Global Matcha Biscuit Market Intelligence Brief (2026–2036)
Market Overview
The Matcha Biscuit Market was valued at USD xxxx million in 2025 and is projected to reach USD xxxx million by 2036, growing at a CAGR of xx% globally. Rising consumer interest in functional foods, premium snacks, and Asian‑inspired flavors is fueling demand. Matcha biscuits combine indulgence with perceived health benefits, making them attractive to millennials, Gen Z, and health‑conscious consumers worldwide.
This study integrates primary and secondary research, analyzing government policies, competitive dynamics, technological innovations, and evolving consumer preferences.
Impact of COVID‑19
The pandemic reshaped consumption patterns:
- Short‑term disruption in supply chains and retail channels.
- Long‑term boost in online snack sales and home consumption.
- Increased demand for immune‑boosting and functional foods.
- Expansion of direct‑to‑consumer models by snack brands.
Market Segmentation
By Type
- Wafer Matcha Biscuit – Light, crispy, popular among younger consumers.
- Matcha Sandwich Biscuit – Premium positioning with cream fillings.
- Matcha Cookie – Artisanal and bakery‑style offerings.
- Others – Innovative formats (bars, gluten‑free, vegan).
By Application
- Online Sale – Fastest growing channel; e‑commerce and specialty food platforms.
- Offline Sale – Supermarkets, convenience stores, hypermarkets.
- Foodservice/Bakery – Cafés, restaurants, and premium dessert outlets.
- Others – Direct‑to‑consumer subscription models.
Regional Analysis
- North America – Growing adoption of Asian flavors; premium snack positioning.
- Europe – Rising demand for functional and clean‑label snacks; U.K. and Germany lead.
- Asia‑Pacific – Largest market; Japan, China, and South Korea dominate production and consumption.
- South America – Brazil and Argentina expanding specialty imports.
- Middle East & Africa – Niche market; urban centers driving demand for premium imports.
Key Players
- Meiji
- Mondelez International
- Three Squirrels
- BESTORE
- Haoxiangni
- Nestlé
- Glico
- Akai Bohshi
- Additional Players: Lotte, Ezaki Glico, Orion Confectionery, Calbee, Kraft Heinz (snack division), PepsiCo (snack brands), Ferrero, Mars Wrigley, regional artisanal producers in Asia and Europe.
Porter’s Five Forces
- Threat of New Entrants – Moderate; artisanal producers can enter easily, but scaling requires strong distribution.
- Bargaining Power of Suppliers – Moderate; matcha powder quality and sourcing impact costs.
- Bargaining Power of Buyers – High; consumers can switch brands based on flavor, price, and novelty.
- Threat of Substitutes – High; biscuits compete with cookies, chocolates, and other snacks.
- Industry Rivalry – Very high; global snack giants and regional players compete intensely.
SWOT Analysis
Strengths
- Unique flavor profile with health associations.
- Strong appeal in premium and functional snack categories.
Weaknesses
- Higher production costs due to matcha sourcing.
- Limited awareness outside Asia.
Opportunities
- Expansion into emerging markets.
- Innovation in vegan, gluten‑free, and organic matcha biscuits.
- Growth of online gourmet snack platforms.
Threats
- Competition from mainstream biscuits and cookies.
- Volatility in matcha supply and pricing.
- Regulatory challenges in food labeling and health claims.
Trend Analysis
- Functional snacking – Matcha positioned as antioxidant‑rich.
- Premiumization – Artisanal and gourmet matcha biscuits gaining traction.
- E‑commerce growth – Online platforms expanding niche product visibility.
- Fusion flavors – Matcha combined with chocolate, fruit, or nuts.
- Sustainability focus – Eco‑friendly packaging and ethical sourcing.
Drivers & Challenges
Drivers
- Rising global popularity of Japanese and Asian flavors.
- Increasing consumer preference for healthier indulgence.
- Growth in online retail and specialty snack platforms.
Challenges
- High competition from established biscuit brands.
- Supply chain risks in matcha sourcing.
- Need for continuous innovation to sustain consumer interest.
Value Chain Analysis
- Raw Materials – Matcha powder, flour, sugar, flavorings.
- Production – Baking, blending, packaging.
- Distribution – Supermarkets, online platforms, specialty stores.
- Marketing & Branding – Premium positioning, cultural storytelling.
- Consumers – Millennials, Gen Z, health‑conscious snackers.
Quick Recommendations for Stakeholders
- Producers: Invest in vegan, gluten‑free, and organic matcha biscuit lines.
- Retailers: Expand online channels and highlight premium imports.
- Investors: Focus on Asia‑Pacific brands with global expansion potential.
- Policy Makers: Support small artisanal producers with food safety and export facilitation.
- Marketers: Leverage cultural heritage and digital campaigns to build brand loyalty.
1. Market Overview of Matcha Biscuit
1.1 Matcha Biscuit Market Overview
1.1.1 Matcha Biscuit Product Scope
1.1.2 Market Status and Outlook
1.2 Matcha Biscuit Market Size by Regions: 2015 VS 2021 VS 2026
1.3 Matcha Biscuit Historic Market Size by Regions
1.4 Matcha Biscuit Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Matcha Biscuit Sales Market by Type
2.1 Global Matcha Biscuit Historic Market Size by Type
2.2 Global Matcha Biscuit Forecasted Market Size by Type
2.3 Wafer Matcha Biscuit
2.4 Matcha Sandwich Biscuit
2.5 Matcha Cookie
2.6 Others
3. Covid-19 Impact Matcha Biscuit Sales Market by Application
3.1 Global Matcha Biscuit Historic Market Size by Application
3.2 Global Matcha Biscuit Forecasted Market Size by Application
3.3 Online Sale
3.4 Offline Sale
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Matcha Biscuit Production Capacity Market Share by Manufacturers
4.2 Global Matcha Biscuit Revenue Market Share by Manufacturers
4.3 Global Matcha Biscuit Average Price by Manufacturers
5. Company Profiles and Key Figures in Matcha Biscuit Business
5.1 Meiji
5.1.1 Meiji Company Profile
5.1.2 Meiji Matcha Biscuit Product Specification
5.1.3 Meiji Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
5.2 Mondelez International
5.2.1 Mondelez International Company Profile
5.2.2 Mondelez International Matcha Biscuit Product Specification
5.2.3 Mondelez International Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
5.3 Three Squirrels
5.3.1 Three Squirrels Company Profile
5.3.2 Three Squirrels Matcha Biscuit Product Specification
5.3.3 Three Squirrels Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
5.4 BESTORE
5.4.1 BESTORE Company Profile
5.4.2 BESTORE Matcha Biscuit Product Specification
5.4.3 BESTORE Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
5.5 Haoxiangni
5.5.1 Haoxiangni Company Profile
5.5.2 Haoxiangni Matcha Biscuit Product Specification
5.5.3 Haoxiangni Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
5.6 Nestle
5.6.1 Nestle Company Profile
5.6.2 Nestle Matcha Biscuit Product Specification
5.6.3 Nestle Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
5.7 Glico
5.7.1 Glico Company Profile
5.7.2 Glico Matcha Biscuit Product Specification
5.7.3 Glico Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
5.8 Akai Bohshi
5.8.1 Akai Bohshi Company Profile
5.8.2 Akai Bohshi Matcha Biscuit Product Specification
5.8.3 Akai Bohshi Matcha Biscuit Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Matcha Biscuit Market Size
6.2 North America Matcha Biscuit Key Players in North America
6.3 North America Matcha Biscuit Market Size by Type
6.4 North America Matcha Biscuit Market Size by Application
7. East Asia
7.1 East Asia Matcha Biscuit Market Size
7.2 East Asia Matcha Biscuit Key Players in North America
7.3 East Asia Matcha Biscuit Market Size by Type
7.4 East Asia Matcha Biscuit Market Size by Application
8. Europe
8.1 Europe Matcha Biscuit Market Size
8.2 Europe Matcha Biscuit Key Players in North America
8.3 Europe Matcha Biscuit Market Size by Type
8.4 Europe Matcha Biscuit Market Size by Application
9. South Asia
9.1 South Asia Matcha Biscuit Market Size
9.2 South Asia Matcha Biscuit Key Players in North America
9.3 South Asia Matcha Biscuit Market Size by Type
9.4 South Asia Matcha Biscuit Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Matcha Biscuit Market Size
10.2 Southeast Asia Matcha Biscuit Key Players in North America
10.3 Southeast Asia Matcha Biscuit Market Size by Type
10.4 Southeast Asia Matcha Biscuit Market Size by Application
11. Middle East
11.1 Middle East Matcha Biscuit Market Size
11.2 Middle East Matcha Biscuit Key Players in North America
11.3 Middle East Matcha Biscuit Market Size by Type
11.4 Middle East Matcha Biscuit Market Size by Application
12. Africa
12.1 Africa Matcha Biscuit Market Size
12.2 Africa Matcha Biscuit Key Players in North America
12.3 Africa Matcha Biscuit Market Size by Type
12.4 Africa Matcha Biscuit Market Size by Application
13. Oceania
13.1 Oceania Matcha Biscuit Market Size
13.2 Oceania Matcha Biscuit Key Players in North America
13.3 Oceania Matcha Biscuit Market Size by Type
13.4 Oceania Matcha Biscuit Market Size by Application
14. South America
14.1 South America Matcha Biscuit Market Size
14.2 South America Matcha Biscuit Key Players in North America
14.3 South America Matcha Biscuit Market Size by Type
14.4 South America Matcha Biscuit Market Size by Application
15. Rest of the World
15.1 Rest of the World Matcha Biscuit Market Size
15.2 Rest of the World Matcha Biscuit Key Players in North America
15.3 Rest of the World Matcha Biscuit Market Size by Type
15.4 Rest of the World Matcha Biscuit Market Size by Application
16 Matcha Biscuit Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Type
- Wafer Matcha Biscuit – Light, crispy, popular among younger consumers.
- Matcha Sandwich Biscuit – Premium positioning with cream fillings.
- Matcha Cookie – Artisanal and bakery‑style offerings.
- Others – Innovative formats (bars, gluten‑free, vegan).
By Application
- Online Sale – Fastest growing channel; e‑commerce and specialty food platforms.
- Offline Sale – Supermarkets, convenience stores, hypermarkets.
- Foodservice/Bakery – Cafés, restaurants, and premium dessert outlets.
- Others – Direct‑to‑consumer subscription models.
Regional Analysis
- North America – Growing adoption of Asian flavors; premium snack positioning.
- Europe – Rising demand for functional and clean‑label snacks; U.K. and Germany lead.
- Asia‑Pacific – Largest market; Japan, China, and South Korea dominate production and consumption.
- South America – Brazil and Argentina expanding specialty imports.
- Middle East & Africa – Niche market; urban centers driving demand for premium imports.
Key Players
- Meiji
- Mondelez International
- Three Squirrels
- BESTORE
- Haoxiangni
- Nestlé
- Glico
- Akai Bohshi
