Global Matcha Chocolate Market Intelligence Brief (2026–2036)
Market Overview
The Matcha Chocolate Market was valued at USD xxxx million in 2025 and is projected to reach USD xxxx million by 2036, growing at a CAGR of xx% globally. Rising consumer demand for functional foods, premium confectionery, and Asian‑inspired flavors is fueling growth. Matcha chocolate combines indulgence with perceived health benefits, making it attractive to millennials, Gen Z, and health‑conscious consumers worldwide.
This study integrates primary and secondary research, analyzing government policies, competitive dynamics, technological innovations, and evolving consumer preferences.
Impact of COVID‑19
The pandemic reshaped consumption patterns:
- Short‑term disruption in supply chains and retail channels.
- Long‑term boost in online gourmet and premium chocolate sales.
- Increased demand for comfort foods and functional indulgence.
- Expansion of direct‑to‑consumer artisanal brands.
Market Segmentation
By Material
- Matcha Dark Chocolate – Premium positioning, antioxidant‑rich appeal.
- Matcha White Chocolate – Sweeter profile, popular among younger consumers.
- Matcha Milk Chocolate – Balanced flavor, mainstream appeal.
- Others – Vegan, sugar‑free, and organic variants.
By Processing
- Matcha Nama Chocolate – Fresh, soft texture; luxury segment.
- Matcha Cooked Chocolate – Longer shelf life, mass‑market distribution.
- Artisanal/Handcrafted – Niche premium category.
By Application
- Online Sale – Fastest growing channel; e‑commerce and specialty food platforms.
- Offline Sale – Supermarkets, gourmet shops, duty‑free outlets.
- Foodservice/Bakery – Cafés, restaurants, premium dessert outlets.
- Others – Direct‑to‑consumer subscription models and gifting channels.
Regional Analysis
- North America – Growing demand for premium chocolates; U.S. leads with strong gifting culture and rising interest in Asian flavors.
- Europe – Largest market; Germany, Switzerland, France, and U.K. dominate due to established chocolate traditions and premium positioning.
- Asia‑Pacific – Fastest growth; Japan, China, and South Korea drive production and consumption, with matcha deeply rooted in cultural heritage.
- South America – Brazil and Argentina expanding specialty imports and premium gifting.
- Middle East & Africa – Niche market; urban centers driving demand for premium imports and luxury gifting.
Key Players
- Lindt & Sprüngli
- Guylian
- Meiji
- Mars Inc.
- Galler
- ROYCE’
- Yıldız Holding
- Additional Players: Godiva Chocolatier, Nestlé, Barry Callebaut, Valrhona, Hotel Chocolat, Ferrero SpA, Lotte, Ezaki Glico, Orion Confectionery, artisanal matcha chocolate producers in Asia and Europe.
Porter’s Five Forces
- Threat of New Entrants – Moderate; artisanal producers can enter easily, but scaling requires strong distribution.
- Bargaining Power of Suppliers – Moderate; matcha powder quality and cocoa sourcing impact costs.
- Bargaining Power of Buyers – High; consumers can switch brands based on flavor, price, and novelty.
- Threat of Substitutes – High; chocolates compete with other premium confectionery and functional snacks.
- Industry Rivalry – Very high; global chocolate giants and artisanal producers compete intensely.
SWOT Analysis
Strengths
- Unique flavor profile combining matcha and chocolate.
- Strong appeal in premium and functional snack categories.
Weaknesses
- Higher production costs due to matcha sourcing.
- Limited awareness outside Asia.
Opportunities
- Expansion into emerging markets.
- Innovation in vegan, organic, and sugar‑free matcha chocolates.
- Growth of online gourmet platforms and gifting culture.
Threats
- Competition from mainstream chocolates and functional snacks.
- Volatility in matcha and cocoa supply chains.
- Regulatory challenges in food labeling and health claims.
Trend Analysis
- Premiumization – Luxury and artisanal matcha chocolates gaining traction.
- Functional indulgence – Matcha positioned as antioxidant‑rich.
- Fusion flavors – Matcha combined with fruit, nuts, or spices.
- E‑commerce growth – Online platforms expanding niche product visibility.
- Sustainability focus – Ethical sourcing of cocoa and eco‑friendly packaging.
Drivers & Challenges
Drivers
- Rising global demand for premium confectionery.
- Increasing consumer preference for healthier indulgence.
- Growth in online retail and specialty food platforms.
Challenges
- High competition from established chocolate brands.
- Supply chain risks in matcha and cocoa sourcing.
- Need for continuous innovation to sustain consumer interest.
Value Chain Analysis
- Raw Materials – Cocoa, matcha powder, sugar, flavorings.
- Production – Blending, fermentation, infusion, packaging.
- Distribution – Supermarkets, gourmet shops, online platforms.
- Marketing & Branding – Premium positioning, cultural storytelling, gifting campaigns.
- Consumers – Millennials, Gen Z, luxury buyers, health‑conscious snackers.
Quick Recommendations for Stakeholders
- Producers: Invest in vegan, organic, and sugar‑free matcha chocolate lines.
- Retailers: Expand online channels and highlight premium gifting options.
- Investors: Focus on Asia‑Pacific brands with global expansion potential.
- Policy Makers: Support artisanal producers with food safety and export facilitation.
- Marketers: Leverage cultural heritage, luxury branding, and digital campaigns to build loyalty.
1. Market Overview of Matcha Chocolate
1.1 Matcha Chocolate Market Overview
1.1.1 Matcha Chocolate Product Scope
1.1.2 Market Status and Outlook
1.2 Matcha Chocolate Market Size by Regions: 2015 VS 2021 VS 2026
1.3 Matcha Chocolate Historic Market Size by Regions
1.4 Matcha Chocolate Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Matcha Chocolate Sales Market by Type
2.1 Global Matcha Chocolate Historic Market Size by Type
2.2 Global Matcha Chocolate Forecasted Market Size by Type
2.3 By Material
2.4 Matcha Dark Chocolate
2.5 Matcha White Chocolate
2.6 By Processing
2.7 Matcha Nama Chocolate
2.8 Matcha Cooked Chocolate
3. Covid-19 Impact Matcha Chocolate Sales Market by Application
3.1 Global Matcha Chocolate Historic Market Size by Application
3.2 Global Matcha Chocolate Forecasted Market Size by Application
3.3 Online Sale
3.4 Offline Sale
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Matcha Chocolate Production Capacity Market Share by Manufacturers
4.2 Global Matcha Chocolate Revenue Market Share by Manufacturers
4.3 Global Matcha Chocolate Average Price by Manufacturers
5. Company Profiles and Key Figures in Matcha Chocolate Business
5.1 Lindt & Sprungli
5.1.1 Lindt & Sprungli Company Profile
5.1.2 Lindt & Sprungli Matcha Chocolate Product Specification
5.1.3 Lindt & Sprungli Matcha Chocolate Production Capacity, Revenue, Price and Gross Margin
5.2 Guylian
5.2.1 Guylian Company Profile
5.2.2 Guylian Matcha Chocolate Product Specification
5.2.3 Guylian Matcha Chocolate Production Capacity, Revenue, Price and Gross Margin
5.3 Meiji
5.3.1 Meiji Company Profile
5.3.2 Meiji Matcha Chocolate Product Specification
5.3.3 Meiji Matcha Chocolate Production Capacity, Revenue, Price and Gross Margin
5.4 Mars
5.4.1 Mars Company Profile
5.4.2 Mars Matcha Chocolate Product Specification
5.4.3 Mars Matcha Chocolate Production Capacity, Revenue, Price and Gross Margin
5.5 Galler
5.5.1 Galler Company Profile
5.5.2 Galler Matcha Chocolate Product Specification
5.5.3 Galler Matcha Chocolate Production Capacity, Revenue, Price and Gross Margin
5.6 ROYCE
5.6.1 ROYCE Company Profile
5.6.2 ROYCE Matcha Chocolate Product Specification
5.6.3 ROYCE Matcha Chocolate Production Capacity, Revenue, Price and Gross Margin
5.7 Y?ld?z Holding
5.7.1 Y?ld?z Holding Company Profile
5.7.2 Y?ld?z Holding Matcha Chocolate Product Specification
5.7.3 Y?ld?z Holding Matcha Chocolate Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Matcha Chocolate Market Size
6.2 North America Matcha Chocolate Key Players in North America
6.3 North America Matcha Chocolate Market Size by Type
6.4 North America Matcha Chocolate Market Size by Application
7. East Asia
7.1 East Asia Matcha Chocolate Market Size
7.2 East Asia Matcha Chocolate Key Players in North America
7.3 East Asia Matcha Chocolate Market Size by Type
7.4 East Asia Matcha Chocolate Market Size by Application
8. Europe
8.1 Europe Matcha Chocolate Market Size
8.2 Europe Matcha Chocolate Key Players in North America
8.3 Europe Matcha Chocolate Market Size by Type
8.4 Europe Matcha Chocolate Market Size by Application
9. South Asia
9.1 South Asia Matcha Chocolate Market Size
9.2 South Asia Matcha Chocolate Key Players in North America
9.3 South Asia Matcha Chocolate Market Size by Type
9.4 South Asia Matcha Chocolate Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Matcha Chocolate Market Size
10.2 Southeast Asia Matcha Chocolate Key Players in North America
10.3 Southeast Asia Matcha Chocolate Market Size by Type
10.4 Southeast Asia Matcha Chocolate Market Size by Application
11. Middle East
11.1 Middle East Matcha Chocolate Market Size
11.2 Middle East Matcha Chocolate Key Players in North America
11.3 Middle East Matcha Chocolate Market Size by Type
11.4 Middle East Matcha Chocolate Market Size by Application
12. Africa
12.1 Africa Matcha Chocolate Market Size
12.2 Africa Matcha Chocolate Key Players in North America
12.3 Africa Matcha Chocolate Market Size by Type
12.4 Africa Matcha Chocolate Market Size by Application
13. Oceania
13.1 Oceania Matcha Chocolate Market Size
13.2 Oceania Matcha Chocolate Key Players in North America
13.3 Oceania Matcha Chocolate Market Size by Type
13.4 Oceania Matcha Chocolate Market Size by Application
14. South America
14.1 South America Matcha Chocolate Market Size
14.2 South America Matcha Chocolate Key Players in North America
14.3 South America Matcha Chocolate Market Size by Type
14.4 South America Matcha Chocolate Market Size by Application
15. Rest of the World
15.1 Rest of the World Matcha Chocolate Market Size
15.2 Rest of the World Matcha Chocolate Key Players in North America
15.3 Rest of the World Matcha Chocolate Market Size by Type
15.4 Rest of the World Matcha Chocolate Market Size by Application
16 Matcha Chocolate Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Material
- Matcha Dark Chocolate – Premium positioning, antioxidant‑rich appeal.
- Matcha White Chocolate – Sweeter profile, popular among younger consumers.
- Matcha Milk Chocolate – Balanced flavor, mainstream appeal.
- Others – Vegan, sugar‑free, and organic variants.
By Processing
- Matcha Nama Chocolate – Fresh, soft texture; luxury segment.
- Matcha Cooked Chocolate – Longer shelf life, mass‑market distribution.
- Artisanal/Handcrafted – Niche premium category.
By Application
- Online Sale – Fastest growing channel; e‑commerce and specialty food platforms.
- Offline Sale – Supermarkets, gourmet shops, duty‑free outlets.
- Foodservice/Bakery – Cafés, restaurants, premium dessert outlets.
- Others – Direct‑to‑consumer subscription models and gifting channels.
Regional Analysis
- North America – Growing demand for premium chocolates; U.S. leads with strong gifting culture and rising interest in Asian flavors.
- Europe – Largest market; Germany, Switzerland, France, and U.K. dominate due to established chocolate traditions and premium positioning.
- Asia‑Pacific – Fastest growth; Japan, China, and South Korea drive production and consumption, with matcha deeply rooted in cultural heritage.
- South America – Brazil and Argentina expanding specialty imports and premium gifting.
- Middle East & Africa – Niche market; urban centers driving demand for premium imports and luxury gifting.
Key Players
- Lindt & Sprüngli
- Guylian
- Meiji
- Mars Inc.
- Galler
- ROYCE’
- Yıldız Holding
