Global Home Decor Market
Market Status, Segmentation & Forecast (2026–2036)
Market Overview
The global Home Decor market is a broad and dynamic segment of the consumer lifestyle and interior furnishing industry, encompassing furniture, textiles, flooring, lighting, and decorative accessories used to enhance the aesthetics and functionality of residential and commercial spaces.
The market is witnessing robust global growth, supported by rapid urbanization, expansion of the real estate and housing sectors, rising disposable incomes, and evolving consumer preferences toward personalized and premium living spaces. Globalization and digital retail have further expanded consumer access to diverse styles, materials, and design inspirations across regions.
The global Home Decor market was valued at USD XX million in 2025 and is projected to reach USD XX million by 2036, growing at a CAGR of XX% during 2026–2036. Among product categories, home furniture remains the largest contributor, with the segment estimated to have reached nearly USD 202,900 million in 2025, driven by residential construction and renovation activity.
Segments Analysis
By Product Type
-
Home Furniture
(sofas, beds, tables, cabinets, wardrobes) -
Textiles
-
Rugs & carpets
-
Bath textiles
-
Bed textiles
-
Kitchen & dining textiles
-
-
Flooring
-
Tiles
-
Wood & laminate flooring
-
Vinyl & rubber flooring
-
-
Lighting
-
Decorative lighting
-
Functional & smart lighting
-
-
Others
-
Wall décor
-
Curtains & blinds
-
Decorative accessories
-
Insight:
Furniture and flooring dominate market value, while textiles and lighting drive repeat purchases and design refresh cycles.
By Application
-
Indoor Home Decor
-
Outdoor Home Decor
-
Others (commercial, hospitality, mixed-use)
By Price Segment
-
Economy
-
Mid-range
-
Premium & luxury
By Distribution Channel
-
Specialty home decor stores
-
Hypermarkets & home improvement stores
-
Brand-owned showrooms
-
Online & e-commerce platforms
Regional Analysis
North America
-
Mature market with high renovation and remodeling activity
-
Strong demand for premium furniture and smart lighting solutions
Europe
-
One of the largest regional markets
-
High demand for sustainable, minimalist, and private-label home decor
-
Strong presence of design-driven brands
Asia-Pacific
-
Fastest-growing regional market
-
Rapid urbanization and housing development in China, India, and Southeast Asia
-
Rising middle-class demand for branded home decor
Central & South America
-
Growing residential construction and refurbishment
-
Increasing preference for affordable and modular home decor
Middle East & Africa
-
Expanding real estate and hospitality sectors
-
Strong demand for premium and customized home decor solutions
Competitive Landscape
Key Manufacturers Covered
-
IKEA
-
Philips
-
Suofeiya Home Collection
-
Springs Window Fashions
-
Zepter
-
Conair
-
Siemens
-
Hanssem
-
Samson
-
Oneida
Additional Notable Players
-
Ashley Furniture
-
Herman Miller
-
Havells
-
Oppein
-
Wayfair
-
Williams-Sonoma
Competition is driven by design innovation, pricing, sustainability, omnichannel presence, and customization capabilities.
Porter’s Five Forces Analysis
-
Threat of New Entrants: Moderate
Entry is feasible, but brand recognition, scale, and logistics create barriers. -
Bargaining Power of Suppliers: Low to Moderate
Raw materials are widely available, though premium materials increase dependency. -
Bargaining Power of Buyers: High
Consumers have wide choices and high price sensitivity. -
Threat of Substitutes: Moderate
Second-hand furniture and DIY décor act as alternatives. -
Competitive Rivalry: High
Fragmented market with intense competition across price tiers.
SWOT Analysis
Strengths
-
Broad product portfolio and universal demand
-
Strong linkage with housing and lifestyle trends
-
High scope for customization and premiumization
Weaknesses
-
High logistics and inventory costs
-
Sensitivity to economic cycles and housing demand
Opportunities
-
Growth in smart, sustainable, and modular home decor
-
Expansion of online and direct-to-consumer channels
-
Rising demand for eco-friendly materials
Threats
-
Fluctuating raw material prices
-
Intense competition from private-label brands
Market Trends
-
Rising demand for sustainable and eco-friendly home decor
-
Growth of modular and multifunctional furniture
-
Increasing adoption of smart lighting and connected home solutions
-
Expansion of online visualization and virtual showroom tools
Drivers & Challenges
Key Market Drivers
-
Growth in residential construction and renovation
-
Rising disposable incomes and lifestyle upgrades
-
Increasing influence of global interior design trends
Key Market Challenges
-
Supply chain disruptions and logistics costs
-
Price competition and margin pressure
Value Chain Analysis
-
Raw material sourcing
-
Product design & development
-
Manufacturing & assembly
-
Quality control & packaging
-
Distribution & logistics
-
Retail & e-commerce
-
End users
Quick Recommendations for Stakeholders
-
Manufacturers: Invest in sustainable materials and modular designs
-
Retailers: Strengthen omnichannel presence and customization options
-
Distributors: Optimize logistics and last-mile delivery
-
New Entrants: Target niche segments such as eco-friendly or smart home decor
Conclusion
The global Home Decor market is expected to maintain steady, design-driven growth through 2036. Companies that successfully integrate aesthetic innovation, affordability, sustainability, and digital retail strategies will be best positioned to gain competitive advantage in this evolving market landscape.
Table of Contents
Global Home Decor Market Professional Survey Report 2018
1 Industry Overview of Home Decor
1.1 Definition and Specifications of Home Decor
1.1.1 Definition of Home Decor
1.1.2 Specifications of Home Decor
1.2 Classification of Home Decor
1.2.1 Home Furniture
1.2.2 Rugs
1.2.3 Bath Textiles
1.2.4 Bed Textiles
1.2.5 Kitchen and Dining Textiles
1.2.6 Tiles
1.2.7 Wood & Laminate Flooring
1.2.8 Vinyl & Rubber Flooring
1.2.9 Lighting
1.2.10 Others
1.3 Applications of Home Decor
1.3.1 Indoor
1.3.2 Outdoor
1.3.3 Others
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 Southeast Asia
1.4.6 India
2 Manufacturing Cost Structure Analysis of Home Decor
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Home Decor
2.3 Manufacturing Process Analysis of Home Decor
2.4 Industry Chain Structure of Home Decor
3 Technical Data and Manufacturing Plants Analysis of Home Decor
3.1 Capacity and Commercial Production Date of Global Home Decor Major Manufacturers in
3.2 Manufacturing Plants Distribution of Global Home Decor Major Manufacturers in
3.3 R&D Status and Technology Source of Global Home Decor Major Manufacturers in
3.4 Raw Materials Sources Analysis of Global Home Decor Major Manufacturers in
4 Global Home Decor Overall Market Overview
4.1 2013-2018E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 2013-2018E Global Home Decor Capacity and Growth Rate Analysis
4.2.2 Home Decor Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 2013-2018E Global Home Decor Sales and Growth Rate Analysis
4.3.2 Home Decor Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 2013-2018E Global Home Decor Sales Price
4.4.2 Home Decor Sales Price Analysis (Company Segment)
5 Home Decor Regional Market Analysis
5.1 North America Home Decor Market Analysis
5.1.1 North America Home Decor Market Overview
5.1.2 North America 2013-2018E Home Decor Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America 2013-2018E Home Decor Sales Price Analysis
5.1.4 North America Home Decor Market Share Analysis
5.2 Europe Home Decor Market Analysis
5.2.1 Europe Home Decor Market Overview
5.2.2 Europe 2013-2018E Home Decor Local Supply, Import, Export, Local Consumption Analysis
5.2.3 Europe 2013-2018E Home Decor Sales Price Analysis
5.2.4 Europe Home Decor Market Share Analysis
5.3 China Home Decor Market Analysis
5.3.1 China Home Decor Market Overview
5.3.2 China 2013-2018E Home Decor Local Supply, Import, Export, Local Consumption Analysis
5.3.3 China 2013-2018E Home Decor Sales Price Analysis
5.3.4 China Home Decor Market Share Analysis
5.4 Japan Home Decor Market Analysis
5.4.1 Japan Home Decor Market Overview
5.4.2 Japan 2013-2018E Home Decor Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Japan 2013-2018E Home Decor Sales Price Analysis
5.4.4 Japan Home Decor Market Share Analysis
5.5 Southeast Asia Home Decor Market Analysis
5.5.1 Southeast Asia Home Decor Market Overview
5.5.2 Southeast Asia 2013-2018E Home Decor Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Southeast Asia 2013-2018E Home Decor Sales Price Analysis
5.5.4 Southeast Asia Home Decor Market Share Analysis
5.6 India Home Decor Market Analysis
5.6.1 India Home Decor Market Overview
5.6.2 India 2013-2018E Home Decor Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India 2013-2018E Home Decor Sales Price Analysis
5.6.4 India Home Decor Market Share Analysis
6 Global 2013-2018E Home Decor Segment Market Analysis (by Type)
6.1 Global 2013-2018E Home Decor Sales by Type
6.2 Different Types of Home Decor Product Interview Price Analysis
6.3 Different Types of Home Decor Product Driving Factors Analysis
6.3.1 Home Furniture Growth Driving Factor Analysis
6.3.2 Rugs Growth Driving Factor Analysis
6.3.3 Bath Textiles Growth Driving Factor Analysis
6.3.4 Bed Textiles Growth Driving Factor Analysis
6.3.5 Kitchen and Dining Textiles Growth Driving Factor Analysis
6.3.6 Tiles Growth Driving Factor Analysis
6.3.7 Wood & Laminate Flooring Growth Driving Factor Analysis
6.3.8 Vinyl & Rubber Flooring Growth Driving Factor Analysis
6.3.9 Lighting Growth Driving Factor Analysis
6.3.10 Others Growth Driving Factor Analysis
7 Global 2013-2018E Home Decor Segment Market Analysis (by Application)
7.1 Global 2013-2018E Home Decor Consumption by Application
7.2 Different Application of Home Decor Product Interview Price Analysis
7.3 Different Application of Home Decor Product Driving Factors Analysis
7.3.1 Indoor of Home Decor Growth Driving Factor Analysis
7.3.2 Outdoor of Home Decor Growth Driving Factor Analysis
7.3.3 Others of Home Decor Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Home Decor
8.1 Ikea
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Ikea Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Ikea Home Decor Business Region Distribution Analysis
8.2 Philips
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 Philips Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 Philips Home Decor Business Region Distribution Analysis
8.3 Suofeiya Home Collection
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Suofeiya Home Collection Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Suofeiya Home Collection Home Decor Business Region Distribution Analysis
8.4 Springs Window Fashions
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Springs Window Fashions Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Springs Window Fashions Home Decor Business Region Distribution Analysis
8.5 Zepter
8.5.1 Company Profile
8.5.2 Product Picture and Specifications
8.5.2.1 Product A
8.5.2.2 Product B
8.5.3 Zepter Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.5.4 Zepter Home Decor Business Region Distribution Analysis
8.6 Conair
8.6.1 Company Profile
8.6.2 Product Picture and Specifications
8.6.2.1 Product A
8.6.2.2 Product B
8.6.3 Conair Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.6.4 Conair Home Decor Business Region Distribution Analysis
8.7 Siemens
8.7.1 Company Profile
8.7.2 Product Picture and Specifications
8.7.2.1 Product A
8.7.2.2 Product B
8.7.3 Siemens Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.7.4 Siemens Home Decor Business Region Distribution Analysis
8.8 Hanssem
8.8.1 Company Profile
8.8.2 Product Picture and Specifications
8.8.2.1 Product A
8.8.2.2 Product B
8.8.3 Hanssem Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.8.4 Hanssem Home Decor Business Region Distribution Analysis
8.9 Samson
8.9.1 Company Profile
8.9.2 Product Picture and Specifications
8.9.2.1 Product A
8.9.2.2 Product B
8.9.3 Samson Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.9.4 Samson Home Decor Business Region Distribution Analysis
8.10 Oneida
8.10.1 Company Profile
8.10.2 Product Picture and Specifications
8.10.2.1 Product A
8.10.2.2 Product B
8.10.3 Oneida Home Decor Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.10.4 Oneida Home Decor Business Region Distribution Analysis
9 Development Trend of Analysis of Home Decor Market
9.1 Global Home Decor Market Trend Analysis
9.1.1 Global 2018-2025 Home Decor Market Size (Volume and Value) Forecast
9.1.2 Global 2018-2025 Home Decor Sales Price Forecast
9.2 Home Decor Regional Market Trend
9.2.1 North America 2018-2025 Home Decor Consumption Forecast
9.2.2 Europe 2018-2025 Home Decor Consumption Forecast
9.2.3 China 2018-2025 Home Decor Consumption Forecast
9.2.4 Japan 2018-2025 Home Decor Consumption Forecast
9.2.5 Southeast Asia 2018-2025 Home Decor Consumption Forecast
9.2.6 India 2018-2025 Home Decor Consumption Forecast
9.3 Home Decor Market Trend (Product Type)
9.4 Home Decor Market Trend (Application)
10 Home Decor Marketing Type Analysis
10.1 Home Decor Regional Marketing Type Analysis
10.2 Home Decor International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Home Decor by Region
10.4 Home Decor Supply Chain Analysis
11 Consumers Analysis of Home Decor
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Home Decor Market Professional Survey Report
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Home Decor
Table Product Specifications of Home Decor
Table Classification of Home Decor
Figure Global Production Market Share of Home Decor by Type in
Figure Home Furniture Picture
Table Major Manufacturers of Home Furniture
Figure Rugs Picture
Table Major Manufacturers of Rugs
Figure Bath Textiles Picture
Table Major Manufacturers of Bath Textiles
Figure Bed Textiles Picture
Table Major Manufacturers of Bed Textiles
Figure Kitchen and Dining Textiles Picture
Table Major Manufacturers of Kitchen and Dining Textiles
Figure Tiles Picture
Table Major Manufacturers of Tiles
Figure Wood & Laminate Flooring Picture
Table Major Manufacturers of Wood & Laminate Flooring
Figure Vinyl & Rubber Flooring Picture
Table Major Manufacturers of Vinyl & Rubber Flooring
Figure Lighting Picture
Table Major Manufacturers of Lighting
Figure Others Picture
Table Major Manufacturers of Others
Table Applications of Home Decor
Figure Global Consumption Volume Market Share of Home Decor by Application in
Figure Indoor Examples
Table Major Consumers in Indoor
Figure Outdoor Examples
Table Major Consumers in Outdoor
Figure Others Examples
Table Major Consumers in Others
Figure Market Share of Home Decor by Regions
Figure North America Home Decor Market Size (Million USD) (2013-2025)
Figure Europe Home Decor Market Size (Million USD) (2013-2025)
Figure China Home Decor Market Size (Million USD) (2013-2025)
Figure Japan Home Decor Market Size (Million USD) (2013-2025)
Figure Southeast Asia Home Decor Market Size (Million USD) (2013-2025)
Figure India Home Decor Market Size (Million USD) (2013-2025)
Table Home Decor Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Home Decor in
Figure Manufacturing Process Analysis of Home Decor
Figure Industry Chain Structure of Home Decor
Table Capacity and Commercial Production Date of Global Home Decor Major Manufacturers in
Table Manufacturing Plants Distribution of Global Home Decor Major Manufacturers in
Table R&D Status and Technology Source of Global Home Decor Major Manufacturers in
Table Raw Materials Sources Analysis of Global Home Decor Major Manufacturers in
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Home Decor 2013-2018E
Figure Global 2013-2018E Home Decor Market Size (Volume) and Growth Rate
Figure Global 2013-2018E Home Decor Market Size (Value) and Growth Rate
Table 2013-2018E Global Home Decor Capacity and Growth Rate
Table Global Home Decor Capacity (K Units) List (Company Segment)
Table 2013-2018E Global Home Decor Sales (K Units) and Growth Rate
Table Global Home Decor Sales (K Units) List (Company Segment)
Table 2013-2018E Global Home Decor Sales Price (USD/Unit)
Table Global Home Decor Sales Price (USD/Unit) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K Units) of Home Decor 2013-2018E
Figure North America 2013-2018E Home Decor Sales Price (USD/Unit)
Figure North America Home Decor Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K Units) of Home Decor 2013-2018E
Figure Europe 2013-2018E Home Decor Sales Price (USD/Unit)
Figure Europe Home Decor Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K Units) of Home Decor 2013-2018E
Figure China 2013-2018E Home Decor Sales Price (USD/Unit)
Figure China Home Decor Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K Units) of Home Decor 2013-2018E
Figure Japan 2013-2018E Home Decor Sales Price (USD/Unit)
Figure Japan Home Decor Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K Units) of Home Decor 2013-2018E
Figure Southeast Asia 2013-2018E Home Decor Sales Price (USD/Unit)
Figure Southeast Asia Home Decor Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K Units) of Home Decor 2013-2018E
Figure India 2013-2018E Home Decor Sales Price (USD/Unit)
Figure India Home Decor Sales Market Share
Table Global 2013-2018E Home Decor Sales (K Units) by Type
Table Different Types Home Decor Product Interview Price
Table Global 2013-2018E Home Decor Sales (K Units) by Application
Table Different Application Home Decor Product Interview Price
Table Ikea Information List
Table Product Overview
Table Ikea Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Ikea Home Decor Business Region Distribution
Table Philips Information List
Table Product Overview
Table Philips Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Philips Home Decor Business Region Distribution
Table Suofeiya Home Collection Information List
Table Product Overview
Table Suofeiya Home Collection Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Suofeiya Home Collection Home Decor Business Region Distribution
Table Springs Window Fashions Information List
Table Product Overview
Table Springs Window Fashions Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Springs Window Fashions Home Decor Business Region Distribution
Table Zepter Information List
Table Product Overview
Table Zepter Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Zepter Home Decor Business Region Distribution
Table Conair Information List
Table Product Overview
Table Conair Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Conair Home Decor Business Region Distribution
Table Siemens Information List
Table Product Overview
Table Siemens Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Siemens Home Decor Business Region Distribution
Table Hanssem Information List
Table Product Overview
Table Hanssem Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Hanssem Home Decor Business Region Distribution
Table Samson Information List
Table Product Overview
Table Samson Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Samson Home Decor Business Region Distribution
Table Oneida Information List
Table Product Overview
Table Oneida Home Decor Revenue (Million USD), Sales (K Units), Ex-factory Price (USD/Unit)
Figure Oneida Home Decor Business Region Distribution
Figure Global 2018-2025 Home Decor Market Size (K Units) and Growth Rate Forecast
Figure Global 2018-2025 Home Decor Market Size (Million USD) and Growth Rate Forecast
Figure Global 2018-2025 Home Decor Sales Price (USD/Unit) Forecast
Figure North America 2018-2025 Home Decor Consumption Volume (K Units) and Growth Rate Forecast
Figure China 2018-2025 Home Decor Consumption Volume (K Units) and Growth Rate Forecast
Figure Europe 2018-2025 Home Decor Consumption Volume (K Units) and Growth Rate Forecast
Figure Southeast Asia 2018-2025 Home Decor Consumption Volume (K Units) and Growth Rate Forecast
Figure Japan 2018-2025 Home Decor Consumption Volume (K Units) and Growth Rate Forecast
Figure India 2018-2025 Home Decor Consumption Volume (K Units) and Growth Rate Forecast
Table Global Sales Volume (K Units) of Home Decor by Type 2018-2025
Table Global Consumption Volume (K Units) of Home Decor by Application 2018-2025
Table Traders or Distributors with Contact Information of Home Decor by Region
Segments Analysis
By Product Type
-
Home Furniture
(sofas, beds, tables, cabinets, wardrobes) -
Textiles
-
Rugs & carpets
-
Bath textiles
-
Bed textiles
-
Kitchen & dining textiles
-
-
Flooring
-
Tiles
-
Wood & laminate flooring
-
Vinyl & rubber flooring
-
-
Lighting
-
Decorative lighting
-
Functional & smart lighting
-
-
Others
-
Wall décor
-
Curtains & blinds
-
Decorative accessories
-
Insight:
Furniture and flooring dominate market value, while textiles and lighting drive repeat purchases and design refresh cycles.
By Application
-
Indoor Home Decor
-
Outdoor Home Decor
-
Others (commercial, hospitality, mixed-use)
By Price Segment
-
Economy
-
Mid-range
-
Premium & luxury
By Distribution Channel
-
Specialty home decor stores
-
Hypermarkets & home improvement stores
-
Brand-owned showrooms
-
Online & e-commerce platforms
