Global Hair Styling Gels Market Research 2026

Global Hair Styling Gels Market Research 2026 market report provides detailed analysis including market size, growth trends, key players, segmentation, regional outlook, and forecast through 2036.

Pages: 220

Format: PDF

Date: 01-2026

Request Sample Request Customization

Category: FMGC & Consumer Goods

Global Hair Styling Gels Market Description

The global Hair Styling Gels market is a mature yet evolving segment of the personal care and grooming industry, focused on products that provide hold, texture, shine, and style control across diverse hair types and consumer preferences. Hair styling gels are widely used for everyday grooming, professional salon styling, and fashion-driven looks, making them a staple in both mass-market and premium personal care portfolios.

In 2025, the Hair Styling Gels market was valued at USD xxxx units and is projected to reach USD xxxx units by 2036, growing at a CAGR of xx% during the forecast period from 2026 to 2036. Market growth is supported by rising grooming awareness, increasing influence of fashion and social media, expanding youth populations in emerging economies, and continuous product innovation focused on long-lasting hold with reduced hair damage. The shift toward multifunctional gels that combine styling with conditioning, anti-frizz, UV protection, and scalp-friendly formulations is reshaping consumer expectations.

Manufacturers are investing in alcohol-free, non-flaking, and water-based gels, as well as natural and botanical ingredient profiles, to address concerns related to hair damage and scalp irritation. Premiumization, professional salon influence, and strong online marketing are further accelerating market expansion.

Impact of COVID-19 on the Hair Styling Gels Market

The COVID-19 pandemic had a short-term negative impact on the Hair Styling Gels market in 2020. Lockdowns, work-from-home arrangements, reduced social gatherings, and temporary salon closures led to lower demand for styling products, particularly those associated with professional grooming and formal appearance.

However, as restrictions eased, consumer demand gradually recovered, supported by renewed social activity, workplace reopening, and increased self-grooming awareness. During and after the pandemic, e-commerce channels gained significant traction, enabling brands to reach consumers directly. Additionally, the rise of digital content, video conferencing, and social media maintained a baseline demand for personal grooming products. Post-pandemic, the market has returned to a steady growth path, supported by lifestyle normalization and evolving fashion trends.

Global Hair Styling Gels Market Segmentation

By Type

• Men Styling Mousses and Gels
This segment represents a major share of the market, driven by increasing male grooming awareness, fashion-conscious consumers, and demand for strong-hold, matte, and long-lasting styling solutions. Products often focus on durability, sweat resistance, and easy washability, making them popular among younger and working-age men.

• Women Styling Mousses and Gels
Women’s styling gels and mousses emphasize flexible hold, shine enhancement, curl definition, and frizz control. Growth in this segment is supported by rising demand for lightweight formulations that maintain natural hair movement while supporting complex hairstyles.

• Others
This category includes unisex styling gels, natural and organic gels, kids’ styling products, and specialty formulations for curly, textured, or chemically treated hair. This segment is gaining importance due to inclusivity, customization, and clean beauty trends.

By Application

• Online Sales
Online sales are the fastest-growing channel, driven by convenience, product variety, subscription models, influencer marketing, and direct-to-consumer strategies. Social media platforms and digital advertising play a significant role in shaping consumer preferences and brand loyalty.

• Offline Sales
Offline channels include supermarkets, convenience stores, specialty beauty stores, pharmacies, and salons. This segment continues to dominate total sales volume due to impulse purchases, professional recommendations, and strong retail visibility.

• Others
Includes institutional sales, professional salon distribution, and hospitality-related usage, particularly in premium grooming environments.

Regional Analysis

Asia-Pacific dominates the global Hair Styling Gels market in terms of volume, supported by large youth populations, rising disposable incomes, and strong grooming culture in countries such as China, India, Japan, South Korea, and Southeast Asia. Rapid urbanization and expanding retail infrastructure further support regional growth.

North America represents a mature, high-value market characterized by premium products, brand loyalty, and strong influence from fashion and entertainment industries. The United States leads regional demand, driven by innovation, professional salon products, and strong e-commerce penetration.

Europe maintains steady growth due to high grooming standards, demand for natural and sustainable formulations, and strong presence of global cosmetic brands. Germany, the U.K., France, Italy, and Spain are major contributors. South America and the Middle East & Africa present emerging opportunities as grooming awareness, urban lifestyles, and modern retail channels continue to expand.

Key Players Analysis

The Hair Styling Gels market is highly competitive, with multinational consumer goods companies and regional brands competing on innovation, branding, and distribution reach.

• Henkel
Offers a wide portfolio of hair styling and grooming products across mass and professional segments.

• Kao
Focuses on science-driven styling formulations with strong presence in Asia-Pacific markets.

• L'Oréal
A market leader with extensive styling gel brands spanning mass-market and professional salon categories.

• Procter & Gamble
Competes with widely recognized grooming brands emphasizing performance and accessibility.

• Unilever
Strong in mass-market styling gels with focus on affordability and broad distribution.

• Avon
Operates through direct-selling and online channels with styling and grooming products.

• Combe
Specializes in men’s grooming and styling solutions.

• Estée Lauder
Participates in premium styling and finishing products through luxury brands.

• Johnson & Johnson
Offers hair and scalp care products with styling support positioning.

• Revlon
Known for styling-focused hair products and strong retail presence.

• Shiseido
Provides premium styling gels with emphasis on hair health and advanced formulations.

• World Hair Healthcare
Targets specialized styling and hair health segments.

DROT Analysis

Drivers include rising grooming awareness, youth-driven fashion trends, and expansion of online sales channels. Restraints involve market saturation, price competition, and concerns about chemical ingredients. Opportunities arise from natural formulations, multifunctional products, personalization, and emerging markets. Threats include intense competition, counterfeit products, and rapid shifts in styling trends.

Value Chain Analysis

The value chain begins with sourcing of polymers, conditioning agents, fragrances, and botanical ingredients. Manufacturers formulate and test styling gels for hold, safety, and performance. Products are packaged, branded, and distributed through wholesalers, retailers, salons, and online platforms. Marketing, influencer partnerships, and professional endorsements add value before products reach end consumers seeking reliable styling solutions.

Market Outlook

The Hair Styling Gels market is expected to witness steady growth through 2036, supported by ongoing grooming trends, innovation in formulations, and expansion of digital retail. Men’s styling gels will continue to dominate volume consumption, while women’s and unisex products will gain traction through premium and multifunctional offerings. Asia-Pacific will remain the largest growth engine, while North America and Europe will drive value through innovation and premiumization. Companies focusing on clean-label ingredients, flexible hold technologies, and omnichannel engagement are likely to strengthen their long-term competitive position in the global hair styling gels market.

Explore more reports here-
https://westernmarketresearch.com

1. Market Overview of Hair Styling Gels
    1.1 Hair Styling Gels Market Overview
        1.1.1 Hair Styling Gels Product Scope
        1.1.2 Market Status and Outlook
    1.2 Hair Styling Gels Market Size by Regions:
    1.3 Hair Styling Gels Historic Market Size by Regions
    1.4 Hair Styling Gels Forecasted Market Size by Regions
    1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
        1.5.1 North America
        1.5.2 East Asia
        1.5.3 Europe
        1.5.4 South Asia
        1.5.5 Southeast Asia
        1.5.6 Middle East
        1.5.7 Africa
        1.5.8 Oceania
        1.5.9 South America
        1.5.10 Rest of the World
    1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
        1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
        1.6.2 Covid-19 Impact: Commodity Prices Indices
        1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Hair Styling Gels Sales Market by Type
    2.1 Global Hair Styling Gels Historic Market Size by Type
    2.2 Global Hair Styling Gels Forecasted Market Size by Type
    2.3 Men Styling Mousses
    2.4 Women Styling Mousses
    2.5 Others
3. Covid-19 Impact Hair Styling Gels Sales Market by Application
    3.1 Global Hair Styling Gels Historic Market Size by Application
    3.2 Global Hair Styling Gels Forecasted Market Size by Application
    3.3 Online Sales
    3.4 Offline Sales
    3.5 Others
4. Covid-19 Impact Market Competition by Manufacturers
    4.1 Global Hair Styling Gels Production Capacity Market Share by Manufacturers
    4.2 Global Hair Styling Gels Revenue Market Share by Manufacturers
    4.3 Global Hair Styling Gels Average Price by Manufacturers
5. Company Profiles and Key Figures in Hair Styling Gels Business
    5.1 Henkel
        5.1.1 Henkel Company Profile
        5.1.2 Henkel Hair Styling Gels Product Specification
        5.1.3 Henkel Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.2 Kao
        5.2.1 Kao Company Profile
        5.2.2 Kao Hair Styling Gels Product Specification
        5.2.3 Kao Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.3 L'Oreal
        5.3.1 L'Oreal Company Profile
        5.3.2 L'Oreal Hair Styling Gels Product Specification
        5.3.3 L'Oreal Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.4 P&G
        5.4.1 P&G Company Profile
        5.4.2 P&G Hair Styling Gels Product Specification
        5.4.3 P&G Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.5 Unilever
        5.5.1 Unilever Company Profile
        5.5.2 Unilever Hair Styling Gels Product Specification
        5.5.3 Unilever Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.6 Avon
        5.6.1 Avon Company Profile
        5.6.2 Avon Hair Styling Gels Product Specification
        5.6.3 Avon Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.7 Combe
        5.7.1 Combe Company Profile
        5.7.2 Combe Hair Styling Gels Product Specification
        5.7.3 Combe Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.8 Estee Lauder
        5.8.1 Estee Lauder Company Profile
        5.8.2 Estee Lauder Hair Styling Gels Product Specification
        5.8.3 Estee Lauder Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.9 Johnson & Johnson
        5.9.1 Johnson & Johnson Company Profile
        5.9.2 Johnson & Johnson Hair Styling Gels Product Specification
        5.9.3 Johnson & Johnson Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.10 Revlon
        5.10.1 Revlon Company Profile
        5.10.2 Revlon Hair Styling Gels Product Specification
        5.10.3 Revlon Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.11 Shiseido
        5.11.1 Shiseido Company Profile
        5.11.2 Shiseido Hair Styling Gels Product Specification
        5.11.3 Shiseido Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
    5.12 World Hair Healthcare
        5.12.1 World Hair Healthcare Company Profile
        5.12.2 World Hair Healthcare Hair Styling Gels Product Specification
        5.12.3 World Hair Healthcare Hair Styling Gels Production Capacity, Revenue, Price and Gross Margin
6. North America
    6.1 North America Hair Styling Gels Market Size
    6.2 North America Hair Styling Gels Key Players in North America
    6.3 North America Hair Styling Gels Market Size by Type
    6.4 North America Hair Styling Gels Market Size by Application
7. East Asia
    7.1 East Asia Hair Styling Gels Market Size
    7.2 East Asia Hair Styling Gels Key Players in North America
    7.3 East Asia Hair Styling Gels Market Size by Type
    7.4 East Asia Hair Styling Gels Market Size by Application
8. Europe
    8.1 Europe Hair Styling Gels Market Size
    8.2 Europe Hair Styling Gels Key Players in North America
    8.3 Europe Hair Styling Gels Market Size by Type
    8.4 Europe Hair Styling Gels Market Size by Application
9. South Asia
    9.1 South Asia Hair Styling Gels Market Size
    9.2 South Asia Hair Styling Gels Key Players in North America
    9.3 South Asia Hair Styling Gels Market Size by Type
    9.4 South Asia Hair Styling Gels Market Size by Application
10. Southeast Asia
    10.1 Southeast Asia Hair Styling Gels Market Size
    10.2 Southeast Asia Hair Styling Gels Key Players in North America
    10.3 Southeast Asia Hair Styling Gels Market Size by Type
    10.4 Southeast Asia Hair Styling Gels Market Size by Application
11. Middle East
    11.1 Middle East Hair Styling Gels Market Size
    11.2 Middle East Hair Styling Gels Key Players in North America
    11.3 Middle East Hair Styling Gels Market Size by Type
    11.4 Middle East Hair Styling Gels Market Size by Application
12. Africa
    12.1 Africa Hair Styling Gels Market Size
    12.2 Africa Hair Styling Gels Key Players in North America
    12.3 Africa Hair Styling Gels Market Size by Type
    12.4 Africa Hair Styling Gels Market Size by Application
13. Oceania
    13.1 Oceania Hair Styling Gels Market Size
    13.2 Oceania Hair Styling Gels Key Players in North America
    13.3 Oceania Hair Styling Gels Market Size by Type
    13.4 Oceania Hair Styling Gels Market Size by Application
14. South America
    14.1 South America Hair Styling Gels Market Size
    14.2 South America Hair Styling Gels Key Players in North America
    14.3 South America Hair Styling Gels Market Size by Type
    14.4 South America Hair Styling Gels Market Size by Application
15. Rest of the World
    15.1 Rest of the World Hair Styling Gels Market Size
    15.2 Rest of the World Hair Styling Gels Key Players in North America
    15.3 Rest of the World Hair Styling Gels Market Size by Type
    15.4 Rest of the World Hair Styling Gels Market Size by Application
16 Hair Styling Gels Market Dynamics
    16.1 Covid-19 Impact Market Top Trends
    16.2 Covid-19 Impact Market Drivers
    16.3 Covid-19 Impact Market Challenges
    16.4 Porter