Global Craft Soda Market Description
The global Craft Soda market represents a fast-evolving segment within the non-alcoholic beverage industry, characterized by small-batch production, distinctive flavors, premium ingredients, and strong brand storytelling. Craft sodas differentiate themselves from mass-produced carbonated soft drinks through the use of natural sweeteners, botanical extracts, real fruit ingredients, reduced artificial additives, and innovative flavor combinations. These beverages are often positioned as premium, artisanal, or lifestyle-oriented alternatives catering to consumers seeking authenticity, quality, and health-conscious options.
In 2025, the Craft Soda market was valued at USD xxxx units and is projected to reach USD xxxx units by 2036, expanding at a CAGR of xx% during the forecast period 2026–2036. Market growth is supported by shifting consumer preferences away from high-sugar carbonated drinks, increasing demand for clean-label products, and the rising influence of craft culture across food and beverage categories. The growing popularity of specialty retail outlets, online beverage platforms, and on-trade channels such as cafes, breweries, and restaurants has further strengthened market penetration.
Impact of COVID-19 on the Craft Soda Market
The COVID-19 pandemic had a short-term disruptive impact on the Craft Soda market. Lockdowns, restrictions on foodservice outlets, and disruptions in distribution networks reduced on-trade consumption and limited brand visibility, particularly for smaller craft soda producers. Supply chain challenges, including shortages of glass bottles, aluminum cans, and flavoring inputs, also constrained production during the early stages of the pandemic.
However, the market demonstrated resilience as consumer consumption shifted toward home-based indulgence and premium non-alcoholic beverages. E-commerce channels, direct-to-consumer sales, and specialty grocery stores played a key role in supporting recovery. Post-pandemic, heightened consumer awareness of health, wellness, and ingredient transparency accelerated demand for natural and organic craft sodas, positively influencing long-term market growth.
Global Craft Soda Market Segmentation
By Type
• Natural Craft Soda
Natural craft sodas are formulated using naturally derived ingredients such as cane sugar, honey, fruit juices, spices, and plant-based extracts. This segment holds a significant share of the market due to broader affordability, wide flavor availability, and strong consumer appeal among health-aware yet indulgence-seeking customers.
• Organic Craft Soda
Organic craft sodas use certified organic ingredients and exclude synthetic additives, preservatives, and genetically modified components. Although priced at a premium, this segment is witnessing steady growth driven by increasing demand for certified organic beverages, particularly among urban consumers and environmentally conscious buyers.
By Application
• Teenagers
Teenagers represent a growing consumer base for craft sodas, driven by interest in unique flavors, visually appealing packaging, and brand storytelling. Social media influence and experiential consumption play a major role in this segment.
• Young Adults
Young adults constitute the largest application segment, supported by lifestyle-driven consumption, preference for premium and artisanal products, and the use of craft sodas as mixers in non-alcoholic and alcoholic beverages. This group is highly responsive to innovation and limited-edition offerings.
• Middle-aged and Elderly
This segment is gradually expanding as health-conscious consumers seek low-artificial, reduced-sugar alternatives to conventional soft drinks. Demand is particularly strong for botanical, ginger-based, and functional flavor profiles.
Regional Analysis
North America dominates the global Craft Soda market, driven by a mature craft beverage culture, strong presence of independent soda brands, and widespread availability through specialty retailers and foodservice channels. The United States remains the largest contributor due to high consumer awareness and premium beverage spending.
Europe represents a significant market supported by demand for natural and organic beverages, evolving taste preferences, and increasing experimentation with regional flavors. Asia-Pacific is expected to witness the fastest growth over the forecast period, driven by rising disposable incomes, westernization of consumption habits, and growing urban populations in countries such as China, India, and Japan. South America and the Middle East & Africa offer emerging growth opportunities supported by premiumization trends and expanding modern retail infrastructure.
Key Players Analysis
The Craft Soda market is moderately fragmented, with a mix of multinational beverage companies and independent craft producers competing through flavor innovation, branding, and distribution reach.
• Pepsi
Leverages strong distribution networks and brand recognition to expand into premium and craft-style soda offerings.
• Jones Soda Co
Known for bold flavors, distinctive labeling, and strong engagement with younger consumers.
• Reed's Inc.
Specializes in ginger-based craft sodas with a focus on natural ingredients and functional appeal.
• Appalachian Brewing Co
Combines craft brewing expertise with artisanal soda production and regional branding.
• Boylan Bottling Co
Offers traditional recipes and premium formulations with strong historical brand equity.
• SIPP eco beverage co. Inc.
Focuses on clean-label, low-sugar formulations with an emphasis on sustainability.
• Crooked Beverage Co.
Emphasizes creative flavor profiles and small-batch production.
• JustCraft Soda
Targets niche markets with handcrafted positioning and premium ingredients.
• Gus
Recognized for unique flavor combinations and strong on-trade presence.
• Q Drinks
Operates at the intersection of craft soda and premium mixers, catering to upscale consumers.
• Tuxen Brewing Company
Integrates craft brewing expertise with specialty soda formulations.
DROT Analysis
Drivers include rising demand for premium and natural beverages, growing health awareness, and increasing acceptance of craft culture. Restraints involve higher production costs, premium pricing, and limited shelf space in mass retail. Opportunities arise from product innovation, organic certification, functional ingredients, and expansion in emerging markets. Threats include intense competition, ingredient cost volatility, and regulatory pressures related to sugar content and labeling.
Value Chain Analysis
The value chain begins with sourcing of raw materials such as natural sweeteners, fruit extracts, botanicals, and carbonated water. Manufacturers focus on formulation, small-batch production, and quality control. Packaging suppliers provide glass bottles and cans aligned with premium branding. Distribution occurs through specialty retailers, supermarkets, online platforms, and foodservice channels. Marketing, branding, and direct-to-consumer engagement play a critical role in value creation, followed by end-user consumption and brand loyalty development.
Market Outlook
The Craft Soda market is expected to witness sustained growth through 2036, driven by premiumization, clean-label demand, and evolving consumer tastes. Innovation in flavors, reduced-sugar formulations, and functional positioning will remain key competitive factors. Expansion into Asia-Pacific and increased penetration of digital sales channels are expected to shape future market dynamics, while established brands and emerging players alike continue to redefine the global craft soda landscape.
https://westernmarketresearch.com
1. Market Overview of Craft Soda
1.1 Craft Soda Market Overview
1.1.1 Craft Soda Product Scope
1.1.2 Market Status and Outlook
1.2 Craft Soda Market Size by Regions:
1.3 Craft Soda Historic Market Size by Regions
1.4 Craft Soda Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Craft Soda Sales Market by Type
2.1 Global Craft Soda Historic Market Size by Type
2.2 Global Craft Soda Forecasted Market Size by Type
2.3 Natural
2.4 Organic
3. Covid-19 Impact Craft Soda Sales Market by Application
3.1 Global Craft Soda Historic Market Size by Application
3.2 Global Craft Soda Forecasted Market Size by Application
3.3 Teenagers
3.4 Young Adults
3.5 Middle-aged and Elderly
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Craft Soda Production Capacity Market Share by Manufacturers
4.2 Global Craft Soda Revenue Market Share by Manufacturers
4.3 Global Craft Soda Average Price by Manufacturers
5. Company Profiles and Key Figures in Craft Soda Business
5.1 Pepsi
5.1.1 Pepsi Company Profile
5.1.2 Pepsi Craft Soda Product Specification
5.1.3 Pepsi Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.2 Jones Soda Co
5.2.1 Jones Soda Co Company Profile
5.2.2 Jones Soda Co Craft Soda Product Specification
5.2.3 Jones Soda Co Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.3 Reed'sInc.
5.3.1 Reed'sInc. Company Profile
5.3.2 Reed'sInc. Craft Soda Product Specification
5.3.3 Reed'sInc. Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.4 Appalachian Brewing Co
5.4.1 Appalachian Brewing Co Company Profile
5.4.2 Appalachian Brewing Co Craft Soda Product Specification
5.4.3 Appalachian Brewing Co Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.5 Boylan Bottling Co
5.5.1 Boylan Bottling Co Company Profile
5.5.2 Boylan Bottling Co Craft Soda Product Specification
5.5.3 Boylan Bottling Co Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.6 SIPP eco beverage co. Inc.
5.6.1 SIPP eco beverage co. Inc. Company Profile
5.6.2 SIPP eco beverage co. Inc. Craft Soda Product Specification
5.6.3 SIPP eco beverage co. Inc. Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.7 Crooked Beverage Co.
5.7.1 Crooked Beverage Co. Company Profile
5.7.2 Crooked Beverage Co. Craft Soda Product Specification
5.7.3 Crooked Beverage Co. Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.8 JustCraft Soda
5.8.1 JustCraft Soda Company Profile
5.8.2 JustCraft Soda Craft Soda Product Specification
5.8.3 JustCraft Soda Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.9 Gus
5.9.1 Gus Company Profile
5.9.2 Gus Craft Soda Product Specification
5.9.3 Gus Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.10 Q Drinks
5.10.1 Q Drinks Company Profile
5.10.2 Q Drinks Craft Soda Product Specification
5.10.3 Q Drinks Craft Soda Production Capacity, Revenue, Price and Gross Margin
5.11 Tuxen Brewing Company
5.11.1 Tuxen Brewing Company Company Profile
5.11.2 Tuxen Brewing Company Craft Soda Product Specification
5.11.3 Tuxen Brewing Company Craft Soda Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Craft Soda Market Size
6.2 North America Craft Soda Key Players in North America
6.3 North America Craft Soda Market Size by Type
6.4 North America Craft Soda Market Size by Application
7. East Asia
7.1 East Asia Craft Soda Market Size
7.2 East Asia Craft Soda Key Players in North America
7.3 East Asia Craft Soda Market Size by Type
7.4 East Asia Craft Soda Market Size by Application
8. Europe
8.1 Europe Craft Soda Market Size
8.2 Europe Craft Soda Key Players in North America
8.3 Europe Craft Soda Market Size by Type
8.4 Europe Craft Soda Market Size by Application
9. South Asia
9.1 South Asia Craft Soda Market Size
9.2 South Asia Craft Soda Key Players in North America
9.3 South Asia Craft Soda Market Size by Type
9.4 South Asia Craft Soda Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Craft Soda Market Size
10.2 Southeast Asia Craft Soda Key Players in North America
10.3 Southeast Asia Craft Soda Market Size by Type
10.4 Southeast Asia Craft Soda Market Size by Application
11. Middle East
11.1 Middle East Craft Soda Market Size
11.2 Middle East Craft Soda Key Players in North America
11.3 Middle East Craft Soda Market Size by Type
11.4 Middle East Craft Soda Market Size by Application
12. Africa
12.1 Africa Craft Soda Market Size
12.2 Africa Craft Soda Key Players in North America
12.3 Africa Craft Soda Market Size by Type
12.4 Africa Craft Soda Market Size by Application
13. Oceania
13.1 Oceania Craft Soda Market Size
13.2 Oceania Craft Soda Key Players in North America
13.3 Oceania Craft Soda Market Size by Type
13.4 Oceania Craft Soda Market Size by Application
14. South America
14.1 South America Craft Soda Market Size
14.2 South America Craft Soda Key Players in North America
14.3 South America Craft Soda Market Size by Type
14.4 South America Craft Soda Market Size by Application
15. Rest of the World
15.1 Rest of the World Craft Soda Market Size
15.2 Rest of the World Craft Soda Key Players in North America
15.3 Rest of the World Craft Soda Market Size by Type
15.4 Rest of the World Craft Soda Market Size by Application
16 Craft Soda Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Global Craft Soda Market Segmentation
By Type
• Natural Craft Soda
Natural craft sodas are formulated using naturally derived ingredients such as cane sugar, honey, fruit juices, spices, and plant-based extracts. This segment holds a significant share of the market due to broader affordability, wide flavor availability, and strong consumer appeal among health-aware yet indulgence-seeking customers.
• Organic Craft Soda
Organic craft sodas use certified organic ingredients and exclude synthetic additives, preservatives, and genetically modified components. Although priced at a premium, this segment is witnessing steady growth driven by increasing demand for certified organic beverages, particularly among urban consumers and environmentally conscious buyers.
By Application
• Teenagers
Teenagers represent a growing consumer base for craft sodas, driven by interest in unique flavors, visually appealing packaging, and brand storytelling. Social media influence and experiential consumption play a major role in this segment.
• Young Adults
Young adults constitute the largest application segment, supported by lifestyle-driven consumption, preference for premium and artisanal products, and the use of craft sodas as mixers in non-alcoholic and alcoholic beverages. This group is highly responsive to innovation and limited-edition offerings.
• Middle-aged and Elderly
This segment is gradually expanding as health-conscious consumers seek low-artificial, reduced-sugar alternatives to conventional soft drinks. Demand is particularly strong for botanical, ginger-based, and functional flavor profiles.
Regional Analysis
North America dominates the global Craft Soda market, driven by a mature craft beverage culture, strong presence of independent soda brands, and widespread availability through specialty retailers and foodservice channels. The United States remains the largest contributor due to high consumer awareness and premium beverage spending.
Europe represents a significant market supported by demand for natural and organic beverages, evolving taste preferences, and increasing experimentation with regional flavors. Asia-Pacific is expected to witness the fastest growth over the forecast period, driven by rising disposable incomes, westernization of consumption habits, and growing urban populations in countries such as China, India, and Japan. South America and the Middle East & Africa offer emerging growth opportunities supported by premiumization trends and expanding modern retail infrastructure.
Key Players Analysis
The Craft Soda market is moderately fragmented, with a mix of multinational beverage companies and independent craft producers competing through flavor innovation, branding, and distribution reach.
• Pepsi
Leverages strong distribution networks and brand recognition to expand into premium and craft-style soda offerings.
• Jones Soda Co
Known for bold flavors, distinctive labeling, and strong engagement with younger consumers.
• Reed's Inc.
Specializes in ginger-based craft sodas with a focus on natural ingredients and functional appeal.
• Appalachian Brewing Co
Combines craft brewing expertise with artisanal soda production and regional branding.
• Boylan Bottling Co
Offers traditional recipes and premium formulations with strong historical brand equity.
• SIPP eco beverage co. Inc.
Focuses on clean-label, low-sugar formulations with an emphasis on sustainability.
• Crooked Beverage Co.
Emphasizes creative flavor profiles and small-batch production.
• JustCraft Soda
Targets niche markets with handcrafted positioning and premium ingredients.
• Gus
Recognized for unique flavor combinations and strong on-trade presence.
• Q Drinks
Operates at the intersection of craft soda and premium mixers, catering to upscale consumers.
• Tuxen Brewing Company
Integrates craft brewing expertise with specialty soda formulations.
