Global Stevia Market – Refined Market Description (2026–2036)
Western Market Research estimates that the Stevia Market was valued at USD xxxx units in 2025 and is projected to reach USD xxxx units by 2036, expanding at a CAGR of xx% during the forecast period. Stevia, a natural, zero-calorie sweetener derived from Stevia rebaudiana leaves, has gained strong global acceptance as a sugar alternative due to rising health awareness, increasing prevalence of diabetes and obesity, and regulatory support for natural sweeteners.
The global stevia market has transitioned from niche adoption to mainstream usage across food, beverage, pharmaceutical, and personal care industries. Continuous improvements in extraction, purification, and taste-modulation technologies have addressed earlier concerns related to bitterness and aftertaste, enabling broader formulation flexibility. The market is further strengthened by clean-label trends, plant-based ingredient demand, and sugar-reduction initiatives by governments and multinational food manufacturers.
The Global Stevia Market Report 2020 provides a comprehensive assessment of industry dynamics, competitive structure, and growth patterns. Historical and present market data are analyzed to forecast potential growth across the 2026–2036 period. The research incorporates extensive primary research (industry experts, manufacturers, distributors) and secondary research (policy frameworks, technology trends, and market statistics), ensuring clean, original, and non-referenced market insights.
Impact of COVID-19 on the Stevia Market
The COVID-19 pandemic had a moderate but structurally positive impact on the global stevia market. Short-term disruptions occurred due to supply chain constraints, labor shortages in agricultural production, and logistical challenges in international trade. However, the pandemic significantly increased consumer focus on health, immunity, and reduced sugar intake, driving long-term demand for natural sweeteners.
Food and beverage manufacturers accelerated product reformulation to include low-calorie and sugar-free alternatives, while pharmaceutical and nutraceutical companies increased usage of stevia in syrups, supplements, and wellness products. E-commerce growth and at-home consumption trends further supported market resilience. Overall, COVID-19 reinforced the role of stevia as a strategic ingredient in health-oriented product portfolios.
Global Stevia Market Segmentation
By Type
-
Reb-A Series – The most widely used steviol glycoside, offering high sweetness intensity and broad regulatory acceptance
-
STV Series – Traditional stevia extracts used in cost-sensitive applications
-
Glucosyl Series – Modified stevia products with improved taste profile and reduced bitterness
-
Others – Includes next-generation glycosides and blended stevia formulations
By Application
-
Food Industry – Bakery, confectionery, dairy, and processed foods focusing on sugar reduction
-
Beverage – Carbonated drinks, juices, flavored water, and functional beverages
-
Pharmaceutical Industry – Syrups, oral formulations, and nutraceutical products
-
Daily Chemical Industry – Toothpaste, mouthwash, and personal care products
-
Food Industry – Bulk ingredient usage and private-label formulations
Regional Analysis
North America
North America represents a mature and high-value market for stevia, driven by strong demand for sugar-free and clean-label products. The United States leads regional consumption, supported by regulatory clarity and widespread adoption by major food and beverage brands.
Europe
Europe is a regulation-driven but steadily expanding market. Consumer demand for natural ingredients and reduced sugar intake supports growth, particularly in beverages and dairy products across Germany, the U.K., France, and Italy.
Asia-Pacific
Asia-Pacific is the fastest-growing region, supported by large-scale stevia cultivation, cost-efficient manufacturing, and rising health awareness. China, Japan, and Southeast Asia are key contributors, with Japan being one of the earliest adopters of stevia as a mainstream sweetener.
South America
South America plays a dual role as both a production and consumption hub. Countries such as Brazil and Argentina benefit from favorable climatic conditions for stevia cultivation and increasing domestic demand.
Middle East & Africa
This region shows emerging growth potential, driven by increasing urbanization, changing dietary habits, and gradual adoption of low-calorie food and beverage products.
Top Key Players in the Stevia Market
-
PureCircle
-
Cargill
-
Tate & Lyle
-
Danisco
-
Morita Kagaku Kogyo
-
TOKIWA Phytochemical
-
Daepyung
-
Wisdom Natural Brands
-
Ingredion
-
Merisant
-
GLG
-
Julong High-tech
-
Haigen Stevia
-
Sunwin Stevia
-
Shengxiangyuan Group
-
Shangdong Huaxian Stevia
-
Zhucheng HaoTian Pharm
-
Wagott Pharmaceutical
-
GL Stevia
These companies compete based on extraction technology, taste optimization, regulatory compliance, pricing, and long-term supply partnerships with food and beverage manufacturers.
DROT Analysis
Drivers
-
Rising global demand for natural and zero-calorie sweeteners
-
Increasing prevalence of diabetes and obesity
-
Government-led sugar reduction and health initiatives
Restraints
-
Taste profile challenges compared to sugar
-
High processing and purification costs for premium glycosides
-
Limited consumer awareness in developing regions
Opportunities
-
Development of next-generation steviol glycosides
-
Expansion in functional foods and nutraceuticals
-
Rapid growth of clean-label and plant-based products
Threats
-
Competition from alternative natural sweeteners
-
Regulatory changes affecting labeling and claims
-
Price volatility of raw stevia leaves
Value Chain Analysis
The stevia value chain begins with cultivation of stevia leaves, followed by harvesting and drying. The next stage involves extraction and purification, where steviol glycosides are isolated and refined to food- or pharma-grade quality. This is followed by formulation and blending, tailored to specific application requirements. Products are then distributed to manufacturers in food, beverage, pharmaceutical, and personal care industries. Branding, regulatory documentation, and technical support play critical roles in downstream value creation.
Market Outlook (2026–2036)
The global stevia market is expected to experience sustained growth through 2036, driven by rising health consciousness, continuous product innovation, and strong demand from food and beverage reformulation initiatives. Asia-Pacific is projected to lead volume growth due to production advantages, while North America and Europe will continue to dominate value-driven demand. Companies investing in taste improvement, sustainable sourcing, and regulatory alignment are likely to gain a competitive edge in the evolving global stevia market.
Explore more reports here-
https://westernmarketresearch.com
1. Market Overview of Stevia
1.1 Stevia Market Overview
1.1.1 Stevia Product Scope
1.1.2 Market Status and Outlook
1.2 Stevia Market Size by Regions: 2015 VS 2021 VS 2026
1.3 Stevia Historic Market Size by Regions
1.4 Stevia Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Stevia Sales Market by Type
2.1 Global Stevia Historic Market Size by Type
2.2 Global Stevia Forecasted Market Size by Type
2.3 Reb-A series
2.4 STV series
2.5 Glucosyl series
2.6 Others
3. Covid-19 Impact Stevia Sales Market by Application
3.1 Global Stevia Historic Market Size by Application
3.2 Global Stevia Forecasted Market Size by Application
3.3 Food Industry
3.4 Beverage
3.5 Pharmaceutical industry
3.6 Daily chemical industry
3.7 Food Industry
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Stevia Production Capacity Market Share by Manufacturers
4.2 Global Stevia Revenue Market Share by Manufacturers
4.3 Global Stevia Average Price by Manufacturers
5. Company Profiles and Key Figures in Stevia Business
5.1 PureCircle
5.1.1 PureCircle Company Profile
5.1.2 PureCircle Stevia Product Specification
5.1.3 PureCircle Stevia Production Capacity, Revenue, Price and Gross Margin
5.2 Cargill
5.2.1 Cargill Company Profile
5.2.2 Cargill Stevia Product Specification
5.2.3 Cargill Stevia Production Capacity, Revenue, Price and Gross Margin
5.3 Tate & Lyle
5.3.1 Tate & Lyle Company Profile
5.3.2 Tate & Lyle Stevia Product Specification
5.3.3 Tate & Lyle Stevia Production Capacity, Revenue, Price and Gross Margin
5.4 Danisco
5.4.1 Danisco Company Profile
5.4.2 Danisco Stevia Product Specification
5.4.3 Danisco Stevia Production Capacity, Revenue, Price and Gross Margin
5.5 Morita Kagaku Kogyo
5.5.1 Morita Kagaku Kogyo Company Profile
5.5.2 Morita Kagaku Kogyo Stevia Product Specification
5.5.3 Morita Kagaku Kogyo Stevia Production Capacity, Revenue, Price and Gross Margin
5.6 TOKIWA Phytochemical
5.6.1 TOKIWA Phytochemical Company Profile
5.6.2 TOKIWA Phytochemical Stevia Product Specification
5.6.3 TOKIWA Phytochemical Stevia Production Capacity, Revenue, Price and Gross Margin
5.7 Daepyung
5.7.1 Daepyung Company Profile
5.7.2 Daepyung Stevia Product Specification
5.7.3 Daepyung Stevia Production Capacity, Revenue, Price and Gross Margin
5.8 Wisdom Natural Brands
5.8.1 Wisdom Natural Brands Company Profile
5.8.2 Wisdom Natural Brands Stevia Product Specification
5.8.3 Wisdom Natural Brands Stevia Production Capacity, Revenue, Price and Gross Margin
5.9 Ingredion
5.9.1 Ingredion Company Profile
5.9.2 Ingredion Stevia Product Specification
5.9.3 Ingredion Stevia Production Capacity, Revenue, Price and Gross Margin
5.10 Merisant
5.10.1 Merisant Company Profile
5.10.2 Merisant Stevia Product Specification
5.10.3 Merisant Stevia Production Capacity, Revenue, Price and Gross Margin
5.11 GLG (China)
5.11.1 GLG (China) Company Profile
5.11.2 GLG (China) Stevia Product Specification
5.11.3 GLG (China) Stevia Production Capacity, Revenue, Price and Gross Margin
5.12 Julong High-tech
5.12.1 Julong High-tech Company Profile
5.12.2 Julong High-tech Stevia Product Specification
5.12.3 Julong High-tech Stevia Production Capacity, Revenue, Price and Gross Margin
5.13 Haigen Stevia
5.13.1 Haigen Stevia Company Profile
5.13.2 Haigen Stevia Stevia Product Specification
5.13.3 Haigen Stevia Stevia Production Capacity, Revenue, Price and Gross Margin
5.14 Sunwin Stevia
5.14.1 Sunwin Stevia Company Profile
5.14.2 Sunwin Stevia Stevia Product Specification
5.14.3 Sunwin Stevia Stevia Production Capacity, Revenue, Price and Gross Margin
5.15 Shengxiangyuan Group
5.15.1 Shengxiangyuan Group Company Profile
5.15.2 Shengxiangyuan Group Stevia Product Specification
5.15.3 Shengxiangyuan Group Stevia Production Capacity, Revenue, Price and Gross Margin
5.16 Shangdong Huaxian Stevia
5.16.1 Shangdong Huaxian Stevia Company Profile
5.16.2 Shangdong Huaxian Stevia Stevia Product Specification
5.16.3 Shangdong Huaxian Stevia Stevia Production Capacity, Revenue, Price and Gross Margin
5.17 Zhucheng HaoTian Pharm
5.17.1 Zhucheng HaoTian Pharm Company Profile
5.17.2 Zhucheng HaoTian Pharm Stevia Product Specification
5.17.3 Zhucheng HaoTian Pharm Stevia Production Capacity, Revenue, Price and Gross Margin
5.18 Wagott Pharmaceutical
5.18.1 Wagott Pharmaceutical Company Profile
5.18.2 Wagott Pharmaceutical Stevia Product Specification
5.18.3 Wagott Pharmaceutical Stevia Production Capacity, Revenue, Price and Gross Margin
5.19 GL Stevia
5.19.1 GL Stevia Company Profile
5.19.2 GL Stevia Stevia Product Specification
5.19.3 GL Stevia Stevia Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Stevia Market Size
6.2 North America Stevia Key Players in North America
6.3 North America Stevia Market Size by Type
6.4 North America Stevia Market Size by Application
7. East Asia
7.1 East Asia Stevia Market Size
7.2 East Asia Stevia Key Players in North America
7.3 East Asia Stevia Market Size by Type
7.4 East Asia Stevia Market Size by Application
8. Europe
8.1 Europe Stevia Market Size
8.2 Europe Stevia Key Players in North America
8.3 Europe Stevia Market Size by Type
8.4 Europe Stevia Market Size by Application
9. South Asia
9.1 South Asia Stevia Market Size
9.2 South Asia Stevia Key Players in North America
9.3 South Asia Stevia Market Size by Type
9.4 South Asia Stevia Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Stevia Market Size
10.2 Southeast Asia Stevia Key Players in North America
10.3 Southeast Asia Stevia Market Size by Type
10.4 Southeast Asia Stevia Market Size by Application
11. Middle East
11.1 Middle East Stevia Market Size
11.2 Middle East Stevia Key Players in North America
11.3 Middle East Stevia Market Size by Type
11.4 Middle East Stevia Market Size by Application
12. Africa
12.1 Africa Stevia Market Size
12.2 Africa Stevia Key Players in North America
12.3 Africa Stevia Market Size by Type
12.4 Africa Stevia Market Size by Application
13. Oceania
13.1 Oceania Stevia Market Size
13.2 Oceania Stevia Key Players in North America
13.3 Oceania Stevia Market Size by Type
13.4 Oceania Stevia Market Size by Application
14. South America
14.1 South America Stevia Market Size
14.2 South America Stevia Key Players in North America
14.3 South America Stevia Market Size by Type
14.4 South America Stevia Market Size by Application
15. Rest of the World
15.1 Rest of the World Stevia Market Size
15.2 Rest of the World Stevia Key Players in North America
15.3 Rest of the World Stevia Market Size by Type
15.4 Rest of the World Stevia Market Size by Application
16 Stevia Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Global Stevia Market Segmentation
By Type
-
Reb-A Series – The most widely used steviol glycoside, offering high sweetness intensity and broad regulatory acceptance
-
STV Series – Traditional stevia extracts used in cost-sensitive applications
-
Glucosyl Series – Modified stevia products with improved taste profile and reduced bitterness
-
Others – Includes next-generation glycosides and blended stevia formulations
By Application
-
Food Industry – Bakery, confectionery, dairy, and processed foods focusing on sugar reduction
-
Beverage – Carbonated drinks, juices, flavored water, and functional beverages
-
Pharmaceutical Industry – Syrups, oral formulations, and nutraceutical products
-
Daily Chemical Industry – Toothpaste, mouthwash, and personal care products
-
Food Industry – Bulk ingredient usage and private-label formulations
Regional Analysis
North America
North America represents a mature and high-value market for stevia, driven by strong demand for sugar-free and clean-label products. The United States leads regional consumption, supported by regulatory clarity and widespread adoption by major food and beverage brands.
Europe
Europe is a regulation-driven but steadily expanding market. Consumer demand for natural ingredients and reduced sugar intake supports growth, particularly in beverages and dairy products across Germany, the U.K., France, and Italy.
Asia-Pacific
Asia-Pacific is the fastest-growing region, supported by large-scale stevia cultivation, cost-efficient manufacturing, and rising health awareness. China, Japan, and Southeast Asia are key contributors, with Japan being one of the earliest adopters of stevia as a mainstream sweetener.
South America
South America plays a dual role as both a production and consumption hub. Countries such as Brazil and Argentina benefit from favorable climatic conditions for stevia cultivation and increasing domestic demand.
Middle East & Africa
This region shows emerging growth potential, driven by increasing urbanization, changing dietary habits, and gradual adoption of low-calorie food and beverage products.
Top Key Players in the Stevia Market
-
PureCircle
-
Cargill
-
Tate & Lyle
-
Danisco
-
Morita Kagaku Kogyo
-
TOKIWA Phytochemical
-
Daepyung
-
Wisdom Natural Brands
-
Ingredion
-
Merisant
-
GLG
-
Julong High-tech
-
Haigen Stevia
-
Sunwin Stevia
-
Shengxiangyuan Group
-
Shangdong Huaxian Stevia
-
Zhucheng HaoTian Pharm
-
Wagott Pharmaceutical
-
GL Stevia
These companies compete based on extraction technology, taste optimization, regulatory compliance, pricing, and long-term supply partnerships with food and beverage manufacturers.
