Global Pick-to-Light Market Overview
Western Market Research estimates that the Global Pick-to-Light Market was valued at USD XXXX million in 2025 and is projected to reach USD XXXX million by 2036, expanding at a CAGR of XX% during the forecast period 2026–2036.
Pick-to-light (PTL) systems are visual order-picking solutions that use illuminated displays, LEDs, and confirmation buttons to guide warehouse operators to the correct items and quantities. These systems significantly improve picking accuracy, order fulfillment speed, and labor productivity, making them critical in modern warehousing, distribution centers, and manufacturing environments. Market growth is driven by the rapid expansion of e-commerce, omnichannel retail, warehouse automation, and labor optimization initiatives.
This research integrates primary research (system integrators, warehouse operators, automation vendors) with secondary analysis (industry data, automation trends, historical adoption). The assessment evaluates system architecture, integration with WMS/ERP, scalability, ROI metrics, and regional adoption patterns.
Impact of COVID-19 on the Pick-to-Light Market
The COVID-19 pandemic initially disrupted manufacturing and installation activities. However, demand rebounded strongly due to:
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Surge in e-commerce and last-mile fulfillment
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Labor shortages accelerating warehouse automation
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Need for error reduction and faster order turnaround
Post-pandemic, pick-to-light systems became a preferred solution for rapid automation with minimal workflow disruption.
Global Pick-to-Light Market Segmentation
By System Type
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Manual Pick-to-Light Systems
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Automated & Auto-Guided Pick-to-Light Systems
By Component
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Light Modules & Displays
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Controllers & Communication Units
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Sensors & Confirmation Devices
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Software & System Integration
By Application
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Assembly & Manufacturing
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Retail & E-Commerce Fulfillment
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Pharmaceutical & Cosmetics
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Food & Beverages
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Automotive & Electronics
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Others
By Deployment
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New Warehouse Installations
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Retrofit & Upgrade Projects
Regional Analysis
North America
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High adoption of warehouse automation technologies
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Strong demand from e-commerce and third-party logistics (3PL)
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Integration with advanced WMS and robotics
Europe
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Strong focus on accuracy, traceability, and labor efficiency
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Adoption across manufacturing, pharma, and food logistics
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Emphasis on modular and scalable PTL systems
Asia-Pacific
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Fastest-growing regional market
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Rapid growth of e-commerce, retail distribution, and manufacturing
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Increasing investment in smart warehouses
South America
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Gradual adoption driven by retail modernization
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Growing interest from food & beverage and consumer goods sectors
Middle East & Africa
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Growth supported by logistics hubs and free-trade zones
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Increasing automation in large distribution centers
Competitive Landscape – Key Market Players
Competition is driven by system reliability, integration capability, scalability, and after-sales support. Key players operating in the global pick-to-light market include:
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Daifuku
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Swisslog
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Murata Machinery
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Dematic
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Honeywell
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SSI Schaefer
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KNAPP
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Kardex
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Aioi‑Systems
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Vanderlande
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Bastian Solutions
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Lightning Pick
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Falcon Autotech
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ULMA Handling Systems
Porter’s Five Forces Analysis
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Threat of New Entrants: Medium – integration expertise and client trust required
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Bargaining Power of Suppliers: Moderate – electronics and sensor components
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Bargaining Power of Buyers: High – ROI-driven purchasing decisions
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Threat of Substitutes: Moderate – voice picking, RFID, vision picking
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Competitive Rivalry: High – global integrators and regional specialists compete
SWOT Analysis
Strengths
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High picking accuracy and productivity
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Quick deployment and scalability
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Reduced training time for operators
Weaknesses
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Higher upfront investment vs manual systems
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Less flexible than vision-based picking in some layouts
Opportunities
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Growth of e-commerce and omnichannel retail
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Integration with robotics and goods-to-person systems
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Emerging markets warehouse modernization
Threats
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Competition from alternative picking technologies
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Price pressure in cost-sensitive markets
Trend Analysis
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Integration of pick-to-light with WMS and automation platforms
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Growth of hybrid picking systems (light + voice/vision)
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Increased demand for modular and wireless PTL systems
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Expansion in pharma and food traceability applications
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Adoption in micro-fulfillment and dark stores
Market Drivers & Challenges
Key Drivers
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Expansion of e-commerce and fast fulfillment models
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Labor shortages and rising warehouse wages
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Need for error reduction and operational efficiency
Key Challenges
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High initial installation cost
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Competition from alternative picking technologies
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Customization requirements for complex warehouses
Value Chain Analysis
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Electronic Components & Sensor Suppliers
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Pick-to-Light Hardware Manufacturers
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Software & System Integrators
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Warehouse Automation Providers
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End Users (Retail, Manufacturing, Logistics)
Strategic Recommendations for Stakeholders
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System Providers: Develop wireless, modular, and scalable PTL solutions
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Warehouse Operators: Deploy PTL in high-SKU, high-velocity zones
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Investors: Target Asia-Pacific and e-commerce-driven automation
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Integrators: Offer hybrid solutions combining PTL with robotics
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Retail & 3PLs: Focus on ROI-driven automation pilots before full rollout
1. Market Overview of Pick to Light
1.1 Pick to Light Market Overview
1.1.1 Pick to Light Product Scope
1.1.2 Market Status and Outlook
1.2 Pick to Light Market Size by Regions: 2015 VS 2021 VS 2026
1.3 Pick to Light Historic Market Size by Regions
1.4 Pick to Light Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Pick to Light Sales Market by Type
2.1 Global Pick to Light Historic Market Size by Type
2.2 Global Pick to Light Forecasted Market Size by Type
2.3 Manual
2.4 Auto Guided
3. Covid-19 Impact Pick to Light Sales Market by Application
3.1 Global Pick to Light Historic Market Size by Application
3.2 Global Pick to Light Forecasted Market Size by Application
3.3 Assembly & Manufacturing
3.4 Retail & E-Commerce
3.5 Pharma & Cosmetics
3.6 Food & Beverages
3.7 Others
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Pick to Light Production Capacity Market Share by Manufacturers
4.2 Global Pick to Light Revenue Market Share by Manufacturers
4.3 Global Pick to Light Average Price by Manufacturers
5. Company Profiles and Key Figures in Pick to Light Business
5.1 Daifuku
5.1.1 Daifuku Company Profile
5.1.2 Daifuku Pick to Light Product Specification
5.1.3 Daifuku Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.2 Swisslog
5.2.1 Swisslog Company Profile
5.2.2 Swisslog Pick to Light Product Specification
5.2.3 Swisslog Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.3 Murata Machinery
5.3.1 Murata Machinery Company Profile
5.3.2 Murata Machinery Pick to Light Product Specification
5.3.3 Murata Machinery Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.4 Dematic
5.4.1 Dematic Company Profile
5.4.2 Dematic Pick to Light Product Specification
5.4.3 Dematic Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.5 Honeywell
5.5.1 Honeywell Company Profile
5.5.2 Honeywell Pick to Light Product Specification
5.5.3 Honeywell Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.6 SSI SCHAEFER
5.6.1 SSI SCHAEFER Company Profile
5.6.2 SSI SCHAEFER Pick to Light Product Specification
5.6.3 SSI SCHAEFER Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.7 Knapp AG
5.7.1 Knapp AG Company Profile
5.7.2 Knapp AG Pick to Light Product Specification
5.7.3 Knapp AG Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.8 Kardex Group
5.8.1 Kardex Group Company Profile
5.8.2 Kardex Group Pick to Light Product Specification
5.8.3 Kardex Group Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.9 Aioi-Systems Co
5.9.1 Aioi-Systems Co Company Profile
5.9.2 Aioi-Systems Co Pick to Light Product Specification
5.9.3 Aioi-Systems Co Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.10 Sick AG
5.10.1 Sick AG Company Profile
5.10.2 Sick AG Pick to Light Product Specification
5.10.3 Sick AG Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.11 Banner
5.11.1 Banner Company Profile
5.11.2 Banner Pick to Light Product Specification
5.11.3 Banner Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.12 Wenglor Sensonic
5.12.1 Wenglor Sensonic Company Profile
5.12.2 Wenglor Sensonic Pick to Light Product Specification
5.12.3 Wenglor Sensonic Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.13 CREFORM (Yazaki-Kako)
5.13.1 CREFORM (Yazaki-Kako) Company Profile
5.13.2 CREFORM (Yazaki-Kako) Pick to Light Product Specification
5.13.3 CREFORM (Yazaki-Kako) Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.14 Vanderlande
5.14.1 Vanderlande Company Profile
5.14.2 Vanderlande Pick to Light Product Specification
5.14.3 Vanderlande Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.15 Bastian Solutions
5.15.1 Bastian Solutions Company Profile
5.15.2 Bastian Solutions Pick to Light Product Specification
5.15.3 Bastian Solutions Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.16 Hans Turck GmbH
5.16.1 Hans Turck GmbH Company Profile
5.16.2 Hans Turck GmbH Pick to Light Product Specification
5.16.3 Hans Turck GmbH Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.17 ATOX Sistemas
5.17.1 ATOX Sistemas Company Profile
5.17.2 ATOX Sistemas Pick to Light Product Specification
5.17.3 ATOX Sistemas Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.18 Weidmuller
5.18.1 Weidmuller Company Profile
5.18.2 Weidmuller Pick to Light Product Specification
5.18.3 Weidmuller Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.19 ULMA Handling Systems
5.19.1 ULMA Handling Systems Company Profile
5.19.2 ULMA Handling Systems Pick to Light Product Specification
5.19.3 ULMA Handling Systems Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.20 Lightning Pick Technologies
5.20.1 Lightning Pick Technologies Company Profile
5.20.2 Lightning Pick Technologies Pick to Light Product Specification
5.20.3 Lightning Pick Technologies Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.21 Insystems Automation
5.21.1 Insystems Automation Company Profile
5.21.2 Insystems Automation Pick to Light Product Specification
5.21.3 Insystems Automation Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.22 Falcon Autotech
5.22.1 Falcon Autotech Company Profile
5.22.2 Falcon Autotech Pick to Light Product Specification
5.22.3 Falcon Autotech Pick to Light Production Capacity, Revenue, Price and Gross Margin
5.23 KBS Industrieelektronik
5.23.1 KBS Industrieelektronik Company Profile
5.23.2 KBS Industrieelektronik Pick to Light Product Specification
5.23.3 KBS Industrieelektronik Pick to Light Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Pick to Light Market Size
6.2 North America Pick to Light Key Players in North America
6.3 North America Pick to Light Market Size by Type
6.4 North America Pick to Light Market Size by Application
7. East Asia
7.1 East Asia Pick to Light Market Size
7.2 East Asia Pick to Light Key Players in North America
7.3 East Asia Pick to Light Market Size by Type
7.4 East Asia Pick to Light Market Size by Application
8. Europe
8.1 Europe Pick to Light Market Size
8.2 Europe Pick to Light Key Players in North America
8.3 Europe Pick to Light Market Size by Type
8.4 Europe Pick to Light Market Size by Application
9. South Asia
9.1 South Asia Pick to Light Market Size
9.2 South Asia Pick to Light Key Players in North America
9.3 South Asia Pick to Light Market Size by Type
9.4 South Asia Pick to Light Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Pick to Light Market Size
10.2 Southeast Asia Pick to Light Key Players in North America
10.3 Southeast Asia Pick to Light Market Size by Type
10.4 Southeast Asia Pick to Light Market Size by Application
11. Middle East
11.1 Middle East Pick to Light Market Size
11.2 Middle East Pick to Light Key Players in North America
11.3 Middle East Pick to Light Market Size by Type
11.4 Middle East Pick to Light Market Size by Application
12. Africa
12.1 Africa Pick to Light Market Size
12.2 Africa Pick to Light Key Players in North America
12.3 Africa Pick to Light Market Size by Type
12.4 Africa Pick to Light Market Size by Application
13. Oceania
13.1 Oceania Pick to Light Market Size
13.2 Oceania Pick to Light Key Players in North America
13.3 Oceania Pick to Light Market Size by Type
13.4 Oceania Pick to Light Market Size by Application
14. South America
14.1 South America Pick to Light Market Size
14.2 South America Pick to Light Key Players in North America
14.3 South America Pick to Light Market Size by Type
14.4 South America Pick to Light Market Size by Application
15. Rest of the World
15.1 Rest of the World Pick to Light Market Size
15.2 Rest of the World Pick to Light Key Players in North America
15.3 Rest of the World Pick to Light Market Size by Type
15.4 Rest of the World Pick to Light Market Size by Application
16 Pick to Light Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Global Pick-to-Light Market Segmentation
By System Type
-
Manual Pick-to-Light Systems
-
Automated & Auto-Guided Pick-to-Light Systems
By Component
-
Light Modules & Displays
-
Controllers & Communication Units
-
Sensors & Confirmation Devices
-
Software & System Integration
By Application
-
Assembly & Manufacturing
-
Retail & E-Commerce Fulfillment
-
Pharmaceutical & Cosmetics
-
Food & Beverages
-
Automotive & Electronics
-
Others
By Deployment
-
New Warehouse Installations
-
Retrofit & Upgrade Projects
