Global Hair Growth Products Market Description
The global Hair Growth Products market is a rapidly expanding segment within the personal care, dermatology, and wellness industries. Hair growth products are formulated to stimulate hair follicles, reduce hair fall, strengthen hair roots, and promote regrowth in individuals experiencing thinning hair or alopecia. These products include topical solutions, serums, gels, oils, shampoos, conditioners, supplements, and scalp treatments designed for both preventive care and active hair regrowth.
In 2025, the Hair Growth Products market was valued at USD xxxx units and is expected to reach USD xxxx units by 2036, growing at a CAGR of xx% during the forecast period from 2026 to 2036. Market growth is driven by increasing prevalence of hair loss caused by stress, hormonal imbalance, aging, genetics, pollution, and lifestyle changes. Rising beauty consciousness, growing male grooming trends, and increased willingness to invest in personal appearance are further supporting market expansion.
Scientific advancements in dermatology, biotechnology, and cosmetic chemistry are improving product efficacy, while natural and herbal formulations are gaining popularity among consumers seeking safer, long-term solutions. The market is also benefiting from aggressive digital marketing, celebrity endorsements, and strong growth of direct-to-consumer and online retail channels.
Impact of COVID-19 on the Hair Growth Products Market
The COVID-19 pandemic had a notable impact on the Hair Growth Products market. During the early stages of the pandemic, supply chain disruptions, retail store closures, and reduced discretionary spending temporarily affected sales. However, prolonged lockdowns, work-from-home routines, and increased stress levels led to a noticeable rise in hair fall and scalp-related concerns among consumers.
As a result, demand for hair growth and anti-hair fall products increased, particularly through online channels. Consumers invested more in self-care and at-home treatment solutions as access to dermatology clinics and salons became limited. Post-pandemic, awareness regarding stress-induced hair loss and preventive hair care has remained elevated, supporting sustained demand and long-term market growth.
Global Hair Growth Products Market Segmentation
By Type
• Men Styling Hair Gel
This segment includes hair gels and topical styling formulations enriched with active ingredients that support scalp health and reduce hair fall in men. Demand is driven by rising male grooming awareness and increasing incidence of male pattern baldness. Products in this category often combine styling benefits with hair-strengthening properties.
• Women Styling Hair Gel
Women-focused styling gels with hair growth-supporting ingredients address concerns such as postpartum hair loss, hormonal imbalance, and stress-related thinning. This segment is growing as brands increasingly tailor products to female scalp physiology and hair care needs.
• Others
This segment includes hair growth serums, oils, tonics, foams, shampoos, conditioners, and supplements. It represents the largest and fastest-growing category, supported by product diversification, natural formulations, and clinically backed solutions.
By Application
• Online Sales
Online sales represent the fastest-growing distribution channel, driven by convenience, discreet purchasing, wider product selection, and access to global brands. Social media marketing, influencer endorsements, subscription models, and direct-to-consumer strategies are accelerating growth in this segment.
• Offline Sales
Offline channels include pharmacies, supermarkets, specialty stores, salons, and dermatology clinics. This segment benefits from professional recommendations, physical product inspection, and strong brand presence in organized retail.
• Others
Includes institutional sales, clinical distribution, and wellness centers, particularly for prescription-strength or dermatologist-recommended products.
Regional Analysis
Asia-Pacific dominates the global Hair Growth Products market in terms of volume, driven by large population bases, rising disposable incomes, and strong cultural emphasis on hair care. Countries such as China, India, Japan, and Southeast Asia contribute significantly due to high prevalence of hair loss concerns and widespread acceptance of herbal and ayurvedic solutions alongside modern cosmetic products.
North America represents a high-value and innovation-driven market. The United States leads regional demand due to advanced consumer awareness, high spending on personal care, and strong presence of premium and clinically backed hair growth brands. Increasing male grooming trends and demand for dermatologist-approved products further support growth.
Europe maintains steady growth, supported by aging populations, increasing focus on personal appearance, and demand for natural and sustainable formulations. Germany, the U.K., France, Italy, and Spain are major contributors. South America and the Middle East & Africa present emerging opportunities, driven by urbanization, expanding retail infrastructure, and growing beauty consciousness.
Key Players Analysis
The Hair Growth Products market is highly competitive, with multinational consumer goods companies and specialized hair care brands competing on innovation, efficacy, branding, and distribution reach.
• Henkel
Offers a wide portfolio of hair care and hair treatment brands, focusing on both mass-market and professional solutions.
• Kao
Known for science-driven hair care innovations and strong presence in Asia-Pacific markets.
• L'Oréal
A market leader with advanced hair growth research, dermatological expertise, and diversified brand portfolio.
• Procter & Gamble
Offers widely recognized hair care brands with anti-hair fall and scalp health positioning.
• Unilever
Competes strongly in mass-market hair growth and anti-hair fall segments, particularly in emerging markets.
• Avon
Targets direct-selling and online channels with hair treatment and scalp care products.
• Combe
Specializes in hair growth and scalp treatment solutions, particularly in men’s grooming.
• Estée Lauder
Participates in premium hair growth and treatment segments through luxury and clinical brands.
• Johnson & Johnson
Offers medically positioned hair and scalp care solutions with strong consumer trust.
• Revlon
Known for styling and treatment-oriented hair products with global reach.
• Shiseido
Focuses on research-backed hair growth and scalp care solutions in premium segments.
• World Hair Healthcare
Targets specialized hair growth and treatment markets with focused product offerings.
DROT Analysis
Drivers include rising prevalence of hair loss, growing grooming awareness, and strong growth of online sales channels. Restraints involve high product costs, variable efficacy, and regulatory scrutiny of active ingredients. Opportunities arise from personalized hair care, natural formulations, subscription models, and expansion in emerging markets. Threats include intense competition, counterfeit products, and shifting consumer preferences toward clinical procedures.
Value Chain Analysis
The value chain begins with sourcing of active ingredients, botanical extracts, vitamins, and chemical compounds. Manufacturers formulate and test hair growth products, followed by packaging and branding. Products are distributed through online platforms, retail stores, salons, pharmacies, and clinics. Marketing, influencer engagement, and consumer education add value before reaching end users seeking effective hair growth solutions.
Market Outlook
The Hair Growth Products market is expected to witness robust growth through 2036, supported by increasing hair loss incidence, growing acceptance of preventive hair care, and expanding digital commerce. Product categories beyond styling gels, particularly serums, oils, and treatment solutions, are expected to drive future growth. Asia-Pacific will remain the largest market by volume, while North America and Europe will lead in premium and clinically backed products. Companies focusing on research-driven formulations, personalization, and omnichannel strategies are likely to gain a sustainable competitive advantage in the evolving global hair growth products market.
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1. Market Overview of Hair Growth Products
1.1 Hair Growth Products Market Overview
1.1.1 Hair Growth Products Product Scope
1.1.2 Market Status and Outlook
1.2 Hair Growth Products Market Size by Regions:
1.3 Hair Growth Products Historic Market Size by Regions
1.4 Hair Growth Products Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Hair Growth Products Sales Market by Type
2.1 Global Hair Growth Products Historic Market Size by Type
2.2 Global Hair Growth Products Forecasted Market Size by Type
2.3 Men Styling Hair Gel
2.4 Women Styling Hair Gel
2.5 Others
3. Covid-19 Impact Hair Growth Products Sales Market by Application
3.1 Global Hair Growth Products Historic Market Size by Application
3.2 Global Hair Growth Products Forecasted Market Size by Application
3.3 Online Sales
3.4 Offline Sales
3.5 Others
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Hair Growth Products Production Capacity Market Share by Manufacturers
4.2 Global Hair Growth Products Revenue Market Share by Manufacturers
4.3 Global Hair Growth Products Average Price by Manufacturers
5. Company Profiles and Key Figures in Hair Growth Products Business
5.1 Henkel
5.1.1 Henkel Company Profile
5.1.2 Henkel Hair Growth Products Product Specification
5.1.3 Henkel Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.2 Kao
5.2.1 Kao Company Profile
5.2.2 Kao Hair Growth Products Product Specification
5.2.3 Kao Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.3 L'Oreal
5.3.1 L'Oreal Company Profile
5.3.2 L'Oreal Hair Growth Products Product Specification
5.3.3 L'Oreal Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.4 P&G
5.4.1 P&G Company Profile
5.4.2 P&G Hair Growth Products Product Specification
5.4.3 P&G Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.5 Unilever
5.5.1 Unilever Company Profile
5.5.2 Unilever Hair Growth Products Product Specification
5.5.3 Unilever Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.6 Avon
5.6.1 Avon Company Profile
5.6.2 Avon Hair Growth Products Product Specification
5.6.3 Avon Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.7 Combe
5.7.1 Combe Company Profile
5.7.2 Combe Hair Growth Products Product Specification
5.7.3 Combe Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.8 Estee Lauder
5.8.1 Estee Lauder Company Profile
5.8.2 Estee Lauder Hair Growth Products Product Specification
5.8.3 Estee Lauder Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.9 Johnson & Johnson
5.9.1 Johnson & Johnson Company Profile
5.9.2 Johnson & Johnson Hair Growth Products Product Specification
5.9.3 Johnson & Johnson Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.10 Revlon
5.10.1 Revlon Company Profile
5.10.2 Revlon Hair Growth Products Product Specification
5.10.3 Revlon Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.11 Shiseido
5.11.1 Shiseido Company Profile
5.11.2 Shiseido Hair Growth Products Product Specification
5.11.3 Shiseido Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
5.12 World Hair Healthcare
5.12.1 World Hair Healthcare Company Profile
5.12.2 World Hair Healthcare Hair Growth Products Product Specification
5.12.3 World Hair Healthcare Hair Growth Products Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Hair Growth Products Market Size
6.2 North America Hair Growth Products Key Players in North America
6.3 North America Hair Growth Products Market Size by Type
6.4 North America Hair Growth Products Market Size by Application
7. East Asia
7.1 East Asia Hair Growth Products Market Size
7.2 East Asia Hair Growth Products Key Players in North America
7.3 East Asia Hair Growth Products Market Size by Type
7.4 East Asia Hair Growth Products Market Size by Application
8. Europe
8.1 Europe Hair Growth Products Market Size
8.2 Europe Hair Growth Products Key Players in North America
8.3 Europe Hair Growth Products Market Size by Type
8.4 Europe Hair Growth Products Market Size by Application
9. South Asia
9.1 South Asia Hair Growth Products Market Size
9.2 South Asia Hair Growth Products Key Players in North America
9.3 South Asia Hair Growth Products Market Size by Type
9.4 South Asia Hair Growth Products Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Hair Growth Products Market Size
10.2 Southeast Asia Hair Growth Products Key Players in North America
10.3 Southeast Asia Hair Growth Products Market Size by Type
10.4 Southeast Asia Hair Growth Products Market Size by Application
11. Middle East
11.1 Middle East Hair Growth Products Market Size
11.2 Middle East Hair Growth Products Key Players in North America
11.3 Middle East Hair Growth Products Market Size by Type
11.4 Middle East Hair Growth Products Market Size by Application
12. Africa
12.1 Africa Hair Growth Products Market Size
12.2 Africa Hair Growth Products Key Players in North America
12.3 Africa Hair Growth Products Market Size by Type
12.4 Africa Hair Growth Products Market Size by Application
13. Oceania
13.1 Oceania Hair Growth Products Market Size
13.2 Oceania Hair Growth Products Key Players in North America
13.3 Oceania Hair Growth Products Market Size by Type
13.4 Oceania Hair Growth Products Market Size by Application
14. South America
14.1 South America Hair Growth Products Market Size
14.2 South America Hair Growth Products Key Players in North America
14.3 South America Hair Growth Products Market Size by Type
14.4 South America Hair Growth Products Market Size by Application
15. Rest of the World
15.1 Rest of the World Hair Growth Products Market Size
15.2 Rest of the World Hair Growth Products Key Players in North America
15.3 Rest of the World Hair Growth Products Market Size by Type
15.4 Rest of the World Hair Growth Products Market Size by Application
16 Hair Growth Products Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Global Hair Growth Products Market Segmentation
By Type
• Men Styling Hair Gel
This segment includes hair gels and topical styling formulations enriched with active ingredients that support scalp health and reduce hair fall in men. Demand is driven by rising male grooming awareness and increasing incidence of male pattern baldness. Products in this category often combine styling benefits with hair-strengthening properties.
• Women Styling Hair Gel
Women-focused styling gels with hair growth-supporting ingredients address concerns such as postpartum hair loss, hormonal imbalance, and stress-related thinning. This segment is growing as brands increasingly tailor products to female scalp physiology and hair care needs.
• Others
This segment includes hair growth serums, oils, tonics, foams, shampoos, conditioners, and supplements. It represents the largest and fastest-growing category, supported by product diversification, natural formulations, and clinically backed solutions.
By Application
• Online Sales
Online sales represent the fastest-growing distribution channel, driven by convenience, discreet purchasing, wider product selection, and access to global brands. Social media marketing, influencer endorsements, subscription models, and direct-to-consumer strategies are accelerating growth in this segment.
• Offline Sales
Offline channels include pharmacies, supermarkets, specialty stores, salons, and dermatology clinics. This segment benefits from professional recommendations, physical product inspection, and strong brand presence in organized retail.
• Others
Includes institutional sales, clinical distribution, and wellness centers, particularly for prescription-strength or dermatologist-recommended products.
Regional Analysis
Asia-Pacific dominates the global Hair Growth Products market in terms of volume, driven by large population bases, rising disposable incomes, and strong cultural emphasis on hair care. Countries such as China, India, Japan, and Southeast Asia contribute significantly due to high prevalence of hair loss concerns and widespread acceptance of herbal and ayurvedic solutions alongside modern cosmetic products.
North America represents a high-value and innovation-driven market. The United States leads regional demand due to advanced consumer awareness, high spending on personal care, and strong presence of premium and clinically backed hair growth brands. Increasing male grooming trends and demand for dermatologist-approved products further support growth.
Europe maintains steady growth, supported by aging populations, increasing focus on personal appearance, and demand for natural and sustainable formulations. Germany, the U.K., France, Italy, and Spain are major contributors. South America and the Middle East & Africa present emerging opportunities, driven by urbanization, expanding retail infrastructure, and growing beauty consciousness.
Key Players Analysis
The Hair Growth Products market is highly competitive, with multinational consumer goods companies and specialized hair care brands competing on innovation, efficacy, branding, and distribution reach.
• Henkel
Offers a wide portfolio of hair care and hair treatment brands, focusing on both mass-market and professional solutions.
• Kao
Known for science-driven hair care innovations and strong presence in Asia-Pacific markets.
• L'Oréal
A market leader with advanced hair growth research, dermatological expertise, and diversified brand portfolio.
• Procter & Gamble
Offers widely recognized hair care brands with anti-hair fall and scalp health positioning.
• Unilever
Competes strongly in mass-market hair growth and anti-hair fall segments, particularly in emerging markets.
• Avon
Targets direct-selling and online channels with hair treatment and scalp care products.
• Combe
Specializes in hair growth and scalp treatment solutions, particularly in men’s grooming.
• Estée Lauder
Participates in premium hair growth and treatment segments through luxury and clinical brands.
• Johnson & Johnson
Offers medically positioned hair and scalp care solutions with strong consumer trust.
• Revlon
Known for styling and treatment-oriented hair products with global reach.
• Shiseido
Focuses on research-backed hair growth and scalp care solutions in premium segments.
• World Hair Healthcare
Targets specialized hair growth and treatment markets with focused product offerings.
