Global Off Dry Red Wine Market Research Report 2026

Global Off Dry Red Wine Market Research Report 2026

Pages: 210

Format: PDF

Date: 01-2026

Market Analysis Report: Global Off-Dry Red Wine Market

Executive Summary
The global off-dry red wine market occupies a distinct and growing niche, positioned between dry and sweet red wines. This category appeals to consumers seeking approachable, fruit-forward wines with mild sweetness and balanced acidity. The market is projected to grow from USD XX million in 2025 to USD YY million by 2036, at a compound annual growth rate (CAGR) of Z% during the forecast period 2026-2036. Growth is driven by increasing new consumer entry into wine, evolving flavor preferences, and rising disposable incomes in emerging economies.

Key Market Players
The competitive landscape features a blend of global wine conglomerates and prominent regional specialists.

  • Global Leaders: E&J Gallo Winery, Constellation Brands, The Wine Group, Treasury Wine Estates (TWE), Pernod Ricard, Diageo, Concha y Toro.

  • Strong Regional Players: Accolade Wines, Trinchero Family Estates, Casella Wines (Australia), Castel (Europe/Africa), Kendall-Jackson Vineyard Estates.

  • Asia-Pacific Dominants: Changyu Group, GreatWall, Dynasty (China).

  • Additional Key Players: Jackson Family Wines, Bronco Wine Company, Viña Concha y Toro, Grupo Peñaflor, Sula Vineyards (India).

Segmentation Analysis

1. By Product Type:

  • Still Off-Dry Red Wine: The dominant segment, favored for its versatility with food and casual consumption. Examples include off-dry expressions of Lambrusco, some German Dornfelder, and New World red blends.

  • Sparkling Off-Dry Red Wine: A smaller but dynamic segment experiencing growth due to rising interest in celebratory and versatile sparkling options. Includes off-dry sparkling Shiraz, Brachetto d'Acqui, and some sparkling red blends.

2. By Price Point:

  • Economy (Under $15)

  • Mid-Range ($15 - $30)

  • Premium ($30 - $50)

  • Super-Premium & Luxury ($50+)

3. By Distribution Channel:

  • Supermarkets/Hypermarkets

  • Specialty Wine Stores

  • On-Trade (Restaurants, Bars, Hotels)

  • Online Retail & Direct-to-Consumer

4. By Application/End-Use:

  • Daily Meals & Casual Dining: The largest application segment, driven by the wine's food-friendly nature, particularly with diverse and spicy cuisines.

  • Social Occasions & Gatherings: Significant usage due to its crowd-pleasing profile that caters to varied taste preferences.

  • Entertainment Venues: Steady demand in bars and clubs as an introductory red wine option.

  • Gifting & Corporate Events: Primarily within the premium segments.

  • Other Situations: Includes culinary use and religious ceremonies.

Regional Analysis

  • North America: The largest market, led by the U.S. Strong demand driven by experimentation, fusion cuisine, and a robust wine culture. Canada shows similar trends.

  • Europe: Mature market with stable growth. Key consumption in Germany, UK, France, and Italy, with appreciation for traditional styles like off-dry German reds and Lambrusco.

  • Asia-Pacific: The fastest-growing region. China is the epicenter of growth, supported by a rising middle class and local production. Japan, India, and Australia show increasing acceptance.

  • South America: Emerging market with potential, led by Brazil and Argentina, focusing on both domestic consumption and export-oriented production.

  • Middle East & Africa: Niche but growing market, particularly in South Africa (production and consumption) and Gulf Cooperation Council countries (consumption among expatriates and tourists).

Porter’s Five Forces Analysis

  • Threat of New Entrants: Moderate. Entry requires viticulture knowledge, branding, and distribution access, but low-barrier private label options exist.

  • Bargaining Power of Suppliers: Low to Moderate. Grapes are sourced from numerous vineyards globally, but premium grape contracts can confer some supplier power.

  • Bargaining Power of Buyers: High. Buyers have vast choices across wine categories. Retailers and large distributors wield significant influence on pricing.

  • Threat of Substitutes: High. Substitutes include dry red wines, sweet wines, beer, spirits, RTDs, and non-alcoholic beverages.

  • Industry Rivalry: High. Intense competition among numerous established players on price, branding, distribution, and innovation.

SWOT Analysis

  • Strengths: Broad consumer appeal, food-pairing versatility, gateway for new wine drinkers, established production expertise.

  • Weaknesses: Perceived as less serious by wine enthusiasts, susceptibility to vintage variation, tight margin competition in entry-level segments.

  • Opportunities: Growth in APAC markets, innovation in premium packaging and storytelling, rising online DTC sales, health-associated trends for low-alcohol variants.

  • Threats: Alcohol consumption reduction trends, stringent trade regulations and tariffs, climate change impacting viticulture, negative health perceptions.

Market Trend Analysis

  • Premiumization: Consumers trading up within the category for higher-quality experiences.

  • Sustainability & Organic: Growing demand for wines made with organic, biodynamic, and sustainable practices.

  • Brand Story & Authenticity: Consumers connecting with brands that emphasize provenance, family heritage, and winemaking philosophy.

  • Digital Engagement: Increased use of e-commerce, social media marketing, and virtual tastings for discovery and sales.

  • Flavor Innovation: Experimentation with different grape varieties, yeast strains, and minimal-intervention winemaking to create unique off-dry profiles.

Market Drivers & Challenges

  • Drivers:

    1. Expansion of the wine-drinking population in emerging economies.

    2. Increasing popularity of fusion and spicy cuisines, which pair well with off-dry wines.

    3. Effective marketing targeting millennials and Gen Z.

    4. Growth of e-commerce facilitating easier discovery and purchase.

  • Challenges:

    1. Intense competition from other alcoholic beverage categories.

    2. Fluctuating agricultural costs and supply chain disruptions.

    3. Regulatory hurdles and increasing alcohol taxation in certain regions.

    4. Misconceptions about sugar content and wine quality among core wine enthusiasts.

Value Chain Analysis
The value chain encompasses:

  1. Raw Material & Viticulture: Grape growers focusing on varieties suitable for off-dry styles (e.g., Zinfandel, Merlot, Dornfelder).

  2. Production & Winemaking: Winemakers employing techniques like early harvest, arrested fermentation, or blending to achieve the target residual sugar level.

  3. Aging & Packaging: Utilizing stainless steel, oak, or concrete for aging, followed by bottling with eye-catching labels.

  4. Distribution & Logistics: A complex network involving importers/exporters, distributors, and logistics providers.

  5. Marketing & Sales: Activities by brand owners and retailers through both traditional and digital channels.

  6. End-Consumer: The final stage where consumption and brand loyalty are built.

Quick Recommendations for Stakeholders

  • For Manufacturers: Invest in R&D for premium and sustainable off-dry offerings. Develop clear, educational messaging about sugar levels and style. Strengthen DTC and online channel capabilities.

  • For Distributors/Traders: Curate a balanced portfolio across price points. Provide training for retail staff to effectively communicate the unique value proposition of off-dry reds. Leverage data analytics for demand forecasting.

  • For Retailers: Create dedicated shelf space or end-cap displays for off-dry and approachable wine styles. Implement cross-promotions with complementary food items. Enhance online product descriptions and food-pairing suggestions.

  • For New Entrants: Focus on a specific niche (e.g., organic, single-vineyard, novel grape variety) to differentiate. Build a strong digital-first brand story. Explore partnerships with established distributors in target regions.

  • For Industry Associations: Develop generic promotional campaigns highlighting the versatility and enjoyment of off-dry red wines. Organize tasting events and sommelier training programs to boost category knowledge and advocacy.

Table of Contents

Global Off Dry Red Wine Market Research Report
1 Off Dry Red Wine Market Overview
    1.1 Product Overview and Scope of Off Dry Red Wine
    1.2 Off Dry Red Wine Segment by Type (Product Category)
        1.2.1 Global Off Dry Red Wine Production and CAGR (%) Comparison by Type (Product Category)
        1.2.2 Global Off Dry Red Wine Production Market Share by Type (Product Category) in
        1.2.3 Still Wines
        1.2.4 Sparkling Wines
    1.3 Global Off Dry Red Wine Segment by Application
        1.3.1 Off Dry Red Wine Consumption (Sales) Comparison by Application
        1.3.2 Daily Meals
        1.3.3 Social Occasions
        1.3.4 Entertainment Venues
        1.3.5 Other Situations
    1.4 Global Off Dry Red Wine Market by Region
        1.4.1 Global Off Dry Red Wine Market Size (Value) and CAGR (%) Comparison by Region
        1.4.2 North America Status and Prospect
        1.4.3 Europe Status and Prospect
        1.4.4 China Status and Prospect
        1.4.5 Japan Status and Prospect
        1.4.6 Southeast Asia Status and Prospect
        1.4.7 India Status and Prospect
    1.5 Global Market Size (Value) of Off Dry Red Wine
        1.5.1 Global Off Dry Red Wine Revenue Status and Outlook
        1.5.2 Global Off Dry Red Wine Capacity, Production Status and Outlook

2 Global Off Dry Red Wine Market Competition by Manufacturers
    2.1 Global Off Dry Red Wine Capacity, Production and Share by Manufacturers
        2.1.1 Global Off Dry Red Wine Capacity and Share by Manufacturers
        2.1.2 Global Off Dry Red Wine Production and Share by Manufacturers
    2.2 Global Off Dry Red Wine Revenue and Share by Manufacturers
    2.3 Global Off Dry Red Wine Average Price by Manufacturers
    2.4 Manufacturers Off Dry Red Wine Manufacturing Base Distribution, Sales Area and Product Type
    2.5 Off Dry Red Wine Market Competitive Situation and Trends
        2.5.1 Off Dry Red Wine Market Concentration Rate
        2.5.2 Off Dry Red Wine Market Share of Top 3 and Top 5 Manufacturers
        2.5.3 Mergers & Acquisitions, Expansion

3 Global Off Dry Red Wine Capacity, Production, Revenue (Value) by Region
    3.1 Global Off Dry Red Wine Capacity and Market Share by Region
    3.2 Global Off Dry Red Wine Production and Market Share by Region
    3.3 Global Off Dry Red Wine Revenue (Value) and Market Share by Region
    3.4 Global Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
    3.5 North America Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
    3.6 Europe Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
    3.7 China Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
    3.8 Japan Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
    3.9 Southeast Asia Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
    3.10 India Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin

4 Global Off Dry Red Wine Supply (Production), Consumption, Export, Import by Region
    4.1 Global Off Dry Red Wine Consumption by Region
    4.2 North America Off Dry Red Wine Production, Consumption, Export, Import
    4.3 Europe Off Dry Red Wine Production, Consumption, Export, Import
    4.4 China Off Dry Red Wine Production, Consumption, Export, Import
    4.5 Japan Off Dry Red Wine Production, Consumption, Export, Import
    4.6 Southeast Asia Off Dry Red Wine Production, Consumption, Export, Import
    4.7 India Off Dry Red Wine Production, Consumption, Export, Import

5 Global Off Dry Red Wine Production, Revenue (Value), Price Trend by Type
    5.1 Global Off Dry Red Wine Production and Market Share by Type
    5.2 Global Off Dry Red Wine Revenue and Market Share by Type
    5.3 Global Off Dry Red Wine Price by Type
    5.4 Global Off Dry Red Wine Production Growth by Type

6 Global Off Dry Red Wine Market Analysis by Application
    6.1 Global Off Dry Red Wine Consumption and Market Share by Application
    6.2 Global Off Dry Red Wine Consumption Growth Rate by Application
    6.3 Market Drivers and Opportunities
        6.3.1 Potential Applications
        6.3.2 Emerging Markets/Countries

7 Global Off Dry Red Wine Manufacturers Profiles/Analysis
    7.1 E&J Gallo Winery
        7.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.1.2 Off Dry Red Wine Product Category, Application and Specification
            7.1.2.1 Product A
            7.1.2.2 Product B
        7.1.3 E&J Gallo Winery Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.1.4 Main Business/Business Overview
    7.2 Constellation
        7.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.2.2 Off Dry Red Wine Product Category, Application and Specification
            7.2.2.1 Product A
            7.2.2.2 Product B
        7.2.3 Constellation Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.2.4 Main Business/Business Overview
    7.3 Castel
        7.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.3.2 Off Dry Red Wine Product Category, Application and Specification
            7.3.2.1 Product A
            7.3.2.2 Product B
        7.3.3 Castel Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.3.4 Main Business/Business Overview
    7.4 The Wine Group
        7.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.4.2 Off Dry Red Wine Product Category, Application and Specification
            7.4.2.1 Product A
            7.4.2.2 Product B
        7.4.3 The Wine Group Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.4.4 Main Business/Business Overview
    7.5 Accolade Wines
        7.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.5.2 Off Dry Red Wine Product Category, Application and Specification
            7.5.2.1 Product A
            7.5.2.2 Product B
        7.5.3 Accolade Wines Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.5.4 Main Business/Business Overview
    7.6 Concha y Toro
        7.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.6.2 Off Dry Red Wine Product Category, Application and Specification
            7.6.2.1 Product A
            7.6.2.2 Product B
        7.6.3 Concha y Toro Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.6.4 Main Business/Business Overview
    7.7 Treasury Wine Estates (TWE)
        7.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.7.2 Off Dry Red Wine Product Category, Application and Specification
            7.7.2.1 Product A
            7.7.2.2 Product B
        7.7.3 Treasury Wine Estates (TWE) Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.7.4 Main Business/Business Overview
    7.8 Trinchero Family
        7.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.8.2 Off Dry Red Wine Product Category, Application and Specification
            7.8.2.1 Product A
            7.8.2.2 Product B
        7.8.3 Trinchero Family Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.8.4 Main Business/Business Overview
    7.9 Pernod-Ricard
        7.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.9.2 Off Dry Red Wine Product Category, Application and Specification
            7.9.2.1 Product A
            7.9.2.2 Product B
        7.9.3 Pernod-Ricard Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin
        7.9.4 Main Business/Business Overview
    7.10 Diageo
        7.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
        7.10.2 Off Dry Red Wine Product Category, Application and Specification
            7.10.2.1 Product A
            7.10.2.2 Product B
        7.10.3 Diageo Off Dry Red Wine Capacity, Production, Revenue, Price and Gross Margin (2013-2020)
        7.10.4 Main Business/Business Overview
    7.11 Casella Wines
    7.12 Changyu Group
    7.13 Kendall-Jackson Vineyard Estates
    7.14 GreatWall
    7.15 Dynasty

8 Off Dry Red Wine Manufacturing Cost Analysis
    8.1 Off Dry Red Wine Key Raw Materials Analysis
       8.1.1 Key Raw Materials
       8.1.2 Price Trend of Key Raw Materials
       8.1.3 Key Suppliers of Raw Materials
       8.1.4 Market Concentration Rate of Raw Materials
    8.2 Proportion of Manufacturing Cost Structure
       8.2.1 Raw Materials
       8.2.2 Labor Cost
       8.2.3 Manufacturing Expenses
    8.3 Manufacturing Process Analysis of Off Dry Red Wine

9 Industrial Chain, Sourcing Strategy and Downstream Buyers
    9.1 Off Dry Red Wine Industrial Chain Analysis
    9.2 Upstream Raw Materials Sourcing
    9.3 Raw Materials Sources of Off Dry Red Wine Major Manufacturers in
    9.4 Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders
    10.1 Marketing Channel
        10.1.1 Direct Marketing
        10.1.2 Indirect Marketing
        10.1.3 Marketing Channel Development Trend
    10.2 Market Positioning
        10.2.1 Pricing Strategy
        10.2.2 Brand Strategy
        10.2.3 Target Client
    10.3 Distributors/Traders List

11 Market Effect Factors Analysis
    11.1 Technology Progress/Risk
        11.1.1 Substitutes Threat
        11.1.2 Technology Progress in Related Industry
    11.2 Consumer Needs/Customer Preference Change
    11.3 Economic/Political Environmental Change

12 Global Off Dry Red Wine Market Forecast (2018-2025)
    12.1 Global Off Dry Red Wine Capacity, Production, Revenue Forecast (2018-2025)
        12.1.1 Global Off Dry Red Wine Capacity, Production and Growth Rate Forecast (2018-2025)
        12.1.2 Global Off Dry Red Wine Revenue and Growth Rate Forecast (2018-2025)
        12.1.3 Global Off Dry Red Wine Price and Trend Forecast (2018-2025)
    12.2 Global Off Dry Red Wine Production, Consumption , Import and Export Forecast by Region (2018-2025)
        12.2.1 North America Off Dry Red Wine Production, Revenue, Consumption, Export and Import Forecast (2018-2025)
        12.2.2 Europe Off Dry Red Wine Production, Revenue, Consumption, Export and Import Forecast (2018-2025)
        12.2.3 China Off Dry Red Wine Production, Revenue, Consumption, Export and Import Forecast (2018-2025)
        12.2.4 Japan Off Dry Red Wine Production, Revenue, Consumption, Export and Import Forecast (2018-2025)
        12.2.5 Southeast Asia Off Dry Red Wine Production, Revenue, Consumption, Export and Import Forecast (2018-2025)
        12.2.6 India Off Dry Red Wine Production, Revenue, Consumption, Export and Import Forecast (2018-2025)
    12.3 Global Off Dry Red Wine Production, Revenue and Price Forecast by Type (2018-2025)
    12.4 Global Off Dry Red Wine Consumption Forecast by Application (2018-2025)

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology/Research Approach
        14.1.1 Research Programs/Design
        14.1.2 Market Size Estimation
        14.1.3 Market Breakdown and Data Triangulation
    14.2 Data Source
        14.2.1 Secondary Sources
        14.2.2 Primary Sources
    14.3 Disclaimer
List of Tables and Figures

    Figure Picture of Off Dry Red Wine
    Figure Global Off Dry Red Wine Production () and CAGR (%) Comparison by Types (Product Category)
    Figure Global Off Dry Red Wine Production Market Share by Types (Product Category) in
    Figure Product Picture of Still Wines
    Table Major Manufacturers of Still Wines
    Figure Product Picture of Sparkling Wines
    Table Major Manufacturers of Sparkling Wines
    Figure Global Off Dry Red Wine Consumption (K MT) by Applications
    Figure Global Off Dry Red Wine Consumption Market Share by Applications in
    Figure Daily Meals Examples
    Table Key Downstream Customer in Daily Meals
    Figure Social Occasions Examples
    Table Key Downstream Customer in Social Occasions
    Figure Entertainment Venues Examples
    Table Key Downstream Customer in Entertainment Venues
    Figure Other Situations Examples
    Table Key Downstream Customer in Other Situations
    Figure Global Off Dry Red Wine Market Size (Million USD), Comparison (K MT) and CAGR (%) by Regions
    Figure North America Off Dry Red Wine Revenue (Million USD) and Growth Rate
    Figure Europe Off Dry Red Wine Revenue (Million USD) and Growth Rate
    Figure China Off Dry Red Wine Revenue (Million USD) and Growth Rate
    Figure Japan Off Dry Red Wine Revenue (Million USD) and Growth Rate
    Figure Southeast Asia Off Dry Red Wine Revenue (Million USD) and Growth Rate
    Figure India Off Dry Red Wine Revenue (Million USD) and Growth Rate
    Figure Global Off Dry Red Wine Revenue (Million USD) Status and Outlook
    Figure Global Off Dry Red Wine Capacity, Production (K MT) Status and Outlook
    Figure Global Off Dry Red Wine Major Players Product Capacity (K MT)
    Table Global Off Dry Red Wine Capacity (K MT) of Key Manufacturers
    Table Global Off Dry Red Wine Capacity Market Share of Key Manufacturers
    Figure Global Off Dry Red Wine Capacity (K MT) of Key Manufacturers in
    Figure Global Off Dry Red Wine Capacity (K MT) of Key Manufacturers in 2018
    Figure Global Off Dry Red Wine Major Players Product Production (K MT)
    Table Global Off Dry Red Wine Production (K MT) of Key Manufacturers
    Table Global Off Dry Red Wine Production Share by Manufacturers
    Figure  Off Dry Red Wine Production Share by Manufacturers
    Figure  Off Dry Red Wine Production Share by Manufacturers
    Figure Global Off Dry Red Wine Major Players Product Revenue (Million USD)
    Table Global Off Dry Red Wine Revenue (Million USD) by Manufacturers
    Table Global Off Dry Red Wine Revenue Share by Manufacturers
    Table  Global Off Dry Red Wine Revenue Share by Manufacturers
    Table 2018 Global Off Dry Red Wine Revenue Share by Manufacturers
    Table Global Market Off Dry Red Wine Average Price (USD/MT) of Key Manufacturers
    Figure Global Market Off Dry Red Wine Average Price (USD/MT) of Key Manufacturers in
    Table Manufacturers Off Dry Red Wine Manufacturing Base Distribution and Sales Area
    Table Manufacturers Off Dry Red Wine Product Category
    Figure Off Dry Red Wine Market Share of Top 3 Manufacturers
    Figure Off Dry Red Wine Market Share of Top 5 Manufacturers
    Table Global Off Dry Red Wine Capacity (K MT) by Region
    Figure Global Off Dry Red Wine Capacity Market Share by Region
    Figure Global Off Dry Red Wine Capacity Market Share by Region
    Figure  Global Off Dry Red Wine Capacity Market Share by Region
    Table Global Off Dry Red Wine Production by Region
    Figure Global Off Dry Red Wine Production (K MT) by Region
    Figure Global Off Dry Red Wine Production Market Share by Region
    Figure  Global Off Dry Red Wine Production Market Share by Region
    Table Global Off Dry Red Wine Revenue (Million USD) by Region
    Table Global Off Dry Red Wine Revenue Market Share by Region
    Figure Global Off Dry Red Wine Revenue Market Share by Region
    Table  Global Off Dry Red Wine Revenue Market Share by Region
    Figure Global Off Dry Red Wine Capacity, Production (K MT) and Growth Rate
    Table Global Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Table North America Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Table Europe Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Table China Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Table Japan Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Table China Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Table Japan Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Table Global Off Dry Red Wine Consumption (K MT) Market by Region
    Table Global Off Dry Red Wine Consumption Market Share by Region
    Figure Global Off Dry Red Wine Consumption Market Share by Region
    Figure  Global Off Dry Red Wine Consumption (K MT) Market Share by Region
    Table North America Off Dry Red Wine Production, Consumption, Import & Export (K MT)
    Table Europe Off Dry Red Wine Production, Consumption, Import & Export (K MT)
    Table China Off Dry Red Wine Production, Consumption, Import & Export (K MT)
    Table Japan Off Dry Red Wine Production, Consumption, Import & Export (K MT)
    Table Southeast Asia Off Dry Red Wine Production, Consumption, Import & Export (K MT)
    Table India Off Dry Red Wine Production, Consumption, Import & Export (K MT)
    Table Global Off Dry Red Wine Production (K MT) by Type
    Table Global Off Dry Red Wine Production Share by Type
    Figure Production Market Share of Off Dry Red Wine by Type
    Figure  Production Market Share of Off Dry Red Wine by Type
    Table Global Off Dry Red Wine Revenue (Million USD) by Type
    Table Global Off Dry Red Wine Revenue Share by Type
    Figure Production Revenue Share of Off Dry Red Wine by Type
    Figure  Revenue Market Share of Off Dry Red Wine by Type
    Table Global Off Dry Red Wine Price (USD/MT) by Type
    Figure Global Off Dry Red Wine Production Growth by Type
    Table Global Off Dry Red Wine Consumption (K MT) by Application
    Table Global Off Dry Red Wine Consumption Market Share by Application
    Figure Global Off Dry Red Wine Consumption Market Share by Applications
    Figure Global Off Dry Red Wine Consumption Market Share by Application in
    Table Global Off Dry Red Wine Consumption Growth Rate by Application
    Figure Global Off Dry Red Wine Consumption Growth Rate by Application
    Table E&J Gallo Winery Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table E&J Gallo Winery Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (E&J Gallo Winery) and Gross Margin
    Figure E&J Gallo Winery Off Dry Red Wine Production Growth Rate
    Figure E&J Gallo Winery Off Dry Red Wine Production Market Share
    Figure E&J Gallo Winery Off Dry Red Wine Revenue Market Share
    Table Constellation Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Constellation Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Constellation Off Dry Red Wine Production Growth Rate
    Figure Constellation Off Dry Red Wine Production Market Share
    Figure Constellation Off Dry Red Wine Revenue Market Share
    Table Castel Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Castel Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Castel Off Dry Red Wine Production Growth Rate
    Figure Castel Off Dry Red Wine Production Market Share
    Figure Castel Off Dry Red Wine Revenue Market Share
    Table The Wine Group Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table The Wine Group Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure The Wine Group Off Dry Red Wine Production Growth Rate
    Figure The Wine Group Off Dry Red Wine Production Market Share
    Figure The Wine Group Off Dry Red Wine Revenue Market Share
    Table Accolade Wines Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Accolade Wines Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Accolade Wines Off Dry Red Wine Production Growth Rate
    Figure Accolade Wines Off Dry Red Wine Production Market Share
    Figure Accolade Wines Off Dry Red Wine Revenue Market Share
    Table Concha y Toro Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Concha y Toro Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Concha y Toro Off Dry Red Wine Production Growth Rate
    Figure Concha y Toro Off Dry Red Wine Production Market Share
    Figure Concha y Toro Off Dry Red Wine Revenue Market Share
    Table Treasury Wine Estates (TWE) Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Treasury Wine Estates (TWE) Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Treasury Wine Estates (TWE) Off Dry Red Wine Production Growth Rate
    Figure Treasury Wine Estates (TWE) Off Dry Red Wine Production Market Share
    Figure Treasury Wine Estates (TWE) Off Dry Red Wine Revenue Market Share
    Table Trinchero Family Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Trinchero Family Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Trinchero Family Off Dry Red Wine Production Growth Rate
    Figure Trinchero Family Off Dry Red Wine Production Market Share
    Figure Trinchero Family Off Dry Red Wine Revenue Market Share
    Table Pernod-Ricard Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Pernod-Ricard Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Pernod-Ricard Off Dry Red Wine Production Growth Rate
    Figure Pernod-Ricard Off Dry Red Wine Production Market Share
    Figure Pernod-Ricard Off Dry Red Wine Revenue Market Share
    Table Diageo Basic Information, Manufacturing Base, Sales Area and Its Competitors
    Table Diageo Off Dry Red Wine Capacity, Production (K MT), Revenue (Million USD), Price (USD/MT) and Gross Margin
    Figure Diageo Off Dry Red Wine Production Growth Rate
    Figure Diageo Off Dry Red Wine Production Market Share
    Figure Diageo Off Dry Red Wine Revenue Market Share
    Table Production Base and Market Concentration Rate of Raw Material
    Figure Price Trend of Key Raw Materials
    Table Key Suppliers of Raw Materials
    Figure Manufacturing Cost Structure of Off Dry Red Wine
    Figure Manufacturing Process Analysis of Off Dry Red Wine
    Figure Off Dry Red Wine Industrial Chain Analysis
    Table Raw Materials Sources of Off Dry Red Wine Major Manufacturers in
    Table Major Buyers of Off Dry Red Wine
    Table Distributors/Traders List
    Figure Global Off Dry Red Wine Capacity, Production (K MT) and Growth Rate Forecast (2018-2025)
    Figure Global Off Dry Red Wine Revenue (Million USD) and Growth Rate Forecast (2018-2025)
    Figure Global Off Dry Red Wine Price (Million USD) and Trend Forecast (2018-2025)
    Table Global Off Dry Red Wine Production (K MT) Forecast by Region (2018-2025)
    Figure Global Off Dry Red Wine Production Market Share Forecast by Region (2018-2025)
    Table Global Off Dry Red Wine Consumption (K MT) Forecast by Region (2018-2025)
    Figure Global Off Dry Red Wine Consumption Market Share Forecast by Region (2018-2025)
    Figure North America Off Dry Red Wine Production (K MT) and Growth Rate Forecast (2018-2025)
    Figure North America Off Dry Red Wine Revenue (Million USD) and Growth Rate Forecast (2018-2025)
    Table North America Off Dry Red Wine Production, Consumption, Export and Import (K MT) Forecast (2018-2025)
    Figure Europe Off Dry Red Wine Production (K MT) and Growth Rate Forecast (2018-2025)
    Figure Europe Off Dry Red Wine Revenue (Million USD) and Growth Rate Forecast (2018-2025)
    Table Europe Off Dry Red Wine Production, Consumption, Export and Import (K MT) Forecast (2018-2025)
    Figure China Off Dry Red Wine Production (K MT) and Growth Rate Forecast (2018-2025)
    Figure China Off Dry Red Wine Revenue (Million USD) and Growth Rate Forecast (2018-2025)
    Table China Off Dry Red Wine Production, Consumption, Export and Import (K MT) Forecast (2018-2025)
    Figure Japan Off Dry Red Wine Production (K MT) and Growth Rate Forecast (2018-2025)
    Figure Japan Off Dry Red Wine Revenue (Million USD) and Growth Rate Forecast (2018-2025)
    Table Japan Off Dry Red Wine Production, Consumption, Export and Import (K MT) Forecast (2018-2025)
    Figure Southeast Asia Off Dry Red Wine Production (K MT) and Growth Rate Forecast (2018-2025)
    Figure Southeast Asia Off Dry Red Wine Revenue (Million USD) and Growth Rate Forecast (2018-2025)
    Table Southeast Asia Off Dry Red Wine Production, Consumption, Export and Import (K MT) Forecast (2018-2025)
    Figure India Off Dry Red Wine Production (K MT) and Growth Rate Forecast (2018-2025)
    Figure India Off Dry Red Wine Revenue (Million USD) and Growth Rate Forecast (2018-2025)
    Table India Off Dry Red Wine Production, Consumption, Export and Import (K MT) Forecast (2018-2025)
    Table Global Off Dry Red Wine Production (K MT) Forecast by Type (2018-2025)
    Figure Global Off Dry Red Wine Production (K MT) Forecast by Type (2018-2025)
    Table Global Off Dry Red Wine Revenue (Million USD) Forecast by Type (2018-2025)
    Figure Global Off Dry Red Wine Revenue Market Share Forecast by Type (2018-2025)
    Table Global Off Dry Red Wine Price Forecast by Type (2018-2025)
    Table Global Off Dry Red Wine Consumption (K MT) Forecast by Application (2018-2025)
    Figure Global Off Dry Red Wine Consumption (K MT) Forecast by Application (2018-2025)
    Table Research Programs/Design for This Report
    Figure Bottom-up and Top-down Approaches for This Report
    Figure Data Triangulation
    Table Key Data Information from Secondary Sources
    Table Key Data Information from Primary Source

Key Market Players
The competitive landscape features a blend of global wine conglomerates and prominent regional specialists.

  • Global Leaders: E&J Gallo Winery, Constellation Brands, The Wine Group, Treasury Wine Estates (TWE), Pernod Ricard, Diageo, Concha y Toro.

  • Strong Regional Players: Accolade Wines, Trinchero Family Estates, Casella Wines (Australia), Castel (Europe/Africa), Kendall-Jackson Vineyard Estates.

  • Asia-Pacific Dominants: Changyu Group, GreatWall, Dynasty (China).

  • Additional Key Players: Jackson Family Wines, Bronco Wine Company, Viña Concha y Toro, Grupo Peñaflor, Sula Vineyards (India).

Segmentation Analysis

1. By Product Type:

  • Still Off-Dry Red Wine: The dominant segment, favored for its versatility with food and casual consumption. Examples include off-dry expressions of Lambrusco, some German Dornfelder, and New World red blends.

  • Sparkling Off-Dry Red Wine: A smaller but dynamic segment experiencing growth due to rising interest in celebratory and versatile sparkling options. Includes off-dry sparkling Shiraz, Brachetto d'Acqui, and some sparkling red blends.

2. By Price Point:

  • Economy (Under $15)

  • Mid-Range ($15 - $30)

  • Premium ($30 - $50)

  • Super-Premium & Luxury ($50+)

3. By Distribution Channel:

  • Supermarkets/Hypermarkets

  • Specialty Wine Stores

  • On-Trade (Restaurants, Bars, Hotels)

  • Online Retail & Direct-to-Consumer

4. By Application/End-Use:

  • Daily Meals & Casual Dining: The largest application segment, driven by the wine's food-friendly nature, particularly with diverse and spicy cuisines.

  • Social Occasions & Gatherings: Significant usage due to its crowd-pleasing profile that caters to varied taste preferences.

  • Entertainment Venues: Steady demand in bars and clubs as an introductory red wine option.

  • Gifting & Corporate Events: Primarily within the premium segments.

  • Other Situations: Includes culinary use and religious ceremonies.

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