Global B2B Concentrated Fruit Juice Market Description
The global B2B Concentrated Fruit Juice market is a core segment of the industrial food and beverage ingredients ecosystem, supplying high-brix fruit juice concentrates to beverage manufacturers, food processors, alcohol producers, and fermentation-based product developers. Concentrated fruit juice is produced by removing a significant portion of water from fresh juice, resulting in reduced volume, extended shelf life, improved transport efficiency, and standardized flavor and sweetness profiles for large-scale industrial use.
In 2025, the B2B Concentrated Fruit Juice market was valued at USD xxxx units and is projected to reach USD xxxx units by 2036, growing at a CAGR of xx% during the forecast period from 2026 to 2036. Market growth is driven by increasing demand for ready-to-drink beverages, functional drinks, flavored alcoholic beverages, and fermented products, along with rising global beverage consumption. Concentrated fruit juices are preferred in B2B applications due to their cost efficiency, formulation flexibility, consistent quality, and year-round availability.
Manufacturers are increasingly focusing on clean-label concentrates, not-from-concentrate blends, reduced sugar formulations, and traceable sourcing. Technological advancements in evaporation, aroma recovery, and aseptic storage are further enhancing concentrate quality, flavor retention, and application versatility.
Impact of COVID-19 on the B2B Concentrated Fruit Juice Market
The COVID-19 pandemic had a short-term disruptive but structurally supportive impact on the B2B Concentrated Fruit Juice market. During 2020, lockdowns and restrictions affected foodservice operations, hospitality sectors, and alcoholic beverage production, temporarily reducing demand from some B2B customers. Supply chain disruptions, labor shortages, and logistical delays also impacted fruit sourcing and processing activities.
However, the pandemic significantly increased consumer demand for packaged beverages, immunity-focused drinks, and shelf-stable food products. Beverage manufacturers increased production of juices, functional drinks, and fermented beverages, which supported recovery in concentrate demand. As markets stabilized, B2B customers prioritized reliable concentrate suppliers with consistent quality and secure sourcing. Post-pandemic, the market continues to benefit from sustained demand for packaged beverages, diversification of beverage portfolios, and growth in fermentation-based products.
Global B2B Concentrated Fruit Juice Market Segmentation
By Type
• Orange Juice
Orange juice concentrate is the largest segment due to its widespread use in juice beverages, blends, functional drinks, and alcoholic mixers. Strong consumer familiarity, citrus flavor versatility, and established global supply chains support sustained demand.
• Apple Juice
Apple juice concentrate is widely used as a natural sweetener, base juice, and blending component. Its neutral flavor profile, cost efficiency, and availability make it a preferred ingredient across beverages, ciders, and fermented products.
• Grape Juice
Grape juice concentrate is used extensively in fermented products, wine enhancement, juice blends, and flavor systems. Demand is supported by growth in alcoholic beverages and natural sweetener applications.
• Strawberry Juice
Strawberry juice concentrate is primarily used in premium beverages, flavored dairy drinks, and specialty blends. Although smaller in volume, it delivers higher value due to flavor intensity and consumer appeal.
• Blended Juice
Blended concentrates combine multiple fruit sources to achieve customized flavor, sweetness, and nutritional profiles. This segment is growing rapidly due to product innovation and differentiation strategies by beverage manufacturers.
• Others
Includes concentrates from tropical and specialty fruits such as pineapple, mango, berry mixes, and citrus hybrids, supporting diversification in beverage formulations.
By Application
• Retailing Juice
This segment includes manufacturers producing packaged juices, nectars, and juice-based drinks for retail markets. Concentrates allow consistent formulation, cost control, and scalable production.
• Alcoholic Beverage
Alcoholic beverage producers use fruit juice concentrates in ciders, flavored beers, ready-to-drink cocktails, wine coolers, and spirit mixers. Growth in flavored and low-alcohol beverages is a major demand driver.
• Fermented Products
Fermented products such as kombucha, kefir-style drinks, and fruit-based ferments rely on concentrates for controlled sugar content and flavor consistency. Expansion of fermented beverage categories supports steady growth.
• Others
Includes applications in sauces, confectionery, bakery fillings, dairy flavoring, and industrial food formulations.
Regional Analysis
Europe holds a significant share of the B2B Concentrated Fruit Juice market, supported by strong beverage manufacturing, cider production, and fermented product industries. Countries such as Germany, France, Italy, Spain, and the U.K. benefit from established fruit processing infrastructure and export-oriented operations.
North America represents a mature and high-value market driven by demand for functional beverages, premium juices, and flavored alcoholic drinks. The United States leads the region with strong innovation in beverage formulations and private-label manufacturing.
Asia-Pacific is expected to be the fastest-growing region during the forecast period. Rapid urbanization, rising disposable incomes, expanding beverage consumption, and growth of local beverage brands in China, India, Japan, and Southeast Asia are key drivers. South America benefits from abundant fruit production and export-oriented concentrate manufacturing, while the Middle East & Africa present emerging opportunities due to growing beverage markets and import demand.
Key Players Analysis
The B2B Concentrated Fruit Juice market is moderately consolidated, with global agribusinesses and specialized juice processors competing on sourcing scale, quality consistency, and application support.
• LemonConcentrate S.L.
Specializes in citrus juice concentrates for beverage and food industries.
• NOVA-Juice
Provides a range of fruit concentrates and custom blends for B2B clients.
• Agrana
A major supplier of fruit preparations and juice concentrates globally.
• Konings
Focuses on juice concentrates and beverage solutions for private-label and branded customers.
• Ventura Coastal
Supplies citrus and specialty fruit concentrates for beverage and food applications.
• Louis Dreyfus
Operates across fruit sourcing, processing, and juice concentrate supply chains.
• Profruit
Provides concentrated fruit juices for beverage, dairy, and fermentation markets.
• CB Juice
Supplies bulk concentrates to food and beverage manufacturers.
• Perricone Farms
Vertically integrated producer of citrus juice concentrates.
• Sunkist
A well-known supplier of citrus-based juice concentrates and ingredients.
• American Fruits and Flavors
Provides fruit concentrates and flavor solutions for industrial customers.
DROT Analysis
Drivers include growth in global beverage production, demand for functional and flavored drinks, and efficiency benefits of concentrated formats. Restraints involve fruit price volatility, climate-related supply risks, and sugar reduction pressures. Opportunities arise from blended concentrates, fermentation-based beverages, and clean-label innovation. Threats include regulatory scrutiny on sugar content, competition from alternative sweeteners, and supply chain disruptions.
Value Chain Analysis
The value chain begins with fruit cultivation and harvesting, followed by juice extraction and concentration through evaporation and aroma recovery processes. Concentrates are standardized, quality-tested, and stored under aseptic or frozen conditions. Suppliers distribute concentrates in bulk to beverage manufacturers, alcohol producers, and food processors. Value is added through blending, formulation support, and customization for specific applications. Finished products reach consumers through retail, hospitality, and export channels.
Market Outlook
The B2B Concentrated Fruit Juice market is expected to experience steady and resilient growth through 2036. Orange and apple juice concentrates will remain dominant, while blended and specialty fruit concentrates will grow faster due to innovation and premiumization. Alcoholic and fermented beverage applications will be key growth engines. Asia-Pacific is projected to lead volume growth, while Europe and North America will drive value-added demand. Companies investing in secure sourcing, clean-label processing, and application-driven innovation are likely to strengthen their competitive position in the evolving global B2B concentrated fruit juice market.
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1. Market Overview of B2B Concentrated Fruit Juice
1.1 B2B Concentrated Fruit Juice Market Overview
1.1.1 B2B Concentrated Fruit Juice Product Scope
1.1.2 Market Status and Outlook
1.2 B2B Concentrated Fruit Juice Market Size by Regions:
1.3 B2B Concentrated Fruit Juice Historic Market Size by Regions
1.4 B2B Concentrated Fruit Juice Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact B2B Concentrated Fruit Juice Sales Market by Type
2.1 Global B2B Concentrated Fruit Juice Historic Market Size by Type
2.2 Global B2B Concentrated Fruit Juice Forecasted Market Size by Type
2.3 Orange Juice
2.4 Apple Juice
2.5 Grape Juice
2.6 Strawberry Juice
2.7 Blended Juice
2.8 Others
3. Covid-19 Impact B2B Concentrated Fruit Juice Sales Market by Application
3.1 Global B2B Concentrated Fruit Juice Historic Market Size by Application
3.2 Global B2B Concentrated Fruit Juice Forecasted Market Size by Application
3.3 Retailing Juice
3.4 Alcoholic Beverage
3.5 Fermented Products
3.6 Others
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global B2B Concentrated Fruit Juice Production Capacity Market Share by Manufacturers
4.2 Global B2B Concentrated Fruit Juice Revenue Market Share by Manufacturers
4.3 Global B2B Concentrated Fruit Juice Average Price by Manufacturers
5. Company Profiles and Key Figures in B2B Concentrated Fruit Juice Business
5.1 LemonConcentrate S.L.
5.1.1 LemonConcentrate S.L. Company Profile
5.1.2 LemonConcentrate S.L. B2B Concentrated Fruit Juice Product Specification
5.1.3 LemonConcentrate S.L. B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.2 NOVA-Juice
5.2.1 NOVA-Juice Company Profile
5.2.2 NOVA-Juice B2B Concentrated Fruit Juice Product Specification
5.2.3 NOVA-Juice B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.3 Agrana
5.3.1 Agrana Company Profile
5.3.2 Agrana B2B Concentrated Fruit Juice Product Specification
5.3.3 Agrana B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.4 Konings
5.4.1 Konings Company Profile
5.4.2 Konings B2B Concentrated Fruit Juice Product Specification
5.4.3 Konings B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.5 Ventura Coastal
5.5.1 Ventura Coastal Company Profile
5.5.2 Ventura Coastal B2B Concentrated Fruit Juice Product Specification
5.5.3 Ventura Coastal B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.6 Louis Dreyfus
5.6.1 Louis Dreyfus Company Profile
5.6.2 Louis Dreyfus B2B Concentrated Fruit Juice Product Specification
5.6.3 Louis Dreyfus B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.7 Profruit
5.7.1 Profruit Company Profile
5.7.2 Profruit B2B Concentrated Fruit Juice Product Specification
5.7.3 Profruit B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.8 CB Juice
5.8.1 CB Juice Company Profile
5.8.2 CB Juice B2B Concentrated Fruit Juice Product Specification
5.8.3 CB Juice B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.9 Perricone Farms
5.9.1 Perricone Farms Company Profile
5.9.2 Perricone Farms B2B Concentrated Fruit Juice Product Specification
5.9.3 Perricone Farms B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.10 Sunkist
5.10.1 Sunkist Company Profile
5.10.2 Sunkist B2B Concentrated Fruit Juice Product Specification
5.10.3 Sunkist B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
5.11 American Fruits and Flavors
5.11.1 American Fruits and Flavors Company Profile
5.11.2 American Fruits and Flavors B2B Concentrated Fruit Juice Product Specification
5.11.3 American Fruits and Flavors B2B Concentrated Fruit Juice Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America B2B Concentrated Fruit Juice Market Size
6.2 North America B2B Concentrated Fruit Juice Key Players in North America
6.3 North America B2B Concentrated Fruit Juice Market Size by Type
6.4 North America B2B Concentrated Fruit Juice Market Size by Application
7. East Asia
7.1 East Asia B2B Concentrated Fruit Juice Market Size
7.2 East Asia B2B Concentrated Fruit Juice Key Players in North America
7.3 East Asia B2B Concentrated Fruit Juice Market Size by Type
7.4 East Asia B2B Concentrated Fruit Juice Market Size by Application
8. Europe
8.1 Europe B2B Concentrated Fruit Juice Market Size
8.2 Europe B2B Concentrated Fruit Juice Key Players in North America
8.3 Europe B2B Concentrated Fruit Juice Market Size by Type
8.4 Europe B2B Concentrated Fruit Juice Market Size by Application
9. South Asia
9.1 South Asia B2B Concentrated Fruit Juice Market Size
9.2 South Asia B2B Concentrated Fruit Juice Key Players in North America
9.3 South Asia B2B Concentrated Fruit Juice Market Size by Type
9.4 South Asia B2B Concentrated Fruit Juice Market Size by Application
10. Southeast Asia
10.1 Southeast Asia B2B Concentrated Fruit Juice Market Size
10.2 Southeast Asia B2B Concentrated Fruit Juice Key Players in North America
10.3 Southeast Asia B2B Concentrated Fruit Juice Market Size by Type
10.4 Southeast Asia B2B Concentrated Fruit Juice Market Size by Application
11. Middle East
11.1 Middle East B2B Concentrated Fruit Juice Market Size
11.2 Middle East B2B Concentrated Fruit Juice Key Players in North America
11.3 Middle East B2B Concentrated Fruit Juice Market Size by Type
11.4 Middle East B2B Concentrated Fruit Juice Market Size by Application
12. Africa
12.1 Africa B2B Concentrated Fruit Juice Market Size
12.2 Africa B2B Concentrated Fruit Juice Key Players in North America
12.3 Africa B2B Concentrated Fruit Juice Market Size by Type
12.4 Africa B2B Concentrated Fruit Juice Market Size by Application
13. Oceania
13.1 Oceania B2B Concentrated Fruit Juice Market Size
13.2 Oceania B2B Concentrated Fruit Juice Key Players in North America
13.3 Oceania B2B Concentrated Fruit Juice Market Size by Type
13.4 Oceania B2B Concentrated Fruit Juice Market Size by Application
14. South America
14.1 South America B2B Concentrated Fruit Juice Market Size
14.2 South America B2B Concentrated Fruit Juice Key Players in North America
14.3 South America B2B Concentrated Fruit Juice Market Size by Type
14.4 South America B2B Concentrated Fruit Juice Market Size by Application
15. Rest of the World
15.1 Rest of the World B2B Concentrated Fruit Juice Market Size
15.2 Rest of the World B2B Concentrated Fruit Juice Key Players in North America
15.3 Rest of the World B2B Concentrated Fruit Juice Market Size by Type
15.4 Rest of the World B2B Concentrated Fruit Juice Market Size by Application
16 B2B Concentrated Fruit Juice Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Global B2B Concentrated Fruit Juice Market Segmentation
By Type
• Orange Juice
Orange juice concentrate is the largest segment due to its widespread use in juice beverages, blends, functional drinks, and alcoholic mixers. Strong consumer familiarity, citrus flavor versatility, and established global supply chains support sustained demand.
• Apple Juice
Apple juice concentrate is widely used as a natural sweetener, base juice, and blending component. Its neutral flavor profile, cost efficiency, and availability make it a preferred ingredient across beverages, ciders, and fermented products.
• Grape Juice
Grape juice concentrate is used extensively in fermented products, wine enhancement, juice blends, and flavor systems. Demand is supported by growth in alcoholic beverages and natural sweetener applications.
• Strawberry Juice
Strawberry juice concentrate is primarily used in premium beverages, flavored dairy drinks, and specialty blends. Although smaller in volume, it delivers higher value due to flavor intensity and consumer appeal.
• Blended Juice
Blended concentrates combine multiple fruit sources to achieve customized flavor, sweetness, and nutritional profiles. This segment is growing rapidly due to product innovation and differentiation strategies by beverage manufacturers.
• Others
Includes concentrates from tropical and specialty fruits such as pineapple, mango, berry mixes, and citrus hybrids, supporting diversification in beverage formulations.
By Application
• Retailing Juice
This segment includes manufacturers producing packaged juices, nectars, and juice-based drinks for retail markets. Concentrates allow consistent formulation, cost control, and scalable production.
• Alcoholic Beverage
Alcoholic beverage producers use fruit juice concentrates in ciders, flavored beers, ready-to-drink cocktails, wine coolers, and spirit mixers. Growth in flavored and low-alcohol beverages is a major demand driver.
• Fermented Products
Fermented products such as kombucha, kefir-style drinks, and fruit-based ferments rely on concentrates for controlled sugar content and flavor consistency. Expansion of fermented beverage categories supports steady growth.
• Others
Includes applications in sauces, confectionery, bakery fillings, dairy flavoring, and industrial food formulations.
Regional Analysis
Europe holds a significant share of the B2B Concentrated Fruit Juice market, supported by strong beverage manufacturing, cider production, and fermented product industries. Countries such as Germany, France, Italy, Spain, and the U.K. benefit from established fruit processing infrastructure and export-oriented operations.
North America represents a mature and high-value market driven by demand for functional beverages, premium juices, and flavored alcoholic drinks. The United States leads the region with strong innovation in beverage formulations and private-label manufacturing.
Asia-Pacific is expected to be the fastest-growing region during the forecast period. Rapid urbanization, rising disposable incomes, expanding beverage consumption, and growth of local beverage brands in China, India, Japan, and Southeast Asia are key drivers. South America benefits from abundant fruit production and export-oriented concentrate manufacturing, while the Middle East & Africa present emerging opportunities due to growing beverage markets and import demand.
Key Players Analysis
The B2B Concentrated Fruit Juice market is moderately consolidated, with global agribusinesses and specialized juice processors competing on sourcing scale, quality consistency, and application support.
• LemonConcentrate S.L.
Specializes in citrus juice concentrates for beverage and food industries.
• NOVA-Juice
Provides a range of fruit concentrates and custom blends for B2B clients.
• Agrana
A major supplier of fruit preparations and juice concentrates globally.
• Konings
Focuses on juice concentrates and beverage solutions for private-label and branded customers.
• Ventura Coastal
Supplies citrus and specialty fruit concentrates for beverage and food applications.
• Louis Dreyfus
Operates across fruit sourcing, processing, and juice concentrate supply chains.
• Profruit
Provides concentrated fruit juices for beverage, dairy, and fermentation markets.
• CB Juice
Supplies bulk concentrates to food and beverage manufacturers.
• Perricone Farms
Vertically integrated producer of citrus juice concentrates.
• Sunkist
A well-known supplier of citrus-based juice concentrates and ingredients.
• American Fruits and Flavors
Provides fruit concentrates and flavor solutions for industrial customers.
