This report studies the global Cosmetic Serum market status and forecast, categorizes the global Cosmetic Serum market size (value & volume) by key players, type, application, and region. This report focuses on the top players in North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
A cosmetic serum is a product applied externally for a desired cosmetic effect. It is usually a water-based non-greasy and intensive formula that contains a high concentration of active substances.
The Americas occupied the largest share in the cosmetic serum market with more than 37% market share. The US holds the largest market share, followed by the Brazil in the Americas market. The primary reasons influencing the growth of the market in this region is product innovation and technological advancement.
The global Cosmetic Serum market is valued at xx million US$ in 2025 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2026-2025.
The major manufacturers covered in this report
P&G
Unilever
Chanel
Shiseido
Estee Lauder
Kao
L
A cosmetic serum is a product applied externally for a desired cosmetic effect. It is usually a water-based non-greasy and intensive formula that contains a high concentration of active substances.
The Americas occupied the largest share in the cosmetic serum market with more than 37% market share. The US holds the largest market share, followed by the Brazil in the Americas market. The primary reasons influencing the growth of the market in this region is product innovation and technological advancement.
The global Cosmetic Serum market is valued at xx million US$ in 2025 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2026-2025.
The major manufacturers covered in this report
P&G
Unilever
Chanel
Shiseido
Estee Lauder
Kao
L
Table of Contents
Global Cosmetic Serum Market Research Report
1 Cosmetic Serum Market Overview
1.1 Product Overview and Scope of Cosmetic Serum
1.2 Cosmetic Serum Segment by Type (Product Category)
1.2.1 Global Cosmetic Serum Production and CAGR (%) Comparison by Type (Product Category)
1.2.2 Global Cosmetic Serum Production Market Share by Type (Product Category) in
1.2.3 Skin and Sun Care Serum
1.2.4 Hair Care Serum
1.2.5 Others
1.3 Global Cosmetic Serum Segment by Application
1.3.1 Cosmetic Serum Consumption (Sales) Comparison by Application
1.3.2 Retail Stores
1.3.3 Specialty Stores
1.3.4 Online Stores
1.4 Global Cosmetic Serum Market by Region
1.4.1 Global Cosmetic Serum Market Size (Value) and CAGR (%) Comparison by Region
1.4.2 North America Status and Prospect
1.4.3 Europe Status and Prospect
1.4.4 China Status and Prospect
1.4.5 Japan Status and Prospect
1.4.6 Southeast Asia Status and Prospect
1.4.7 India Status and Prospect
1.5 Global Market Size (Value) of Cosmetic Serum
1.5.1 Global Cosmetic Serum Revenue Status and Outlook
1.5.2 Global Cosmetic Serum Capacity, Production Status and Outlook
2 Global Cosmetic Serum Market Competition by Manufacturers
2.1 Global Cosmetic Serum Capacity, Production and Share by Manufacturers
2.1.1 Global Cosmetic Serum Capacity and Share by Manufacturers
2.1.2 Global Cosmetic Serum Production and Share by Manufacturers
2.2 Global Cosmetic Serum Revenue and Share by Manufacturers
2.3 Global Cosmetic Serum Average Price by Manufacturers
2.4 Manufacturers Cosmetic Serum Manufacturing Base Distribution, Sales Area and Product Type
2.5 Cosmetic Serum Market Competitive Situation and Trends
2.5.1 Cosmetic Serum Market Concentration Rate
2.5.2 Cosmetic Serum Market Share of Top 3 and Top 5 Manufacturers
2.5.3 Mergers & Acquisitions, Expansion
3 Global Cosmetic Serum Capacity, Production, Revenue (Value) by Region
3.1 Global Cosmetic Serum Capacity and Market Share by Region
3.2 Global Cosmetic Serum Production and Market Share by Region
3.3 Global Cosmetic Serum Revenue (Value) and Market Share by Region
3.4 Global Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.5 North America Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.6 Europe Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.7 China Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.8 Japan Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.9 Southeast Asia Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.10 India Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
4 Global Cosmetic Serum Supply (Production), Consumption, Export, Import by Region
4.1 Global Cosmetic Serum Consumption by Region
4.2 North America Cosmetic Serum Production, Consumption, Export, Import
4.3 Europe Cosmetic Serum Production, Consumption, Export, Import
4.4 China Cosmetic Serum Production, Consumption, Export, Import
4.5 Japan Cosmetic Serum Production, Consumption, Export, Import
4.6 Southeast Asia Cosmetic Serum Production, Consumption, Export, Import
4.7 India Cosmetic Serum Production, Consumption, Export, Import
5 Global Cosmetic Serum Production, Revenue (Value), Price Trend by Type
5.1 Global Cosmetic Serum Production and Market Share by Type
5.2 Global Cosmetic Serum Revenue and Market Share by Type
5.3 Global Cosmetic Serum Price by Type
5.4 Global Cosmetic Serum Production Growth by Type
6 Global Cosmetic Serum Market Analysis by Application
6.1 Global Cosmetic Serum Consumption and Market Share by Application
6.2 Global Cosmetic Serum Consumption Growth Rate by Application
6.3 Market Drivers and Opportunities
6.3.1 Potential Applications
6.3.2 Emerging Markets/Countries
7 Global Cosmetic Serum Manufacturers Profiles/Analysis
7.1 P&G
7.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.1.2 Cosmetic Serum Product Category, Application and Specification
7.1.2.1 Product A
7.1.2.2 Product B
7.1.3 P&G Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.1.4 Main Business/Business Overview
7.2 Unilever
7.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.2.2 Cosmetic Serum Product Category, Application and Specification
7.2.2.1 Product A
7.2.2.2 Product B
7.2.3 Unilever Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.2.4 Main Business/Business Overview
7.3 Chanel
7.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.3.2 Cosmetic Serum Product Category, Application and Specification
7.3.2.1 Product A
7.3.2.2 Product B
7.3.3 Chanel Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.3.4 Main Business/Business Overview
7.4 Shiseido
7.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.4.2 Cosmetic Serum Product Category, Application and Specification
7.4.2.1 Product A
7.4.2.2 Product B
7.4.3 Shiseido Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.4.4 Main Business/Business Overview
7.5 Estee Lauder
7.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.5.2 Cosmetic Serum Product Category, Application and Specification
7.5.2.1 Product A
7.5.2.2 Product B
7.5.3 Estee Lauder Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.5.4 Main Business/Business Overview
7.6 Kao
7.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.6.2 Cosmetic Serum Product Category, Application and Specification
7.6.2.1 Product A
7.6.2.2 Product B
7.6.3 Kao Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.6.4 Main Business/Business Overview
7.7 L
Global Cosmetic Serum Market Research Report
1 Cosmetic Serum Market Overview
1.1 Product Overview and Scope of Cosmetic Serum
1.2 Cosmetic Serum Segment by Type (Product Category)
1.2.1 Global Cosmetic Serum Production and CAGR (%) Comparison by Type (Product Category)
1.2.2 Global Cosmetic Serum Production Market Share by Type (Product Category) in
1.2.3 Skin and Sun Care Serum
1.2.4 Hair Care Serum
1.2.5 Others
1.3 Global Cosmetic Serum Segment by Application
1.3.1 Cosmetic Serum Consumption (Sales) Comparison by Application
1.3.2 Retail Stores
1.3.3 Specialty Stores
1.3.4 Online Stores
1.4 Global Cosmetic Serum Market by Region
1.4.1 Global Cosmetic Serum Market Size (Value) and CAGR (%) Comparison by Region
1.4.2 North America Status and Prospect
1.4.3 Europe Status and Prospect
1.4.4 China Status and Prospect
1.4.5 Japan Status and Prospect
1.4.6 Southeast Asia Status and Prospect
1.4.7 India Status and Prospect
1.5 Global Market Size (Value) of Cosmetic Serum
1.5.1 Global Cosmetic Serum Revenue Status and Outlook
1.5.2 Global Cosmetic Serum Capacity, Production Status and Outlook
2 Global Cosmetic Serum Market Competition by Manufacturers
2.1 Global Cosmetic Serum Capacity, Production and Share by Manufacturers
2.1.1 Global Cosmetic Serum Capacity and Share by Manufacturers
2.1.2 Global Cosmetic Serum Production and Share by Manufacturers
2.2 Global Cosmetic Serum Revenue and Share by Manufacturers
2.3 Global Cosmetic Serum Average Price by Manufacturers
2.4 Manufacturers Cosmetic Serum Manufacturing Base Distribution, Sales Area and Product Type
2.5 Cosmetic Serum Market Competitive Situation and Trends
2.5.1 Cosmetic Serum Market Concentration Rate
2.5.2 Cosmetic Serum Market Share of Top 3 and Top 5 Manufacturers
2.5.3 Mergers & Acquisitions, Expansion
3 Global Cosmetic Serum Capacity, Production, Revenue (Value) by Region
3.1 Global Cosmetic Serum Capacity and Market Share by Region
3.2 Global Cosmetic Serum Production and Market Share by Region
3.3 Global Cosmetic Serum Revenue (Value) and Market Share by Region
3.4 Global Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.5 North America Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.6 Europe Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.7 China Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.8 Japan Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.9 Southeast Asia Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
3.10 India Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
4 Global Cosmetic Serum Supply (Production), Consumption, Export, Import by Region
4.1 Global Cosmetic Serum Consumption by Region
4.2 North America Cosmetic Serum Production, Consumption, Export, Import
4.3 Europe Cosmetic Serum Production, Consumption, Export, Import
4.4 China Cosmetic Serum Production, Consumption, Export, Import
4.5 Japan Cosmetic Serum Production, Consumption, Export, Import
4.6 Southeast Asia Cosmetic Serum Production, Consumption, Export, Import
4.7 India Cosmetic Serum Production, Consumption, Export, Import
5 Global Cosmetic Serum Production, Revenue (Value), Price Trend by Type
5.1 Global Cosmetic Serum Production and Market Share by Type
5.2 Global Cosmetic Serum Revenue and Market Share by Type
5.3 Global Cosmetic Serum Price by Type
5.4 Global Cosmetic Serum Production Growth by Type
6 Global Cosmetic Serum Market Analysis by Application
6.1 Global Cosmetic Serum Consumption and Market Share by Application
6.2 Global Cosmetic Serum Consumption Growth Rate by Application
6.3 Market Drivers and Opportunities
6.3.1 Potential Applications
6.3.2 Emerging Markets/Countries
7 Global Cosmetic Serum Manufacturers Profiles/Analysis
7.1 P&G
7.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.1.2 Cosmetic Serum Product Category, Application and Specification
7.1.2.1 Product A
7.1.2.2 Product B
7.1.3 P&G Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.1.4 Main Business/Business Overview
7.2 Unilever
7.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.2.2 Cosmetic Serum Product Category, Application and Specification
7.2.2.1 Product A
7.2.2.2 Product B
7.2.3 Unilever Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.2.4 Main Business/Business Overview
7.3 Chanel
7.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.3.2 Cosmetic Serum Product Category, Application and Specification
7.3.2.1 Product A
7.3.2.2 Product B
7.3.3 Chanel Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.3.4 Main Business/Business Overview
7.4 Shiseido
7.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.4.2 Cosmetic Serum Product Category, Application and Specification
7.4.2.1 Product A
7.4.2.2 Product B
7.4.3 Shiseido Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.4.4 Main Business/Business Overview
7.5 Estee Lauder
7.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.5.2 Cosmetic Serum Product Category, Application and Specification
7.5.2.1 Product A
7.5.2.2 Product B
7.5.3 Estee Lauder Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.5.4 Main Business/Business Overview
7.6 Kao
7.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.6.2 Cosmetic Serum Product Category, Application and Specification
7.6.2.1 Product A
7.6.2.2 Product B
7.6.3 Kao Cosmetic Serum Capacity, Production, Revenue, Price and Gross Margin
7.6.4 Main Business/Business Overview
7.7 L
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