Global Maternal Special Sanitary Napkin Market: Strategic Analysis & Forecast (2026–2036)
1. Market Executive Summary
The global Maternal Special Sanitary Napkin (Postpartum Pads) market is witnessing a shift from basic hygiene products to specialized, therapeutic recovery solutions. Maternal pads, specifically designed to manage postpartum bleeding (lochia), require significantly higher absorption capacities and softer, non-irritating materials compared to standard sanitary napkins. As of 2025, the market is driven by increasing awareness of postpartum health, the rise of "mom-care" specialty brands, and a global move toward organic and biodegradable materials. The forecast period (2026–2036) anticipates a steady growth trajectory, particularly in emerging economies where hospital-to-home recovery standards are improving.
2. Expanded Key Market Players
The competitive landscape includes diversified hygiene conglomerates and niche brands focused on maternity wellness:
-
Procter & Gamble (Always Discrete/L.) (USA)
-
Kimberly-Clark (Kotex/Poise) (USA)
-
Johnson & Johnson (USA)
-
Essity (Tena/Libresse/Bodyform) (Sweden)
-
Unicharm Corporation (Moony) (Japan)
-
Lansinoh Laboratories (USA)
-
Edgewell Personal Care (Playtex) (USA)
-
Natracare (Bodywise Ltd) (UK) – Leader in organic/plastic-free solutions.
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Organyc (Corman SpA) (Italy)
-
Frida (Frida Baby/Frida Mom) (USA) – Innovator in postpartum recovery kits.
-
Kao Corporation (Japan)
-
Pigeon Corporation (Japan)
-
Dacco (Osaki Medical) (Japan)
-
Rael (South Korea/USA) – Premium organic mom-care.
-
First Quality Enterprises (Prevail) (USA)
-
Covidien (Medtronic) (Ireland/USA) – Focus on hospital-grade medical supplies.
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Seventh Generation (Unilever) (USA)
3. Segment Analysis
By Size & Absorption (Product Type):
-
L Type (Large/Heavy Flow): Primary use for the first 1–7 days postpartum; dominates the hospital/clinical segment.
-
M Type (Medium Flow): Designed for the second stage of recovery (days 7–21).
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S Type (Small/Light Flow): Targeted at the final stage of lochia management.
By Material Category (New Segment):
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Natural & Organic: High-growth segment using organic cotton, bamboo, and chlorine-free pulp.
-
Synthetic/Standard: Mass-market segment focused on high-absorbency SAP (Super Absorbent Polymers).
By Design Format:
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Traditional Pads: Heavy-duty napkins with or without wings.
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Disposable Postpartum Underwear: Rapidly growing niche combining a pad and underwear into one unit for maximum security and comfort.
By Distribution Channel:
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Hospital/Medical Institutions: Critical for initial product trial and brand recommendation.
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E-Commerce: Leading growth channel due to subscription models and convenience for new mothers.
-
Retail (Specialty Baby Stores & Pharmacies): Key for "maternity bag" preparation.
4. Regional Analysis
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Asia-Pacific: The largest and most influential market. China and Japan have a long-standing cultural emphasis on "postpartum confinement" care, leading to high consumption of specialized napkins. India is a high-growth region due to rising institutional births.
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North America: Growth is driven by premiumization and the "Mom-care" branding trend. Consumers are willing to pay significantly more for organic or "Frida-style" innovative recovery products.
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Europe: Focused heavily on sustainability. Regulations against single-use plastics are pushing manufacturers to develop fully compostable maternal pads.
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Latin America & MEA: Emerging markets where increasing female literacy and healthcare access are driving the transition from cloth to specialized maternity napkins.
5. Porter’s Five Forces Analysis
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Bargaining Power of Buyers (High): Mothers are highly sensitive to skin comfort and safety; they rely on medical recommendations and peer reviews.
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Bargaining Power of Suppliers (Moderate): Suppliers of specialized organic cotton or high-grade SAP have some leverage, but the abundance of pulp suppliers stabilizes costs.
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Threat of New Entrants (Moderate): Low barriers for digital-native "clean" brands, but established players hold an advantage in hospital supply chains.
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Threat of Substitutes (Low): Standard pads are the primary substitute but are increasingly viewed as inadequate for the medical needs of postpartum lochia.
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Competitive Rivalry (High): Fierce competition on "skin-friendly" claims and absorption speed.
6. SWOT Analysis
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Strengths: Essential medical-hygiene product; high emotional engagement with consumers; recurring demand per birth cycle.
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Weaknesses: Higher price point than standard pads; environmental footprint of disposables.
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Opportunities: Subscription-based "Recovery Kits"; expansion into bamboo-based fiber technology.
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Threats: Declining birth rates in developed nations; rising costs of fluff pulp and logistics.
7. Trend Analysis
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"Hospital-to-Home" Continuity: Brands are marketing kits that allow mothers to use the same "professional-grade" products at home as they used in the hospital.
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Clean Labeling: Absence of fragrances, dyes, and parabens is now a baseline requirement for the premium segment.
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Postpartum Underwear Evolution: The transition from bulky pads to sleek, disposable underwear that mimics real fabric.
8. Drivers & Challenges
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Driver: Institutional Birth Growth. More births occurring in hospitals globally, where maternal pads are introduced as a standard of care.
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Driver: Premiumization. Modern parents are prioritizing comfort and "self-care" during recovery, moving away from "just making do" with standard pads.
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Challenge: Sustainability Pressure. Pressure from NGOs and regulators to reduce the plastic content in absorbent hygiene products.
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Challenge: Birth Rate Volatility. Market size is directly tied to global birth rates, which are seeing downward trends in key markets like China and the US.
9. Value Chain Analysis
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Raw Materials: Sourcing of organic cotton, wood pulp, SAP, and non-woven fabrics.
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Manufacturing: High-speed conversion and sterilization (essential for postpartum use).
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Distribution: B2B channels for hospitals; B2C for retail and online.
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End-User: Mothers in the 0–6 week postpartum recovery window.
10. Quick Recommendations for Stakeholders
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For Manufacturers: Invest in Bamboo-based SAP technology. It offers superior absorption with a much lower environmental footprint, appealing to the modern "eco-mom."
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For Distributors: Focus on E-commerce subscription boxes. New mothers value the "set-and-forget" convenience of automated deliveries.
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For Retailers: Position maternal pads near breastfeeding accessories and newborn diapers to capture the "preparing for baby" basket.
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For Investors: Monitor companies that are integrating biotech sensors into napkins to track postpartum recovery health (e.g., pH or infection indicators), as this represents the next frontier of smart hygiene.
Table of Contents
Global Maternal Special Sanitary Napkin Market Professional Survey Report 2018
1 Industry Overview of Maternal Special Sanitary Napkin
1.1 Definition and Specifications of Maternal Special Sanitary Napkin
1.1.1 Definition of Maternal Special Sanitary Napkin
1.1.2 Specifications of Maternal Special Sanitary Napkin
1.2 Classification of Maternal Special Sanitary Napkin
1.2.1 L Type
1.2.2 M Type
1.2.3 S Type
1.3 Applications of Maternal Special Sanitary Napkin
1.3.1 Retail Outlets
1.3.2 Online Stores
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Maternal Special Sanitary Napkin
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Maternal Special Sanitary Napkin
2.3 Manufacturing Process Analysis of Maternal Special Sanitary Napkin
2.4 Industry Chain Structure of Maternal Special Sanitary Napkin
3 Technical Data and Manufacturing Plants Analysis of Maternal Special Sanitary Napkin
3.1 Capacity and Commercial Production Date of Global Maternal Special Sanitary Napkin Major Manufacturers in
3.2 Manufacturing Plants Distribution of Global Maternal Special Sanitary Napkin Major Manufacturers in
3.3 R&D Status and Technology Source of Global Maternal Special Sanitary Napkin Major Manufacturers in
3.4 Raw Materials Sources Analysis of Global Maternal Special Sanitary Napkin Major Manufacturers in
4 Global Maternal Special Sanitary Napkin Overall Market Overview
4.1 2013-2018E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 2013-2018E Global Maternal Special Sanitary Napkin Capacity and Growth Rate Analysis
4.2.2 Maternal Special Sanitary Napkin Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 2013-2018E Global Maternal Special Sanitary Napkin Sales and Growth Rate Analysis
4.3.2 Maternal Special Sanitary Napkin Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 2013-2018E Global Maternal Special Sanitary Napkin Sales Price
4.4.2 Maternal Special Sanitary Napkin Sales Price Analysis (Company Segment)
5 Maternal Special Sanitary Napkin Regional Market Analysis
5.1 North America Maternal Special Sanitary Napkin Market Analysis
5.1.1 North America Maternal Special Sanitary Napkin Market Overview
5.1.2 North America 2013-2018E Maternal Special Sanitary Napkin Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America 2013-2018E Maternal Special Sanitary Napkin Sales Price Analysis
5.1.4 North America Maternal Special Sanitary Napkin Market Share Analysis
5.2 Europe Maternal Special Sanitary Napkin Market Analysis
5.2.1 Europe Maternal Special Sanitary Napkin Market Overview
5.2.2 Europe 2013-2018E Maternal Special Sanitary Napkin Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe 2013-2018E Maternal Special Sanitary Napkin Sales Price Analysis
5.2.4 Europe Maternal Special Sanitary Napkin Market Share Analysis
5.3 China Maternal Special Sanitary Napkin Market Analysis
5.3.1 China Maternal Special Sanitary Napkin Market Overview
5.3.2 China 2013-2018E Maternal Special Sanitary Napkin Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China 2013-2018E Maternal Special Sanitary Napkin Sales Price Analysis
5.3.4 China Maternal Special Sanitary Napkin Market Share Analysis
5.4 Japan Maternal Special Sanitary Napkin Market Analysis
5.4.1 Japan Maternal Special Sanitary Napkin Market Overview
5.4.2 Japan 2013-2018E Maternal Special Sanitary Napkin Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan 2013-2018E Maternal Special Sanitary Napkin Sales Price Analysis
5.4.4 Japan Maternal Special Sanitary Napkin Market Share Analysis
5.5 Southeast Asia Maternal Special Sanitary Napkin Market Analysis
5.5.1 Southeast Asia Maternal Special Sanitary Napkin Market Overview
5.5.2 Southeast Asia 2013-2018E Maternal Special Sanitary Napkin Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia 2013-2018E Maternal Special Sanitary Napkin Sales Price Analysis
5.5.4 Southeast Asia Maternal Special Sanitary Napkin Market Share Analysis
5.6 India Maternal Special Sanitary Napkin Market Analysis
5.6.1 India Maternal Special Sanitary Napkin Market Overview
5.6.2 India 2013-2018E Maternal Special Sanitary Napkin Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India 2013-2018E Maternal Special Sanitary Napkin Sales Price Analysis
5.6.4 India Maternal Special Sanitary Napkin Market Share Analysis
6 Global 2013-2018E Maternal Special Sanitary Napkin Segment Market Analysis (by Type)
6.1 Global 2013-2018E Maternal Special Sanitary Napkin Sales by Type
6.2 Different Types of Maternal Special Sanitary Napkin Product Interview Price Analysis
6.3 Different Types of Maternal Special Sanitary Napkin Product Driving Factors Analysis
6.3.1 L Type Growth Driving Factor Analysis
6.3.2 M Type Growth Driving Factor Analysis
6.3.3 S Type Growth Driving Factor Analysis
7 Global 2013-2018E Maternal Special Sanitary Napkin Segment Market Analysis (by Application)
7.1 Global 2013-2018E Maternal Special Sanitary Napkin Consumption by Application
7.2 Different Application of Maternal Special Sanitary Napkin Product Interview Price Analysis
7.3 Different Application of Maternal Special Sanitary Napkin Product Driving Factors Analysis
7.3.1 Retail Outlets of Maternal Special Sanitary Napkin Growth Driving Factor Analysis
7.3.2 Online Stores of Maternal Special Sanitary Napkin Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Maternal Special Sanitary Napkin
8.1 Covidien
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Covidien Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Covidien Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.2 Natracare
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 Natracare Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 Natracare Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.3 Organyc
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Organyc Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Organyc Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.4 Johnson & Johnson
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Johnson & Johnson Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Johnson & Johnson Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.5 Pureen
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Pureen Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Pureen Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.6 DACCO
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 DACCO Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 DACCO Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.7 Procter & Gamble
8.7.1 Company Profile
8.7.2 Product Picture and Specifications
8.7.2.1 Product A
8.7.2.2 Product B
8.7.3 Procter & Gamble Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.7.4 Procter & Gamble Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.8 Lansinoh
8.8.1 Company Profile
8.8.2 Product Picture and Specifications
8.8.2.1 Product A
8.8.2.2 Product B
8.8.3 Lansinoh Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.8.4 Lansinoh Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.9 Happy Mama Boutique
8.9.1 Company Profile
8.9.2 Product Picture and Specifications
8.9.2.1 Product A
8.9.2.2 Product B
8.9.3 Happy Mama Boutique Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.9.4 Happy Mama Boutique Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.10 Earth Mama
8.10.1 Company Profile
8.10.2 Product Picture and Specifications
8.10.2.1 Product A
8.10.2.2 Product B
8.10.3 Earth Mama Maternal Special Sanitary Napkin Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.10.4 Earth Mama Maternal Special Sanitary Napkin Business Region Distribution Analysis
8.11 SCA Group
8.12 Amethyst
8.13 Kaili
8.14 Shiyuejiejing
8.15 Pigeon
9 Development Trend of Analysis of Maternal Special Sanitary Napkin Market
9.1 Global Maternal Special Sanitary Napkin Market Trend Analysis
9.1.1 Global 2018-2025 Maternal Special Sanitary Napkin Market Size (Volume and Value) Forecast
9.1.2 Global 2018-2025 Maternal Special Sanitary Napkin Sales Price Forecast
9.2 Maternal Special Sanitary Napkin Regional Market Trend
9.2.1 North America 2018-2025 Maternal Special Sanitary Napkin Consumption Forecast
9.2.2 Europe 2018-2025 Maternal Special Sanitary Napkin Consumption Forecast
9.2.3 China 2018-2025 Maternal Special Sanitary Napkin Consumption Forecast
9.2.4 Japan 2018-2025 Maternal Special Sanitary Napkin Consumption Forecast
9.2.5 Southeast Asia 2018-2025 Maternal Special Sanitary Napkin Consumption Forecast
9.2.6 India 2018-2025 Maternal Special Sanitary Napkin Consumption Forecast
9.3 Maternal Special Sanitary Napkin Market Trend (Product Type)
9.4 Maternal Special Sanitary Napkin Market Trend (Application)
10 Maternal Special Sanitary Napkin Marketing Type Analysis
10.1 Maternal Special Sanitary Napkin Regional Marketing Type Analysis
10.2 Maternal Special Sanitary Napkin International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Maternal Special Sanitary Napkin by Region
10.4 Maternal Special Sanitary Napkin Supply Chain Analysis
11 Consumers Analysis of Maternal Special Sanitary Napkin
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Maternal Special Sanitary Napkin Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Maternal Special Sanitary Napkin
Table Product Specifications of Maternal Special Sanitary Napkin
Table Classification of Maternal Special Sanitary Napkin
Figure Global Production Market Share of Maternal Special Sanitary Napkin by Type in
Figure L Type Picture
Table Major Manufacturers of L Type
Figure M Type Picture
Table Major Manufacturers of M Type
Figure S Type Picture
Table Major Manufacturers of S Type
Table Applications of Maternal Special Sanitary Napkin
Figure Global Consumption Volume Market Share of Maternal Special Sanitary Napkin by Application in
Figure Retail Outlets Examples
Table Major Consumers in Retail Outlets
Figure Online Stores Examples
Table Major Consumers in Online Stores
Figure Market Share of Maternal Special Sanitary Napkin by Regions
Figure North America Maternal Special Sanitary Napkin Market Size (Million USD) (2013-2025)
Figure Europe Maternal Special Sanitary Napkin Market Size (Million USD) (2013-2025)
Figure China Maternal Special Sanitary Napkin Market Size (Million USD) (2013-2025)
Figure Japan Maternal Special Sanitary Napkin Market Size (Million USD) (2013-2025)
Figure Southeast Asia Maternal Special Sanitary Napkin Market Size (Million USD) (2013-2025)
Figure India Maternal Special Sanitary Napkin Market Size (Million USD) (2013-2025)
Table Maternal Special Sanitary Napkin Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Maternal Special Sanitary Napkin in
Figure Manufacturing Process Analysis of Maternal Special Sanitary Napkin
Figure Industry Chain Structure of Maternal Special Sanitary Napkin
Table Capacity and Commercial Production Date of Global Maternal Special Sanitary Napkin Major Manufacturers in
Table Manufacturing Plants Distribution of Global Maternal Special Sanitary Napkin Major Manufacturers in
Table R&D Status and Technology Source of Global Maternal Special Sanitary Napkin Major Manufacturers in
Table Raw Materials Sources Analysis of Global Maternal Special Sanitary Napkin Major Manufacturers in
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Maternal Special Sanitary Napkin 2013-2018E
Figure Global 2013-2018E Maternal Special Sanitary Napkin Market Size (Volume) and Growth Rate
Figure Global 2013-2018E Maternal Special Sanitary Napkin Market Size (Value) and Growth Rate
Table 2013-2018E Global Maternal Special Sanitary Napkin Capacity and Growth Rate
Table Global Maternal Special Sanitary Napkin Capacity (K Units) List (Company Segment)
Table 2013-2018E Global Maternal Special Sanitary Napkin Sales (K Units) and Growth Rate
Table Global Maternal Special Sanitary Napkin Sales (K Units) List (Company Segment)
Table 2013-2018E Global Maternal Special Sanitary Napkin Sales Price (USD/Unit)
Table Global Maternal Special Sanitary Napkin Sales Price (USD/Unit) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K Units) of Maternal Special Sanitary Napkin 2013-2018E
Figure North America 2013-2018E Maternal Special Sanitary Napkin Sales Price (USD/Unit)
Figure North America Maternal Special Sanitary Napkin Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K Units) of Maternal Special Sanitary Napkin 2013-2018E
Figure Europe 2013-2018E Maternal Special Sanitary Napkin Sales Price (USD/Unit)
Figure Europe Maternal Special Sanitary Napkin Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K Units) of Maternal Special Sanitary Napkin 2013-2018E
Figure China 2013-2018E Maternal Special Sanitary Napkin Sales Price (USD/Unit)
Figure China Maternal Special Sanitary Napkin Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K Units) of Maternal Special Sanitary Napkin 2013-2018E
Figure Japan 2013-2018E Maternal Special Sanitary Napkin Sales Price (USD/Unit)
Figure Japan Maternal Special Sanitary Napkin Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K Units) of Maternal Special Sanitary Napkin 2013-2018E
Figure Southeast Asia 2013-2018E Maternal Special Sanitary Napkin Sales Price (USD/Unit)
Figure Southeast Asia Maternal Special Sanitary Napkin Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K Units) of Maternal Special Sanitary Napkin 2013-2018E
Figure India 2013-2018E Maternal Special Sanitary Napkin Sales Price (USD/Unit)
Figure India Maternal Special Sanitary Napkin Sales Market Share
Table Global 2013-2018E Maternal Special Sanitary Napkin Sales (K Units) by Type
Table Different Types Maternal Special Sanitary Napkin Product Interview Price
Table Global 2013-2018E Maternal Special Sanitary Napkin Sales (K Units) by Application
Table Different Application Maternal Special Sanitary Napkin Product Interview Price
Table Covidien Information List
Table Product Overview
Table Covidien Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Covidien Maternal Special Sanitary Napkin Business Region Distribution
Table Natracare Information List
Table Product Overview
Table Natracare Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Natracare Maternal Special Sanitary Napkin Business Region Distribution
Table Organyc Information List
Table Product Overview
Table Organyc Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Organyc Maternal Special Sanitary Napkin Business Region Distribution
Table Johnson & Johnson Information List
Table Product Overview
Table Johnson & Johnson Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Johnson & Johnson Maternal Special Sanitary Napkin Business Region Distribution
Table Pureen Information List
Table Product Overview
Table Pureen Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Pureen Maternal Special Sanitary Napkin Business Region Distribution
Table DACCO Information List
Table Product Overview
Table DACCO Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure DACCO Maternal Special Sanitary Napkin Business Region Distribution
Table Procter & Gamble Information List
Table Product Overview
Table Procter & Gamble Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Procter & Gamble Maternal Special Sanitary Napkin Business Region Distribution
Table Lansinoh Information List
Table Product Overview
Table Lansinoh Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Lansinoh Maternal Special Sanitary Napkin Business Region Distribution
Table Happy Mama Boutique Information List
Table Product Overview
Table Happy Mama Boutique Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Happy Mama Boutique Maternal Special Sanitary Napkin Business Region Distribution
Table Earth Mama Information List
Table Product Overview
Table Earth Mama Maternal Special Sanitary Napkin Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Earth Mama Maternal Special Sanitary Napkin Business Region Distribution
Table SCA Group Information List
Table Amethyst Information List
Table Kaili Information List
Table Shiyuejiejing Information List
Table Pigeon Information List
Figure Global 2018-2025 Maternal Special Sanitary Napkin Market Size (K Units) and Growth Rate Forecast
Figure Global 2018-2025 Maternal Special Sanitary Napkin Market Size (Million USD) and Growth Rate Forecast
Figure Global 2018-2025 Maternal Special Sanitary Napkin Sales Price (USD/Unit) Forecast
Figure North America 2018-2025 Maternal Special Sanitary Napkin Consumption Volume (K Units) and Growth Rate Forecast
Figure China 2018-2025 Maternal Special Sanitary Napkin Consumption Volume (K Units) and Growth Rate Forecast
Figure Europe 2018-2025 Maternal Special Sanitary Napkin Consumption Volume (K Units) and Growth Rate Forecast
Figure Southeast Asia 2018-2025 Maternal Special Sanitary Napkin Consumption Volume (K Units) and Growth Rate Forecast
Figure Japan 2018-2025 Maternal Special Sanitary Napkin Consumption Volume (K Units) and Growth Rate Forecast
Figure India 2018-2025 Maternal Special Sanitary Napkin Consumption Volume (K Units) and Growth Rate Forecast
Table Global Sales Volume (K Units) of Maternal Special Sanitary Napkin by Type 2018-2025
Table Global Consumption Volume (K Units) of Maternal Special Sanitary Napkin by Application 2018-2025
Table Traders or Distributors with Contact Information of Maternal Special Sanitary Napkin by Region
Expanded Key Market Players
The competitive landscape includes diversified hygiene conglomerates and niche brands focused on maternity wellness:
-
Procter & Gamble (Always Discrete/L.) (USA)
-
Kimberly-Clark (Kotex/Poise) (USA)
-
Johnson & Johnson (USA)
-
Essity (Tena/Libresse/Bodyform) (Sweden)
-
Unicharm Corporation (Moony) (Japan)
-
Lansinoh Laboratories (USA)
-
Edgewell Personal Care (Playtex) (USA)
-
Natracare (Bodywise Ltd) (UK) – Leader in organic/plastic-free solutions.
-
Organyc (Corman SpA) (Italy)
-
Frida (Frida Baby/Frida Mom) (USA) – Innovator in postpartum recovery kits.
-
Kao Corporation (Japan)
-
Pigeon Corporation (Japan)
-
Dacco (Osaki Medical) (Japan)
-
Rael (South Korea/USA) – Premium organic mom-care.
-
First Quality Enterprises (Prevail) (USA)
-
Covidien (Medtronic) (Ireland/USA) – Focus on hospital-grade medical supplies.
-
Seventh Generation (Unilever) (USA)
3. Segment Analysis
By Size & Absorption (Product Type):
-
L Type (Large/Heavy Flow): Primary use for the first 1–7 days postpartum; dominates the hospital/clinical segment.
-
M Type (Medium Flow): Designed for the second stage of recovery (days 7–21).
-
S Type (Small/Light Flow): Targeted at the final stage of lochia management.
By Material Category (New Segment):
-
Natural & Organic: High-growth segment using organic cotton, bamboo, and chlorine-free pulp.
-
Synthetic/Standard: Mass-market segment focused on high-absorbency SAP (Super Absorbent Polymers).
By Design Format:
-
Traditional Pads: Heavy-duty napkins with or without wings.
-
Disposable Postpartum Underwear: Rapidly growing niche combining a pad and underwear into one unit for maximum security and comfort.
By Distribution Channel:
-
Hospital/Medical Institutions: Critical for initial product trial and brand recommendation.
-
E-Commerce: Leading growth channel due to subscription models and convenience for new mothers.
-
Retail (Specialty Baby Stores & Pharmacies): Key for "maternity bag" preparation.
