Market Description
The global Men Personal Care Products Market has undergone a fundamental transformation over the last decade, transitioning from a basic hygiene-focused sector into a sophisticated, multi-billion-dollar grooming industry. Historically, men’s personal care was limited to staple items such as shaving creams and soaps; however, the modern market now encompasses high-performance skin care, specialized hair care, anti-aging serums, and professional-grade oral care. This shift is primarily driven by the "Modern Male" archetype, where self-grooming and physical appearance are increasingly viewed as essential components of professional success and social confidence.
The industry is currently defined by the "Premiumization" trend. Men are no longer satisfied with generic, family-sized products; they are actively seeking formulations tailored specifically to male physiology, which typically features thicker skin and larger pores. The rise of social media influencers and digital "vlogger" culture has demystified complex grooming routines, making products like under-eye creams and charcoal face masks mainstream. Furthermore, the "Clean Beauty" movement has reached the male demographic, resulting in a surge of demand for paraben-free, organic, and vegan-certified products.
Geographically, the market is expanding beyond traditional Western strongholds. Urbanization in the Asia-Pacific and Middle East regions has created a massive new consumer base of young professionals who prioritize personal aesthetics. As the distinction between gender-specific and gender-neutral beauty continues to evolve, the men’s personal care market is positioning itself as one of the most resilient and fastest-growing segments within the broader consumer goods industry, sustained by a perfect blend of technological innovation and shifting cultural norms.
Market Data
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2025 Valuation: The global Men Personal Care Products Market was valued at USD xxxx million in 2025.
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2036 Forecast: Driven by increased penetration in emerging markets and the rise of specialized skin care, the market is expected to reach USD xxxx million by the year 2036.
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Compound Annual Growth Rate (CAGR): The market is projected to expand at a steady CAGR of xx% globally during the forecast period of 2026-2036.
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Historical Context: While the 2020 COVID-19 pandemic disrupted physical retail and delayed some product launches, it accelerated the "Self-Care" movement. Men, spending more time at home, began experimenting with more complex skin and hair care routines, leading to a robust digital-led recovery between 2021 and 2024.
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Sector Dominance: While Shaving and Personal Cleanliness remain the volume leaders, Skin Care is identified as the highest-growth sub-segment through 2036.
Market Segmentation
By Type
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Skin Care: This is the most dynamic segment, including moisturizers, face washes, anti-aging creams, and sun protection. Men are increasingly adopting multi-step routines to combat pollution, fatigue, and aging.
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Shaving: A traditional cornerstone of the market encompassing razors, blades, shaving creams, and after-shave lotions. Innovation here focuses on precision technology and soothing ingredients for sensitive skin.
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Hair Care: This segment includes shampoos, conditioners, hair styling gels, and specialized scalp treatments. The rise of the "beard culture" has also birthed a lucrative sub-category for beard oils and waxes.
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Oral Care: Involves premium toothpastes, mouthwashes, and whitening kits. Men are seeking specialized products that offer both hygiene and aesthetic benefits, such as breath freshening and stain removal.
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Personal Cleanliness: Comprises deodorants, shower gels, and soaps. This segment is driven by long-lasting fragrance technologies and "active-lifestyle" marketing.
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Others: Includes niche products such as men’s cosmetics (concealers, brow gels), fragrances, and bath accessories.
By Application
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Online Sales: The fastest-growing distribution channel. Men often prefer the privacy and convenience of e-commerce for purchasing grooming products. This channel is bolstered by subscription-based models and direct-to-consumer (D2C) brands.
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Offline Sales: Encompasses supermarkets, hypermarkets, specialty beauty stores, and pharmacies. Physical retail remains vital for "try-before-you-buy" experiences, particularly for fragrances and premium skin care.
Key Players
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L'Oreal S.A. (France): A global leader with its "Men Expert" line, focusing on high-tech skin care and anti-fatigue solutions for the modern urban male.
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Johnson & Johnson (U.S.): Dominates the personal cleanliness and pharmaceutical-grade skin care segments through household brands like Neutrogena.
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Kao Corporation (Japan): A pioneer in Asian grooming trends, focusing on high-quality hair care and facial cleansers tailored for the Asia-Pacific consumer.
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Procter and Gamble Co (P&G) (U.S.): The undisputed leader in the shaving segment with the Gillette brand, while also maintaining a strong presence in deodorants via Old Spice.
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Unilever (UK): Drives the market through accessible, high-volume brands like Dove Men+Care and Axe, emphasizing inclusivity and natural ingredients.
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The Estee Lauder Companies Inc. (U.S.): Focuses on the "Prestige" and luxury segments, offering high-end skin care through brands like Lab Series.
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Shiseido (Japan): A key player in the premium market, blending Eastern traditional ingredients with Western science to create high-efficacy men’s serums.
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Avon Products Inc. (U.S.): Utilizes a massive direct-selling network to reach consumers in developing markets, focusing on fragrances and daily essentials.
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Colgate-Palmolive Company (U.S.): A dominant force in the global oral care segment, increasingly pivoting toward specialized men’s hygiene products.
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Beiersdorf Akteingesellschaft (Germany): The manufacturer of Nivea Men, which remains one of the most recognized and trusted men’s grooming brands globally.
DROT Analysis
Drivers
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Changing Societal Norms: The breaking down of traditional gender stereotypes has made it socially acceptable and encouraged for men to invest in their appearance.
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Growth of the Aging Population: Older male demographics are increasingly seeking "Anti-Aging" and "Age-Defying" products to maintain a youthful appearance in a competitive workforce.
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Aggressive Marketing and Celebrity Endorsements: Partnerships between grooming brands and sports icons or cinema stars have successfully normalized complex grooming routines.
Restraints
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Price Sensitivity in Emerging Markets: High-end men’s products often carry a "prestige tax" that can limit adoption in price-conscious regions.
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Skepticism Regarding Efficacy: Some male consumers remain wary of the actual benefits of specialized skin care, preferring "all-in-one" 3-in-1 soaps and shampoos.
Opportunities
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Personalized and AI-Driven Grooming: Utilizing AI apps to scan skin types and provide customized formulations represents a significant high-margin opportunity.
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Eco-Friendly and Sustainable Packaging: As men become more environmentally conscious, brands that utilize plastic-free or refillable packaging can capture a loyal customer base.
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Expansion into Men’s Makeup: There is a burgeoning opportunity for "subtle" cosmetics like tinted moisturizers and beard fillers that enhance features without looking like traditional makeup.
Threats
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Counterfeit and Grey Market Products: The popularity of premium brands has led to a rise in low-quality imitations, posing risks to brand reputation and consumer safety.
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Volatile Raw Material Costs: Fluctuations in the price of natural oils, chemical stabilizers, and packaging materials can impact manufacturer margins.
Value Chain Analysis
The Men Personal Care Products Value Chain is a complex, multi-stage process:
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Research & Development (R&D): Companies invest heavily in dermatological research to create non-greasy, fast-absorbing formulas that appeal to men’s preferences.
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Sourcing Raw Materials: Procurement of active ingredients like hyaluronic acid, caffeine, natural extracts, and specialized fragrances.
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Manufacturing: High-volume production in certified facilities, focusing on maintaining chemical stability and sterile conditions.
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Marketing and Branding: Utilizing digital platforms, sports sponsorships, and targeted social media ads to create brand loyalty and "lifestyle" appeal.
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Distribution: The product moves through a global network of logistics providers to reach both digital warehouses and physical retail shelves.
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Consumer Feedback Loop: Modern brands use online reviews and AI analytics to refine formulations based on real-time consumer preferences.
Market Outlook
The Global Men Personal Care Products Market through 2036 is poised for a decade of "Intelligent Grooming." We expect a shift away from "One-Size-Fits-All" products toward highly specialized, bio-engineered solutions. The distinction between health and beauty will continue to blur, with products focusing on "Wellness from Within," such as ingestible beauty supplements designed for men.
Geographically, the Asia-Pacific region will lead in terms of innovation, particularly in the men’s skin care and cosmetics categories, while North America and Europe will drive the sustainability and "Clean Label" agendas. By 2036, we anticipate that men’s skin care will rival the shaving segment in total market value. Furthermore, the integration of smart home devices—such as smart mirrors that analyze skin health—will create a recurring demand for specific, data-suggested personal care products. Ultimately, men’s personal care will no longer be an "alternative" to women’s beauty but a primary, independent pillar of the global consumer goods landscape.
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1. Market Overview of Men Personal Care Products
1.1 Men Personal Care Products Market Overview
1.1.1 Men Personal Care Products Product Scope
1.1.2 Market Status and Outlook
1.2 Men Personal Care Products Market Size by Regions:
1.3 Men Personal Care Products Historic Market Size by Regions
1.4 Men Personal Care Products Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Men Personal Care Products Sales Market by Type
2.1 Global Men Personal Care Products Historic Market Size by Type
2.2 Global Men Personal Care Products Forecasted Market Size by Type
2.3 Hair Care
2.4 Shaving
2.5 Oral Care
2.6 Personal Cleanliness
2.7 Skin Care
2.8 Others
3. Covid-19 Impact Men Personal Care Products Sales Market by Application
3.1 Global Men Personal Care Products Historic Market Size by Application
3.2 Global Men Personal Care Products Forecasted Market Size by Application
3.3 Online Sales
3.4 Offline Sales
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Men Personal Care Products Production Capacity Market Share by Manufacturers
4.2 Global Men Personal Care Products Revenue Market Share by Manufacturers
4.3 Global Men Personal Care Products Average Price by Manufacturers
5. Company Profiles and Key Figures in Men Personal Care Products Business
5.1 L'Oreal S.A. (France)
5.1.1 L'Oreal S.A. (France) Company Profile
5.1.2 L'Oreal S.A. (France) Men Personal Care Products Product Specification
5.1.3 L'Oreal S.A. (France) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.2 Johnson & Johnson (U.S.)
5.2.1 Johnson & Johnson (U.S.) Company Profile
5.2.2 Johnson & Johnson (U.S.) Men Personal Care Products Product Specification
5.2.3 Johnson & Johnson (U.S.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.3 Kao Corporation (Japan)
5.3.1 Kao Corporation (Japan) Company Profile
5.3.2 Kao Corporation (Japan) Men Personal Care Products Product Specification
5.3.3 Kao Corporation (Japan) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.4 Procter and Gamble Co (P&G)
5.4.1 Procter and Gamble Co (P&G) Company Profile
5.4.2 Procter and Gamble Co (P&G) Men Personal Care Products Product Specification
5.4.3 Procter and Gamble Co (P&G) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.5 (U.S.)
5.5.1 (U.S.) Company Profile
5.5.2 (U.S.) Men Personal Care Products Product Specification
5.5.3 (U.S.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.6 Unilever (UK)
5.6.1 Unilever (UK) Company Profile
5.6.2 Unilever (UK) Men Personal Care Products Product Specification
5.6.3 Unilever (UK) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.7 The Estee Lauder Companies
5.7.1 The Estee Lauder Companies Company Profile
5.7.2 The Estee Lauder Companies Men Personal Care Products Product Specification
5.7.3 The Estee Lauder Companies Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.8 Inc. (U.S.)
5.8.1 Inc. (U.S.) Company Profile
5.8.2 Inc. (U.S.) Men Personal Care Products Product Specification
5.8.3 Inc. (U.S.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.9 Shiseido (Japan)
5.9.1 Shiseido (Japan) Company Profile
5.9.2 Shiseido (Japan) Men Personal Care Products Product Specification
5.9.3 Shiseido (Japan) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.10 Avon Products
5.10.1 Avon Products Company Profile
5.10.2 Avon Products Men Personal Care Products Product Specification
5.10.3 Avon Products Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.11 Inc. (U.S.)
5.11.1 Inc. (U.S.) Company Profile
5.11.2 Inc. (U.S.) Men Personal Care Products Product Specification
5.11.3 Inc. (U.S.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.12 Colgate-Palmolive Company (U.S.)
5.12.1 Colgate-Palmolive Company (U.S.) Company Profile
5.12.2 Colgate-Palmolive Company (U.S.) Men Personal Care Products Product Specification
5.12.3 Colgate-Palmolive Company (U.S.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.13 Beiersdorf Akteingesellschaft (Germany)
5.13.1 Beiersdorf Akteingesellschaft (Germany) Company Profile
5.13.2 Beiersdorf Akteingesellschaft (Germany) Men Personal Care Products Product Specification
5.13.3 Beiersdorf Akteingesellschaft (Germany) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.14 Application Coverage (Market Size & Forecast
5.14.1 Application Coverage (Market Size & Forecast Company Profile
5.14.2 Application Coverage (Market Size & Forecast Men Personal Care Products Product Specification
5.14.3 Application Coverage (Market Size & Forecast Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.15 Different Demand Market by Region
5.15.1 Different Demand Market by Region Company Profile
5.15.2 Different Demand Market by Region Men Personal Care Products Product Specification
5.15.3 Different Demand Market by Region Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.16 Main Consumer Profile etc.):
5.16.1 Main Consumer Profile etc.): Company Profile
5.16.2 Main Consumer Profile etc.): Men Personal Care Products Product Specification
5.16.3 Main Consumer Profile etc.): Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.17 Online Sales
5.17.1 Online Sales Company Profile
5.17.2 Online Sales Men Personal Care Products Product Specification
5.17.3 Online Sales Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.18 Offline Sales
5.18.1 Offline Sales Company Profile
5.18.2 Offline Sales Men Personal Care Products Product Specification
5.18.3 Offline Sales Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.19 Region Coverage (Regional Production
5.19.1 Region Coverage (Regional Production Company Profile
5.19.2 Region Coverage (Regional Production Men Personal Care Products Product Specification
5.19.3 Region Coverage (Regional Production Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.20 Demand & Forecast by Countries etc.):
5.20.1 Demand & Forecast by Countries etc.): Company Profile
5.20.2 Demand & Forecast by Countries etc.): Men Personal Care Products Product Specification
5.20.3 Demand & Forecast by Countries etc.): Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.21 North America (U.S.
5.21.1 North America (U.S. Company Profile
5.21.2 North America (U.S. Men Personal Care Products Product Specification
5.21.3 North America (U.S. Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.22 Canada
5.22.1 Canada Company Profile
5.22.2 Canada Men Personal Care Products Product Specification
5.22.3 Canada Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.23 Mexico)
5.23.1 Mexico) Company Profile
5.23.2 Mexico) Men Personal Care Products Product Specification
5.23.3 Mexico) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.24 Europe (Germany
5.24.1 Europe (Germany Company Profile
5.24.2 Europe (Germany Men Personal Care Products Product Specification
5.24.3 Europe (Germany Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.25 U.K.
5.25.1 U.K. Company Profile
5.25.2 U.K. Men Personal Care Products Product Specification
5.25.3 U.K. Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.26 France
5.26.1 France Company Profile
5.26.2 France Men Personal Care Products Product Specification
5.26.3 France Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.27 Italy
5.27.1 Italy Company Profile
5.27.2 Italy Men Personal Care Products Product Specification
5.27.3 Italy Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.28 Russia
5.28.1 Russia Company Profile
5.28.2 Russia Men Personal Care Products Product Specification
5.28.3 Russia Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.29 Spain etc.)
5.29.1 Spain etc.) Company Profile
5.29.2 Spain etc.) Men Personal Care Products Product Specification
5.29.3 Spain etc.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.30 Asia-Pacific (China
5.30.1 Asia-Pacific (China Company Profile
5.30.2 Asia-Pacific (China Men Personal Care Products Product Specification
5.30.3 Asia-Pacific (China Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.31 India
5.31.1 India Company Profile
5.31.2 India Men Personal Care Products Product Specification
5.31.3 India Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.32 Japan
5.32.1 Japan Company Profile
5.32.2 Japan Men Personal Care Products Product Specification
5.32.3 Japan Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.33 Southeast Asia etc.)
5.33.1 Southeast Asia etc.) Company Profile
5.33.2 Southeast Asia etc.) Men Personal Care Products Product Specification
5.33.3 Southeast Asia etc.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.34 South America (Brazil
5.34.1 South America (Brazil Company Profile
5.34.2 South America (Brazil Men Personal Care Products Product Specification
5.34.3 South America (Brazil Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
5.35 Argentina etc.)
5.35.1 Argentina etc.) Company Profile
5.35.2 Argentina etc.) Men Personal Care Products Product Specification
5.35.3 Argentina etc.) Men Personal Care Products Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Men Personal Care Products Market Size
6.2 North America Men Personal Care Products Key Players in North America
6.3 North America Men Personal Care Products Market Size by Type
6.4 North America Men Personal Care Products Market Size by Application
7. East Asia
7.1 East Asia Men Personal Care Products Market Size
7.2 East Asia Men Personal Care Products Key Players in North America
7.3 East Asia Men Personal Care Products Market Size by Type
7.4 East Asia Men Personal Care Products Market Size by Application
8. Europe
8.1 Europe Men Personal Care Products Market Size
8.2 Europe Men Personal Care Products Key Players in North America
8.3 Europe Men Personal Care Products Market Size by Type
8.4 Europe Men Personal Care Products Market Size by Application
9. South Asia
9.1 South Asia Men Personal Care Products Market Size
9.2 South Asia Men Personal Care Products Key Players in North America
9.3 South Asia Men Personal Care Products Market Size by Type
9.4 South Asia Men Personal Care Products Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Men Personal Care Products Market Size
10.2 Southeast Asia Men Personal Care Products Key Players in North America
10.3 Southeast Asia Men Personal Care Products Market Size by Type
10.4 Southeast Asia Men Personal Care Products Market Size by Application
11. Middle East
11.1 Middle East Men Personal Care Products Market Size
11.2 Middle East Men Personal Care Products Key Players in North America
11.3 Middle East Men Personal Care Products Market Size by Type
11.4 Middle East Men Personal Care Products Market Size by Application
12. Africa
12.1 Africa Men Personal Care Products Market Size
12.2 Africa Men Personal Care Products Key Players in North America
12.3 Africa Men Personal Care Products Market Size by Type
12.4 Africa Men Personal Care Products Market Size by Application
13. Oceania
13.1 Oceania Men Personal Care Products Market Size
13.2 Oceania Men Personal Care Products Key Players in North America
13.3 Oceania Men Personal Care Products Market Size by Type
13.4 Oceania Men Personal Care Products Market Size by Application
14. South America
14.1 South America Men Personal Care Products Market Size
14.2 South America Men Personal Care Products Key Players in North America
14.3 South America Men Personal Care Products Market Size by Type
14.4 South America Men Personal Care Products Market Size by Application
15. Rest of the World
15.1 Rest of the World Men Personal Care Products Market Size
15.2 Rest of the World Men Personal Care Products Key Players in North America
15.3 Rest of the World Men Personal Care Products Market Size by Type
15.4 Rest of the World Men Personal Care Products Market Size by Application
16 Men Personal Care Products Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter
Market Segmentation
By Type
-
Skin Care: This is the most dynamic segment, including moisturizers, face washes, anti-aging creams, and sun protection. Men are increasingly adopting multi-step routines to combat pollution, fatigue, and aging.
-
Shaving: A traditional cornerstone of the market encompassing razors, blades, shaving creams, and after-shave lotions. Innovation here focuses on precision technology and soothing ingredients for sensitive skin.
-
Hair Care: This segment includes shampoos, conditioners, hair styling gels, and specialized scalp treatments. The rise of the "beard culture" has also birthed a lucrative sub-category for beard oils and waxes.
-
Oral Care: Involves premium toothpastes, mouthwashes, and whitening kits. Men are seeking specialized products that offer both hygiene and aesthetic benefits, such as breath freshening and stain removal.
-
Personal Cleanliness: Comprises deodorants, shower gels, and soaps. This segment is driven by long-lasting fragrance technologies and "active-lifestyle" marketing.
-
Others: Includes niche products such as men’s cosmetics (concealers, brow gels), fragrances, and bath accessories.
By Application
-
Online Sales: The fastest-growing distribution channel. Men often prefer the privacy and convenience of e-commerce for purchasing grooming products. This channel is bolstered by subscription-based models and direct-to-consumer (D2C) brands.
-
Offline Sales: Encompasses supermarkets, hypermarkets, specialty beauty stores, and pharmacies. Physical retail remains vital for "try-before-you-buy" experiences, particularly for fragrances and premium skin care.
Key Players
-
L'Oreal S.A. (France): A global leader with its "Men Expert" line, focusing on high-tech skin care and anti-fatigue solutions for the modern urban male.
-
Johnson & Johnson (U.S.): Dominates the personal cleanliness and pharmaceutical-grade skin care segments through household brands like Neutrogena.
-
Kao Corporation (Japan): A pioneer in Asian grooming trends, focusing on high-quality hair care and facial cleansers tailored for the Asia-Pacific consumer.
-
Procter and Gamble Co (P&G) (U.S.): The undisputed leader in the shaving segment with the Gillette brand, while also maintaining a strong presence in deodorants via Old Spice.
-
Unilever (UK): Drives the market through accessible, high-volume brands like Dove Men+Care and Axe, emphasizing inclusivity and natural ingredients.
-
The Estee Lauder Companies Inc. (U.S.): Focuses on the "Prestige" and luxury segments, offering high-end skin care through brands like Lab Series.
-
Shiseido (Japan): A key player in the premium market, blending Eastern traditional ingredients with Western science to create high-efficacy men’s serums.
-
Avon Products Inc. (U.S.): Utilizes a massive direct-selling network to reach consumers in developing markets, focusing on fragrances and daily essentials.
-
Colgate-Palmolive Company (U.S.): A dominant force in the global oral care segment, increasingly pivoting toward specialized men’s hygiene products.
-
Beiersdorf Akteingesellschaft (Germany): The manufacturer of Nivea Men, which remains one of the most recognized and trusted men’s grooming brands globally.
