Global Mens Underwear Market
The men's underwear market is a significant segment within the broader apparel industry, catering to the diverse needs and preferences of male consumers worldwide. Here's an overview of the men's underwear market:
Market Size and Growth:
The men's underwear market is sizable and continues to grow steadily, driven by factors such as population growth, rising disposable incomes, changing fashion trends, and increasing awareness of comfort and hygiene. While precise market size figures can vary, estimates suggest it is a multi-billion-dollar industry with consistent growth.
Key Players:
The market includes a mix of established brands, niche players, and emerging labels that offer a wide range of underwear styles, materials, and price points to cater to diverse consumer segments. Key players in the men's underwear market include global brands such as Calvin Klein, Hanes, Jockey, Tommy Hilfiger, and Emporio Armani, among others.
Product Segmentation:
Men's underwear encompasses various styles, including briefs, boxers, boxer briefs, trunks, and more recently, performance-oriented designs such as moisture-wicking and odor-control underwear. Each style offers different levels of coverage, support, and comfort, allowing consumers to choose based on personal preferences, activities, and fashion preferences.
Material Innovation:
Innovations in fabric technology and material selection have played a significant role in shaping the men's underwear market. Brands increasingly use performance fabrics such as moisture-wicking microfiber, breathable mesh, and stretchable blends to enhance comfort, durability, and functionality. Sustainable materials such as organic cotton, bamboo, and recycled fibers are also gaining traction due to growing environmental concerns.
Fashion and Design Trends:
Fashion and design trends influence the aesthetics and styling of men's underwear, with brands offering a range of colors, patterns, prints, and embellishments to appeal to fashion-conscious consumers. Retro-inspired designs, bold graphics, and collaborations with designers or celebrities are common strategies to differentiate products and attract attention in the market.
Distribution Channels:
Men's underwear is sold through various distribution channels, including department stores, specialty retailers, e-commerce platforms, and brand-owned stores. Online sales have seen significant growth in recent years, driven by the convenience of shopping from home, wider product selection, and competitive pricing.
Consumer Demographics:
The consumer base for men's underwear is diverse, encompassing men of all ages, lifestyles, and demographics. While comfort and functionality are universal considerations, preferences may vary based on factors such as age, occupation, fitness level, and cultural norms.
Marketing and Branding:
Marketing plays a crucial role in shaping consumer perceptions and driving demand in the men's underwear market. Brands invest in advertising campaigns, celebrity endorsements, social media marketing, and experiential activations to build brand awareness, engage with consumers, and communicate product benefits.
Challenges and Opportunities:
The men's underwear market faces challenges such as intense competition, price pressures, and changing consumer preferences. However, opportunities exist for brands to innovate, differentiate their offerings, expand into new markets, and capitalize on emerging trends such as sustainability, inclusivity, and personalized fit solutions.
Overall, the men's underwear market is a dynamic and evolving sector driven by a combination of fashion, comfort, technology, and lifestyle trends, with ample opportunities for brands to innovate and capture market share.
| Report AttributesA2:B10+A2:B12A2:B10A2:B9B8A2:B11A2:B8 | Details |
| Study Period | 2023 to 2033 |
| Base Year | 2023 |
| FORECAST PERIOD | 2024-2030 |
| HISTORICAL PERIOD | 2020-2023 |
| UNIT | Value (USD Billion) |
| KEY COMPANIES PROFILED | • Hanesbrands Inc. • Calvin Klein • Jockey International Inc. • Berkshire Hathaway Inc. • Tommy Hilfiger • Under Armour Inc. • Levi Strauss & Co. • American Eagle Outfitters Inc. • Ralph Lauren Corporation • Perry Ellis International Inc. • Giorgio Armani S.p.A. • Diesel S.p.A. • Hugo Boss AG • SAXX Underwear Co. • The Moret Group • Bonds Inc. • Mack Weldon • Ethika Inc. • MeUndies • Hanro AG • Others |
| SEGMENTS COVERED | By Type, By Application, and By Geography |
| CUSTOMIZATION SCOPE | Free report customization (equivalent to up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Mens Underwear Market Segments
By Product Type
· Briefs
· Boxer Brief
· Trunks
· Boxers
· Others
By Fabrics
· Cotton
· Polyester
· Modal
· Nylon
· Others
By Distribution Channel
· Retail Stores
· Online Stores
Mens Underwear Market Regional Analysis
A regional analysis of the men's underwear market provides insights into the geographic distribution of demand, consumer preferences, market trends, and key growth drivers. Here's an overview of the men's underwear market from a regional perspective:
North America:
North America represents one of the largest markets for men's underwear, driven by a large population, high disposable incomes, and a strong fashion culture.
The United States and Canada are major contributors to sales, with urban areas such as New York, Los Angeles, and Toronto serving as key markets.
Consumer preferences in North America vary, with a growing demand for premium and performance-oriented underwear featuring moisture-wicking fabrics, odor control, and enhanced comfort.
Europe:
Europe is another significant market for men's underwear, characterized by diverse consumer preferences, fashion-consciousness, and a strong presence of established and luxury brands.
Countries such as the United Kingdom, Germany, France, and Italy have thriving men's underwear markets, with a mix of traditional and modern styles catering to different consumer segments.
In Europe, sustainability, eco-friendly materials, and ethical manufacturing practices are increasingly important factors influencing consumer purchasing decisions.
Asia-Pacific:
Asia-Pacific is a rapidly growing market for men's underwear, fueled by rising disposable incomes, urbanization, and changing consumer lifestyles.
Countries such as China, Japan, South Korea, and Australia are key markets, with growing demand for Western-style underwear brands as well as local and regional labels.
In Asia-Pacific, there is a trend towards premiumization, with consumers willing to pay higher prices for quality and branded underwear products.
Latin America:
Latin America represents an emerging market for men's underwear, with countries such as Brazil, Mexico, and Argentina driving demand.
In Latin America, there is a growing preference for comfortable and breathable underwear styles suitable for warm climates, such as boxer briefs and trunks.
Price sensitivity and affordability are important considerations for consumers in Latin America, leading to demand for value-oriented and mid-range underwear brands.
Middle East and Africa:
The Middle East and Africa are smaller but growing markets for men's underwear, characterized by a mix of global brands and local manufacturers catering to diverse consumer preferences.
Countries in the Gulf Cooperation Council (GCC) region, such as the United Arab Emirates, Saudi Arabia, and Qatar, have a growing urban population with increasing disposable incomes, driving demand for branded and premium underwear products.
In Africa, urbanization, a growing middle class, and changing fashion trends contribute to the expansion of the men's underwear market, particularly in major cities and urban centers.
Oceania:
Oceania, including countries like Australia and New Zealand, represents a small but discerning market for men's underwear, characterized by a preference for quality, durability, and performance.
In Oceania, there is a growing demand for eco-friendly and sustainable underwear options, reflecting consumer concerns about environmental sustainability and ethical manufacturing practices.
Regional variations in consumer preferences, purchasing power, cultural influences, and market dynamics shape the men's underwear landscape, presenting both opportunities and challenges for brands seeking to expand their presence globally. Understanding these regional nuances is essential for brands to effectively target and engage with consumers in different markets.
Mens Underwear Market Players
· Hanesbrands Inc.
· Calvin Klein
· Jockey International Inc.
· Berkshire Hathaway Inc.
· Tommy Hilfiger
· Under Armour Inc.
· Levi Strauss & Co.
· American Eagle Outfitters Inc.
· Ralph Lauren Corporation
· Perry Ellis International Inc.
· Giorgio Armani S.p.A.
· Diesel S.p.A.
· Hugo Boss AG
· SAXX Underwear Co.
· The Moret Group
· Bonds Inc.
· Mack Weldon
· Ethika Inc.
· MeUndies
· Hanro AG
· Others
Table of Contents
Chapter 1. Preface
1.1 Report Description and Scope
1.2 Research scope
1.3 Research methodology
1.3.1 Market Research Type
1.3.2 Market Research Methodology
Chapter 2. Executive Summary
2.1 Global Men’s Underwear Market, (2024 – 2033) (USD Billion)
2.2 Global Men’s Underwear Market: snapshot
Chapter 3. Global Men’s Underwear Market – Industry Analysis
3.1 Men’s Underwear Market: Market Dynamics
3.2 Market Drivers
3.2.1 Rising preference for high quality fabrics
3.2.2 Growing Millennial Population
3.3 Market Restraints
3.4 Market Opportunities
3.5 Market Challenges
3.6 Porter’s Five Forces Analysis
3.7 Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Product Type
3.7.2 Market Attractiveness Analysis By Fabrics
3.7.3 Market Attractiveness Analysis By Distribution Channel
Chapter 4. Global Men’s Underwear Market- Competitive Landscape
4.1 Company market share analysis
4.1.1 Global Men’s Underwear Market: Company Market Share, 2024
4.2 Strategic development
4.2.1 Acquisitions & mergers
4.2.2 New Product launches
4.2.3 Agreements, partnerships, cullaborations, and joint ventures
4.2.4 Research and development and Regional expansion
4.3 Price trend analysis
Chapter 5. Global Men’s Underwear Market – Product Type Analysis
5.1 Global Men’s Underwear Market Overview: By Product Type
5.1.1 Global Men’s Underwear Market Share, By Product Type, 2024 and – 2033
5.2 Briefs
5.2.1 Global Men’s Underwear Market by Briefs, 2024 – 2033 (USD Billion)
5.3 Boxer Brief
5.3.1 Global Men’s Underwear Market by Boxer Brief, 2024 – 2033 (USD Billion)
5.4 Trunks
5.4.1 Global Men’s Underwear Market by Trunks, 2024 – 2033 (USD Billion)
5.5 Boxers
5.5.1 Global Men’s Underwear Market by Boxers, 2024 – 2033 (USD Billion)
5.6 Others
5.6.1 Global Men’s Underwear Market by Others, 2024 – 2033 (USD Billion)
Chapter 6. Global Men’s Underwear Market – Fabrics Analysis
6.1 Global Men’s Underwear Market Overview: By Fabrics
6.1.1 Global Men’s Underwear Market Share, By Fabrics, 2024 and – 2033
6.2 Cotton
6.2.1 Global Men’s Underwear Market by Cotton, 2024 – 2033 (USD Billion)
6.3 Polyester
6.3.1 Global Men’s Underwear Market by Polyester, 2024 – 2033 (USD Billion)
6.4 Modal
6.4.1 Global Men’s Underwear Market by Modal, 2024 – 2033 (USD Billion)
6.5 Nylon
6.5.1 Global Men’s Underwear Market by Nylon, 2024 – 2033 (USD Billion)
6.6 Others
6.6.1 Global Men’s Underwear Market by Others, 2024 – 2033 (USD Billion)
Chapter 7. Global Men’s Underwear Market – Distribution Channel Analysis
7.1 Global Men’s Underwear Market Overview: By Distribution Channel
7.1.1 Global Men’s Underwear Market Share, By Distribution Channel, 2024 and – 2033
7.2 Retail Stores
7.2.1 Global Men’s Underwear Market by Retail Stores, 2024 – 2033 (USD Billion)
7.3 Online Stores
7.3.1 Global Men’s Underwear Market by Online Stores, 2024 – 2033 (USD Billion)
Chapter 8. Men’s Underwear Market – Regional Analysis
8.1 Global Men’s Underwear Market Regional Overview
8.2 Global Men’s Underwear Market Share, by Region, 2024 & – 2033 (USD Billion)
8.3. North America
8.3.1 North America Men’s Underwear Market, 2024 – 2033 (USD Billion)
8.3.1.1 North America Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
8.4 North America Men’s Underwear Market, by Product Type, 2024 – 2033
8.4.1 North America Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
8.5 North America Men’s Underwear Market, by Fabrics, 2024 – 2033
8.5.1 North America Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
8.6 North America Men’s Underwear Market, by Distribution Channel, 2024 – 2033
8.6.1 North America Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
8.7. Europe
8.7.1 Europe Men’s Underwear Market, 2024 – 2033 (USD Billion)
8.7.1.1 Europe Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
8.8 Europe Men’s Underwear Market, by Product Type, 2024 – 2033
8.8.1 Europe Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
8.9 Europe Men’s Underwear Market, by Fabrics, 2024 – 2033
8.9.1 Europe Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
8.10 Europe Men’s Underwear Market, by Distribution Channel, 2024 – 2033
8.10.1 Europe Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
8.11. Asia Pacific
8.11.1 Asia Pacific Men’s Underwear Market, 2024 – 2033 (USD Billion)
8.11.1.1 Asia Pacific Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
8.12 Asia Pacific Men’s Underwear Market, by Product Type, 2024 – 2033
8.12.1 Asia Pacific Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
8.13 Asia Pacific Men’s Underwear Market, by Fabrics, 2024 – 2033
8.13.1 Asia Pacific Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
8.14 Asia Pacific Men’s Underwear Market, by Distribution Channel, 2024 – 2033
8.14.1 Asia Pacific Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
8.15. Latin America
8.15.1 Latin America Men’s Underwear Market, 2024 – 2033 (USD Billion)
8.15.1.1 Latin America Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
8.16 Latin America Men’s Underwear Market, by Product Type, 2024 – 2033
8.16.1 Latin America Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
8.17 Latin America Men’s Underwear Market, by Fabrics, 2024 – 2033
8.17.1 Latin America Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
8.18 Latin America Men’s Underwear Market, by Distribution Channel, 2024 – 2033
8.18.1 Latin America Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
8.19. The Middle-East and Africa
8.19.1 The Middle-East and Africa Men’s Underwear Market, 2024 – 2033 (USD Billion)
8.19.1.1 The Middle-East and Africa Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
8.20 The Middle-East and Africa Men’s Underwear Market, by Product Type, 2024 – 2033
8.20.1 The Middle-East and Africa Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
8.21 The Middle-East and Africa Men’s Underwear Market, by Fabrics, 2024 – 2033
8.21.1 The Middle-East and Africa Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
8.22 The Middle-East and Africa Men’s Underwear Market, by Distribution Channel, 2024 – 2033
8.22.1 The Middle-East and Africa Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
Chapter 9. Company Profiles
9.1 Hanesbrands Inc.
9.1.1 Overview
9.1.2 Financials
9.1.3 Product Portfolio
9.1.4 Business Strategy
9.1.5 Recent Developments
9.2 Calvin Klein
9.2.1 Overview
9.2.2 Financials
9.2.3 Product Portfolio
9.2.4 Business Strategy
9.2.5 Recent Developments
9.3 Jockey International Inc.
9.3.1 Overview
9.3.2 Financials
9.3.3 Product Portfolio
9.3.4 Business Strategy
9.3.5 Recent Developments
9.4 Berkshire Hathaway Inc.
9.4.1 Overview
9.4.2 Financials
9.4.3 Product Portfolio
9.4.4 Business Strategy
9.4.5 Recent Developments
9.5 Tommy Hilfiger
9.5.1 Overview
9.5.2 Financials
9.5.3 Product Portfolio
9.5.4 Business Strategy
9.5.5 Recent Developments
9.6 Under Armour Inc.
9.6.1 Overview
9.6.2 Financials
9.6.3 Product Portfolio
9.6.4 Business Strategy
9.6.5 Recent Developments
9.7 Levi Strauss & Co.
9.7.1 Overview
9.7.2 Financials
9.7.3 Product Portfolio
9.7.4 Business Strategy
9.7.5 Recent Developments
9.8 American Eagle Outfitters Inc.
9.8.1 Overview
9.8.2 Financials
9.8.3 Product Portfolio
9.8.4 Business Strategy
9.8.5 Recent Developments
9.9 Ralph Lauren Corporation
9.9.1 Overview
9.9.2 Financials
9.9.3 Product Portfolio
9.9.4 Business Strategy
9.9.5 Recent Developments
9.10 Perry Ellis International Inc.
9.10.1 Overview
9.10.2 Financials
9.10.3 Product Portfolio
9.10.4 Business Strategy
9.10.5 Recent Developments
9.11 Giorgio Armani S.p.A.
9.11.1 Overview
9.11.2 Financials
9.11.3 Product Portfolio
9.11.4 Business Strategy
9.11.5 Recent Developments
9.12 Diesel S.p.A.
9.12.1 Overview
9.12.2 Financials
9.12.3 Product Portfolio
9.12.4 Business Strategy
9.12.5 Recent Developments
9.13 Hugo Boss AG
9.13.1 Overview
9.13.2 Financials
9.13.3 Product Portfolio
9.13.4 Business Strategy
9.13.5 Recent Developments
9.14 SAXX Underwear Co.
9.14.1 Overview
9.14.2 Financials
9.14.3 Product Portfolio
9.14.4 Business Strategy
9.14.5 Recent Developments
9.15 The Moret Group
9.15.1 Overview
9.15.2 Financials
9.15.3 Product Portfolio
9.15.4 Business Strategy
9.15.5 Recent Developments
9.16 Bonds Inc.
9.16.1 Overview
9.16.2 Financials
9.16.3 Product Portfolio
9.16.4 Business Strategy
9.16.5 Recent Developments
9.17 Mack Weldon
9.17.1 Overview
9.17.2 Financials
9.17.3 Product Portfolio
9.17.4 Business Strategy
9.17.5 Recent Developments
9.18 Ethika Inc.
9.18.1 Overview
9.18.2 Financials
9.18.3 Product Portfolio
9.18.4 Business Strategy
9.18.5 Recent Developments
9.19 MeUndies
9.19.1 Overview
9.19.2 Financials
9.19.3 Product Portfolio
9.19.4 Business Strategy
9.19.5 Recent Developments
9.20 Hanro AG
9.20.1 Overview
9.20.2 Financials
9.20.3 Product Portfolio
9.20.4 Business Strategy
9.20.5 Recent Developments
9.21 Others.
9.21.1 Overview
9.21.2 Financials
9.21.3 Product Portfolio
9.21.4 Business Strategy
9.21.5 Recent Developments
Mens Underwear Market Segments
By Product Type
· Briefs
· Boxer Brief
· Trunks
· Boxers
· Others
By Fabrics
· Cotton
· Polyester
· Modal
· Nylon
· Others
By Distribution Channel
· Retail Stores
Online Stores
Mens Underwear Market Players
· Hanesbrands Inc.
· Calvin Klein
· Jockey International Inc.
· Berkshire Hathaway Inc.
· Tommy Hilfiger
· Under Armour Inc.
· Levi Strauss & Co.
· American Eagle Outfitters Inc.
· Ralph Lauren Corporation
· Perry Ellis International Inc.
· Giorgio Armani S.p.A.
· Diesel S.p.A.
· Hugo Boss AG
· SAXX Underwear Co.
· The Moret Group
· Bonds Inc.
· Mack Weldon
· Ethika Inc.
· MeUndies
· Hanro AG
Others
