WallDeco, Battistella, Cole & Son, Sanderson Design Group.
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Mass-Market & E-commerce Focused: E-GLUE, Domestic, Spoonflower (by Shutterfly), Wallshoppe, Chasing Paper.
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Additional Notable Players:
Mini Rodini, Lazy Wall, A-Street Prints, Little Greene, Photowall.
6. Porter’s Five Forces Analysis
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Competitive Rivalry: Very High. The market is saturated with numerous brands, from global players to small Etsy shops. Competition is intense on design uniqueness, price, quality, and marketing reach.
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Threat of New Entrants: High, especially online. Low barriers to entry for digital-first brands using print-on-demand and dropshipping models. However, building a trusted brand with consistent quality and securing retail shelf space is challenging.
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Bargaining Power of Suppliers: Low to Moderate. Suppliers of base materials (non-woven fabric, paper, vinyl) are numerous. Power increases for suppliers of specialized digital printers or unique, certified sustainable inks.
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Bargaining Power of Buyers: High. Consumers have an almost infinite array of choices and are highly price and style-sensitive. Commercial buyers (daycares, hotels) can negotiate bulk discounts.
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Threat of Substitutes: Moderate. Alternatives include paint, wall decals, fabric hangings, chalkboard paint, and wood paneling. However, wallpaper offers unparalleled thematic depth and texture that substitutes often cannot match.
7. SWOT Analysis
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Strengths: Strong emotional connection and high perceived value, wide design variety enabling personalization, technological advances improving user-friendliness (peel-and-stick), aligns with home renovation trends.
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Weaknesses: Cyclical demand tied to birth rates and remodeling cycles, perceived as difficult to install/remove (for traditional types), vulnerability to fleeting fashion trends (licensed characters), higher cost than paint.
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Opportunities: Growth of online customization and direct-to-consumer sales, rising demand for sustainable and non-toxic materials, expansion into commercial childcare spaces, "big kid" and teen segments for longer lifecycle.
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Threats: Economic downturns reducing discretionary spending on home décor, intense competition leading to price erosion, stringent and varying safety regulations (phthalates, fire retardancy), counterfeiting of licensed designs.
8. Market Trends Analysis
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Sustainability & Health-First Materials: Surging demand for wallpapers with Greenguard Gold certification, VOC-free inks, FSC-certified paper, phthalate-free vinyl, and fully recyclable/compostable substrates.
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The Rise of the "Digital Native" Nursery: Designs featuring tech-inspired graphics, pixel art, and themes from digital platforms and video games.
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Interactive & Educational Wallpaper: Incorporation of textures, glow-in-the-dark elements, and designs that encourage interaction (e.g., wallpaper that doubles as a coloring page).
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Gender-Neutral & Sophisticated Designs: Moving away from traditional pink/blue binaries towards palettes of sage green, terracotta, mustard, and navy with thematic patterns like botanicals, animals, and landscapes.
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Maximalism & Feature Walls: Bold, large-scale patterns and murals used to create a dramatic focal point in a child's room.
9. Market Drivers & Challenges
Drivers:
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Growth of Social Media & Interior Design Influence: Platforms like Pinterest and Instagram fuel inspiration and demand for photogenic, themed rooms.
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Increasing Disposable Income & Spending on Children: Parents and grandparents willing to invest in creating high-quality living environments.
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Advancements in Digital Printing Technology: Enables small-batch, customized, and intricate designs at a lower cost.
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Growth of the Remodeling & Renovation Sector.
Challenges:
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Short Design Lifecycles: Children's tastes change rapidly, potentially leading to frequent redecoration or dissatisfaction with permanent choices.
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Installation Hurdles: The perception of difficulty deters some consumers, though peel-and-stick is alleviating this.
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Supply Chain Complexity: For global brands managing licensed artwork, material sourcing, and distributed manufacturing.
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Regulatory Compliance: Navigating different safety and chemical regulations (CPSIA in US, REACH in EU) across markets.
10. Value Chain Analysis
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Design & Licensing: Creative core involving graphic artists, licensing agreements with entertainment companies, and trend forecasting.
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Raw Material Sourcing: Paper mills, non-woven fabric producers, vinyl manufacturers, and ink suppliers.
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Printing & Production: Utilizing rotary screen, digital, or surface printing technologies. Shift towards on-demand printing reduces inventory risk.
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Branding, Marketing & Sales: Through brand websites, online marketplaces (Amazon, Wayfair), home décor retailers, specialty wallpaper stores, and interior designers.
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Distribution & Logistics: Managing the shipment of large, roll-based products, often internationally, with care to avoid damage.
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Installation: Handled by professional installers or the end-user (DIY). The experience significantly impacts product perception.
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End-User: Parents, homeowners, and commercial facility managers.
11. Quick Recommendations for Stakeholders
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Manufacturers & Brands: Invest heavily in sustainable material R&D and obtain prominent safety certifications to build trust. Develop a dual strategy: offer timeless, durable collections alongside limited-edition licensed themes. Embrace DTC e-commerce with robust visualization tools (AR room viewers) and sample programs.
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Retailers: Curate collections that emphasize material safety and ease of installation. In-store, create inspirational room vignettes. Online, provide detailed filter options by theme, color, material, and room size. Offer installation services or partnerships.
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Interior Designers & Specifiers: Stay ahead of trends in sustainable materials and non-toxic products. Leverage customizable and mural options to create unique spaces for clients. Build partnerships with trusted brands for reliable supply.
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Investors: Focus on companies with strong direct-to-consumer digital capabilities, a reputation for material innovation (eco-friendly, peel-and-stick), and a balanced portfolio of owned designs and strategic licenses.
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Policymakers & Standards Bodies: Harmonize international safety standards for wall coverings (flammability, chemical emissions) to simplify global trade while ensuring high levels of child safety.
Table of Contents
Global Children'S Wallpaper Sales Market Report 2018
1 Children'S Wallpaper Market Overview
1.1 Product Overview and Scope of Children'S Wallpaper
1.2 Classification of Children'S Wallpaper by Product Category
1.2.1 Global Children'S Wallpaper Market Size (Sales) Comparison by Type
1.2.2 Global Children'S Wallpaper Market Size (Sales) Market Share by Type (Product Category) in
1.2.3 Paper Wallpaper
1.2.4 Plastic Wallpaper
1.2.5 Fabric Wallpaper
1.3 Global Children'S Wallpaper Market by Application/End Users
1.3.1 Global Children'S Wallpaper Sales (Volume) and Market Share Comparison by Application
1.3.1 Household
1.3.2 Commercial
1.4 Global Children'S Wallpaper Market by Region
1.4.1 Global Children'S Wallpaper Market Size (Value) Comparison by Region
1.4.2 United States Children'S Wallpaper Status and Prospect
1.4.3 Europe Children'S Wallpaper Status and Prospect
1.4.4 China Children'S Wallpaper Status and Prospect
1.4.5 Japan Children'S Wallpaper Status and Prospect
1.4.6 Southeast Asia Children'S Wallpaper Status and Prospect
1.4.7 India Children'S Wallpaper Status and Prospect
1.5 Global Market Size (Value and Volume) of Children'S Wallpaper
1.5.1 Global Children'S Wallpaper Sales and Growth Rate
1.5.2 Global Children'S Wallpaper Revenue and Growth Rate
2 Global Children'S Wallpaper Competition by Players/Suppliers, Type and Application
2.1 Global Children'S Wallpaper Market Competition by Players/Suppliers
2.1.1 Global Children'S Wallpaper Sales and Market Share of Key Players/Suppliers
2.1.2 Global Children'S Wallpaper Revenue and Share by Players/Suppliers
2.2 Global Children'S Wallpaper (Volume and Value) by Type
2.2.1 Global Children'S Wallpaper Sales and Market Share by Type
2.2.2 Global Children'S Wallpaper Revenue and Market Share by Type
2.3 Global Children'S Wallpaper (Volume and Value) by Region
2.3.1 Global Children'S Wallpaper Sales and Market Share by Region
2.3.2 Global Children'S Wallpaper Revenue and Market Share by Region
2.4 Global Children'S Wallpaper (Volume) by Application
3 United States Children'S Wallpaper (Volume, Value and Sales Price)
3.1 United States Children'S Wallpaper Sales and Value
3.1.1 United States Children'S Wallpaper Sales and Growth Rate
3.1.2 United States Children'S Wallpaper Revenue and Growth Rate
3.1.3 United States Children'S Wallpaper Sales Price Trend
3.2 United States Children'S Wallpaper Sales Volume and Market Share by Players
3.3 United States Children'S Wallpaper Sales Volume and Market Share by Type
3.4 United States Children'S Wallpaper Sales Volume and Market Share by Application
4 Europe Children'S Wallpaper (Volume, Value and Sales Price)
4.1 Europe Children'S Wallpaper Sales and Value
4.1.1 Europe Children'S Wallpaper Sales and Growth Rate
4.1.2 Europe Children'S Wallpaper Revenue and Growth Rate
4.1.3 Europe Children'S Wallpaper Sales Price Trend
4.2 Europe Children'S Wallpaper Sales Volume and Market Share by Players
4.3 Europe Children'S Wallpaper Sales Volume and Market Share by Type
4.4 Europe Children'S Wallpaper Sales Volume and Market Share by Application
5 China Children'S Wallpaper (Volume, Value and Sales Price)
5.1 China Children'S Wallpaper Sales and Value
5.1.1 China Children'S Wallpaper Sales and Growth Rate
5.1.2 China Children'S Wallpaper Revenue and Growth Rate
5.1.3 China Children'S Wallpaper Sales Price Trend
5.2 China Children'S Wallpaper Sales Volume and Market Share by Players
5.3 China Children'S Wallpaper Sales Volume and Market Share by Type
5.4 China Children'S Wallpaper Sales Volume and Market Share by Application
6 Japan Children'S Wallpaper (Volume, Value and Sales Price)
6.1 Japan Children'S Wallpaper Sales and Value
6.1.1 Japan Children'S Wallpaper Sales and Growth Rate
6.1.2 Japan Children'S Wallpaper Revenue and Growth Rate
6.1.3 Japan Children'S Wallpaper Sales Price Trend
6.2 Japan Children'S Wallpaper Sales Volume and Market Share by Players
6.3 Japan Children'S Wallpaper Sales Volume and Market Share by Type
6.4 Japan Children'S Wallpaper Sales Volume and Market Share by Application
7 Southeast Asia Children'S Wallpaper (Volume, Value and Sales Price)
7.1 Southeast Asia Children'S Wallpaper Sales and Value
7.1.1 Southeast Asia Children'S Wallpaper Sales and Growth Rate
7.1.2 Southeast Asia Children'S Wallpaper Revenue and Growth Rate
7.1.3 Southeast Asia Children'S Wallpaper Sales Price Trend
7.2 Southeast Asia Children'S Wallpaper Sales Volume and Market Share by Players
7.3 Southeast Asia Children'S Wallpaper Sales Volume and Market Share by Type
7.4 Southeast Asia Children'S Wallpaper Sales Volume and Market Share by Application
8 India Children'S Wallpaper (Volume, Value and Sales Price)
8.1 India Children'S Wallpaper Sales and Value
8.1.1 India Children'S Wallpaper Sales and Growth Rate
8.1.2 India Children'S Wallpaper Revenue and Growth Rate
8.1.3 India Children'S Wallpaper Sales Price Trend
8.2 India Children'S Wallpaper Sales Volume and Market Share by Players
8.3 India Children'S Wallpaper Sales Volume and Market Share by Type
8.4 India Children'S Wallpaper Sales Volume and Market Share by Application
9 Global Children'S Wallpaper Players/Suppliers Profiles and Sales Data
9.1 E-GLUE
9.1.1 Company Basic Information, Manufacturing Base and Competitors
9.1.2 Children'S Wallpaper Product Category, Application and Specification
9.1.2.1 Product A
9.1.2.2 Product B
9.1.3 E-GLUE Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.1.4 Main Business/Business Overview
9.2 Eijffinger
9.2.1 Company Basic Information, Manufacturing Base and Competitors
9.2.2 Children'S Wallpaper Product Category, Application and Specification
9.2.2.1 Product A
9.2.2.2 Product B
9.2.3 Eijffinger Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.2.4 Main Business/Business Overview
9.3 FLAVOR PAPER
9.3.1 Company Basic Information, Manufacturing Base and Competitors
9.3.2 Children'S Wallpaper Product Category, Application and Specification
9.3.2.1 Product A
9.3.2.2 Product B
9.3.3 FLAVOR PAPER Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.3.4 Main Business/Business Overview
9.4 Inkiostro Bianco
9.4.1 Company Basic Information, Manufacturing Base and Competitors
9.4.2 Children'S Wallpaper Product Category, Application and Specification
9.4.2.1 Product A
9.4.2.2 Product B
9.4.3 Inkiostro Bianco Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.4.4 Main Business/Business Overview
9.5 PS International
9.5.1 Company Basic Information, Manufacturing Base and Competitors
9.5.2 Children'S Wallpaper Product Category, Application and Specification
9.5.2.1 Product A
9.5.2.2 Product B
9.5.3 PS International Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.5.4 Main Business/Business Overview
9.6 SAND BERG
9.6.1 Company Basic Information, Manufacturing Base and Competitors
9.6.2 Children'S Wallpaper Product Category, Application and Specification
9.6.2.1 Product A
9.6.2.2 Product B
9.6.3 SAND BERG Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.6.4 Main Business/Business Overview
9.7 Wallpepper
9.7.1 Company Basic Information, Manufacturing Base and Competitors
9.7.2 Children'S Wallpaper Product Category, Application and Specification
9.7.2.1 Product A
9.7.2.2 Product B
9.7.3 Wallpepper Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.7.4 Main Business/Business Overview
9.8 SAND BERG
9.8.1 Company Basic Information, Manufacturing Base and Competitors
9.8.2 Children'S Wallpaper Product Category, Application and Specification
9.8.2.1 Product A
9.8.2.2 Product B
9.8.3 SAND BERG Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.8.4 Main Business/Business Overview
9.9 Arta WallDeco
9.9.1 Company Basic Information, Manufacturing Base and Competitors
9.9.2 Children'S Wallpaper Product Category, Application and Specification
9.9.2.1 Product A
9.9.2.2 Product B
9.9.3 Arta WallDeco Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.9.4 Main Business/Business Overview
9.10 ATELIER DOFFARD
9.10.1 Company Basic Information, Manufacturing Base and Competitors
9.10.2 Children'S Wallpaper Product Category, Application and Specification
9.10.2.1 Product A
9.10.2.2 Product B
9.10.3 ATELIER DOFFARD Children'S Wallpaper Sales, Revenue, Price and Gross Margin
9.10.4 Main Business/Business Overview
9.11 Battistella
9.12 Decolution
9.13 Domestic
10 Children'S Wallpaper Maufacturing Cost Analysis
10.1 Children'S Wallpaper Key Raw Materials Analysis
10.1.1 Key Raw Materials
10.1.2 Price Trend of Key Raw Materials
10.1.3 Key Suppliers of Raw Materials
10.1.4 Market Concentration Rate of Raw Materials
10.2 Proportion of Manufacturing Cost Structure
10.2.1 Raw Materials
10.2.2 Labor Cost
10.2.3 Manufacturing Process Analysis of Children'S Wallpaper
10.3 Manufacturing Process Analysis of Children'S Wallpaper
11 Industrial Chain, Sourcing Strategy and Downstream Buyers
11.1 Children'S Wallpaper Industrial Chain Analysis
11.2 Upstream Raw Materials Sourcing
11.3 Raw Materials Sources of Children'S Wallpaper Major Manufacturers in
11.4 Downstream Buyers
12 Marketing Strategy Analysis, Distributors/Traders
12.1 Marketing Channel
12.1.1 Direct Marketing
12.1.2 Indirect Marketing
12.1.3 Marketing Channel Development Trend
12.2 Market Positioning
12.2.1 Pricing Strategy
12.2.2 Brand Strategy
12.2.3 Target Client
12.3 Distributors/Traders List
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes Threat
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs/Customer Preference Change
13.3 Economic/Political Environmental Change
14 Global Children'S Wallpaper Market Forecast (2018-2025)
14.1 Global Children'S Wallpaper Sales Volume, Revenue and Price Forecast (2018-2025)
14.1.1 Global Children'S Wallpaper Sales Volume and Growth Rate Forecast (2018-2025)
14.1.2 Global Children'S Wallpaper Revenue and Growth Rate Forecast (2018-2025)
14.1.3 Global Children'S Wallpaper Price and Trend Forecast (2018-2025)
14.2 Global Children'S Wallpaper Sales Volume, Revenue and Growth Rate Forecast by Region (2018-2025)
14.2.1 Global Children'S Wallpaper Sales Volume and Growth Rate Forecast by Regions (2018-2025)
14.2.2 Global Children'S Wallpaper Revenue and Growth Rate Forecast by Regions (2018-2025)
14.2.3 United States Children'S Wallpaper Sales Volume, Revenue and Growth Rate Forecast (2018-2025)
14.2.4 Europe Children'S Wallpaper Sales Volume, Revenue and Growth Rate Forecast (2018-2025)
14.2.5 China Children'S Wallpaper Sales Volume, Revenue and Growth Rate Forecast (2018-2025)
14.2.6 Japan Children'S Wallpaper Sales Volume, Revenue and Growth Rate Forecast (2018-2025)
14.2.7 Southeast Asia Children'S Wallpaper Sales Volume, Revenue and Growth Rate Forecast (2018-2025)
14.2.8 India Children'S Wallpaper Sales Volume, Revenue and Growth Rate Forecast (2018-2025)
14.3 Global Children'S Wallpaper Sales Volume, Revenue and Price Forecast by Type (2018-2025)
14.3.1 Global Children'S Wallpaper Sales Forecast by Type (2018-2025)
14.3.2 Global Children'S Wallpaper Revenue Forecast by Type (2018-2025)
14.3.3 Global Children'S Wallpaper Price Forecast by Type (2018-2025)
14.4 Global Children'S Wallpaper Sales Volume Forecast by Application (2018-2025)
15 Research Findings and Conclusion
16 Appendix
16.1 Methodology/Research Approach
16.1.1 Research Programs/Design
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Secondary Sources
16.2.2 Primary Sources
16.3 Disclaimer
List of Tables and Figures
Figure Product Picture of Children'S Wallpaper
Figure Global Children'S Wallpaper Sales Volume Comparison (K Units) by Type
Figure Global Children'S Wallpaper Sales Volume Market Share by Type (Product Category) in
Figure Paper Wallpaper Product Picture
Figure Plastic Wallpaper Product Picture
Figure Fabric Wallpaper Product Picture
Figure Global Children'S Wallpaper Sales Comparison (K Units) by Application
Figure Global Sales Market Share of Children'S Wallpaper by Application in
Figure Household Examples
Table Key Downstream Customer in Household
Figure Commercial Examples
Table Key Downstream Customer in Commercial
Figure Global Children'S Wallpaper Market Size (Million USD) by Regions
Figure United States Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Europe Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure China Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Japan Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Southeast Asia Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure India Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Global Children'S Wallpaper Sales Volume (K Units) and Growth Rate
Figure Global Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Global Market Major Players Children'S Wallpaper Sales Volume (K Units)
Table Global Children'S Wallpaper Sales (K Units) of Key Players/Suppliers
Table Global Children'S Wallpaper Sales Share by Players/Suppliers
Figure Children'S Wallpaper Sales Share by Players/Suppliers
Figure Children'S Wallpaper Sales Share by Players/Suppliers
Figure Global Children'S Wallpaper Revenue (Million USD) by Players/Suppliers
Table Global Children'S Wallpaper Revenue (Million USD) by Players/Suppliers
Table Global Children'S Wallpaper Revenue Share by Players/Suppliers
Table Global Children'S Wallpaper Revenue Share by Players
Table Global Children'S Wallpaper Revenue Share by Players
Table Global Children'S Wallpaper Sales (K Units) and Market Share by Type
Table Global Children'S Wallpaper Sales Share (K Units) by Type
Figure Sales Market Share of Children'S Wallpaper by Type
Figure Global Children'S Wallpaper Sales Growth Rate by Type
Table Global Children'S Wallpaper Revenue (Million USD) and Market Share by Type
Table Global Children'S Wallpaper Revenue Share by Type
Figure Revenue Market Share of Children'S Wallpaper by Type
Figure Global Children'S Wallpaper Revenue Growth Rate by Type
Table Global Children'S Wallpaper Sales Volume (K Units) and Market Share by Region
Table Global Children'S Wallpaper Sales Share by Region
Figure Sales Market Share of Children'S Wallpaper by Region
Figure Global Children'S Wallpaper Sales Growth Rate by Region in
Table Global Children'S Wallpaper Revenue (Million USD) and Market Share by Region
Table Global Children'S Wallpaper Revenue Share (%) by Region
Figure Revenue Market Share of Children'S Wallpaper by Region
Figure Global Children'S Wallpaper Revenue Growth Rate by Region in
Table Global Children'S Wallpaper Revenue (Million USD) and Market Share by Region
Table Global Children'S Wallpaper Revenue Share (%) by Region
Figure Revenue Market Share of Children'S Wallpaper by Region
Figure Global Children'S Wallpaper Revenue Market Share by Region in
Table Global Children'S Wallpaper Sales Volume (K Units) and Market Share by Application
Table Global Children'S Wallpaper Sales Share (%) by Application
Figure Sales Market Share of Children'S Wallpaper by Application
Figure Global Children'S Wallpaper Sales Market Share by Application
Figure United States Children'S Wallpaper Sales (K Units) and Growth Rate
Figure United States Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure United States Children'S Wallpaper Sales Price (USD/Unit) Trend
Table United States Children'S Wallpaper Sales Volume (K Units) by Players
Table United States Children'S Wallpaper Sales Volume Market Share by Players
Figure United States Children'S Wallpaper Sales Volume Market Share by Players in
Table United States Children'S Wallpaper Sales Volume (K Units) by Type
Table United States Children'S Wallpaper Sales Volume Market Share by Type
Figure United States Children'S Wallpaper Sales Volume Market Share by Type in
Table United States Children'S Wallpaper Sales Volume (K Units) by Application
Table United States Children'S Wallpaper Sales Volume Market Share by Application
Figure United States Children'S Wallpaper Sales Volume Market Share by Application in
Figure Europe Children'S Wallpaper Sales (K Units) and Growth Rate
Figure Europe Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Europe Children'S Wallpaper Sales Price (USD/Unit) Trend
Table Europe Children'S Wallpaper Sales Volume (K Units) by Players
Table Europe Children'S Wallpaper Sales Volume Market Share by Players
Figure Europe Children'S Wallpaper Sales Volume Market Share by Players in
Table Europe Children'S Wallpaper Sales Volume (K Units) by Type
Table Europe Children'S Wallpaper Sales Volume Market Share by Type
Figure Europe Children'S Wallpaper Sales Volume Market Share by Type in
Table Europe Children'S Wallpaper Sales Volume (K Units) by Application
Table Europe Children'S Wallpaper Sales Volume Market Share by Application
Figure Europe Children'S Wallpaper Sales Volume Market Share by Application in
Figure China Children'S Wallpaper Sales (K Units) and Growth Rate
Figure China Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure China Children'S Wallpaper Sales Price (USD/Unit) Trend
Table China Children'S Wallpaper Sales Volume (K Units) by Players
Table China Children'S Wallpaper Sales Volume Market Share by Players
Figure China Children'S Wallpaper Sales Volume Market Share by Players in
Table China Children'S Wallpaper Sales Volume (K Units) by Type
Table China Children'S Wallpaper Sales Volume Market Share by Type
Figure China Children'S Wallpaper Sales Volume Market Share by Type in
Table China Children'S Wallpaper Sales Volume (K Units) by Application
Table China Children'S Wallpaper Sales Volume Market Share by Application
Figure China Children'S Wallpaper Sales Volume Market Share by Application in
Figure Japan Children'S Wallpaper Sales (K Units) and Growth Rate
Figure Japan Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Japan Children'S Wallpaper Sales Price (USD/Unit) Trend
Table Japan Children'S Wallpaper Sales Volume (K Units) by Players
Table Japan Children'S Wallpaper Sales Volume Market Share by Players
Figure Japan Children'S Wallpaper Sales Volume Market Share by Players in
Table Japan Children'S Wallpaper Sales Volume (K Units) by Type
Table Japan Children'S Wallpaper Sales Volume Market Share by Type
Figure Japan Children'S Wallpaper Sales Volume Market Share by Type in
Table Japan Children'S Wallpaper Sales Volume (K Units) by Application
Table Japan Children'S Wallpaper Sales Volume Market Share by Application
Figure Japan Children'S Wallpaper Sales Volume Market Share by Application in
Figure Southeast Asia Children'S Wallpaper Sales (K Units) and Growth Rate
Figure Southeast Asia Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure Southeast Asia Children'S Wallpaper Sales Price (USD/Unit) Trend
Table Southeast Asia Children'S Wallpaper Sales Volume (K Units) by Players
Table Southeast Asia Children'S Wallpaper Sales Volume Market Share by Players
Figure Southeast Asia Children'S Wallpaper Sales Volume Market Share by Players in
Table Southeast Asia Children'S Wallpaper Sales Volume (K Units) by Type
Table Southeast Asia Children'S Wallpaper Sales Volume Market Share by Type
Figure Southeast Asia Children'S Wallpaper Sales Volume Market Share by Type in
Table Southeast Asia Children'S Wallpaper Sales Volume (K Units) by Application
Table Southeast Asia Children'S Wallpaper Sales Volume Market Share by Application
Figure Southeast Asia Children'S Wallpaper Sales Volume Market Share by Application in
Figure India Children'S Wallpaper Sales (K Units) and Growth Rate
Figure India Children'S Wallpaper Revenue (Million USD) and Growth Rate
Figure India Children'S Wallpaper Sales Price (USD/Unit) Trend
Table India Children'S Wallpaper Sales Volume (K Units) by Players
Table India Children'S Wallpaper Sales Volume Market Share by Players
Figure India Children'S Wallpaper Sales Volume Market Share by Players in
Table India Children'S Wallpaper Sales Volume (K Units) by Type
Table India Children'S Wallpaper Sales Volume Market Share by Type
Figure India Children'S Wallpaper Sales Volume Market Share by Type in
Table India Children'S Wallpaper Sales Volume (K Units) by Application
Table India Children'S Wallpaper Sales Volume Market Share by Application
Figure India Children'S Wallpaper Sales Volume Market Share by Application in
Table E-GLUE Basic Information List
Table E-GLUE Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure E-GLUE Children'S Wallpaper Sales Growth Rate
Figure E-GLUE Children'S Wallpaper Sales Global Market Share
Figure E-GLUE Children'S Wallpaper Revenue Global Market Share
Table Eijffinger Basic Information List
Table Eijffinger Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure Eijffinger Children'S Wallpaper Sales Growth Rate
Figure Eijffinger Children'S Wallpaper Sales Global Market Share
Figure Eijffinger Children'S Wallpaper Revenue Global Market Share
Table FLAVOR PAPER Basic Information List
Table FLAVOR PAPER Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure FLAVOR PAPER Children'S Wallpaper Sales Growth Rate
Figure FLAVOR PAPER Children'S Wallpaper Sales Global Market Share (2013-2018
Figure FLAVOR PAPER Children'S Wallpaper Revenue Global Market Share
Table Inkiostro Bianco Basic Information List
Table Inkiostro Bianco Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure Inkiostro Bianco Children'S Wallpaper Sales Growth Rate
Figure Inkiostro Bianco Children'S Wallpaper Sales Global Market Share
Figure Inkiostro Bianco Children'S Wallpaper Revenue Global Market Share
Table PS International Basic Information List
Table PS International Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure PS International Children'S Wallpaper Sales Growth Rate
Figure PS International Children'S Wallpaper Sales Global Market Share
Figure PS International Children'S Wallpaper Revenue Global Market Share
Table SAND BERG Basic Information List
Table SAND BERG Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure SAND BERG Children'S Wallpaper Sales Growth Rate
Figure SAND BERG Children'S Wallpaper Sales Global Market Share (2013-2018
Figure SAND BERG Children'S Wallpaper Revenue Global Market Share
Table Wallpepper Basic Information List
Table Wallpepper Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure Wallpepper Children'S Wallpaper Sales Growth Rate
Figure Wallpepper Children'S Wallpaper Sales Global Market Share
Figure Wallpepper Children'S Wallpaper Revenue Global Market Share
Table SAND BERG Basic Information List
Table SAND BERG Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure SAND BERG Children'S Wallpaper Sales Growth Rate
Figure SAND BERG Children'S Wallpaper Sales Global Market Share (2013-2018
Figure SAND BERG Children'S Wallpaper Revenue Global Market Share
Table Arta WallDeco Basic Information List
Table Arta WallDeco Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure Arta WallDeco Children'S Wallpaper Sales Growth Rate
Figure Arta WallDeco Children'S Wallpaper Sales Global Market Share
Figure Arta WallDeco Children'S Wallpaper Revenue Global Market Share
Table ATELIER DOFFARD Basic Information List
Table ATELIER DOFFARD Children'S Wallpaper Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin
Figure ATELIER DOFFARD Children'S Wallpaper Sales Growth Rate
Figure ATELIER DOFFARD Children'S Wallpaper Sales Global Market Share
Figure ATELIER DOFFARD Children'S Wallpaper Revenue Global Market Share
Table Battistella Basic Information List
Table Decolution Basic Information List
Table Domestic Basic Information List
Table Production Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Children'S Wallpaper
Figure Manufacturing Process Analysis of Children'S Wallpaper
Figure Children'S Wallpaper Industrial Chain Analysis
Table Raw Materials Sources of Children'S Wallpaper Major Players in
Table Major Buyers of Children'S Wallpaper
Table Distributors/Traders List
Figure Global Children'S Wallpaper Sales Volume (K Units) and Growth Rate Forecast (2018-2025)
Figure Global Children'S Wallpaper Revenue (Million USD) and Growth Rate Forecast (2018-2025)
Figure Global Children'S Wallpaper Price (USD/Unit) and Trend Forecast (2018-2025)
Table Global Children'S Wallpaper Sales Volume (K Units) Forecast by Regions (2018-2025)
Figure Global Children'S Wallpaper Sales Volume Market Share Forecast by Regions (2018-2025)
Figure Global Children'S Wallpaper Sales Volume Market Share Forecast by Regions in 2025
Table Global Children'S Wallpaper Revenue (Million USD) Forecast by Regions (2018-2025)
Figure Global Children'S Wallpaper Revenue Market Share Forecast by Regions (2018-2025)
Figure Global Children'S Wallpaper Revenue Market Share Forecast by Regions in 2025
Figure United States Children'S Wallpaper Sales Volume (K Units) and Growth Rate Forecast (2018-2025)
Figure United States Children'S Wallpaper Revenue (Million USD) and Growth Rate Forecast (2018-2025)
Figure Europe Children'S Wallpaper Sales Volume (K Units) and Growth Rate Forecast (2018-2025)
Figure Europe Children'S Wallpaper Revenue and Growth Rate Forecast (2018-2025)
Figure China Children'S Wallpaper Sales Volume (K Units) and Growth Rate Forecast (2018-2025)
Figure China Children'S Wallpaper Revenue (Million USD) and Growth Rate Forecast (2018-2025)
Figure Japan Children'S Wallpaper Sales Volume (K Units) and Growth Rate Forecast (2018-2025)
Figure Japan Children'S Wallpaper Revenue (Million USD) and Growth Rate Forecast (2018-2025)
Figure Southeast Asia Children'S Wallpaper Sales Volume (K Units) and Growth Rate Forecast (2018-2025)
Figure Southeast Asia Children'S Wallpaper Revenue (Million USD) and Growth Rate Forecast (2018-2025)
Figure India Children'S Wallpaper Sales Volume (K Units) and Growth Rate Forecast (2018-2025)
Figure India Children'S Wallpaper Revenue (Million USD) and Growth Rate Forecast (2018-2025)
Table Global Children'S Wallpaper Sales (K Units) Forecast by Type (2018-2025)
Figure Global Children'S Wallpaper Sales Volume Market Share Forecast by Type (2018-2025)
Table Global Children'S Wallpaper Revenue (Million USD) Forecast by Type (2018-2025)
Figure Global Children'S Wallpaper Revenue Market Share Forecast by Type (2018-2025)
Table Global Children'S Wallpaper Price (USD/Unit) Forecast by Type (2018-2025)
Table Global Children'S Wallpaper Sales (K Units) Forecast by Application (2018-2025)
Figure Global Children'S Wallpaper Sales Market Share Forecast by Application (2018-2025)
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
Segments Analysis
By Product Type (Material):
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Non-Woven Wallpaper: The dominant and fastest-growing segment. Preferred for its breathability, ease of installation (paste-the-wall technology), strippability, and dimensional stability. Offers a premium feel and is often used for high-end designs.
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Vinyl Wallpaper (Plastic): A traditional segment known for exceptional durability, scrubbability, and moisture resistance. Ideal for playrooms or areas prone to stains. Facing scrutiny due to environmental and VOC concerns.
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Paper Wallpaper: Classic, eco-friendly option often used for budget-friendly or temporary designs. Less durable but offers a wide range of prints. Includes recycled paper options.
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Fabric Wallpaper (Textile): Premium niche segment including grasscloth, silk, and felt. Offers unique texture and acoustic benefits but is less practical for high-traffic children's areas.
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Peel-and-Stick (Removable) Wallpaper: Explosive growth segment, especially among DIY consumers and renters. Offers easy, commitment-free application and removal without damage.
By Design & Theme:
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Character & Licensed Themes: Features popular cartoon, movie, TV, and gaming characters. A major driver, particularly for younger children.
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Educational & Developmental: Includes alphabets, numbers, maps, solar systems, and nature scenes designed to be interactive and stimulating.
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Modern & Abstract: Geometric patterns, neutral palettes, and sophisticated designs appealing to parents seeking a more mature, lasting aesthetic.
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Nursery-Specific: Soft colors, animals, celestial themes, and gentle patterns for infants and toddlers.
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Custom & Personalized: Ultra-premium segment allowing for bespoke designs incorporating a child's name, artwork, or specific interests.
By Application:
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Household/Residential: The core application segment, driven by nursery preparation, room makeovers, and growing up.
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Commercial: Includes daycare centers, preschools, pediatric clinics, hospital children's wards, kids' retail stores, and family-friendly hospitality spaces.
4. Regional Analysis
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North America: A mature, high-value market characterized by strong DIY culture, high spending on home improvement, and demand for premium, licensed, and eco-friendly products. The U.S. is a key innovator in peel-and-stick technology.
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Europe: A sophisticated market with a strong heritage in wallpaper design. Demand is driven by high environmental and safety standards (CE, REACH), a preference for non-woven and paper substrates, and classic design aesthetics. The UK, Germany, and France are major markets.
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Asia-Pacific: The fastest-growing regional market. Growth is fueled by rising middle-class populations, increasing urbanization, growing real estate development, and cultural emphasis on children's education and environment in China, India, and Southeast Asia.
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Rest of the World: Emerging markets in Latin America and the Middle East show growing potential aligned with economic development and increasing exposure to global design trends.
5. Key Market Players
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Global & Established Décor Brands: Eijffinger, SAND BERG, FLAVOR PAPER, Wallpepper, Graham & Brown, Brewster Home Fashions, York Wallcoverings.
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Specialized & Premium Design Studios: Inkiostro Bianco, ATELIER DOFFARD, Arta WallDeco, Battistella, Cole & Son, Sanderson Design Group.
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Mass-Market & E-commerce Focused: E-GLUE, Domestic, Spoonflower (by Shutterfly), Wallshoppe, Chasing Paper.
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Additional Notable Players:
Mini Rodini, Lazy Wall, A-Street Prints, Little Greene, Photowall.
