Global Umbrella Market Intelligence Brief (2026–2036)
Market Overview
The global umbrella market was valued at USD xxxx units in 2025 and is projected to reach USD xxxx units by 2036, growing at a CAGR of xx%. Umbrellas remain essential consumer products, serving both functional and fashion purposes. Rising demand for durable, lightweight, and stylish umbrellas, coupled with innovations in materials and designs, is driving market growth. Increasing urbanization, changing weather patterns, and consumer preference for portable accessories further support expansion.
Impact of COVID-19
The pandemic disrupted global supply chains and retail operations in 2020. However, demand for umbrellas remained resilient, particularly in e-commerce channels. Post-2021, recovery in retail and fashion industries, combined with rising outdoor activities, boosted umbrella sales worldwide.
Market Segmentation
By Type
- Collapsible/Folding Umbrellas
- Non-Collapsible Umbrellas (stick umbrellas, golf umbrellas)
- Automatic Umbrellas
- Specialty Umbrellas (windproof, UV-protective, luxury designs)
By Application
- Adults
- Children
- Elderly
- Commercial/Promotional Use (corporate branding, events)
Competitive Landscape – Key Players
- KOBOLD
- James Smith & Sons
- HongYe Umbrella
- SUSINO Umbrella Co. Ltd.
- Blunt Umbrellas
- Swaine Adeney Brigg
- Pickett London
- Francesco Maglia
- Fox Umbrella Ltd.
- Hangzhou Paradise Umbrella Group
- GustBuster
- Lewis N. Clark
- Additional Players:
- Totes Isotoner Corporation
- Fulton Umbrellas
- ShedRain Corporation
- Samsonite International S.A.
- Balios Umbrellas
- Davek Umbrellas
- RainStoppers Umbrellas
Regional Analysis
- North America: Strong demand for premium and windproof umbrellas; growth in e-commerce and promotional umbrella segments.
- Europe: Established market with emphasis on luxury and fashion umbrellas; strong demand in U.K., France, and Italy.
- Asia-Pacific: Fastest-growing region, led by China, India, and Japan; expansion in manufacturing hubs and rising consumer demand.
- South America: Moderate growth, supported by urbanization and retail expansion in Brazil and Argentina.
- Middle East & Africa: Emerging demand for UV-protective umbrellas due to hot climates; growing imports in Gulf countries.
Porter’s Five Forces
- Threat of New Entrants: Moderate – low barriers to entry, but brand recognition and distribution networks are critical.
- Bargaining Power of Suppliers: Low – multiple suppliers for fabrics, frames, and handles.
- Bargaining Power of Buyers: High – consumers demand affordability, durability, and style.
- Threat of Substitutes: Moderate – raincoats and hats serve as alternatives, but umbrellas remain preferred.
- Industry Rivalry: High – intense competition among global and regional players.
SWOT Analysis
Strengths:
- Essential consumer product with wide applications
- Strong demand across age groups and regions
- Innovations in design and materials
Weaknesses:
- Price sensitivity in mass-market segments
- Seasonal demand fluctuations
Opportunities:
- Growth in luxury and designer umbrellas
- Rising demand for UV-protective and eco-friendly materials
- Expansion in promotional and corporate branding umbrellas
Threats:
- Competition from substitutes like raincoats
- Climate variability affecting demand
- Low-cost imports impacting premium brands
Trend Analysis
- Increasing adoption of windproof and UV-protective umbrellas
- Rising demand for luxury and designer umbrellas
- Expansion of eco-friendly and sustainable materials
- Growth in e-commerce and direct-to-consumer channels
- Integration of smart features (LED lights, GPS tracking)
Drivers & Challenges
Drivers:
- Rising urbanization and outdoor activities
- Growth in fashion and lifestyle accessories
- Expansion of promotional umbrella use in corporate branding
- Technological innovations in lightweight and durable materials
Challenges:
- Seasonal demand fluctuations
- Price competition from low-cost manufacturers
- Supply chain disruptions in raw materials
- Limited differentiation in mass-market products
Value Chain Analysis
- Raw Material Suppliers – fabrics, metals, plastics, eco-friendly materials
- Manufacturers – umbrella design, assembly, and quality testing
- Distributors/Retailers – supermarkets, specialty stores, e-commerce platforms
- End Users – households, fashion consumers, corporate clients
- Aftermarket Services – branding, customization, sustainability initiatives
Quick Recommendations for Stakeholders
- Manufacturers: Focus on eco-friendly, UV-protective, and windproof designs to capture premium segments.
- Investors: Target Asia-Pacific and Europe where demand for fashion and functional umbrellas is expanding rapidly.
- Policy Makers: Encourage sustainable materials and recycling initiatives in umbrella production.
- End Users: Adopt umbrellas offering durability, portability, and compliance with international quality standards.
1. Market Overview of Umbrella
1.1 Umbrella Market Overview
1.1.1 Umbrella Product Scope
1.1.2 Market Status and Outlook
1.2 Umbrella Market Size by Regions: 2015 VS 2021 VS 2026
1.3 Umbrella Historic Market Size by Regions
1.4 Umbrella Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Umbrella Sales Market by Type
2.1 Global Umbrella Historic Market Size by Type
2.2 Global Umbrella Forecasted Market Size by Type
2.3 Collapsible/Folding Umbrella
2.4 On-Collapsible Umbrella
3. Covid-19 Impact Umbrella Sales Market by Application
3.1 Global Umbrella Historic Market Size by Application
3.2 Global Umbrella Forecasted Market Size by Application
3.3 Adults
3.4 Children
3.5 Ederly
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Umbrella Production Capacity Market Share by Manufacturers
4.2 Global Umbrella Revenue Market Share by Manufacturers
4.3 Global Umbrella Average Price by Manufacturers
5. Company Profiles and Key Figures in Umbrella Business
5.1 KOBOLD
5.1.1 KOBOLD Company Profile
5.1.2 KOBOLD Umbrella Product Specification
5.1.3 KOBOLD Umbrella Production Capacity, Revenue, Price and Gross Margin
5.2 James Smith & Sons
5.2.1 James Smith & Sons Company Profile
5.2.2 James Smith & Sons Umbrella Product Specification
5.2.3 James Smith & Sons Umbrella Production Capacity, Revenue, Price and Gross Margin
5.3 HongYe
5.3.1 HongYe Company Profile
5.3.2 HongYe Umbrella Product Specification
5.3.3 HongYe Umbrella Production Capacity, Revenue, Price and Gross Margin
5.4 SUSINO Umbrella
5.4.1 SUSINO Umbrella Company Profile
5.4.2 SUSINO Umbrella Umbrella Product Specification
5.4.3 SUSINO Umbrella Umbrella Production Capacity, Revenue, Price and Gross Margin
5.5 Blunt Umbrellas
5.5.1 Blunt Umbrellas Company Profile
5.5.2 Blunt Umbrellas Umbrella Product Specification
5.5.3 Blunt Umbrellas Umbrella Production Capacity, Revenue, Price and Gross Margin
5.6 Swaine Adeney Brigg
5.6.1 Swaine Adeney Brigg Company Profile
5.6.2 Swaine Adeney Brigg Umbrella Product Specification
5.6.3 Swaine Adeney Brigg Umbrella Production Capacity, Revenue, Price and Gross Margin
5.7 Pickett
5.7.1 Pickett Company Profile
5.7.2 Pickett Umbrella Product Specification
5.7.3 Pickett Umbrella Production Capacity, Revenue, Price and Gross Margin
5.8 Francesco Maglia
5.8.1 Francesco Maglia Company Profile
5.8.2 Francesco Maglia Umbrella Product Specification
5.8.3 Francesco Maglia Umbrella Production Capacity, Revenue, Price and Gross Margin
5.9 Fox Umbrellaa
5.9.1 Fox Umbrellaa Company Profile
5.9.2 Fox Umbrellaa Umbrella Product Specification
5.9.3 Fox Umbrellaa Umbrella Production Capacity, Revenue, Price and Gross Margin
5.10 Hangzhou Paradise Umbrella Group
5.10.1 Hangzhou Paradise Umbrella Group Company Profile
5.10.2 Hangzhou Paradise Umbrella Group Umbrella Product Specification
5.10.3 Hangzhou Paradise Umbrella Group Umbrella Production Capacity, Revenue, Price and Gross Margin
5.11 GustBuster
5.11.1 GustBuster Company Profile
5.11.2 GustBuster Umbrella Product Specification
5.11.3 GustBuster Umbrella Production Capacity, Revenue, Price and Gross Margin
5.12 Lewis N. Clark
5.12.1 Lewis N. Clark Company Profile
5.12.2 Lewis N. Clark Umbrella Product Specification
5.12.3 Lewis N. Clark Umbrella Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Umbrella Market Size
6.2 North America Umbrella Key Players in North America
6.3 North America Umbrella Market Size by Type
6.4 North America Umbrella Market Size by Application
7. East Asia
7.1 East Asia Umbrella Market Size
7.2 East Asia Umbrella Key Players in North America
7.3 East Asia Umbrella Market Size by Type
7.4 East Asia Umbrella Market Size by Application
8. Europe
8.1 Europe Umbrella Market Size
8.2 Europe Umbrella Key Players in North America
8.3 Europe Umbrella Market Size by Type
8.4 Europe Umbrella Market Size by Application
9. South Asia
9.1 South Asia Umbrella Market Size
9.2 South Asia Umbrella Key Players in North America
9.3 South Asia Umbrella Market Size by Type
9.4 South Asia Umbrella Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Umbrella Market Size
10.2 Southeast Asia Umbrella Key Players in North America
10.3 Southeast Asia Umbrella Market Size by Type
10.4 Southeast Asia Umbrella Market Size by Application
11. Middle East
11.1 Middle East Umbrella Market Size
11.2 Middle East Umbrella Key Players in North America
11.3 Middle East Umbrella Market Size by Type
11.4 Middle East Umbrella Market Size by Application
12. Africa
12.1 Africa Umbrella Market Size
12.2 Africa Umbrella Key Players in North America
12.3 Africa Umbrella Market Size by Type
12.4 Africa Umbrella Market Size by Application
13. Oceania
13.1 Oceania Umbrella Market Size
13.2 Oceania Umbrella Key Players in North America
13.3 Oceania Umbrella Market Size by Type
13.4 Oceania Umbrella Market Size by Application
14. South America
14.1 South America Umbrella Market Size
14.2 South America Umbrella Key Players in North America
14.3 South America Umbrella Market Size by Type
14.4 South America Umbrella Market Size by Application
15. Rest of the World
15.1 Rest of the World Umbrella Market Size
15.2 Rest of the World Umbrella Key Players in North America
15.3 Rest of the World Umbrella Market Size by Type
15.4 Rest of the World Umbrella Market Size by Application
16 Umbrella Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Type
- Collapsible/Folding Umbrellas
- Non-Collapsible Umbrellas (stick umbrellas, golf umbrellas)
- Automatic Umbrellas
- Specialty Umbrellas (windproof, UV-protective, luxury designs)
By Application
- Adults
- Children
- Elderly
- Commercial/Promotional Use (corporate branding, events)
Competitive Landscape – Key Players
- KOBOLD
- James Smith & Sons
- HongYe Umbrella
- SUSINO Umbrella Co. Ltd.
- Blunt Umbrellas
- Swaine Adeney Brigg
- Pickett London
- Francesco Maglia
- Fox Umbrella Ltd.
- Hangzhou Paradise Umbrella Group
- GustBuster
- Lewis N. Clark
